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Editorial letter



30. We are young Three young customizers talk to you about their personal style and creative futures.

Too cool for school 38.

Using the collars of your old school shirts in a new unique way. 48. Luca Romanyi With her creations fresh off the catwalk, Luca talks about life as a jewellery designer. 50. Luca



62. Get your denim on Recycling your old denims using bleach and coloured dyes bringing your clothes back to life.

80. Plastic designers Most iconic designer bags made from paper and plastic bags, making a fashion statement.



Tutorials on how to customise garmets shown in editorials are online at:


92. Hail the nails With nail art sweeping the nation, we bring you easy fun designs to achieve yourself.

102. Pinhole perfect The simple pinhole camera captures the crazy customized summer sunglasses trends.

Masthead EDITORIAL DEPARTMENT Editor: Pati Kisielewska Features editor: Meike Linthorst, Pati Kisielewska Fashion editor: Sabrina Woolley Contributing fashion editors: Meike Linthorst Beauty editor: Sabrina Wolley Creative Director: Meike Linthorst ART DEPARTMENT Art director: Alice Cattaneo Graphic designer: Alice Cattaneo Picture editor: Alice Cattaneo Film director: Flaminia Cangemi Website designer: Alice Cattaneo Website manager: Flaminia Cangemi, Alice Cattaneo ADVERTISING, MARKETING AND PROMOTION DEPARTMENT Advertising andsponsorship manager: Pati Kisielewska Promotion and marketing manager: Pati Kisielewska


Editor’s Letter ‘411 FASHION. Share the creativity.’ This statement was the starting idea to launch 411 magazine for young, unique individuals who want to stand out in the crowd of predictable trends. 411 are not here to bring you the latest news in the celebrity world and latest designer trends. 411 has been designed to introduce its reader to be confident individuals by show casing their own personal style, which lies within being creative and using your imagination to try different techniques showing you can produce something unique and unusual with your style. 411 FASHION’s aim is to introduce you to a fresh and inventive way of looking at your old clothes and then bringing them back to life with easy techniques. By changing some of your garments you can create a whole new appearance and will express your personality! 411 FASHION is also online (www.fashion411., so you can follow easy tutorials on how to create garments shown within the magazines editorials. 411 FASHION is not only about clothes. We aim to introduce you to young, up and coming designers who may become your new inspiration of how to be creative. In this very first issue you will find an article about making your own pinhole camera. So why not to try some new techniques of taking photos to remember the best moments this summer? Also why not set new trends instead of following the popular ones established by big names in the fashion industry? Why not remake your ‘safe’ sets of outfits into something fresh and funny? Why not start now? In the name of 411 FASHION’s compilation of creative ideas I hope that our ideas will encourage you to customise your old outfits by giving them a fresh, fashionable and UNIQUE look without spending a lot of money on clothes everyone has.

Enjoy and get creative!


Pati Kisielewska

We Are Niels Eselgroth Interviewed by Pati Kisielewska. Photographed and words by Meike Linthorst


411 has brought to you three inspirational customizers to tell you about their personal style and how they make their own fashion statements. The future is bright for these young creatives, could you be next?



Born in London then growing up on a boat sailing around the world, Niels Raymond Eselgroth, age 21 has a unique, cultured view on the world. At the age of 14 Niels started to get deeply involved in the local punk scene in Mallorca where his families boat was anchored at the time. He was the vocalist in a punk band and using Niels’ creativity the band promoted themselves. Niels and his band mates went to do a gig at a small punk festival in Italy where they met up with lots of other bands, one of which was giving out patches of their band artwork, Niels took one and was marveled at how it had been made. When he got home, Niels cut out his first stencil of his bands logo and painted it, he then started to hand the patches he had made to promote his band. From then onwards it just escalated, Niels started to make t-shirts with patches and artwork of the bands that he was a fan of because there were no good shops where he could buy the bands merchandise. This is still true of Niels today, he arrives at the studio making lots of noise, with the chains hanging off his trousers, huge boots and loud happy voice. All the garments he is wearing are covered with logos and stencils he has put on them himself. Niels is not just different because of the way he dresses, he is cool and confident as he proud of who he is and what he is wearing. Although we may think that most punks look the same, each one has their own style.

“He arrives at the studio making lots of noise, with the chains hanging off his trousers, huge boots and loud happy voice.”

No two punks are the same because each one individually customizes their own clothes. Like Niels, he customizes his own clothes and would make anything for anyone if they asked. He makes his own clothes because its cheaper than buying stuff from the high street, for cheap prices he buys an old t-shirt turns it inside out and paints onto it, re-using the t-shirt. The style which Niels identifies himself with is Punk, based around a huge DIY culture that started in the late 70’s. To create his look, Niels customizes his clothes using stencils made from cereal boxes or any type of card. He finds designs from the internet, cd covers, band logos and turns them into stencils using software or simply a pen, he then cuts that out and with acrylic paint and a brush, paints the image onto a blank t-shirt. Niels also sews a lot of patches onto his clothes and likes to cover his jackets in studs and badges. In the future Niels would like to have his own t-shirt brand up and running, as he can continue creating what he loves and his enjoyment in customizing. Most of the t-shirts he has made to date are not designs he has created himself, therefore he has never felt comfortable selling them. Once he starts making his own graphics for t-shirts, Niels hopes to sell them under the brand name Clothing Animals Wear (C.L.A.W). His designs will be inspired by Punk music and lifestyle as it has made him who he is and what he wears today.

Marcin Podsiadlo Designer Marcin Podsiadlo, who at 23 has already become a famous young designer in the Polish fashion industry, is now living in London to expand his own brand to the British market. He talks to 411 Fashion about how he is becoming a designer and gives us an insight into his creative thinking. Marcin has always been a really creative character, but never dreamed of perusing his career in the fashion industry, this was due to his upbringing in a hard working, industrial area in Poland, where getting a well paid, serious job was more important that following your desires. After graduating from school, he decided to move into a career of accounting, however soon realizing that he was not happy with his chosen pathway he immediately knew to take the risk of entering the fashion world, starting in the capital of the young designer fashion industry here, in London. Since high school Marcin has been customizing his own clothing, as he wanted to wear items that were unique.

Growing up in Poland he was surrounded by safe and structured fashion where no one had the courage to express their personalities through their clothing. Marcin broke free from this system by wearing his own designs made out of the clothing everyone was buying. This is still true of him today. He comes to the shoot wearing a pair of trousers he has made from a standard sweatshirt, he encourages everyone in the studio to make a pair too, “you simply cut, sew, cut, cut, sew.” Drawing inspiration mainly from hip-hop culture, urban spaces and minimalism, gives Marcin the strong visual identity his designs have. Generally, for his designs Marcin uses second hand clothes, combining them with new fabrics, to give old garments a new, modern look and meaning. Marcin customizes old clothes as he believes it is the best way to reuse and preserve them, whether the items are old, beloved pieces or garments bought purely for the colour or fabric.

He comes to the shoot wearing a pair of trousers he has made from a standard sweatshirt, he encourages everyone in the studio to make a pair too, “you simply cut, sew, cut, cut, sew.”


When it comes to Marcin’s designs he wants to start bringing his own personal style of customized pieces to his collections. He is inspired by the possibility of what the garment has to offer and sees potential in how the piece can be worn in a different way. His designs are intended for men, however many pieces can regarded as unisex. The printed simple t-shirts, have strong meanings and messages behind them, his latest collection being inspired by the riots in London in 2011. At the moment Marcin’s collections are available to buy online and are already popular in Australia, New Zeeland and Spain. In the future he hopes to further expand his global market, introducing his recycled collections to a wider audience proving you can create something fashionable out of nothing.

“Connie skips into the studio, carrying box’s filled with her designs, which are neatly, individually packed, she happily lets us open and try on anything we like”.

Her inspirations come from, everything that she sees, she draws a lot of her inspiration from busy places, “for some reason I find lots of people in one place very inspiring. I guess its because you get a lot of different personalities and backgrounds and thats just like jewellery.” When Connie sees a crowd of people, she sees different styles and colour combinations which she then brings to her designs. Colour is her biggest inspiration a lot of the time Connie sits on her bench, closes her eyes and whatever colours she sees she will use. For Connie jewellery is very intimate and personal. She sees it as a talisman that can tell you more about a person than their clothes sometimes can, so making your own jewellery would be the most unique way of showcasing your individual style.


Connie Deans Connie Deans started making jewellery at the young age of 10. Her godmother bought her a kit because she knew that Connie was a very creative character. Since then she has been expanding her skills and knowledge of the jewellery industry. A year after graduating from Holts Academy with a degree in Jewellery Manufacture, she tells us about her future plans and her process of hand making each individual item. Connie skips into the studio, carrying box’s filled with her designs, which are neatly, individually packed, she happily lets us open and try on anything we like. We all love the Pokemon character necklaces, as they are fun and different, she tells use she stole the characters from her friends monopoly game. Connie often uses such random, found items as it makes her designs more personal and unique. Having been making jewellery from a young age Connie has found her own unique style, which she achieves with the materials she uses. Her main medium to work with is beads and wire, but she also uses techniques such as bead weaving and kumihimo braiding, techniques not often seen in the jewellery industry. As Connie is only just starting out as a designer, she doesn’t have a studio to work in, she works from her bedroom which of course if comfortable, however restricts her from working with silver or gold. In he future she hopes to have her own company up and running, selling her jewellery designs all over the world. Connie wants to have a home-base though, where she will have a studio and a store. She also hopes to be employing young people like herself to give them some experience and a chance to experience what it is like to work in the industry. At the moment Connie is happy working with any material she has lying around that inspires her to create an item, she uses buttons, studs, strips of leather from old handbags. She especially likes to rescue old broken necklaces and making them into something new. When Connie makes an item of jewellery for herself it is normally to go with an outfit she already has planned but then makes it her own with her handmade item.


oo ool or chool


Photographed by: Meike Linthorst Customized collars by: Sabrina Woolley


Add sequins for a colourful 80’s disco look.

Add different lengths of chains to your collar to create something elegant



A subtle lace collar to get rid of the plain white

Why not try something very simple like a black ribbon bow for a striking effect?



Using pearls can liven up your plain school or work collar, give it a try!!

Stud your collar to give your style a little bit of punk! PAGE 36

Sparkle up your outfit with a glitter collar! Modeled by: Rosemary Prichett Make up artist: Reena Dhaliwal Edited by: Alice Cattaneo

Luca Romanyi, Hungarian jewellery designer is based in London. The 411 Fashion team met her in her cosy studio in Northern London on a sunny Saturday morning, where Luca welcomes us with a small cup of espresso trying to wake up after a night spent on designing her new collection for ASOS Africa. Luca invites us to her small, neatly organised studio and from the very first second we entered her working space, she proudly shows us her collections of inspirations, precisely organised in boxes. ‘I never throw anything away. I like to come back to my collected materials and discover them again’, she explains. Surprisingly for a jewellery designer, her sources are mainly composed of a huge variety of fabrics in all available colours and patterns. In this impressive, small fabric shop we find Chanel, Louis Vuitton or Burberry designs, and seeing our shocked faces, Luca just says laughing conspiratorially ‘I have my sources’. She explains that fabrics are her biggest inspiration, however after designing the jewellery for thirteen years her ‘brain is modified and sees jewellery in everything’. ‘Whenever I get a material or see something interesting, like a piece of wood or plastic, I can clearly see what I want to design, how to modified it in order to create something unique’. Luca was always more into art than fashion, that is why she does not follow any trends created by famous designers, and instead she tries to be stimulated by fine art, painting, sculpture, architecture or even furniture. What makes Luca really unusual is the fact that she makes her jewellery out of random leftover pieces, such as plastic, wood, aluminium or metal. We were really impressed by the way she spoke to us about wood. I think I have never seen anyone talking so passionately about this simple piece of nature, and her love for this ‘warm and light material’ is clearly proved in her new collection presented on the latest Fashion Week London, where the precisely patterned wood is visibly exposed. That also leads us towards her future plans. At the moment, Luca in spite of her creative collaboration with Ada Zanditon, is working at the Metropolitan University teaching students and tries to develop her own brand after exhibiting the collection under her name in March. Graduating from University this year, Luca still continues her friendly collaboration with Ada, which at the beginning was only regarded as a good training for her future career. At the moment, their roles are clearly divided, Luca is the creative mind in their team, and Ada sorts out the business part.

Luca Roman The division works for them, as we can see this from looking at their successes, to which we can include presentation on the Fashion Week A/W 2012, collaboration with House of Flora and with ASOS Africa. Luca told us about her proudest moment in her career, surprisingly didn’t mention London Fashion Week, but her graduation collection, for which she produced the chandelier. ‘It took me six months to complete this task, from the very first sketch to the final effect, and I still cannot believe I did it!’ And we have to admit: it is really impressive! In fact she will be engaged in a new collaboration with a furniture shop which produces designs made of laminated, pastels colours wooden pieces. Luca is going to remake the leftover pieces into the jewellery without retouching the wood. Luca Romanyi went through many stages to finally get to the point where she has her own recognizable style. She started designing at the young age of 15, when she was influenced by punk and grunge culture, and tried to be unique and original among her friends by making her own accessories. She used random found pieces as the source, which has clearly become her obsession to the present day. Then becoming a part of Hungarian artistic environment she used to present her collection on many art exhibitions. However, in order to arise in the worldwide fashion and art world, Luca has decided to move to London and complete her education by joining a fine jewellery course. And as soon as she started her degree, she was invited to collaborate with Ada Zanditon, who needed someone to help her out with her own collections. Luca happily accepted this huge opportunity: she was really impressed by Ada’s position in the fashion industry: in fact, she was already presenting her collections on Fashion Week. Grateful for the chance of letting her designing some jewewllery pieces, Luca started gaininig more knowledge about what the fashion industry is like. Meanwhile, she has experienced working with gold and other precious materials, or reproducing antic pieces.

“Whenever I get a material or see something interesting, like a piece of wood or plastic, I can clearly see what I want to design, how to modified it in order to create something unique.”


However, she was never fully satisfied with the final outcomes, especially when she worked for someone, ‘sometimes when you work for someone, you have to do something really ugly just because they like it’. Luca also used to design jewellery for shops, celebrities, catwalks or opera singers, however she never enjoyed it. ‘It was never my idea which is why I want to work for myself, pursuing my own ideas and inspirations’. She has already made a huge step towards introducing herself to the design world by creating her own website,, and making as many collaborations as she can, ‘I think I am ready to work for myself,’ she concludes. Unfortunately, Luca is not able to sell her design in shops at the moment, because it is simply too expensive. ‘People buy very expensive fake jewellery, like Chanel with fake crystals, but I am not Chanel and no-one will buy my wooden designs for £100’. However, Luca is not going to give up. She is a very ambitious person, who works twentyfour/seven without any help to fulfil her dreams. 411 Fashion believes that Luca Romanyi is a very creative and open-minded individual, who is able to achieve all her goals and become as famous as Solange Azagury-Partridge. With her eye for detail and perfection in her hands, Luca is able to recreate almost everything into unique and original designs and attain a success, especially in the era of the omnipresent crisis, where recycling old and useless pieces is a good way to become recognizable and desirable in the competitive fashion industry.

Photographed by Meike Linthorst Words by Pati Kisielewska





Jewellery designed for Marcin Podsiadlo’s collection ‘Fear Does a Terrible Thing to People’ s/s 2012.



The collection is made of found pieces of plastic, rubber thick chains and colorful elements.



Modeled by: Jesse Tinkler Make up artist: Elena Aurelia Van Doorn Edited by: Alice Cattaneo

Get your Denim

ON Photographed by: Meike Linthorst Styling by: Sabrina Woolley

Shirt by Super Dry Vest Top by H&M Top by American Apparel

Where bleach meets tie-dye and makes your old clothes look cool and unique! 411 Fashion wants to introduce you to this cheap and creative way of customising your clothes and making your new-old outfit outstanding!

Denim Jacket by Urban Outfitters Legging by Zara White Jacket by Puma by Socks by New Look Yellow All Stars by Converse

Blue Dress by River Island

Dungaress by Zara Socks by New Look Bleach All Stars by Converse Vest top by H&M

Bleached Dress by Zara Tights by Topshop

Shorts by American Apparel Shirt by Super Dry Socks by New Look Bra by Top Vest Top by H&M

Tights by Topshop Skirt by American Apparel Cardigan by Forever 21 Vest Top by H&M Bleached All Stars by Converse

Jumper by Bershka

Cardigan by Forever21 Vest top by H&M

Black Jeans by Pull & Bear Waistcoat by Miss Selfridge Vest Top by H&M Socks by New Look Yellow All Stars by Converse

Denim Shirt by H&M Blue Dress by River Island Modeled by: Evie Howard Make up artist: Kate Sheldon Edited by: Alice Cattaneo

Plastic Designers Photographed by Meike Linthorst, Bags designs by Sabrina Woolley Since designer bags are way too expensive and out of our league how about trying out your own versions by just using plastic bags, bin liners and paper bags. Just add a chain and the logo and your own your way to creating a cheaper designer handbag that any girl would want?




Louis Vuitton


You’d never know that this gorgeous designer handbag was made out of a paper bag. Try and see if yours will look this good.

Chanel Always dreamed of having that classic Chanel bag in your collection? Well now you can with a bin liner and some thread. Make it any size you want to fit you handbag contents.





Marc Jacobs Grab a colourful plastic bag and turn it into something worth keeping that everyone will be jealous of.


Photographed by: Meike Linthorst Nails designs: Sabrina Woolley

Bored of just plain coloured nails that everyone has? How about trying out these different techniques to liven up your summer outfits? Easy and simple designs that any girl would be jealous of


Purple by Rimmel Gold Gem Stones by Andrea Fulerton Clear Top Coat by Rimmel

Orange by Nail Inc Plum Purple by Essie Gold Beads by Collection 2000

Stars from Collection 2000 Red by Rimmel Royal Blue by Mac Make up

Black by Collection 200 Limited Edition Gold by Barry M Gold Glitter Polish by Rimmel

Orange by Nail Inc Purple by Rimmel Plum Purple by Essie Red by Rimmel Combat Blue by Barry M White by Barry M Mint Green by Barry M

Blueberry by Barry M White by Barry M Plum Purple by Mac Make Up Combat Blue by Barry M

Limited Edition Gold by Barry M Black Pen by Models Own (Wah Nails) Mushroom Brown by Barry M Modeled by: Jesse Tinkler Make up artist: Elena Aurelia Van Doorn Edited by: Alice Cattaneo

Pinhol Per Photographer for 411 Fashion, Meike Linthorst introduces you to a historical, photography technique; the pinhole camera. Learn how to create your own unique photographs and get adventurous with your sunglasses by customizing them with the craziest things!


For most of us cameras and photography are part of our every day lives, they are an amazing piece of technology. As photography is so common these days it is the person behind the camera who makes it truly amazing. Its takes a very creative person to produce something new and interesting when it comes to photography, something that is different and will stand out from the billions of photographs that have already been seen. Using their imagination, originality and enthusiasm to create something current and unique. That is why 411 fashion wants to introduce you to one of the oldest photography techniques in history and your new way of taking completely original and fun photographs using a simple device called the pinhole camera. You don’t need the newest, most expensive equipment to get the most effective results, all you need is passion, a vision and a matchbox There are a few different ways to achieve the technique of pinhole photography, you can modify your DSLR camera by taking off the lens and simply replacing it with a pinhole lens that you can make yourself, this would give you digital images. Or you can make your pinhole using standard items you can find around the house or buy cheaply at the shops.

e rfect


Article by Meike Linthorst Customised sunglasses by Sabrina Woolley.

All you need is, a matchbox or other small box, black tape and a roll of film, there are many books and tutorials online that can simply show the step by step process of making your pinhole. Then finally the most simple way; ordering a d.i.y kit off the internet, which we consider cheating however if you are not handy with a pair of scissors but really want to be a pinhole photographer we will let you off. Which ever way you choose to make your own pinhole results will almost always be the same, because the cameras are simple as they are without a lens but instead with a small aperture. The aperture is the small hole which you make with a pin which lets light into the camera forming the image either onto the digital cells, or the analog film. The aperture has to be as small as possible, so that the natural light doesn’t flood in and bleach the image. It works in a similar way as with your eyes, the process is called refraction which describes the movement of the light within the lens of a camera or through the pupils of your eyes. When it is bright sunny weather, your pupils are smaller to allow less light into the eye as when it is too bright the light would hurt your eyes.. When it is darker the pupils are much bigger to allow more light into the pupil to take in the limited light, so you are more able to see. No matter what you make your pinhole with (they have even been made from a sea shells or the shell of an egg), the images you will achieve are softer than standard digital images. They are less sharp than when taken with a camera lens: as you cannot focus with the pinhole camera and due to the small aperture and short exposure time to the light, the image cannot catch fine details. Exposure times range depending on the brightness of the light source. Outside in sunlight, you must use a very quick shutter speed of half a second. Even when the weather is cloudy don’t underestimate the strength of the light: expose your image for just a few seconds. Where as indoors depending on the strength of your light source, you might have to leave your camera still for several hours! There are several mathematical equations you can do to work out how to get your pinhole images perfect: for example by measuring the distance from the aperture to the exposure area and by adjusting this to the aperture of the pinhole. However it is best to just experiment and see what your end results are like. You might end up with a unique effect you didn’t expect to achieve. Or if your first try didn’t work out just more reason to adjust your camera accordingly to how your images turned out. Warning pinhole photography can be very addictive. The pinhole technique dates back hundreds of years ago when there was no such thing as a photograph. So pinhole photography wasn’t regarded as a way to make photographic images, but it was an optical principle.

It was later used for scientific purposes within astronomy by scientists such as Leonardo da Vinci, and also fitted with a lens to make a drawing aid for artists. However, it wasn’t until 1850 when a Scottish scientist produced the first pinhole photograph. You would expect for a technique, which has existed for so many years, to be a lot more popular, seen and used more within the media. But this is not the case: the reason is that pinhole images cannot tolerate enlargement as they will become pixelated: therefore are not commonly used within the media. However this does not mean that the images a pinhole makes are not beautiful, they are just not always appropriate for professional use but are more suited for personal benefits. Especially if you are a photography enthusiast, it is a great opportunity to learn how the most simple camera works and how the technology of cameras has developed to what they have become today.What is so great about pinhole photography is that your images will be truly unique, as no two cameras will ever be able to produce the same style of image. And light within photography can effect your image so much, especially when you are working with such a delicate object like film in a pinhole camera. In this case the light could make striking colours and shapes appear on the images. The camera will become special to the person who made it. The whole experience and excitement of making your own piece from history, of using your imagination to shoot images and then the hope they will turn out successful is enough of a reason for pinhole photography to be your next hobby..


Add plastic fish to sunglasses to give your summer an underwater feel whenever you wear them.

Floral is popular again this summer so why not take it one step further and stick plastic flowers to the frames of your sunglasses and show off your flower power!


After something more bold yet girly to your sunglasses? Stick pearls to them with glue to give them an elegant twist.


Got left over lego from when you were younger? Use them on a pair of your sunglasses and create your own playful pair to relax in the sun with.


Modeled by: Ambra Hopper Edited by Alice Cattaneo

Stockists Accessorize -

Mango -

American Apparel -

Max Factor -


Maybelline -

Barry M -

Miss Selfridge -

Benefit -

New Look -

Bershka -

Nikon -

Calvin Klein -

Patrizia Pepe -

Calzedonia -

Pepe-Jeans -

Canon -

Primark -

Claire’s -

Pull&Bear -

Converse -

Reply -

Dr. Martens -

River Island -

Ebay -

Rock My Vintage -

Essie -

Sunglasses Shop -

Forever 21 -

Super Dry -

G-Star -

Superga -


Swatch -

Guess -

The Button Queen -

H&M -

Tk Maxx -

Havainas -

Topshop -

House of Holland -

United Colors of Benetton -

Levi’s -

Urban Outfitters -

Liberty London -

Vans -

L’oreal -

Zara - Tutorials on how to customise garmets shown in editorials are online at:



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