Page 1



Are you clear, concise and compelling, or disorganized and confused? Does your writing communicate clearly with global partners?

Persuasive Business Writing™ is a hands-on training session that helps participants communicate better in professional business writing. Whether you write memos, reports, emails or promotional literature your writing says a lot about you. Learn professional writing techniques to get your message across in a persuasive, organized and timely manner. Learn to start and finish any writing project efficiently. Learn to identify and overcome obstacles to your writing success. Learn to understand the behavioral style & communication preferences of your audience. Through a combination of instruction, demonstration & practice this session teaches you to deliver professional business writing results for global audiences time and time again.

Improve your writing confidence Understand & engage your global audience

Director of Learning Bold New Directions With over 20 years of experience in corporate communications, organizational change, and management, Suzanne Guthrie brings an enthusiasm and passion to her work that is well received by diverse client groups. Suzanne’s unique perspective comes from her varied experience in both the corporate and public sectors where she has worked in marketing, management and corporate communication roles.

Suzanne’s formal education includes a master’s degree from the University of Toronto (Canada) with a focus on organizational administration. She is a graduate of the innovative Coaches Training Institute and holds a diploma in Advanced Communications.

Learn to get started quickly Organize messages effectively Save time completing writing projects

She leads training in the areas of business communications, powerful presentations, persuasive writing, emotional intelligence and professional resilience. She is an active member of the International Coach Federation, the National Speakers Association, and the American Society of Training & Development.

Overcome writing obstacles Energize your writing with word choice Persuade readers to take action Understand the power of visuals Get handy reference checklists

LATEST TESTIMONIALS “Suzanne Guthrie has a remarkable ability to convey complex information in a way that cuts to the core of the topic and teaches the key elements needed to make real change. ” - Jean Gran, Financial Consultant, NorthStar Financial Counselling “Suzanne is an upbeat and dynamic facilitator. We’ve been very satisfied with the results of our relationship with Suzanne.” - Doreen Boettcher, Wells Fargo Home & Consumer Finance Group “Suzanne is a fantastic facilitator and an inspiring consultant!” - Amanda Koenig, Director, United Health Group

Fax: +603 9205 7788

Suzanne Guthrie

Suzanne loves supporting professional growth and uses her coaching skills to draw out individual strengths. Her rich approach to facilitation centers on helping professionals develop new competencies and confidence that translate into enhanced performance in the workplace.

Workshop Benefits:

Tel: +6016 3326 360


Suzanne is also the editor of the newly published management development book called Managing From The Inside Out available in electronic and paper versions. She has delivered communications training and consultation to Fortune 500 firms across North America, South America and Europe.

EXCLUSIVE TAKEAWAYS: Workshop Materials: Every participant receives a copy of the Persuasive Business Writing™ Manual and handouts containing an overview of the course, including worksheets, examples and exercises.


COURSE CONTENT DAY1 GETTING STARTED WITH PERSUASIVE BUSINESS WRITING Assessing Your Writing & its Impact Considering the 3 C’s of Global Business Writing Exploring a Step by Step Approach to Your Business Writing Using the 3 R’s Planning Tool Understanding Readers’ Behavioral Styles Contemplating Communication Preferences Choosing a Starting Strategy Organizing Your Concepts Drafting Faster for Better Outcomes

WHY THIS EVENT This experiential exercise-filled learning program helps participants learn a step-by-step process for writing to global audiences. By applying the writing process to actual topic areas participants learn how easily they can get started and complete well organized & persuasive writing projects. The combination of instruction, quick exercises and reference materials translates to real skills that can be put to work immediately for greater writing success.

DAY2 EDITING FOR SUCCESSFUL WRITING OUTCOMES Leveraging Sentence Structure Activating Writing Style Editing unnecessary phrases & words Reducing Communication Roadblocks Improving the Effectiveness of Visuals Considerations for Digital Applications Fine-tuning for Global Audiences Utilizing Quick Checklists Mapping Out Future Steps


There are no pre-requisites or designated experience levels required of participants attending this workshop.

Either write something worth reading or do something worth writing. - Benjamin Franklin

Company Chairman & Directors VPs, GMs of Corporate Communications Heads & Managers of Advertising Business Development Managers Sales & Marketing Professionals Media & Public Relations Managers Executives, Managers & Team Leaders HR, Administrative & Support Staff Professionals who Write Business Documents Project & Line Managers

COURSE SCHEDULE 8.00 8.30 10.10 - 10.30 12.30 - 13.30 14.40 - 15.00 16.00

Registration & Coffee/Tea Workshop commences Morning coffee/tea Lunch Afternoon coffee/tea End of day



REGISTRATION FORM Fax: +603 9205 7788 Tel: +603 9205 7772

19 - 20 MAY 2013 DUBAI 19 - 20 JUNE 2013 JAKARTA 22 - 23 JULY 2013 SINGAPORE

Mobile: +6016 3326 360 Email:



IN-HOUSE TRAINING 360 BSI is passionate about providing strategic technical programs and high potential training solutions across the region to build personal competencies and organizational capability.


Name on tag : Job Title :








You will receive practical training from a professionally qualified educator with over twenty years of teaching and training experience. Please feel free to mix-and-match topics from the areas listed below to get the right training content for your staff. Other topics may be available upon request.

Name on tag :


Job Title :








The Craft of Technical & Scientific Writing & Presentation Powerful Business Negotiation Skills Talent Acquisition and Behavioural Interviewing Globalised Compensation and Rewards Systems Powerful Business Communication & Presentation Skills Records, Information & Document Management Creating Customer Loyalty ™

Name on tag : Job Title :

Hotel Contact Details:





Radisson BLU Dubai Deira Creek, Baniyas Road, Dubai, UAE Telephone: +971 4 2057105 Fax: +971 4 2234698 Four Seasons Hotel, Jalan H.R. Rasuna Said, Jakarta 12920 Telephone: +62 21 2523456 Fax: +62 21 2524480 Concorde Hotel, 100 Orchard Road, Singapore 238840 Tel. +65 6733 8855 or Fax. +65 6235 0743


(This form is invalid without a signature) Name


Job Title




Tel :


General Information: 1 2 3 4 5



Organization :

Substitutions are welcome at any time. Please notify us at least 2 working days prior to the event. All cancellations will carry a 10% cancellation fee, once a registration form is received. All cancellations must be in writing by fax or email at least 2 weeks before the event date. Cancellations with less than 2 weeks prior to the event date carry a 100% liability. However, course materials will still be couriered to you.

Address :

Signature :





(please tick as appropriate)

DUBAI, UAE: 19 - 20 MAY 2013 JAKARTA, INDONESIA: 19 - 20 JUNE 2013 SINGAPORE: 22 - 23 JULY 2013

USD 1,995 per delegate USD 4,995 - Special for Group of 3 USD 7,500 - Special for Group of 5

The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable the client has to ensure that the taxes are paid on top of the investment fee paid for the course. Compliance with the local tax laws is the responsibility of the client.

* Save up to 50% for In-house Training program


Registrations close ONE (1) week before the training dates. The fees cover lunch, tea breaks, materials and certificate. Official confirmation will be sent, once registration has been received. Participants will need to arrange their own accommodation. Attire: Smart Casual

Thank you for your registration!

PAYMENT DETAILS Payment is required within 5 days upon receipt of the invoice. Bank transfer: 360 BSI (M) Sdn Bhd HSBC Bank Malaysia Berhad Bukit Bintang Branch, Kuala Lumpur, Malaysia Account No: 203-371059-725 Swift No: HBMBMYKL All payments must be received prior to the event date

360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.


Persuasive Business Writing  

Persuasive Business Writing™ is a hands-on training session that helps participants communicate better in professional business writing. Thr...