TYPOGRAPHIC TREATMENT Typeface for the Logo
S E P T E M B E R I used a typeface that I invented by myself for the logo. It is called "SEPTEMBER." I created this typeface for any art-related scenes and because this magazine is geared towards artistic or avant-garde people, this typeface is the perfect fit. SEPTEMBER was designed as a decorative typeface, and what it lacks in easy readability it makes up for in distinct, eye-catching characters. My intention here was making this magazine stand out among all the other magazines on shelves.
Typeface for the Tagline
The typeface for its tagline is Vevey, set to 160% width. One reason why I picked this typeface was that it had a modern and urban tone, which matched the concept of this magazine, and it also works with SEPTEMBER very well. More importantly, I wanted people's eyes to focus on the title of the magazine, and I needed a narrow typeface like Vevey to do that. However, its 100% width was a little too narrow, so I stretched it to 160% width.
This is Yuya's first portfolio that is consisted of the projects done from September 2017 to May 2018. Inside you will find eight pieces of...