5 days a week... Itâ€™s Complicated! SPRING - SUMMER 2017
Cohibas is now Perks Today
Drawing inspiration from the reinterpretation of the classic male shoe, Perks couples innovation and 75 years of experience and know how to design timeless, versatile shoes. Designed and produced in the Evereste shoe factory, in S. João da Madeira, the brand embodies the multidisciplinary and disruptive vision of four creative generations, while aiming at representing added value and substantiating leverage in its area. Comfort, elevated quality and attention to detail are its distinctive traits – Perks shoes are the perfect ‘accomplices’ in the lifestyle of cosmopolitan men and women. Built to take on the challenges of hectic urban life, they meet very strict resistance and durability criteria, offering both sophistication and comfort all day long. Brought forth by the evolution and change of the renowned Cohibas brand, Perks is represented by the sea horse, a symbol of the brand’s core values: audacity, perseverance and credibility. Its heritage and adaptability take form in the development of two new lines that are both distinct and complementary - Perks 1942 and Perks Today.
Perks Today is the most functional, contemporary segment of the brand. Trying to anticipate trends, this line uses irreverence and creativity to ‘channel’ the desire for self-affirmation at different times of daily life. Designed for the intense life of modern, urban men and women, the Today line is represented by unique, casual and sporty shoes.
5 days a week... It’s Complicated!
Gallant Infusing the lifestyle of urban men and women with a new sense of momentum, Perks Today showcases a casual, striking identity.
The ’5 days a week - It’s Complicated!’
Derby PT - Beige Croc ST
Derby LW - Yellow Croc ST
Derby PT - Blue Turtle ST Chamois
Derby LW - Light Grey Turtle ST Chamois
Dont fight it! Good Morning!
LT Sneaker - Kilted Jasmine
LT Sneaker - Kilted Red
LT Sneaker - Beige ST Fish
LT Sneaker - Grey ST Fish
Slip-On PT - Water Blue PS
nham, nham! Fresh and tasty
Slip-On Sneaker - Yellow ST Fish
Slip-On Sneaker - Grey ST Fish
Sneaker - Brown ST Fish
Sneaker - Green ST Fish
Sorry out of office Squash ST Raffia
Caramel ST Croc
Dark Blue ST Raffia
Black ST Croc
Chivalry First Class WT Oxford - Country Cognac
Waylond Croc Congo Indigo
AT Faded Flamingo - ST Croc
AT Faded Dark Grey - ST Croc
Salut! Happy Hour time! Derby PT - Piers Black
Derby PT - Piers Beige
Double Monk WT - Piers Garnet
Derby WT - Piers B&B
Ernest Double Monk AT - Tortilla
Perfect for dates - who, me?
Slip-On CT - Pink PS
Slip-On CT - Black PS
HT Sneaker - Light Grey PS
HT Sneaker - PS
Designed for people looking for comfort and functionality without
compromising personal style, Perks Today couples tradition and innovative design to create casual, sporty shoe models. Because the best way to welcome the sun is to coordinate a new pair of shoes with attitude and energy, The brand anticipates trends that will adapt seamlessly to the many scenarios and moments throughout the day, be it a business meeting, a brunch with friends or a family walk in the city.
Derby PT - Peach
Derby PT - Yellow
Derby WT - Raffia Beige
Derby WT - Raffia Salmon
ART DIRECTION & COPY The CFM Brand activation PHOTOGRAPHY Joel Bessa STYLING Nelson Vieira LAYOUT Catarina Vasconcelos