MOBILE TESTING ERAN KINSBRUNER TECHNICAL EVANGELIST PERFECTO MOBILE
WEARABLES, THINGS AND THE USER EXPERIENCE The mobile experience has changed end-user expectations for good. Many reports claim that if an app crashes or acts buggy more than twice, the abandonment rate for that app is more than 80%. End users have become what we might call a high-expectations market – apps must work all of the time in order to gain usage. As the market for the Internet of Things (IoT) and wearables grows, this has never been truer. Here Eran Kinsbruner, Technical Evangelist at Israel’s Perfecto Mobile, explains why the user experience is paramount.
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et’s reflect on the IoT market. While ‘smart roads’, ‘smart parking’ and ‘smart lighting’ can greatly improve our lives (and commute!), let’s take a minute to focus on the most relevant and widespread extension of IoT – wearables.
WHAT WE CAN LEARN FROM WEARABLES I tend to consider wearables as the first wave of widely available IoT products. There’s certainly fragmentation among the wearables market; just look at smart watches for instance. User-interface (UI) requirements vary for each device – we’ve got round screens, square screens and rectangular screens to choose from. When Apple Watch is launched this month, the fragmentation of smart watches will take on a whole new meaning as apps designed for smart watches must now support multi-OS. It’s great to see companies like Salesforce
Apps designed for smart watches must now support multi-OS
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APRIL 2015 | www.testmagazine.co.uk