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Jay Smith, Juicebox Designs www.juiceboxdesigns.com Jay Smith has lived in West Nashville with his wife, Kristi, for 17 years. His graphic design firm, Juicebox Designs, began in 2003 as a part-time freelance business and continues to provide unique, high-level branding solutions for clients in a variety of industries. Nine years later, his business begat another side hustle: The Juice Bar, an online store selling custom-designed prints, posters, greeting card sets and coloring books. In Juicebox Designs’ infancy, Jay completed design projects for clients on an old, used computer. He saved enough capital to buy the equipment and software needed to launch his business full-time. “When I knew it was time to start my company, it was motivated by passion from day one,” he said. “Over fourteen years later, we are still going strong.” For someone struggling to get a side hustle off the ground, Jay encourages getting clarity on that struggle. “Once you have defined it, start implementing a strategy for dealing with and overcoming the struggle(s),” he says. His advice for someone wanting to turn a hobby or passion into a side hustle is that it should bring joy, above all else. “There will always be peaks of great joy,” Jay admits, “but the valleys are just as deep. If you have passion and joy in what you do, that will help carry you through tough financial seasons or other career hardships.” Once you have clarity about your goals and solid ways to conquer any potential struggles, Smith explains, then it’s all about motivation, determination and hard work. “Know that the worst thing that can happen to you is not failure in your side hustle or potential career,” Jay says. “The worst thing that can happen to you is never trying it at all.”

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372WN.com | December 2017–January 2018

Profile for 372WN

372wn volii issue1  

December 2017–January 2018

372wn volii issue1  

December 2017–January 2018

Profile for 372wn
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