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5 days a week... It’s Complicated! SPRING - SUMMER 2017


Cohibas is now Perks Today

Drawing inspiration from the reinterpretation of the classic male shoe, Perks couples innovation and 75 years of experience and know how to design timeless, versatile shoes. Designed and produced in the Evereste shoe factory, in S. João da Madeira, the brand embodies the multidisciplinary and disruptive vision of four creative generations, while aiming at representing added value and substantiating leverage in its area. Comfort, elevated quality and attention to detail are its distinctive traits – Perks shoes are the perfect ‘accomplices’ in the lifestyle of cosmopolitan men and women. Built to take on the challenges of hectic urban life, they meet very strict resistance and durability criteria, offering both sophistication and comfort all day long. Brought forth by the evolution and change of the renowned Cohibas brand, Perks is represented by the sea horse, a symbol of the brand’s core values: audacity, perseverance and credibility. Its heritage and adaptability take form in the development of two new lines that are both distinct and complementary - Perks 1942 and Perks Today.

Perks Today is the most functional, contemporary segment of the brand. Trying to anticipate trends, this line uses irreverence and creativity to ‘channel’ the desire for self-affirmation at different times of daily life. Designed for the intense life of modern, urban men and women, the Today line is represented by unique, casual and sporty shoes.

5 days a week... It’s Complicated!


Gallant Infusing the lifestyle of urban men and women with a new sense of momentum, Perks Today showcases a casual, striking identity.

The ’5 days a week - It’s Complicated!’

Derby PT - Beige Croc ST

Derby LW - Yellow Croc ST

Derby PT - Blue Turtle ST Chamois

Derby LW - Light Grey Turtle ST Chamois


Valor

Dont fight it! Good Morning!

LT Sneaker - Kilted Jasmine

LT Sneaker - Kilted Red

LT Sneaker - Beige ST Fish

Generosity

LT Sneaker - Grey ST Fish

Slip-On PT - Water Blue PS


Dexterity

nham, nham! Fresh and tasty

Slip-On Sneaker - Yellow ST Fish

Slip-On Sneaker - Grey ST Fish

Sneaker - Brown ST Fish

Sneaker - Green ST Fish


Sorry out of office Squash ST Raffia

Caramel ST Croc

Dark Blue ST Raffia

Black ST Croc

Chivalry First Class WT Oxford - Country Cognac


Waylond Croc Congo Indigo

Cloverleaf

Faded Blue

Faded Red

AT Faded Flamingo - ST Croc

its complicated!

AT Faded Dark Grey - ST Croc


Salut! Happy Hour time! Derby PT - Piers Black

Derby PT - Piers Beige

Double Monk WT - Piers Garnet

Derby WT - Piers B&B

Bohemia

Ernest Double Monk AT - Tortilla


Generosity

Perfect for dates - who, me?

Slip-On CT - Pink PS

Slip-On CT - Black PS

HT Sneaker - Light Grey PS

HT Sneaker - PS


Designed for people looking for comfort and functionality without

Courtesy

compromising personal style, Perks Today couples tradition and innovative design to create casual, sporty shoe models. Because the best way to welcome the sun is to coordinate a new pair of shoes with attitude and energy, The brand anticipates trends that will adapt seamlessly to the many scenarios and moments throughout the day, be it a business meeting, a brunch with friends or a family walk in the city.

Derby PT - Peach

Derby PT - Yellow

Derby WT - Raffia Beige

Derby WT - Raffia Salmon


ART DIRECTION & COPY The CFM Brand activation PHOTOGRAPHY Joel Bessa STYLING Nelson Vieira LAYOUT Catarina Vasconcelos

Perks.PT


Perks today