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PORTFOLIO

YUYA SANO


Thank you for having time to take a look at this book. It's great pleasure to introduce my work to you. This is my very first portfolio that is consisted of the projects done from September 2017 to May 2018. Inside you will find eight pieces of work; branding, publishing, typography, packaging, logo design, poster, app design and experiment with music. I hope you enjoy seeing my first creative adventure and I do hope some of them make you interested in working with me.

Questions, ideas, collaboration? Please feel free to reach me out. Let's talk in person. us3nou8@gmail.com

Yuya Sano Graphic Designer


PORTFOLIO YUYA SANO Graphic Designer


ABOUT ME


PROFILE A Japanese graphic designer based in Oakland, CA. I have 6 years of sales and marketing experience in both Japan and the US. I've worked in design from a business point of view and strive to go beyond the clients' expectation.

EXPERIENCE May 2017 – Present

Graphic Designer / Marketing Officer (Intern) CarVi Inc., San Francisco, California, USA

Feb 2017 – May 2017

Graphic Designer / Marketing Officer (Intern) Xpresso Inc., San Francisco, California, USA

Apr 2013 – Feb 2016

Sales and Marketing Vantan Inc., Shibuya-ku, Tokyo, Japan

EDUCATION

YUYA SANO Graphic Designer

CONTACT 510.766.4614 | us3nou8@gmail.com | 3nou8.me

Sep 2017 – Apr 2018

Diploma of Graphic Design UC Berkeley Extension, California, USA

May 2017 – Sep 2017

Diploma of Marketing UC Berkeley Extension, California, USA

Jan 2017 – May 2017

Diploma of Entrepreneurship UC Berkeley Extension, California, USA

Apr 2007 – Sep 2011

Bachelor of Commerce Waseda University, Tokyo, Japan

SKILL SET Illustrator

Marketing

Photoshop

Work in Team

InDesign

Personality

Dreamweaver

Passion


TABLE OF CONTENTS


BRANDING Soupez

POSTER 8

PUBLISHING Bunise Magazine

20

Day For Night

60

APP DESIGN 30

PACKAGING Totally Nuts

52

LOGO

TYPOGRAPHY September

A Cloud in Trousers

ImageLink

68

MUSIC 42

Compromising

82


BRANDING


SOUPEZ


BRANDING

DESCRIPTION Soupez is a dinner event at an art gallery in California's Bay Area in California, which I and my business partner, Selina, are planning. The concept is creating a space where people can enjoy conversations over fine food and amazing art. Another purpose is vitalizing the local community by using art, and collaborating with local artists and chefs. I am in charge of art direction. I designed its logo, magazine ad, banner ad, stairwrap ad, poster, brochure and website. Since this project is still in progress and hasn't been done yet, the materials that I showcase here still have imaginary contents.

MORE INFORMATION Soupez Project: 3nou8.me/soupez

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SOUPEZ

TARGET AUDIENCE (PERSONA)

5 KEY BRAND ATTRIBUTES / MOOD BOARD

CLEAN NATURAL ORGANIC WARM PLAYFUL

Khara Woods Gender Marital Status Age Origin Current Location Education Profession Hobby

Woman Single 31 years old Oakland, CA Living in South Richmond in The San Francisco Bay Area with her boyfriend. Graduated UC Berkeley (Major: Literature) Creative Director at a tech company in San Francisco Music (James Blake/ Toro Y Moi/ Foxygen etc.) Art (Contemporary Art) Photography Reading (Poem/ Mystery Novels/ Magazines: Kinfolk) Cooking (Vegetarian) Hiking

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BRANDING

TYPOGRAPHIC TREATMENT

Typeface for the Logo

I chose "Gastromond" for the logo. There are two reasons why I used this typeface. Firstly, one of the biggest characterisitics of Gastromond is its thick vertical lines, which are impactful and give a strong first impression. Secondly, this typeface is reminiscent of the 1950's but looks modern at the same time. Therefore it has a warm and welcoming tone while still fitting urban and modern branding, making it a good fit for Soupez.

Where Good Food and Good Art Meet

Typeface for the Tagline

Georgia Italic The typeface for the tagline is "Georgia Italic." Since the target audience is supposed to be women who are art enthusiasts, fashionable and highly educated, I wanted to add an elegant tone to the branding. Georgia is a very clean serif typeface, and it has elegant looks. Most importantly, it works perfectly with Gastromond. I also used it on body texts for the business cards, brochures, posters and websites.

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SOUPEZ

STATIONARY SYSTEM

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BRANDING

POSTER

For the sake of consistency, I used the same background pattern of vegetable leaves throughout all the designs. Since the concept of this event is putting food and art together, I made the image of vegetable leaves like a screen print and left enough negative space between the white veins of the leaves to keep the overlayed text easy to read.

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SOUPEZ

STAIRWRAP

BROCHURE

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BRANDING


SOUPEZ

WEBSITE -Desktop-

Home

About us

Journal

Ticket

Sponsor

Regarding the website, I created five sections: the home page, about-us page, sponsor page, journal page, and ticket page. I worked on creating consistent designs by using the same images and typefaces as the promotional materials, and reproduced the minimalist tone by leaving plenty of negative space. I focused heavily on the typography of the whole website, making sure to set clear hierarchies, tracking, size, and leading, until I was satisfied with the overall effect.

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BRANDING


SOUPEZ

WEBSITE -MobileHome

About us

Sponsor

Journal

Ticket

Menu

For the mobile website, I just adjusted sizes and allocation of every element. One major difference is that it has humberger menu instead of menu bar that the desktop version has. I did this because the humberger menu is more user-friendly and it prevents the type in the menu bar from being too hard to read.

MORE INFORMATION There are prototypes of the website on InVision where more details can be seen, so please access to my website. Both desktop and mobile versions are available.

Prototype of the Website: 3nou8.me/soupez

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PUBLISHING


BUNISE MAGAZINE


PUBLISHING

DESCRIPTION Bunise Magazine is a magazine designed for millennials. Nowadays, it is getting harder to define "mainstream" regarding how we live due to the development of technology, globalization, infomatization and such. Most young people, or "Millennials", are sick of being told to "do the right thing." It raises the question, what is the "right thing?" We believe that people should just follow their passion and do what makes them happy, and we see those who are doing that as really attractive. Going to a good school, working for a famous company and being wealthy are not so important unless they are your goals in life. There are so many different ways to make a life in the world, and yet it's hard to find the most satisfying path. Bunise Magazine is here to introduce people to the inspirational millennials who have made their own paths to incredible, fulfilling careers. I hope it helps people enjoy their lives.

MORE INFORMATION Bunise Magazine Project: 3nou8.me/bunise View on issuu: issuu.com/3nou8/docs/bunise_issuu

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TARGET AUDIENCE (PERSONA)

5 KEY BRAND ATTRIBUTES / MOOD BOARD

HIGH CONTRAST MINIMAL GEOMETRIC DEFIANT

Brenden Kallaby Gender Marital Status Age Origin Current Location Education Profession Hobby

Man Single 28 years old New York, NY Living in Brooklyn in New York City with his roommates Graduated New York University (Major: Marketing) A Marketing Officer at a Fashion Brand Company Music (Unknown Mortal Orchestra/ Thundercat/ Glass Animals/ Hiatus Kaiyote/ etc.) Going to concerts Fashion (Richardson/ Supreme/ Helmut Lang etc.) Skateboarding Traveling abroad

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BUNISE MGAZINE

EDGY


PUBLISHING

TYPOGRAPHIC TREATMENT Typeface for the Logo

S E P T E M B E R I used a typeface that I invented by myself for the logo. It is called "SEPTEMBER." I created this typeface for any art-related scenes and because this magazine is geared towards artistic or avant-garde people, this typeface is the perfect fit. SEPTEMBER was designed as a decorative typeface, and what it lacks in easy readability it makes up for in distinct, eye-catching characters. My intention here was making this magazine stand out among all the other magazines on shelves.

Typeface for the Tagline

The typeface for its tagline is Vevey, set to 160% width. One reason why I picked this typeface was that it had a modern and urban tone, which matched the concept of this magazine, and it also works with SEPTEMBER very well. More importantly, I wanted people's eyes to focus on the title of the magazine, and I needed a narrow typeface like Vevey to do that. However, its 100% width was a little too narrow, so I stretched it to 160% width.

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BUNISE MGAZINE

DEFINITION OF "BUNISE" Bunise, the word used in the title, is a made-up word derived from Japanese. It is based on the common Japanese word "Aonisai", written " 青二才 ". This word is used as a term to describe a person who is too young to be capable of doing anything. So our word "Bunise", written " 不二才 ", is supposed to be the opposite of "Aonisai". It describes a person who is capable of doing things and independent enough to take care of oneself, even if he or she is still young.

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PUBLISHING


COVERS IMAGES

ones that have strong eyes as much as I can to draw people's attention. Regarding the layout, I made it clean and organized to make them easy to read. I purposefully changed the direction of the texts of "Interviews" and "Features" into vertical way. Since this magazine is about young millennials who have unique perspectives for their way of living, I wanted to affects the way viewers see things.

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BUNISE MGAZINE

I used pictures of young people's faces. I tried to pick


INSIDE SPREADS PUBLISHING

Those are some of inside spreads of the magazine. Mainly, there are two sections for the contents; one is interviews of inspiring millennials; the other is three art related articles.

For the interview part, I made playful layouts for each interviewee's introduction page. Those layouts represent their job; Erik is a street photographer and the layout represents photos on the wall; Luke is a freelance chef and I made the layout look like chopped ingredients; Chao is a marijuana therapist and the looped layout represents the effect of marijuana. For other spreads, I tried to use enough negative space to make everything clean and easy to read.

MORE INFORMATION I put every spread, including cover pages, on my website. Please have a closer look.

Bunise Magazine Project: 3nou8.me/bunise View on issuu: issuu.com/3nou8/docs/bunise_issuu

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BUNISE MGAZINE

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TYPOGRAPHY


SEPTEMBER


TYPOGRAPHY

DESCRIPTION SEPTEMBER is a typeface that I invented. The unique characteristics of this typeface come from the use of negative spaces where regular letters connect. The blank space is consistently on the upper left part of the letters, giving it a modern and urban personality. I developed it in an attempt to transform a Japanese traditional font, Mincho, into Roman letters; the idea is seen in the consistency of its geometric form and use of thin horizontal lines and thick vertical lines. Since it has such unique and strong features, it is expected to be used for signboards or logos rather than reading texts such as articles. It fits in perfectly when it is used in fashion, music, movies or any other kinds of artistic arenas.

MORE INFORMATION SEPTEMBER Project: 3nou8.me/september

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GLYPHS

SEPTEMBER

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As you can see, Yu Mincho, one of the most common mincho typefaces, has thick vertical lines and thin horizontal lines in each characters, which is one of the

TYPOGRAPHY

same features of SEPTEMBER.

YU MINCHO

SEPTEMBER Also, some of SEPTEMBER's characters ,like "E" and "F", have beaks, and that was inspired by the beak-ish terminals of Mincho typefaces.

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SEPTEMBER

NEGATIVE SPACE SEPTEMBER has a blank space top left of each letters, and this extra negative space gives not only a modern tone but also creates unity among all the characters.

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48 POINT

64 POINT

100 POINT

DIFFERENCE IN SIZE

TYPOGRAPHY


6 POINT

8 POINT

12 POINT

18 POINT

24 POINT

36 POINT

SEPTEMBER

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TYPOGRAPHY

SAMPLE

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SEPTEMBER

POSTER OF EXHIBITION In this example, SEPTEMBER is used in the title text. As you can see, SEPTEMBER creates a modern and futuristic tone. Since this poster is about a neon art exhibit, the tone of SEPTEMBER fits perfectly with the event. Another feature of SEPTEMBER is that it is easy to combine vertical texts and horizontal texts due to its blocky shape.

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TYPOGRAPHY

POSTER OF MUSIC FESTIVAL SEPTEMBER has very thick vertical lines, so using it without fill is also visually compelling. It keeps its edgy looks, yet the tone becomes more moderate.

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SEPTEMBER

LOGO FOR COSMETIC PRODUCTS Since each glyphs has an unique shape and is quite eye-catching, it is effective to use a specific letterform from the typeface as a logo.

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PACKAGING PACKAGE


TOTALLY NUTS


PACKAGING

DESCRIPTION Totally Nuts is a fictional chocolate product. It is mainly designed for busy career women who don't have enough time to go out to eat or cook for themselves, although they care about their health. This chocolate is a nuts dominant chocolate, and thus it gives busy people a quick energy charge with a just small bite. I wanted to create a food brand that would appeal to busy people. It didn't take very long to come up with nuts and chocolate since the natural oils in nuts are good for beauty and energizing our bodies, and chocolate can relieve stress by releasing endorphins. The name of the product, "Totally Nuts", is obviously inspired by the ingredients, but it's also a wink to how we feel when we're overwhelmed.

MORE INFORMATION Totally Nuts Project: 3nou8.me/totallynuts

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TARGET AUDIENCE (PERSONA)

5 KEY BRAND ATTRIBUTES / MOOD BOARD

POP CHAOTIC TEXTURED CLEAN NATURAL

TOTALLY NUTS

Kaitlyn Baker Gender Marital Status Age Origin Current Location Education Profession Hobby

Woman Single 33 years old Seattle, WA Living in a minimal studio in San Francisco alone. Having a cat. Graduated UC San Francisco (Major: Political Science) A Community Manager of a tech startup in San Francisco Music (Drake/ St. Vincent/ Solange/ Bonobo/ RUFUS/ Little Dragon etc.) Watching Netflix Reading (Mystery Novels) Learning other languages (Spanish for now)

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TYPOGRAPHIC TREATMENT

Typeface for the logo

The typeface for the product name is Voltage Bold. I picked a script typeface because I wanted to add a voice to reading the words "Totally

To t

Nuts!" Obviously, this voice needed to be very strong and emotional, and I felt that Voltage Bold gave volume and feeling. Its shape is eyecatching and highly legible as a script typeface, which is necessary for a

M

IX

O NU CO TS LA TE

brand name. For an additional effect, I angled the title.

CH

PACKAGING

all

y

Voltage Bold

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Typeface for the Flavor

Optima Bold I applied Optima Bold for the lines of flavors since I wanted to keep the design clean and elegant for my target audience. Optima has a sharp and clean shape that gives classy impression, and it cooperate with Voltage very well.


Typeface for Other Information

I used several weights of Arial for the other parts of the package design. The main reason I picked Arial was because it didn't bother the balance of the design. Arial is easily readable and effective when set as the typeface for longer blocks of text.

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TOTALLY NUTS

Arial Narrow Arial Black Arial Regular


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PACKAGING


THE PROCESS OF PATTERN MAKING components of craziness and chaos to the packaging, and for this I ended up using photos of crushed nuts for each flavor. To create the patterns, I rolled each flavor of nuts in pieces of paper and hammered them into smaller pieces, then took photos and vectorized them in Illustrator.

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TOTALLY NUTS

Because the brand is called "Totally Nuts", I wanted to add some


PACKAGES The chocolate bars are supposed to be approximately 3.5 inches (9 centimeter) in a square shape, in the following flavors: Mix Nuts, Pistachio, Smoked Almond and Cranberry Mix.

Pistachio

Smoked Almond

PACKAGING

Mix Nuts

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Cranberry Mix


ADVERTISEMENT

TOTALLY NUTS

I made outdoor advertisement for Totally Nuts in areas where potential customers could see them during their commute. The advertisements shown here are just in subway stations, but could be expanded to bus stops, buses, billboards, banner ads and so on.

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POSTER PACKAGE


A CLOUD IN TROUSERS


POSTER

DESCRIPTION This poster was inspired by the art of the Russian Avant Garde movement from the 1890's-1930s. It is based on futurist poet Vladimir Mayakovsky's first major poem, "A Cloud in Trousers". He was famous for being one of the artists who contributed the most to the Russian Avant Garde movement, and I wanted to create an homage to him and the movement overall.

MORE INFORMATION A Cloud in Trousers Project: 3nou8.me/cloudintrousers

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A CLOUD IN TROUSERS

El Lissitzky's "About Two Squares" The idea of the two squares in the poster came from El Lissitzky's "About Two Squares" He is also one of the artists who contributed the most to the Russian Avant Garde movement. He was a friend of Mayakovsky and they had collaborated together several times, so representing them both visually on the same poster made sense. Lissitzky's life was full of drama and a strong contrast of love and hate, signified here by the black and red squares. **About Two Squares: El Lissitzky’s 1922 suprematist picture book for kids

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Texture of the Blocks I added texture on the block shapes to create an aged look. To do this I actually hand-painted a canvas in black with acrylics, took pictures of them, and then colorized

POSTER

them in Photoshop.

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I purposefully picked this photograph of Vladimir because I thought the strong gaze of the subject would be an arresting focal point. To me, the eyes are full of love, hate, anger, sadness, and passion for the revolution that he was a part of. I didn't have to use much text to describe the poem because of the power of this portrait.

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A CLOUD IN TROUSERS

Focal Point


Typeface

Helvetica I used Helvetica for all of the texts. Helvetica is a standard typeface that doesn't draw too much attention to itself but still fits with the Constructivist design. Moreover, it helped me take

POSTER

advantage of the power of the photo and the block shapes by making all of the text very modest. I aligned the tedxt along the brush strokes within my blocks to add movement to the composition and covered part of Vladimir's face to make the viewer curious about the rest of the photo, and hopefully to stir their imagination.

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A CLOUD IN TROUSERS

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PACKAGE LOGO


DAY FOR NIGHT


DESCRIPTION This project is a redesign of the logo for Day For Night, a music and art festival in Houston, Texas. The concept of the festival is a fusion of electronic music and digital art. It's been going since 2015 and their LOGO

target audience is young folks who love both music and art. I tried to make the current logo represent that concept more effectively and be more attractive for the target audience.

MORE INFORMATION Day For Night Project: 3nou8.me/dayfornight

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RESEARCH

Problem The current logo is very simple and well designed, but not as edgy as the festival actually is. The festival is full of digital art and light displays, but the current logo doesn't communicate any of that. DAY FOR NIGHT

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SKETCHES

I started with making rough sketches in my notebook. I set three adjectives as the theme

LOGO

for the logo; edgy, futuristic and geometric.

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PROCESS 01

04

After sketching ideas, I decided to choose the

02

one that looked like a neon sign, because I thought it would best communicate the fusion of electronic music and digital art. In the process from "01" to "04," I kept improving the legibility of the festival name, and tried to make it as symbolic as possible. Finally, I applied the circle around the logotype. I divided the circle to indicate the two major contents, "Electronic Music" and "Digital Art", and also to represent the shift from daytime to nightteime.

DAY FOR NIGHT

03

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LOGO

FINAL OUTCOME

POSTER

I inverted the color and added the effect "outside glow" to make it look like a neon sign. I made a color variation as well; white for the main color, blue and red for the alternate colors.

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DAY FOR NIGHT

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APP PACKAGE DESIGN


IMAGELINK


DESCRIPTION ImageLink is a fictional app that I came up with when I was studying Entrepreneurship. It is a platform that connects amateur photographers and small businesses. By using this app, amateur photographers can gain experience that will add to their portfolio and help with their job search, and small businesses can get nice photos without hiring an expensive professional photographers. There is a prototype available on InVision, so please have a look if so inclined.

APP DESIGN

MORE INFORMATION ImageLink Project: 3nou8.me/imagelink

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TARGET AUDIENCE (PERSONA)

Christopher Lemercier

Marius Ciocirlan

Photographer

Entrepreneur

Gender Marital Status Age Origin Current Location

Gender Marital Status

Man Single

Age Origin Current Location

24 years old Miami, FL Living in Oakland with two roommates who are also creators; one is a graphic designer and the other is a painter.

Education

Graduated California College of Arts (Major: Photography)

Profession

Freelance Photographer (Don't have enough customer base, and is doing a part-time job too)

Hobby

Man Single 36 years old Los Angeles, CA Living in San Francisco with his wife and a 1-year-old daughter.

Education

Graduated Stanford University

Profession Hobby

CEO of a tech startup company

(Major: Economics)

Trying new things (A typical early adopter) Hosting a meetup event once in two weeks in SF Reading (Business books)

Going to concerts

Watching Netflix

Skateboarding

Going to gym (Almost every day)

Watching movie (Clockwork Orange/ Buffalo 66)

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IMAGELINK

Music (Shigeto/ Bibio/ Alt-J/ Honne etc.)


APP DESIGN

TYPOGRAPHIC TREATMENT

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Logo

Ethnocentric The typeface for the logo is Ethnocentric. It goes well with modern design while still looking a little retro. Because photography is a traditional form of visual communication, I thought this typeface would match with this app.

Headings / Buttons

Azo Sans Black Italic I used Azo Sans Black because it has a fun tone that makes the text exciting, and I set it to Black Italic because it creates a friendly feel for the text. It works well to encourage people to click, and makes the pages feel welcoming.

Body texts / Sub headings

DIN Alternate Bold DIN Alternate has good legibility as a typeface for heavy amounts of tech-oriented designs.

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IMAGELINK

texts on digital platforms. It also works well with modern, clean, and


INTRODUCTION PAGES

I made three pages for the introduction, where you can swipe left to see two other pages after the first page. These pages tell you who the app is created for and what the benefit is for them. I set three different background images depending on who the messages were for. For this part, I used the script typeface Voltage, because it read as a piece of wisdom being passed down. It also has high legibility for a script, which is necessary on smaller screens. I also fixed the "get started" button as a footer so it would be consistently available to the user, and I put a gradient

APP DESIGN

color on the background so it would stand out.

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SIGNUP PAGES Business User

Photographer User

Since this app has two different types of users, photographers and businesses, I had to separate the interfaces for those two users. The signup pages require the user to fill basic information to make an account, which will then lead users to the appropriate interface. I tried to make enough white spaces within pages to make them user friendly. I also provided small userfriendly elements such as a "previous" button to allow users to go back if they wanted to correct information, and a "+" symbol so that people can easily figure how to add images. I put a flow chart, from "STEP1" to "COMPLETE", to tell users where they are at the moment and when this process will finish. IMAGELINK

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APP DESIGN


HOME PAGES -Photographer User-

The home pages have the most contents of all pages, so I put a lot of effort into making it easy to see each element. I took special care to create clean typography here, such as the type hierarchy, text size, leading, and the placement of everything. I also used a background color with 50% opacity when I put white text on images to increase the legibility. On top of typographic treatment, I used lots of images laid out on a simple grid to make everything appealing and exciting. I displayed projects using three types of categories; "New and Hot Projects", "Projects Near You" and "Projects within 30 days" so that photographers can find projects depending on their priority. In order to increase the frequency of use, I added the content called and therefore encourage users.

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IMAGELINK

"Project Reports", which would detail successful cases of this app being used


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APP DESIGN


HOME PAGES -Business User-

Just like the interface for photographer users, I took special care to create clean and beautiful typography for the business user interface. In this interface, various kinds of photographer's profile pictures are displayed. There are two categories; "Closed Up Photographers" and "Popular Photographers." "Closed Up Photographers" will show the photographers that the app's algorithm recommends for the current user. "Popular Photographers" are literally popular and have high reputation from other users. As additional information, I put the geographic area that they work, evaluation score, and the numbers of reviews from other users, so

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IMAGELINK

business users can find the right photographers to work with.


PROFILE PAGES -Photographer UserThw View from Business User

If photography users hit the "Profile Page" button on the fixed footer, they will see their profile page with their name, introduction, website (if they have one), evaluation, reviews, location, specialities, languages, and images of their work. This information is there to help business users pick a photographer to work with. The image on the right with the green background is the view of a business user's interface when they are browsing for photographers. If a business user clicks one of the images of photographers on the home page, they will see this page; there are two buttons at the bottom, "Add Bookmark" and "Get Contact." This allows the business user to bookmark a photographer as a

APP DESIGN

potential partner, or directly message them via the app.

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PROFILE PAGES -Business UserThe View from Photographer User

This is the business users' profile page. Like the photographers', it has their name, an introduction, industry, the company's location, a description of upcoming shooting, an expected shooting date, and so on. Having this detailed information will help the photographers connect with a client they would like to work with. Likewise, the image with the green background is the view of the photographer user's interface. It has the "Add Bookmark" button and the "Get Contact" button too. Like business users, photographers can also add a profile to their bookmarks or send direct messages.

MORE INFORMATION There are additional pages to the ones I showcased here, such as bookmark pages, inbox pages and message room pages too. If you are interested in seeing everything, please look up this project on InVision from my website.

Prototype of the App: 3nou8.me/imagelink IMAGELINK

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PACKAGE MUSIC


COMPROMISING


DESCRIPTION Images and sounds can sometimes tell us more than words. This project is an attempt to have a "conversation" with music and graphic design instead of verbal communication. Here is how it worked: at the beginning, my friend and composer Yuhei sent me an incomplete song, and I made a graphic describing what I felt from the sound and sent it back to him. Inspired by that image, he added other sounds to the song, and sent it me back again. Then I added more visuals to the first image based on what I felt from the new sound and passed it back to him again. We kept this "conversation" going for about a month until we reached a consensus and decided we had a cohesive set of visuals for the music.

MORE INFORMATION

MUSIC

Compromising Project: 3nou8.me/compromising

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1st ROUND In the first round, Yuhei initiated the "conversation" by sending me a mix of sound components. At this point, the music has just a few layers and some silent parts as well. When I listened to this composition, I pictured a morning where two people in a city started their day from different places.

1st Sound: 3nou8.me/compromising

As a response to it, I sent him back an image based on what I felt from the first sound, which was a simple image of a couple of young people facing the opposite direction. I didn't add any colors at this point because I was still not sure which direction we were going.

COMPROMISING

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2nd ROUND In the second round, Yuhei added several layers of sounds to the first song. The one that brought the biggest change was a guitar, which added a little sentimental tone. I expanded the scene of two people living their own lives and having personal problems or struggles that nobody else knows about, which is something that can apply to everyone. Like I thought at the beginning, I was still feeling that the scene in my head was taking place in a large city like New York or Tokyo, where the day was just starting.

2nd Sound: 3nou8.me/compromising

Since the sound reminded me a big city, I put a background image of New York City. To describe the fact that such a big city is formed by thousands of people who have totally different lives, and this young man and lady are existing as a part of that urban society, I mixed the images of the people into

MUSIC

the background by lowering their opacity.

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3rd ROUND In the third round, Youhei added synthesizer sounds that made a little change in the direction I was going by giving me the feeling of ups and downs. The picture in my head changed a little bit and I imagined the situation where the two people were not satisfied with their lives and wanted to change something, yet didn't know what to do to make that change happen. Like most of us, they think about their lives differently from time to time. Sometimes they feel like going with the flow, but sometimes they feel anxious or frustrated. I saw the complexity of life in the third sound.

3rd Sound: 3nou8.me/compromising

I added an abstract background image as the sky. I changed the colors to pinkish orange and dark blue, which are almost opposite colors, to express the complexity of their lives.

COMPROMISING

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FINAL ROUND Yuhei sent me the final message, which was just a small adjustment to unify the layers of sounds.

Completed Sound: 3nou8.me/compromising

After listening the final outcome, I added my personal statement as a conclusion. Like the two people in the graphic, most of us are struggling with various kinds of problems in our lives. Making a huge shift in life is a challenge that all of us have dealt with. It's always difficult to break it through a phase like that, but ultimately we have to make decisions that benifit ourselves the most. The background image of the city represents other people's eyes or judgement, so I added violent white strokes to erase them. This represents a resolution in each of the people pictured to go their own

MUSIC

path and make their lives better.

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MORE MUSIC PROJECTS I have worked on more music projects with Yuhei, which you can view and hear on my website.

Music Project: 3nou8.me/music

Yuhei Matsuda A Japanese music composer based in Tottori, Japan. Soundcloud: https://soundcloud.com/tqnkjrwvz5pf

COUNTERPART

STEP

COMPROMISING

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RETURN


THANK YOU


Thank you for seeing my work, and I hope you like them. Also, I want to give a big thanks to everyone who supported me and guided me to get here. I promise I will keep pushing myself forward and show you greater work you'll like. See you soon!

Yuya Sano 510.766.4614 us3nou8@gmail.com 3nou8.me


TALK SOON 510.766.4614 us3nou8@gmail.com 3nou8.me

Profile for Yuya Sano

Portfolio  

This is Yuya's first portfolio that is consisted of the projects done from September 2017 to May 2018. Inside you will find eight pieces of...

Portfolio  

This is Yuya's first portfolio that is consisted of the projects done from September 2017 to May 2018. Inside you will find eight pieces of...

Profile for 3nou8
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