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Billion Dollar Campaign Billion Dollar Campaign - Many of us who may have read Malcolm Gladwell's book, "Outliers" filed away this little factoid-- it takes ten thousand hours of deliberate action to be successful. Specifically, he wrote "an extraordinarily consistent answer within an incredible quantity of fields... you must have practiced, to get apprenticed, for 10,000 hours prior to getting good." I reached the ten,000 number a long time ago and have a fairly well cultivated capacity to assess talent in numerous fields.

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