Page 1

Media Buying and PR Services


Media Buying Media buying is the process of negotiating and purchasing the ad placements in order to place ads in both internet (online) and non internet or traditional platforms for marketing a message.


PR Services PR Services( Public Relations) is the building and enhancing the reputation of a business in public and within other businesses which highlights the business presence also.


What all comes under Media Planning Media planning includesResearch as to which platform of media marketing will be required for a particular organization. The usage of platforms like TV Ads, Newspaper ads, Google ads, Banner ads etc to place ads. Media buyers are responsible for drafting campaigns that could bring results till the campaign runs & optimize it frequently as per the requirement.


Getting the requirements fulfilled by proper planning and execution in order to run a campaign. Budgeting the campaign according to the requirements both on internet and non internet platforms.

Full analysis of the campaign after it has been done and measurement of success for it.


What all comes under PR Services PR services consists of the following activitiesEstablishment and maintaining the relationship with the businesses' target audience. Looks over the media, relevant trade media, and also the politicians.

Application of PR strategies for businesses brand awareness. Identify the new opportunities for businesses in for growth purposes.


Uses strategic communications in order to make a campaign successful. Usage of social media platforms to promote businesses, political figures and parties etc. Maintains the best terms with every required institutions.


For more visit – www.konsolegroup.com

Media and PR services- Konsole Group pdf  

Role of media and PR services for businesses. For more information visit - http://www.konsolegroup.com/media_pr.php

Media and PR services- Konsole Group pdf  

Role of media and PR services for businesses. For more information visit - http://www.konsolegroup.com/media_pr.php

Advertisement