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C l a s h

M u s i c

G r o u p

MEDIAKIT 2010


CLASH MUSIC CLASH MUSIC GROUP Clash Music Group is a dynamic independent new media business with award winning platforms in both print and digital media, a stunning calendar live of live music events, and a creative solutions arm which consults, conceptualises and executes innovative marketing projects for some of the worlds leading brands.

CLASHMUSIC GROUP is.

ClashMagazine ClashMusic.com ClashLive ClashCreativeProjects

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CONTENTS

02 Clash Music Group 03 Clash Magazine Clash Music Clash Fashion Clash Film 09 Clashmusic.com 11 Clash Live 13 Clash Creative Projects 17 The Clash Audience 18 The Clash Customer 19 Testimonials 20 Contact information

ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


CLASH MAGAZINE CLASH MAGAZINE

Clash are also often chosen as the exclusive magazine partner by artists with the highest profile, particularly

Clash Magazine has a circulation of 47,235 socially active

where the artist is looking to gain

and hugely passionate fans of Music, Fashion, Film and

credibility within the most discerning

Technology, and in its 5 years of growth has recently

audience in the music and fashion

won Best Magazine awards from the PPA (Periodical

marketplace.

Publishers Association) and respected music industry publication Record of the Day.

Clash cover features have included Jay Z, Dizzee Rascal, Daft Punk,

Clash Magazine is the UK’s leading source for unearthing

Oasis, Paul McCartney, The Killers,

the best in established and emerging talents and styles in

Kasabian and Kanye West.

today’s more vital than ever music industry. No other magazine covers such a diverse range of music with as much depth and passion. Clash is seen as THE title for breaking new music to an opinion forming audience in the early stages of an artist or bands career.

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


CLASH FASHION CLASH FASHION

Clash has featured the The Horrors, The Noisettes, Paloma Faith, Little Boots, Master Shortie, Alison Moss-

Clash fashion brings another dimension to the music

hart, Carl Barat, Mark Ronson, Lis-

magazine. The section features artists, a mixture of prolific

sy Trullie, Loverman, Adam Green

and emerging that are known for their style as well as their

and Peaches, showing the profile

music. Clash identifies those musicians who are tastemakers

and range of artists of a huge variety

in terms of style and our fashion stories have a real music

of musical and fashion styles who

sensibility - the images are cool and iconic, capture the

are willing to be shot in styled shoots

personality of the musician in the shoot, and are not over

for Clash.

stylised, therefore cannot be dated. Stylists are directed to include a mixture of aspirational designer pieces, brands and high-street names. Clash has recently introduced new features to the fashion section: the Clash Muse, a street style section that spots trends surrounding new music scenes and the Fashion Profile which looks at those figures and brands that have merge fashion and music in a way that should be celebrated.

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


CLASH FASHION FASHION PROJECTS Clash often work on agreed creative brand partnered fashion shoot projects. Examples of which are: Clash & TIGI Rockaholic - 2 shoots produced in 2009. 1 reportage crowd shoot at the Clash Revue live event and 1 shoot with The Fangs to promote the TIGI Rockaholic tour 2009 Clash & Diesel U Music - 6 page fashion shoot and page mounted CD to promote Diesel U Music tour in 2007. Clash was also on the judging panel for the activity. Clash Brand & Bands - shoots styled uniquely for partner brands matching bands styled solely in their product have included Bench/Twisted Wheel, Firetrap/Wild Beasts, HL Jeans/Paddingtons, Nixon/Broken Hearts DJs, Lambretta/Kid British, One True Saxon/Underground Heroes & Merc/Official Secrets Act. Clash & Converse - 4 page backstage shoot at Converse Somerset House series of gigs 2008 including band interview and front of house reporting.

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


CLASH FILM CLASH FILM

The Glasgow Film and Music Festival Metrodome, Optronica and See Films First. In addition, Artificial Eye, Diffu-

Focusing on the hottest new talent in independent cinema

sion, High Fliers, Optimum, Revolver,

and the best new music documentaries and biopic, Clash

Tartan and Verve have all quoted

is the sole youth-orientated music publication to examine

Clash reviews in their marketing

film in depth. As a result, it offers an ideal outlet for films

campaigns.

targeted at a young and culturally aware audience. Covering talent features, reviews and events, the sixpage film section offers a knowledgeable compliment to the main magazine’s in-depth look at music and fashion. As well as celebrating exciting new filmmakers, the section has also delivered interviews with leading stars including Terry Gilliam, Elijah Wood, Jeremy Piven, Noel Clarke, Paddy Considine and Vincent Cassel. The film industry has shown its support of the magazine’s coverage with partnerships, promotions and advertising from the likes of 20th Century Fox, Aspiration / Miracle, Eagle Vision, The Edinburgh International Film Festival,

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


ADVERTISING RATES & DEADLINES ADVERTISING RATES

DEADLINES

The Glasgow Film and Music Festival Metrodome, Optronica and See Films First. In addition, Artificial Eye, Diffu-

DOUBLE PAGE SPREAD.............................. £5000 DOUBLE PAGE SPREAD (1st 33%)............... £6000 OUTSIDE BACK COVER............................. £6500 INSIDE FRONT COVER.............................. £5250 INSIDE BACK COVER................................ £3000

2010

sion, High Fliers, Optimum, Revolver,

ISSUE....COVER DATE.......................ON SALE DATE . .......................... DEADLINE

Clash reviews in their marketing

QUARTER PAGE (site guarantee)................. £1100 QUARTER PAGE . ..................................... £1200

45 46 47 48 49 50 51 52 53 54 55 56

LOOSE INSERTS ........................ £50 per 1000 BOUND INSERTS ....................... £60 per 1000

2011

FULL PAGE (site guarantee)......................... £3300 FULL PAGE............................................... £2800 HALF PAGE (site guarantee)........................ £1900 HALF PAGE ............................................. £1540

January.............03/12/09.............19/11/09 Febuary.............07/01/10.............17/12/09 March...............04/02/10.............21/01/10 April.................04/03/10.............18/02/10 May..................01/04/10.............18/03/10 June..................06/05/10.............15/04/10 July...................03/06/10.............20/05/10 August..............01/07/10.............17/06/10 September.........05/08/10.............15/07/10 October............02/09/10.............19/08/10 November.........07/10/10.............16/09/10 December..........04/11/10.............21/10/10

ISSUE....COVER DATE.......................ON SALE DATE . .......................... DEADLINE

DISCOUNTS

57 January.............02/12/10.............18/11/10 58 February...........06/01/11.............16/12/10

x4 Consecuitive Issues........................ 5% x8 Consecutive Issues......................... 10% x10 Consecutive Issues....................... 15%

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010

Tartan and Verve have all quoted campaigns. Notes: Glasgow film partnership TBC Tartan now closed – worth including?


ADVERTISING SPECS. ADVERT SIZES

FILE FORMATS

All sizes are width x height

Acrobat PDF: PDFs should be Press Optimised or better.

Double Page Spread (DPS) Bleed 466mm x 306mm Trim 460mm x 300mm Type 420mm x 280mm

1/2 Horizontal (HH) Trim 200mm x 135mm (no bleed)

Distiller job options should include... Compatibility: Acrobat 4.0 or lowest possible. Resolution: 2400 dpi. Images: Bicubic Downsampling at 300dpi ZIP 8-bit. Monochrome: bitmap 1200dpi. Compression: CCITT 4. Copress Text and Line Art. All fonts embedded. All images CMYK prior to distilling.

1/2 Vertical (HV) Trim 95mm x 280mm (no bleed)

Please note that Clash cannot amend PDF files once supplied.

1/4 Box (QB) Trim 95mm x 135mm (no bleed)

We will accept the following if the above PDF cannot be generated. • QuarkXPress (6.5) or In-Design (CS3): For all open file formats fonts and pictures should be supplied complete. • Adobe Illustrator (CS3): EPS file. Outline fonts

Full Page (FP) Bleed 236mm x 306mm Trim 230mm x 300mm Type 210mm x 280mm

1/4 Horizonal strip (QS) Trim 200mm x 65mm (no bleed) A 0.5pt black line border surrounds all non-FP or DPS adverts in the magazine.

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010

• Adobe Photoshop (CS3) or other bitmap based format: TIFF, EPS, High Quality JPEG. All bitmap files used should be 300dpi minimum resolution for 100% scale use. Colour proofs: A cromalin, laser or digital proof or colour printout must be supplied. if a colour match is required. Overprint: Clash cannot take responsibility for any overprint mistakes already contained in the supplied artwork.

FILE Delivery Files can be supplied on CD or DVD or emailed to ads@ClashMusic.com Please reference all copy with: issue number/client name/advert size (example: 48/Diesel/FP)


CLASHMUSIC.COM CLASHMUSIC.COM

ClashMusic.com

also

sends

a

weekly newsletter to over 35k registered users who have requested a

ClashMusic.com launched in 2007 as the new online

weekly dose of all things.

hub for Clash Music Group, replacing the popular ClashMagazine.com and has rapidly grown into THE

Having upgraded the design of the

most successful online independent music magazine

site in 2009, ClashMusic.com’s po-

portal in the UK.

sition in 2010 as a major force in the online music world is indisputable.

ClashMusic.com regularly attracts exclusive content, free streams & downloads, podcasts, fashion galleries and video footage of the best artists, events and brands in the world. With quality features, up-to-the-minute news and a new Track of the Day every 24 hours, returning to the site every morning has become second nature for those who bookmark and browse music coverage on the ‘net daily.

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540,000 Monthly Page Impressions 220,000 Monthly Unique Users

ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


CLASHMUSIC.COM BANNER RATES

Creative Sponsorship

AD FORMAT.............................. SIZES.....................CPM.

LEADERBOARD..................... 728x90.............. £18 WIDE SKYSCRAPER . ............160x600............. £18 MPU ...................................300x250............. £20

Promo Boxes

Sponsorship opportunities and content-led partnerships on ClashMusic.com allow you to align your brand with the Clash audience in innovative and creative deployment to deliver excellent brand awareness

Highly visible promo boxes are available across the site,

and value. Opportunities can be

linking to your brand website or straight to point-of-sale.

discussed on request.

Clashmusic.com can also sell your tickets through our channel partners. AD FORMAT.............................. SIZES......................CPW.

Specifications

PROMO BOX.......................300x90............... £500 • All web adverts and tags should ClashMusic.com’s weekly newsletter reaches 35,000

be sent via email to...

active registered users. a prominent leaderboard adver-

ads@clashmusic.com

tising position is available within the newsletter.

• Full specs available upon request.

Cost: £500/ week

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


CLASH LIVE CLASH LIVE Clash Live has a vibrant calendar of live events of all descriptions across the UK. From 500 capacity indie gigs and club nights in the nations capital to huge summer festival productions. Clash Live reaches out to gig lovers and club goers of all ages and styles. In 2009, Clash Live reached a live music audience of over 500,000. Clash Live can act as media partner offering print & online coverage and media support for your brand event. Clash Live has also amassed the experience, the relationships and the resources to book festival stages, live tours and can host, produce and promote one-off brand themed events of almost any size or description.

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


CLASH LIVE Festivals

LONDON EVENTS Clash Live - Clash’s flagship monthly

From our 15,000 capacity arena at Rockness in Scotland,

indie gigs at Hoxton Bar & Grill

down through stages held at London based festivals like

London.

Lovebox and Get Loaded in the Park, to international stages and showcases at events like Benicassim in Spain, SXSW in Texas USA, CMJ in New York, Iceland Airwaves, Oya in Norway and Snowbombing in Austria, Clash are uniquely placed to help you access the audiences attending the best festivals in the UK and beyond.

Sunday Sessions - bi-monthly exclusive acoustic and DJ performances from legendary bands appearing often secretly in north London’s most famous bar venue, The Lock Tavern.

We can not only help plan and consult on your festival

Clash Club - Clash’s late night of-

strategy, and then bolster these plans with media part-

fering of the best in electronic and

nership value across Clash platforms, but we can also

alternative club music.

deliver every element required to execute a successful activity from booking artists and liaising with festival owners to production, staffing and promotion before during and after the event.

Regional Tours & Gigs

The Clash Revue - Clash’s one-off flagship annual event looking back on the year that was, offering an explosive live and visual representation of a year of content generation and the best live music unearthed by our team.

U LIVE University Tour, In The City Manchester, Liverpool Sound City, The Great Escape Brighton.

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


CREATIVE PROJECTS CLASH CREATIVE PROJECTS

PROJECTS INCLUDE

The fastest growing area of Clash’s business is the cre-

• Creative Editorial/Advertorial

ation of bespoke solutions to deliver our brand partner’s marketing needs. In today’s marketplace we are finding more than ever that the client requires an integrated approach to their marketing brief, resulting in projects that deliver on more than one level; be it cross-platform print & digital solutions or bespoke ideas created to deliver results outwith those catered for by standard advertising. Whether your aim is to drive traffic in-store or online, or you’d like your brand associated with a particular artist or style of music, or you may want to create your own music related products or use our expertise to help create something owned and branded wholly by you, Clash can discuss and deliver a huge range of solutions and fresh ideas created by our excellent creative team.

• Branded Music Product give-a-ways (CD/Download card creation & manufacture) • Brand exclusive fashion shoots and in store launches • Print & Online content syndication • Contract publishing • Online consultancy • Web design, build and hosting • Online & viral marketing campaigns

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


CREATIVE PROJECTS Nike Creative Running Project CASE STUDY Clash and Nike created a 6 page magazine shoot designed to place running in the minds of the discerning fan of music, fashion and youth culture as something that could go hand in hand with music and style, and as a pastime taken seriously by people the Clash reader would look up to. We shot 6 people all from credible walks of life who run both seriously and for fun, and shot them in there own environment with elements of their own style or job captured in each shot to create interesting and different shots that readers would engage with and relate to immediately.

CLIENT TESTIMONIAL “We love collaborating with partners who want to create something that is even better and more inspiring than the sum of its two parts. We are inspired by projects & partners that challenge us and stretch and question us. Clash have done all of this. The piece of work that was produced at the end of this is the measure of the partnership. To me it was absolutely quality; it was personal, it was distinctive. This was achieved because Clash as a team sunk themselves headfirst into this project – with head and heart.” Jo Taylor, PR Manager, Nike UK

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


CREATIVE PROJECTS Oakley Sunglasses At Night CASE STUDY Oakley wanted to embark on a new one-off event project focused around a key festival weekend in London and create an event that would engage the after-party crowd and offer not only a great night out, with a fun feel, but one that would also deliver key messages on the popular Oakley Frogskins sunglasses range and provide quality content for all parties to use on print & digital platforms. We created a very distinctly designed and produced event celebrating the culture of Sunglasses at Night, the neon culture of recent years, and the best music of summer 2009. We also invited VIPs to a pre event rooftop BBQ to create content before the event and to generate a real buzz for proceedings later. As a result the venue was packed, the crowd got involved in wearing glow in the dark glasses, the content from the night looked amazing and everyone left the event delighted. So much so that this one-off activity may well be continued in 2010.

CLIENT TESTIMONIAL “I’ve been working with Brian and Clash Magazine for years but our 2009 summer event has been a real highlight. From the outset, Clash has really understood Oakley as both a sport & lifestyle brand. They respect our need to stay true to our heritage while connecting with a wider audience. Our events together have been killer and much talked about but retained some subtlety, something I think is vital when talking to new consumers. Their promotion of this event has been second to none, their calm under duress has been thoroughly appreciated and the final output from the night has been perfectly positioned. A great success and a very fun time.” Heather Pigott, Media & Communications Manager, Oakley UK

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ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010


THE CLASH AUDIENCE CLASH READER HABITS

Clash readers are tech savvy 96% own a mobile phone 95% use the internet & e-mail daily 45% shop online at least once per month

Clash readers are hungry music consumers 89% buy music every month, 41% every week 78% buy physical music products 58% buy music digitally

77% own a PC 79% own an MP3 player, 76% of these are ipod owners 63% own a video game console

64% buy both

77% use a digital camera

Clash readers are fashion conscious individuals

A strong proportion of Clash readers are still in

91% purchase clothing & accessories every month, 38% every week 72% feel music and fashion go hand in hand 69% are influenced by design & art Clash readers love film 66% go to the cinema at least once per month,

education University 56% Secondary Education 38% Clash readers are loyal consumers 67% collect issues of Clash after reading it 71% say the in-depth coverage, quality of writing and

71% buy or rent DVDs every month

intelligent choice of subject matter separates it from it‘s

Clash readers are socially active

67% say the design quality of Clash is one of its greatest

74% eat out at least once a week 93% go to a bar or club at least once a week 92% purchase alcohol every week

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17% own a Mac

rivals. strengths 45% pick up every issue 76% who pick up an issue of Clash read it more than once 4.8 readers per-copy on average

ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010

SOURCE Clash demographic survey Q3 2009


ADVERTISERS Drinks Jack Daniels, Bulleit Bourbon, Absolut Vodka, Smirnoff, Stella, Red Stripe, Tuborg.

Clash Live Oakley, Topman, Relentless Energy Drink, Red Stripe, Firetrap, Fly 53, TIGI, Microsoft X Box, Activision/Guitar Hero, Budweiser, Tuborg & HL Jeans have all been involved in successful LIVE music projects with Clash, some at Clash’s own gigs, some created for the brand.

MUSIC

BRANDS

Clash Creative Solutions

Major labels Universal (Island, Mercury, Polydor),

Fashion Levis, Diesel, Ben Sherman, Camper, Fred

Brands like:

SonyBMG, EMI, Virgin.

Perry, Lacoste, Firetrap, Converse, Bench, HL Jeans.

55 DSL, Tuborg, Audi Red Stripe, Nudie Jeans, Diesel,

Leading Independents Domino, XL, Rough

Haircare TIGI, Loreal.

Bench, Converse and Levis have all enlisted Clash to

Trade, Bella Union, Wichita, V2, Warp, Mute, City Slang,

Cosmetics Nivea.

Sub Pop, Fabric, Kitsune, Ed Banger.

Music Distributors PIAS, ADA Global. Live Music/Festivals Live Nation, Bestival, Sonar, Benicassim, Rockness.

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Technology Apple, Orange, Nokia, Sony Ericsson, Sony Walkman, Intel, Microsoft X Box.

Automotive Volkswagen.

ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010

work on creative solutions created to deliver their marketing needs.


CONTACT INFORMATION Main Offices

Clash Magazine

LAYOUT & DESIGN: Paul Sethi (0207) 734 9351 / paul@clashmusic.com

LONDON OFFICE

Editor: Simon Harper (0207) 292 0564 / simon@clashmusic.com

PUBLISHING DIRECTOR: Jon-Paul Kitching (01382) 808 808 / jp@clashmusic.com

EDITORIAL ASSISTANT: April Welsh (0207) 734 9351 / april@clashmusic.com

PUBLISHER: John O’Rourke (01382) 808 808 / john@clashmusic.com

FASHION EDITOR: Rose Forde (0207) 734 9351 / rose@clashmusic.com

ClashMusic.com

NEWS EDITOR: Si Hawkins (0207) 734 9351 / si.hawkins@clashmusic.com

CLASHMUSIC.COM EDITOR: Matthew Bennett (0207) 292 0565 / matt@clashmusic.com

Enquiries to (0207) 734 9351

CONTRIBUTING NEWS EDITOR: Laura Foster (0207) 734 9351 / laura.foster@clashmusic.com

CLASHMUSIC.COM NEWS EDITOR: Robin Murray (01382) 808 808 / robin@clashmusic.com

Ad Manager: Alan Thomas (0207) 292 0561 / alan@clashmusic.com

REVIEWS EDITOR: Nick Annan (01382) 808 808 / nick@clashmusic.com

ACCOUNT MANAGER: Matt Goodwin (0207) 292 0562 / mattg@clashmusic.com

FILM Editor: Ben Hopkins (0790) 820 6079 / ben@clashmusic.com

CREATIVE BUSINESS DIRECTOR: Brian Murnin (0207) 292 0560 / brian@clashmusic.com

LIVE EDITOR: Mark Millar (0779) 683 4673 / mark.millar@clashmusic.com

CREATIVE BUSINESS MANAGER: Ian Richardson (0207) 292 0560 / ian@clashmusic.com

ARTISTIC DIRECTION & DESIGN: 16K Design (0131) 661 3737 / info@16kdesign.com

143C Nethergate, Dundee DD1 4DP 01382 808 808 / info@clashmusic.com www.clashmusic.com

DUNDEE OFFICE

29 D’Arblay Street, London, W1F 8EP (0207) 734 9351 / info@clashmusic.com www.clashmusic.com

Advertising

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Enquiries to (0207) 734 9351

ClashMusic Group, 29 D’Arblay Street, London W1F 8EP / +44 (0) 207 734 9351 / info@ClashMusic.com / www.ClashMusic.com CLASHMUSIC GROUP MEDIAPACK 2010

Clash Live


Clash Music Group, 29 D’Arblay Street, London W1F 8EP Tel: (0207) 734 9351 Email: info@ClashMusic.com www.ClashMusic.com

MEDIAKIT2010

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