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thinking... hotels


architecture & design | conservation | interiors | masterplanning | partnerships | sustainability




| 3DReid Hotels Brochure

“Hotels are about people; whether it is those that operate them, build them or enjoy them. Design, style, comfort, success and ultimately a great hotel are borne from an understanding of how all these people come together no matter what brand or budget you work to.� Gordon Ferrier, Divisional Director - Head of Hotels

From feasibility and space planning exercises to the creation of complete hotel brand concepts, from design co-ordination to executive architect delivery roles, we have worked internationally across all hotel types. With expertise across a wide cross-section of sectors and extensive end-user knowledge we can also help add value for developers of mixed-use schemes where the inclusion of hotels can help leverage value.

Mark Bruce Hotel Sector Co-ordinator


Hotels Brochure

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brand... creating identity, individuality and personality




| 3DReid Hotels Brochure � Cameron House Boat House, Loch Lomond

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� Cameron House, Loch Lomond 3� Columbus Hotel, Monaco 4� G1 Hotel, East Kilbride, Glasgow � Dakota Hotel Brand Concept � Malmaison, Newcastle 7� PREVIOUS PAGES: Malmaison, Newcastle

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By talking and listening closely to you we ensure we have a strong understanding of your business to create designs that promote and reflect your brand values. We have worked with some of the biggest names to create identities that increase market attention and build comfort and trust in customers with the additional benefit of reduced development time and construction costs when rolled out across several projects.

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“Successful hotels also reflect the character of the city they are in.�




viability... will a hotel work?




| 3DReid Hotels Brochure

1&2 Newgate Street Hotel, Newcastle 3 Rocco Forte, Budapest 4 Jozsef Nador ter. Hotel, Budapest PREVIOUS PAGE: Luxor Hotel, Luxor

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We understand the drivers involved in hotel development whether the requirements are for a new build, refurbishment, extension or conversion. We advise clients across a whole spectrum of issues including: re-planning and re-modeling rooms; space requirements; improving and upgrading the rating and quality of their hotel; configuring the most efficient set-up for back-of-house facilities. We also help clients search for the perfect location for their hotel and can quickly establish the suitability of the area.

“Hotels have certain complexities but a quick educated sketch on the back of a napkin can often quickly determine whether a hotel is viable.�

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working in partnership


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A thorough understanding of client requirements and operational needs allows us to deliver economy of plan and discard or recommend sites very quickly at assessment stage. This collaborative approach means the tightest budgets and timescales can be met.

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We have set brand standards, including room sizes etc, for several hotel chains. We work with and advise executive architects to help ensure efficient, effective delivery and that the integrity of the brand is maintained. By working closely with interior designers we can ensure the successful integration of concepts into a holistic and coherent final solution.

“We believe in an inclusive approach. Design benefits greatly from a strong, communicative team working in partnership together.” � Turnberry, South Ayrshire � Rick Stein Seafood Restaurant, Padstow 3� Shangrila Traders Hotel, Dubai 4� Malmaison, Birmingham � Village Hotels � Luxor Hotel, Luxor PREVIOUS PAGE: Turnberry, South Ayrshire

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from luxury to budget


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Having worked across all forms of hotels, from budget to boutique to luxury, we appreciate that each offers something different. Customers want and need a choice dependent on the reason for their stay and their relative budgets. Luxury hotels require something special. They do not always rely on their location or climate but rather provide the guest with a unique environment and unforgettable experience; a destination in their own right with a sense of theatre and drama and exceptional service. The hotel itself is often the main attraction and the key reason for the visit. Budget hotels on the other hand are based on the understanding that the main criteria for guests are a great bed and a clean bathroom. Clever design and efficient use of space provides guests with a cost-effective and comfortable offer. Consideration of pre-fabrication techniques can also ensure an affordable and speedily constructed solution stacked above a clever front of house offering.

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“What makes specific hotels tick? What do customers want?” � Oulton Hall, DeVere Deluxe, Leeds � Sofitel Muscat Hotel, Oman 3� Village Hotels 4� Sol Central, Northampton � Hotel Tower Proposal � Three Quays, London 7� TAG Hotel Concept, Farnborough PREVIOUS PAGE: Rutherford Castle, Scotland

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restore, reinvigorate and reinvent


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“We have to be able to adapt quickly to a fast-paced, constantly changing world.”

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� Landmark Hotel, London 2&3 Shepheard’s Hotel, Cairo (before & after) 4 Hamilton Hotel, Glasgow 5 Slaley Hall Spa, Northumberland PREVIOUS PAGE: Oulton Hall, DeVere Deluxe, Leeds

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The hospitality industry is a constantly changing animal. An understanding of all hotel types means we are able to upgrade from economy through to super luxury and meet new expectations. Wide, cross-sector expertise gives us the ability to convert other building types into new hotel venues. With the appearance and ambience of listed buildings making appealing hotels we can sensitively refurbish and extend existing buildings, as well as re-use listed building using clever thinking to achieve economy in planning and make use of often tricky spaces.


innovate... leading the revolution in future hotel design


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“People are more demanding than ever. Hotels must evolve or die.�

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Future hotel design is dependent on innovation to meet the ever-changing expectations of operators and their guests. We research new concepts and technologies to push the boundaries. A major consideration is the provision of sustainable stays and the reduction of environmental impact during development, construction and operation. The real innovation will be achieving this goal without sacrificing the luxury we associate with hospitality.


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� Slaley Hall Spa, Northumberland � Rolls Royce Hotel, Derby 3&4 3DReid Cocoon - Concept Hotel Rooms 5 TAG Hotel Concept, Farnborough 6 multi|space Hotel Concept PREVIOUS PAGE: 3DReid Cocoon - Concept Hotel Rooms

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people... thought leaders


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our hotel specialists Why are we different? Because we think differently. Thinking is at the core of our business and through our research based approach, we aim to be thought leaders; exploring ideas and technologies, sharing knowledge and meeting challenges with our partners in a truly collaborative way. It is the rigour and clarity of our thinking which, when combined with our design talents, strength in delivery, firm commercial management and understanding of our wider responsibilities, enables our passion for architecture to realise inspired solutions, thereby creating exceptional buildings and environments. We are driven by the needs and aspirations of our clients and recognise that our success is dependent on their success. 3DReid is able to add significant value to our clients’ endeavours by thinking differently and delivering national and international expertise through our widespread award winning teams of over 250 individuals.

thinking...

concept coaches

project team design workshops

sustainability & technical coaches

sector coaches

client focused solutions.

Gordon Ferrier

Mark Bruce

Divisional Director - Head of Hotels

Associate Director - Hotel Sector Co-ordinator

gordon.ferrier@3DReid.com

Gordon is head of the Hotel Group at 3DReid and is widely regarded in the industry as one of the leading designers in the sector having created the concept brand for a number of prominent hotel chains, including Dakota, Malmaison and De Vere. His experience covers the whole spectrum of hotel types and building options from luxury to budget, from new-build and extensions to refurbishments and conversions. He has worked on projects around the world and developed concepts for hotels in Amsterdam, Brussels, San Francisco, Paris, Budapest, Cairo and Marrakesh, among others.

mark.bruce@3DReid.com

Mark has extensive experience in the hotel sector, with particular knowledge of working with grade A listed buildings, including sensitive refurbishments and extensions. Recently he has successfully completed the design and delivery of both the Historic Turnberry Hotel and Cameron House Hotel within very challenging construction programmes. Mark also leads the Research and Development Programme for the hotel sector. He is currently investigating the future trends of hotels predominantly for the business and leisure destination markets. His personal passion lies in the change of use and reinvention of buildings, be it historic estates, banking halls or jails, into hotels that cater for today’s discerning hotel guest.


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Annu Berry

Denis Ribeiro

Divisional Director - Hotel Sector Coach

Senior Architect - Hotel Sector Coach

annu.berry@3DReid.com

denis.ribeiro@3DReid.com

Annu has over 15 years experience working on a number of large scale developments across a wide variety of sectors. She has been responsible for the successful delivery of these projects from inception to completion for a variety of corporate clients.

Denis has worked on hotel projects for nearly 30 years having previously headed up the Hotel Design Team at Wong & Ouyang Architects International in Hong Kong & Singapore. In this role he was involved at all levels of client contact, design and delivery of major hotel projects in the Asia-Pacific region.

She is currently leading the practice’s hotel work in Egypt where we are working on the total restoration & renovation of the historic 250-room Shepheard’s Hotel in Cairo to 5-star standards. She is also working on a number of hotel projects in Luxor, including the complete renovation of the 1920’s Luxor Hotel into a 70-key 5-star boutique hotel and interior restorations at the historic Winter Palace Hotel on the Nile.

With 3DReid for the last 5 years, Denis has worked on the 700-room Hyatt Regency hotel proposals for the Battersea Power Station regeneration scheme and subsequently on a wide range of hotels including the Malmaison / Hotel du Vin range of intimate but top-of-the-range boutique hotels. More recently he has been working on four hotel projects in Egypt including the historic Shepheard’s Hotel in Cairo and the historic Winter Palace Hotel on the Nile in Luxor.

For more information www.3DReid.com


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airports culture & community education health hotels industrial offices residential retail urban regeneration


Hotels Brochure 3DReid | 32 architecture & design | conservation | interiors | masterplanning | partnerships | sustainability


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3DReid Hotel Brochure