30Astreet SUMMER 13
STYLE TIE DYE CHIC, BRIGHT MAXIS, OCEAN BLUES, CHAMBRAY & MORE
Beach It Like a Blogger 5 insiders share their 30a style secrets
Geek Chic Our fave tech accessories, current playlist & books to read this summer
Bellinis & Bikinis
SUMMERâ€™S HOTTEST SWIMWEAR ON DISPLAY
4 A Note About 30A Street Style
6 bright maxis 8 tie-dye chic 9 ocean colors 10 chambray & white 12 black stripe skirts 13
& molly bernadette of a piece of toast 32 jessica fay
of lipstick, heels sugar
& swim 36
Summer Swim bellinis
with ophelia swimwear
15 greyscale or color? 16 mixing prints 19 jewelry 20-21 sunnies 22 nail files 23 instagram discovery
#30astreetstyle snapshots 42 Geek meets beach 44 current playlist 45 summer reads 46 cocktail convo 47
Whatâ€™s In Your Bag? jordan
& a baby 34
amanda cheadle of
Step Out In...
cassie mcconnell kelley
fourth of july
whatâ€™s your summer essential?
julie wax of i heart heels
Snag Their Style 5
Beach It Like a Blogger
stay fit with... pure barre
& sup yoga 49
Current Obsession claudia lobao
30A STREET STYLE - Summer 2013 3
There’s a quote that goes something like this: Fashion is what you buy. Style is what you do with it. Let us tell you a little about what we’re doing. In a consumer’s world where options are endless, we appreciate the care required to curate a wardrobe that is equal parts stylish, appropriate, comfortable and true to you. Scouring websites and searching for just the right additions to our closet takes time. Cue 30A Street Style. In case you can’t already tell, we’re a little obsessed with fashion and we know some of you are, too. In an effort to bring stylish beach-goers together, we’re sharing real fashion in real time. Through Instagram, Facebook, Twitter and our blog, we share street style photos of real people in real places along 30A. We post outfits that work for a trip to the beach, a night out or a day at the office (for those of us who are not yet retired beach bums). We share inspiration from local boutiques as well as trends that are making waves around the world. From celebrity fashion and blogger style to your personal favorites, it all comes together on 30A Street Style. We hope you’ll join us in taking an active role in shaping our local style scene.
Here’s what you can do:
LIKE OR FOLLOW @30ASTREETSTYLE ON FACEBOOK, INSTAGRAM AND TWITTER. SHARE YOUR FASHION PHOTOS AND INSPIRATION USING THE HASHTAG #30ASTREETSTYLE. SUBMIT YOUR OUTFITS VIA EMAIL TO INFO@30ASTREETSTYLE.COM. FIND MORE ONLINE AT 30ASTREETSTYLE.COM
Sincerely, the 30A Street Style team
4 30A STREET STYLE - Summer 2013
style from stripes and tie-dye to chambray and black
& white, get these looks straight from the street.
Fourth of July
FOREVER 21, Multi-Stripe Racerback Tank, $8 forever21.com
Be My Baby Red Stripe Top $32,
THE FUSS BOUTIQUE WHIT TWO Eva Dress, anthropologie.com
Judith March Lace Seersucker Shorts $69.99, DEJA VU STORES shopdejavu.com
(above) TORY BURCH Beacher Striped Espadrilles at WILLOW BOUTIQUE. Call 850231-0248 for prices. (left) J. CREW Pavia Patent Midheel Wedges, $218. jcrew.com. CREW Rose Gold Sandals, The Fuss Boutique 6 30A STREET STYLE - Summer 2013
Ă‰LAN Maxi Dress, $88. Perspicasity
Wear these for the 4th and all summer long.
FOREVER 21 Polka Dot Peplum Skirt; Gladiator Sandals from TARGET.com
Navy and White Striped Maxi, $88 at THE FUSS BOUTIQUE; fussstyle.com.
ZARA Asymmetric Tunic, $59.99. zara.com
JUDITH MARCH Navy and White Stretch Tunic available at DejaVu stores, shopdejavu.com for locations.
Snag the Style
Bright Maxis SPOTTED: Anne Marie wearing a playful green maxi from DeJa Vu while strolling through Seaside.
SPOTTED: Libby at Digital Graffiti at Alys Beach wearing BCBG Max Azria from Silver Sands Premium Outlets at the VIE Magazine pre-party.
8 30A STREET STYLE - Summer 2013
SPOTTED: A flowing orange maxi at the South Walton Beaches Wine & Food Festival at Grand Boulevard.
SPOTTED: Emily wearing an electric pink maxi from Elliott Boutique in Seasideâ€™s Shops of Ruskin.
Snag the Style
SPOTTED: Tracy at Digital
Graffiti at Alys Beach looking glamorous in a tie-dye maxi at the VIE Magazine pre-party.
1. .Mango Tie Dye Effect Top 2. French Connection Electra Maxi $178, available at The Fuss Boutique 3. Young Fabulous & Broke Hamptons Dress, $207. piperlime.com 4. Karlie Tie Dye Skirt (available at Willow + Woods in Seaside) 5.. Ecote Jayna Tie Front Tee urbanoutfitters.com 6. ZARA Tie Dye Tote, 29.99. zara.com
5 6 Lovers and Friends Kitty Cat Tie Dye Dress. $139.95 (on sale!)
SPOTTED: Jessica Lowndes rocking a tie-dye maxi at the Guess party at Coachella Music Festival in California.
30A STREET STYLE - Summer 2013 9
Snag the Style
Ocean Blues DEJA VU : Fresh Start Maxi Dress in Royal $49.99. shopdejavu.com
CLARE VIVIER: Royal Blue Foldover Clutch $156. clarevivier.com
DEJA VU : Memories Earrings $29.99. shopdejavu.com
MAX AND CHLOE:
Carolee Gold Turquoise And Cobalt Blue Enamel Large Link Bracelet. maxandchloe.com
MILLY: Cobalt Blue Printed Tank $155 (on sale!). stylebop.com
10 30A STREET STYLE - Summer 2013
Cobalt & Turquoise Dress, $43. shopellamadison.com
Chambray & White
FRENCH CONNECTION LOIS CHAMBRAY DRESS $138 Willow Boutique J. CREW FACTORY TWO-POCKET CHAMBRAY SHIRT LOIS $34 at Silver Sands Premium Outlets LILLY PULITZER LACIE SHORTS IN WHITE $118 Barefoot Princess
+ = SPOTTED:
Actress Jamie Chung in chambray & white
12 30A STREET STYLE - Summer 2013
Black & White Pim + Larkin:
Striped Flounce Mini Skirt $49.99
SPOTTED: Emily wearing an electric pink maxi from Elliott Boutique in Seasides Shops of Ruskin. Humble Chic: Carrie Skirt $48
Dorothy Perkins: Black and White Stripe Prom Skirt $39
SPOTTED: Anne Marie wearing a playful green maxi from DeJa Vu while strolling through Seaside.
Try these looks!
Victory Lane Skirt, $39,Blue Door Boutique. shopbluedoor.com White Black Strapless Maxi, $45, Ella Madison Boutique. shopellamadison.com
30A STREET STYLE - Summer 2013 13
Step Out In...
step out in...
Leopard doesn’t have to be reserved for fall/winter. This summer, forget the print’s more well-known pairs (bold red and rich black) and mix it up with shades of sorbet and pops of neon. Our favorite combinations? Lemonade, coral and sky blue.
LIBBY wears a leopard print maxi to ArtsQuest and RENEE wears a leopard print caftan as a beach cover-up TRY THESE: Leopard Caftan, Victoria’s Secret
14 30A STREET STYLE - Summer 2013
instagram discovered on
THEY SHARE IT. WE FIND IT. WE SHARE IT WITH YOU.
Weâ€™re rethinking our belts thanks to @huckstraps.
3 THINGS WE LOVE ALREADY: 1. These fun belts are making their way from their Bessemer, AL home all the way to the beach! Theyâ€™ve already been spotted in the 30A area via the Instagram snapshots below. 2. Huckstraps are made from 100% recycled thermoplastic materials, making them a sustainable, fresh, and vibrant alternative to the common leather belt. 3. Each belt can be completely customized. With a rainbow of belt and buckle colors to choose from, there are over 600 possible combinations. BONUS Huckstraps are made for men, too! LEARN MORE AT HUCKSTRAPS.COM
30A STREET STYLE - Summer 2013 15
DESIGNER BAGS IN COOL GRAY AND EYE-CATCHING COLOR.
MICHAEL KORS LARGE MIRANDA PEBBLED TOTE $1195
TORY BURCH THEA CROSSBODY CHAIN BAG $375
REBECCA MINKOFF MINI MAC $195
16 30A STREET STYLE - Summer 2013
#30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle
prints mix & match
DON’T BE AFRAID TO MIX STRIPES, FLORALS AND MORE. HERE’S HOW: START WITH A PRINTED MAXI 1. Add a similar pattern like two stripe prints in different colors or widths. We love this red and pink stripe scarf with classic navy lines. 2. Add a different print in similar shades. The eclectic zig zags and undone stripes of these two prints blend together nicely since the color scheme keeps them from competing. 3. Add an opposite print like stripes on top of florals. Match one shade within the print to the stripes to keep the look coordinated without being matchy matchy.
(Clockwise from Scarf) BANANA REPUBLIC Jacinta Scarf, $49.50. bananarepublic.com. FOREVER 21 Straw Fedora, $12.80. forever21.com EUGENIA KIM Cecily, $70. eugeniakim.com GAP Floral 4-in-1 Dress, $59.95. gap.com GAP Printed Cami Maxi Dress, $168.00. gap.com SOFT JOIE Cade Challis Stripe Dress, $168.00. The Fuss Boutique, Watercolor.
30A STREET STYLE - Summer 2013 19
dainty & delicate vs big & bold spot ted
Maya Brenner Necklace Intrigue This
exquisitely crafted gold Florida necklace even comes with the option to add a diamond anywhere along the border to let you show your homestate pride with style. (Also available in silver). $395
Jennifer Zeuner Emma Thin Band Heart Ring
Artist ASHLEY LONGSHORE was rockin’ statement pieces by the handful at Digital Graffiti.
. We love the simplicity of this sweet little heart that works well with other rings but is also strong enough to stand alone. Available in gold vermeil, rose vermeil or sterling silver (shown). $121
Alex and Ani Bangles
With over 100 bracelets to choose from and charms like birthstones, initial letters and sentimental medallions, it’s easy to find a bracelet perfect for your personality. $38 Available at Sarah Carolyn
Love these fun bangles at BAREFOOT PRINCESS IN SANDESTIN’S VILLAGE OF BAYTOWNE WHARF. Perfect for summer!
States of Love - Florida Necklace Get the look for less and donate to a worthy cause with this laser-cut plywood necklace. A portion of sales go to Give Kids the World, a non-profit that helps fulfill the wishes of children with lifethreatening illnesses. $30
We spotted Jeanette of J’S EVERYDAY FASHION wearing the Stella & Dot Maldives Necklace recently at Kiki Risa in Destin.
J. Crew Necklace
For a necklace that goes with almost any neckline, try this long mint and aqua number perfectly fringed with cabochons and crystals. $98 J. Crew at the Beach or jcrew.com
20 30A STREET STYLE - Summer 2013
Stella & Dot Maldives Necklace
Green, gold and turquoise come together for a lush twist on ocean beauty. stelladot.com $118
Neon Alaqua Bib Necklace $36 baublebar.com
Jolie Cocktail Ring $75 kendrascott.com
Eddie the Earring $395 dannijo.com
Necklace 132 $14.99 siramara.com
price upon request, McCaskill & Company
30A STREET STYLE - Summer 2013 21
KEEP YOUR EQUIPMENT SAFE FROM SAND AND SALT WATER WITH THESE STYLISH TECH ACCESSORIES AND GEEKISH GOODIES.
RAY BAN Aviators $179 in green, blue or orange
MICHAEL MICHAEL KORS Caicos Aviators
RAEN FAIRBANKS Round Sunglasses.
22 30A STREET STYLE - Summer 2013
PRADA Cat Eye Sunglasses.
RAY BAN Highstreet Sunglasses
with right-now shades
TRY THESE NAIL COLORS PERFECT FOR THE BRIGHT COLORFUL, SUMMER AHEAD. EVEN BETTER? THEY LOOK GREAT WITH A TAN!
Revlon Brilliant Strength
Sally Hansen Complete
Intrigue For a lady-like blue Salon Manicure in Trouble great for all skin tones, try this fun Maker For a less neon hue, this periwinkle polsih . $6 royal purple is a rich option to wear right now. $6.59
OPI Can’t Find My Czechbook
This teal-blue nail lacquer is bold and bright for warm-weather fun. $8
Illamasqua Polish in Rare Try a bright, sunny yellow for a little jolt of fun. This polish makes us happy! $17
ULTA Professional Nail Lacquer in Island Hopper
For a shade that matches our vibrant waters, look no further than this deep blue-green. $7.50
Essie Tart Deco
We can’t stop wearing this sassy coral shade that is a perfect South Beach meets suntan! $8
Sephora by OPI Essie Saturday Disco Fever What Aura Gonna Wear? When you need a polish that is as
Hit the beach with this hot pink hot as the temperature outside, try that is equal parts girly and strong this bold neon orange. $8 $4.50.
30A STREET STYLE - Summer 2013 23
Best In Destin 2012-2013 Destin Magazine Best Of The Emerald Coast 2012 Emerald Coast Magazine Best Of Weddings 2013 The Knot Magazine Finest Of The Emerald Coast Northwest Florida Daily News DAVID YURMAN KWIAT GURHAN DANIEL K MARCO BICEGO ROBERTO COIN ERICA COURTNEY JEAN-FRANCOIS ALBERT KONSTANTINO OSCAR HEYMAN PAUL MORELLI ALEX SEPKUS HEATHER MOORE HENRI DAUSSI JUDE FRANCES PAMELA FROMAN
13390 Highway 98 West
Between Destin And Sandestin
30A STREET STYLE - Summer 2013 45
Summer Essentials WE ASKED FIVE LOCALS:
CASSI HOLLINGTON Director of Operations 30A Escapes
What’s the one accessory, piece of clothing or shoe you plan on wearing a lot this summer?
Director of Retail Operations Sandestin® Golf Beach Resort & Spa
SHELBY SCHULER Director of Sales The Pearl Rosemary Beach
Owner Outright Social Communication
Owner, Director of Artsy Fartsy Source27
GONE GIRL by Gillian Flynn An addictive thriller about
a seemingly perfect marriage gone terribly wrong when trophy-wife Amy disappears without a trace and husband Nick is left to explain.
I’ll be carrying my LOUIS VUITTON TOTALLY MM TOTE every day. It is perfect for stashing all of my summer essentials!
I absolutely love my PROENZA SCHOULER PSI bag. White goes with everything this summer and the medium size holds just enough without being too bulky.
My must-have accessories for the season are my TKEES They are the go-anywhere, wear-with-anything flip flop that retails for only $50 and come in cute colors like Minty, Blink and Fairylust..Come visit us at Island Clothiers in Sandestin to pick up a pair -- or two!
SHOW ME YOUR MUMU are fantastic and so versatile - a definite staple for summer!
This summer I could not live without a pair of strappy gold wedges like these CHARLES DAVID LUSTREE. These are easy to dress down with shorts and a tee, great for work with my favorite dress and sexy enough for skinny jeans and girls’ night out.
30A STREET STYLE - Summer 2013 25
What’s in Your Beach Bag? • • • • • •
Coppertone Tanning Dry Oil Burt’s Bees Lip Balm Grapefruit for snacking Vera Bradley beach towel Barton Perreira sunglasses black floppy hat
26 30A STREET STYLE - Summer 2013
BEACH IT like a
Get the insider style scoop from local ladies and 30A regulars. -------------------------------->
30A STREET STYLE - Summer 2013 27
shoes we heart summer flip flops, flats and wedges take over
Julie Wax of
takes us along her latest south walton vacation Born and raised in the Deep South (in the heart of the shoe department!), Julie has been visiting our beach area for years. After a brief stint as an intern in NYC at Seventeen and a former beauty editor for a regional home magazine, Julie now scours the country for the cutest ways to wear all of her favorite shoes and clothing. In addition to being a fashion expert, sheâ€™s also interviewed a laundry list of celebrities and designers for iheartheels.com including Lauren Conrad, the Kardashian sisters, Kristin Cavallari, Lela Rose, Stacey Bendet, Rebecca Minkoff, Tracy Reese, Tory Burch and many more. Here she shareâ€™s her favorite South Walton places plus the heels (and flats) she wore along the way. 28 30A STREET STYLE - Summer 2013
Beach It Like a Blogger
Breakfast at the RAW & JUICY airstream, wearing orange Soludos. I found a new love for their granola bowl this trip and I bought smoothies there daily. (Below left) I spent one morning at PERSPICASITY IN SEASIDE outdoor shopping wearing my new striped Splendid flip-flops. It’s one of my all-time fave shopping spots and I had my eye on some cute strappy sandals. I love sidewalk sale shopping at BAREFOOT PRINCESS AT WATERCOLOR. Here, I’m wearing Coach woven wedges (pictured on opposite page). So much fun Lilly Pulitzer! Dinner at BORAGO in GRAYTON BEACH, wearing ankle-strap heels. This is where we had our wedding reception, so we returned here for our 8th wedding anniversary this summer. The chicken linguine is my fave.
30A STREET STYLE - Summer 2013 29
the products every womanista needs right now
“My happy place With my toes in the sand!” Cassie McConnell Kelley 30a regular and the blogger behind
shares her summer beauty essentials! Though she might never admit it, Cassie Kelley is a glamazon. Her sense of style and casual glamour seem completely effortless, yet always on point. Lucky for us, Cassie is down-to-earth, charismatic and (even better!) willing to share her secrets. When Cassie isn’t writing about red-carpet style, fashion, beauty, travel, decor and food on womanista.com, she travels the globe with her husband and calls 30A her “happy place.” She loves to explore new cities, finding a cozy nook for a glass of wine, an off-the-beaten-path boutique, a fun date night restaurant and the perfect liptstick to wear on that date. Take note, ladies. This is good stuff! 30 30A STREET STYLE - Summer 2013
Beach It Like a Blogger
“NUITS DE NOHO” FROM BOND NO. 9 is my favorite fragrance for summer. It’s sexy, sultry, and the perfect cherry on top to a hot summer night out. I am obsessed with the “GLAMAZON PURE PERFORMANCE 12 HOUR LIPSTICK” BY TARTE COSMETICS. I own them in pretty much every bright shade. My faves are “Foxy” & “Bold” (hot pink and coral) - you can sweep on a rich color and that’s pretty much all you need for a glam summer look. Plus, they SERIOUSLY last 12 hours.
LAFCO’S “BEACH HOUSE” CANDLE is my favorite scent to have burning through the house during summer. It’s totally “30A” in candle form. The sea, the dunes, and the great memories!
I live and die by dry shampoo because I HATE washing my hair, and the KMS HAIR PLAY “MAKEOVER SPRAY” is one of my faves. It gives your hair the clean, texturized look of a dry shampoo, but also has a little waxiness to it, which saves my super-dry ends. Not sure how it does it, but it works great for my hair!
KEVIN MURPHY “HYDRATE ME” WASH & rinse is the best shampoo for dry, colored locks – especially in the summer when they take a beating from the sun, chlorine, and ocean. This shampoo makes my color last, and the rinse zaps my hair with the moisture it needs.
This ALGENIST REGENERATIVE ANTIAGING MOISTURIZER is my go-to during the summer months! It has absolutely changed the tone and texture of my skin. It’s expensive, but lasts a long time and works miracles! 30A STREET STYLE - Summer 2013 31
in style vacation
take it from these two
Above: Lilly Pulitzer Caldwell Dress $278 & Persifor Kilpatrick Dress $198. Left: Lilly Pulizter Whistler Dress $238 & Lilly Pulitzer Adabelle Sweater Dress $188
Sally Ann & Molly Bernadette of
share their beach favorites! These two sisters are as sweet and down-to-earth as they seem from their blog, apieceoftoastblog.com, making us immediately want to be an honorary member of the family. While meeting for early-morning coffee at Amavida in Rosemary Beach, we chatted about favorite 30A restaurants, current objects of obsession (hello, blue aviators!), why it’s important to get to Charlie’s Donut Truck at the crack of dawn and how a summer just isn’t complete without a trip to the beach, even (and especially) with 30 members of family in tow. Even before 8 am, these girls were cute and stylish as can be! 32 30A STREET STYLE - Summer 2013
Beach It Like a Blogger
Summer Essentials? First and foremost is a great pair of sunglasses. This summer we can’t get enough of mirrored sunnies and these RAY BANS take the cake. Although we love our jewelry, it gets pretty minimal at the beach. This year we piled on the GOLD AND GRAY…her pieces have the most perfect beachy vibe. Clothing wise we try to stick with easy and breezy pieces like pretty dresses and shorts. Pair those with a great pair of flat sandals and you are set. Most importantly, the less fussy the better while at the beach! For shopping, we have grown up loving PERSPICASITY. The easiness of their pieces is something that we strive for in our every day dressing and we always seem to leave there with something amazing that can be worn time and time again.
(See page 49 for
Gold and Gray
Gray Wood Tassel Bracelet $26 Choose your tassel color! goldandgray.com
Number one favorite place on 30-A to eat is hands down THE RED BAR. We have been going here since we were little and look forward to eating their famous crab cakes each time we visit the area. It is a must-go restaurant for us! Other favorites are BUD & ALLEY’S, GEORGE’S AND CAFÉ 30A. You can’t go wrong at any of those places and are guaranteed a good meal. We love walking through the pretty PAVILIONS IN ALYS BEACH. It seems like each time we walk through there are more pretty details that we didn’t notice before.
Re Bonjour Clutch $143 clarevivier.com
30A STREET STYLE - Summer 2013 33
styles you can wear now!
FISHTAIL BRAID Pull hair to the side and braid into a fish tail. Secure with elastic at the bottom. Pull at the braid to mess it up a little for a slightly undone look.
Jessica Fay of
shares her fun summer hair styles! As a military wife transplanted to the beach, Jessica Fay is translating her expertise as a North Carolina hair stylist into a growing online fanbase by sharing fun and simple styles that work well with salt air and the 30A lifestyle. This summer, relaxed braids and chic ponies become a quick fix to fight humidity without sacrificing a fashion edge. Check out Jessicaâ€™s website lipstickheelsandababy.blogspot.com for full video tutorials, fashion snapshots, snippets of her adorable family and plenty of hair inspiration. 34 30A STREET STYLE - Summer 2013
Beach It Like a Blogger
HALF UP THREE-STRAND BRAID This is an easy, casual style that goes well with laid-back summer maxis. First, take any shorter pieces that may fall into your face and pin back with 2-3 bobby pins. Take the rest of your hair and braid it loosely to one side. This keeps hair off your back and helps you stay cool in the summer heat.
UP IN FRONT This is from one of our family outings to Seaside. I pulled my hair up around the crown, leaving everything underneath and around my ears down. This is a simple style that keeps hair out of your face and safe from the beach breeze.
*Video tutorial available at lipstickheelsandababy.blogspot.com
PONY TAIL PULL-THROUGH* Start by putting hair in a low pony tail. Take a small elastic and put about 3 inches down from the first elastic. Separate the area between the elastics into two sections and pull the length of the pony tail through. Pull hair tighter to tighten that section. Continue down your pony tail, repeating almost to the end. 30A STREET STYLE - Summer 2013 35
1. MIKOH SWIMWEAR Laniakea Top and Tamarama Bottom in Bamboo 2. L SPACE Demi Underwire Top and Scanty Bottom in Pistachio 3. ACACIA Canons Top and Hoâ€™okipa Bottom in Native Print 4. MIKOH SWIMWEAR Laniakea Top and Tamarama Bottom in Bamboo 5. BOYS AND ARROWS Peggy the Party Animal Top and Carm the Con Woman Bottoms in Vagabond 6. ACACIA Santorini Top and Maui Bottom in Dragon Fruit 7. OLA FEROZ Chica Top and Bottom
shares her fun favorite summer suits! Local blogger Amanda Cheadle of Sugar & Swim is dedicated to helping girls in the never-ending quest to find the perfect summer bathing suit. Sugar & Swim covers the cutest bikinis on the market by following all the best swimwear brands while sharing beachy editorial pictures, swimsuit sale alerts, mix-and-match ideas and a few bath and body products to get you in the mood for bikini season. If you love these, check out more at sugarandswim.squarespace.com. 36 30A STREET STYLE - Summer 2013
Beach It Like a Blogger
5 6 30A STREET STYLE - Summer 2013 37
The lovely ladies of OPHELIA SWIMWEAR put on their bathing suit best recently at V Seagrove and let us take a peek at their summer swim collection. Read on, thereâ€™s a lot to like!
bellinis & bikinis
38 30A STREET STYLE - Summer 2013
30A STREET STYLE - Summer 2013 39
Shop our faves
bellinis & bikinis LOOKS AVAILABLE AT OPHELIA SWIMWEAR LOCATIONS IN SEACREST OR GRAYTON BEACH OR ONLINE AT OPHELIASWIMWEAR.COM
Delicious Bellinis served at V SEAGROVE
SHOSHANNA Geo Embroidered Halter Maxi in Ivory $275
LOLLI SWIM Honey Bunch Bow Top & Bottom $81 and $69
ZINKE Kristen Bandeau $66 and Gidget Bottoms in Sunrise Coral $66
30A STREET STYLE - Summer 2013 41
Thanks FOR USING #30ASTREETSTYLE ON INSTAGRAM, TWITTER AND FACEBOOK! WE LOVE SHARING YOUR SNAPSHOTS!
KEEP YOUR EQUIPMENT SAFE FROM SAND AND SALT WATER WITH THESE STYLISH TECH ACCESSORIES AND GEEKISH GOODIES.
REBECCA MINKOFF Collin Camera Bag, $295. rebeccaminkoff.com. The popular designer’s first camera bag is already a hit in the blogosphere.
PROENZA SCHOULER PS1 iPad Case, $685. Keep your iPad cozy in a fun summer color.
NORDIC LEATHER USB BRACELET The perfect accessory for a working beach trip! Available at bynordvik Etsy shop.
44 30A STREET STYLE - Summer 2013
KELLY MOORE Songbird Camera Bag, $199. kellymoore.com. Also available in a bright pink Orchid shade, this roomy bag measures 14.5” x 5” x 11" and even has room for an iPad.
NIKON 1 J3 Camera, starting at $599
PHOTOJOJO PHONE CLAMP AND BIKE POD $45 Mount this to your bike and cruise 30A, capturing fun and memories along the way.
SUNNYLIFE SWANSEA It’s the cutest Beach Radio ever, available at YOLO Board Adventures Miramar Beach
STELLE AUDIO COUTURE Audio Clutch by Rebecca Minkoff
THE PERFECT TUNES FOR A ROAD TRIP, A DAY AT THE BEACH OR CRUISING 30A WITH THE WINDOWS DOWN.
Lana del Rey
Wale ft. Rihanna
Mumford and Sons
Robin Thicke & Pharrell
Daft Punk & Pharrell
Young & Beautiful Whatever She’s Got Bad remix Downtown
Come and Get It
Do What You Want
Anything Could Happen
Next to Me (KL Remix)
I Will Wait
Party in the USA *
I HEART HEELS PICK
A PIECE OF TOAST PICK
Justin Bieber Safe & Sound Love and War Radioactive
30A STREET STYLE - Summer 2013 45
Summer Reads What better place to kick back, relax and enjoy a good story than a peaceful waterfront perch? From funny women, single ladies and horrid bosses to new friends, ex-best friends and tight sisterly bonds, we’ve gathered a few of our favorite summer novels that will soon be stashed in our carefully-packed beach bags. DOWNLOAD OR FLIP THROUGH THESE THIS SUMMER:
Sundog Books or Hidden Lantern Gallery!
A HUNDRED SUMMERS by Beatriz Williams Socialite Lily’s ex-
REVENGE WEARS GONE GIRL by Gillian PRADA: THE DEVIL Flynn An addictive thriller about RETURNS by Lauren a seemingly perfect marriage gone Weisberger Andy and Emily are terribly wrong when trophy-wife
fiancé and ex-best friend return back to (gasp!) join forces for a new to a 1930s beach town, bringing Amy disappears without a trace a storm of emotions and drama to wedding magazine called The Plunge. and husband Nick is left to explain Cue Miranda Priestly’s icy return. the summer social scene. what happened to her family and the cops.
THE SILVER STAR by Jeannette Walls
When their mother abandons two sisters, 12 and 15, in a small 1970s town, they take off on their own, working to survive and attend school despite adversity and injustice.
“This, my darlin’ niece, is a teaspoon of sand from
Grayton Beach, Florida.
My dear, dear client Bizzy Davis wants me to find a paint color that is an exact match to this, so that when she lies in bed at her house down there, she’ll see a seamless stretch of sand, from her bedroom walls, right down BOSSYPANTS by Tina Fey Full of laughs
and hilarious stories, Tina Fey’s memoir (so far) covers her awkward adolescence, path to fame by way of Saturday Night Live and the real-life inspiration for 30 Rock.
SEATING ARRANGEMENTS by Maggie Shipstead
Despite seeming to have everything a person could hope for, Winn Van Meter finds himself dissatisfied in an affluent Nantucket-like beach town.
THE WIDOW WALTZ by Sally Koslow Manhattan
attorney Ben dies suddenly leaving his wife Georgia and two daughters with no funds to maintain the posh life they’re used to.
*LADIES’ NIGHT by Mary Kay Andrews After
catching her husband cheating, Grace moves in with her mother, attending meetings that quickly go from court-mandated “divorce recovery” to ladies’ night fun.
Mary Kay Andrews is no stranger to 30A, having vacationed in Grayton Beach as a child and *written the quaint beach town into one of her earlier novels, Hissy Fit. Read an excerpt here: 46 30A STREET STYLE - Summer 2013
sparkling turquoise waters to
of the Gulf of Mexico.”
GIANFRANCO FERRE Sj-yawn-franco Fair-ay
BADGLEY MISCHKA Badge-lee Meesh-ka
GUY LAROCHE Ghee La-roash
BOTTEGA VENETA Bo-tega Ven-e-ta
HAUTE COUTURE ‘oat ku tour’
HEDI SLIMANE Eddy Sli-mahn
BURBERRY PRORSUM Bur-bur-ree Pror-some
HERVÉ LÉGER Air-vay Lay-jay
Geek Chic NARCISO RODRIGUEZ Nar-siss-so Ro-dree-gez NICOLAS GHESQUIÈRE Ni-co-la Guess-ki-air OLIVIER THEYSKENS Oli-vier Tay-skins PIERRE CARDIN Pee-air Car-dain PROENZA SCHOULER Pro-enza Skool-er not Shoo-ler RALPH LAUREN Ralph Lauren (not like Sophia Loren) RODARTE Ro-dart-tay
CAROLINA HERRERA Caro-leena Hair-era
ISSEY MIYAKE Eees-Ay Me-Yah-Kee not Is-he
SONIA RYKIEL Sonia Ree-kee-eel
practice these pronunciations over your next happy hour cocktail
CESARE PACIOTTI Che-sah-ray Pah-cho-tee
JEAN PAUL GAULTIER Sj-awn Paul Goat-ee-ay
JUNYA WATANABE Joon-ya Wah-tah-nah-bay
CHRISTIAN LOUBOUTIN Loo-boo-tin
CHRISTIAN DIOR Dee-yor
COMMES DES GARCONS Comb day Garse-on gentle ‘on’ sound on the end
DOLCE & GABBANA Dole-chay DRIES VAN NOTEN Drees Van Know-ten ETRO Eh-tro FENDI Fend-ee GIVENCHY Jhee-von-shee GIAMBATTISTA VALLI Gee-ahm-battista Valley
LOUIS VUITTON Loo-ee Voo-ee-ton MADAME GRES Madame Gray
SOPHIA KOKOSALAKI So-fee-a Ko-ko-sah-lah-kee SWAROVSKI swore-off-ski THAKOON Ta-koon THIERRY MUGLER: Tee-air-ree Moog-lay TIBI Tibby (not Tee-bee) TOCCA Toe-ka
VERSACE Ver-saw-chee or Ver-sawch-eh with a soft ‘eh’ on the end NOT Vur-sace
YVES SAINT LAURENT Eve-san-Laur-ahnt
MONIQUE LHULLIER Mo-neek Loo-lee-ay
YOHJI YAMAMOTO Yo-jee Ya-ma-mo-to
30A STREET STYLE - Summer 2013 47
What’s in Your Beach Bag? Jordan • • • • • • •
A bright towel Cosmopolitan Smartwater Australian Gold Bronzer Laura Mercier Illuminating Tinted Moisturizer Baby Lips Chapstick flip flops
What Are You Wearing? Pants: Michael Stars; Tank Top: Target Necklace: an old vintage find!; Bracelets: Forever 21; Shoes: Frock Candy Fedora: Forever 21
48 30A STREET STYLE - Summer 2013
Stay Fit This Summer! We all want to look our best during the summer, especially when you will be strutting your stuff down the beach in a bikini! At the beach, we like to shake things up a bit and try new and exciting ways to exercise. From bike riding and kayaking to surfing and stand-up board paddling, there are several ways you can get your heart rate going while having a blast. One of the popular places to get your sweat on right now is PURE BARRE. For the less-than-outdoorsy type, Pure Barre offers the ease of a traditional workout environment. Don’t be fooled, though, this complete body exercise is far from conventional! Using the ballet barre to perform isometric movements, the workout launches a full blown attack on the areas of the body all women struggle with: abs, hips, seat and arms, creating long and lean muscles without bulk. STAND UP PADDLING OR SUP is all the rage these days, and for good reason. It’s an amazing cross-training sport that improves your balance, is low impact and strengthens your core. SUP YOGA takes the sport to a new level. The board serves as the perfect non-slip mat where you can explore all the different yoga postures while enjoying being outside, on the water, surrounded by a unique view of nature’s beauty. Give it a try! (top left) Grab a healthy juice from RAW & JUICY in Seaside after a workout. (left) Give SUP YOGA a try at YOLO BOARD ADVENTURES SANDESTIN. Classes available weekly through Labor Day. (right and below) Get the gear for PURE BARRE 30A with these stylish workout pieces: KARMA Nellie Mesh Tights (available at Pure Barre Watercolor), NIKE Loose Fit Tri Blend Womens T-shirt, $30; LULULEMON Free to Be Tank, $58; SPLITS59 Devon Tank $65 (available at Pure Barre Watercolor), LULULEMON Run Fast Shorts
30A STREET STYLE - Summer 2013 49
instant language. -Miuccia Pra da
IMAGE CREDITS: Pg 1: Photo credit- 30A Street Style Pg 5: Photo credit- 30A Street Style Pg 6: Eva dress photo via anthropologie.com, multi stripe racerback tank photo via forever21.com, Be My Baby red stripe top photo via fussstyle.com, ELAN maxi dress photo via Perspicasity, lace seersucker shorts photo via shopdejavu.com, Tory Burch beacher striped espadrilles photo via @willowboutique, J.Crew pavia patent mid-heel wedges photo via jcrew.com, Crew rose gold sandals photo via fussstyle.com Pg 7: street style photos and beach photo via 30A Street Style, Zara asymmetric tunic photo via zara.com Pg 8: street style photos via 30A Street Style Pg 9: street style photo via 30A Street Style, kitty cat dress photo via freepeople.com, Jessica Lowndes photo via justjared.com, tie dye effect top photo via mango.com, French Connection electra maxi dress photo via fussstyle.com, Young Fabulous & Broke tie dye dress photo via piperlime.com, Karlie tie dye skirt photo via Karlie, Ecote Jayna tie dye tie front tee photo via urbanoutfitters.com, Zara tie dye tote photo via zara.com Pg 10: royal clutch photo via Clarevivier.com, royal fresh start maxi dress photo via shopdejavu.com, blue memories earrings photo via shopdejavu.com, cobalt and turquoise dress photo via shopellamadison.com, carolee large link bracelet photo via maxandchloe.com, Milly cobalt blue printed tank photo via stylebop.com, beach photo via 30A Street Style Pg 12: street style photos via 30A Street Style, french connection lois chambray dress photo via frenchconnection. com, J.Crew chambray shirt photo via jcrew.com, Lilly Pulitzer lacie shorts photo via lillypulitzer.com, bottom right photo via whowhatwear.com Pg 13: victory lane skirt photo via thebluedoorboutique.com, white & black strapless maxi dress photo via shopellamadison.com, street style photos via 30A Street Style, striped flounce mini skirt photo via piperlime.com, Carrie skirt photo via humblechic.com, black and white stripe prom skirt photo via us.dorothyperkins.com Pg 14: street style photos via 30A Street Style, leopard caftan photo via victoriassecret.com Pg 15: photos via Intsagram Pg 16: Michael Kors bag photos via michaelkors.com, tory burch bag photos via toryburch.com, Rebecca Minkoff bag photos via rebeccaminkoff.com Pg 19: navy stripe Cade Challis dress photo from softjoie.com, 2nd and 3rd cade challis dresses photos via gap.com, scarf photo via bananarepublic. com, fedora photo via forever21.com, floppy hat photo via eugeniakim.com Pg 20: Maya Brenner necklace photo intrigue via mayabrenner.com, Heart band photo via jenniferzeuner.com, States of Love Florida necklace photo via statesoflove.com, alex and ani bangles photo via alexandani.com, J.Crew necklace photo via jcrew.com, Stella and Dot Maldives necklace photo via stellaanddot.com, street style photos via 30A Street Style Page 21: Neon Alaqua bib necklace photo via baublebar.com, Jolie cocktail ring photo via kendrascott.com, Eddie the earring photo via dannijo.com, Sira Mara necklace photo via siramara.com, Erica Courtney earrings photo via ericacourtney.com Page 22: Ray Ban aviators photo via rayban.com, Caicos Aviators photo via michaelkors.com, Cat eye sunglasses photo via prada.com, Round sunglasses photo via nordstrom.com, highstreet sunglasses photo via rayban.com Page 23: Revlon polish photo via revlon.com, Sally Hansen polish photo via sallyhansen.com, Ulta polish photo via ulta.com, essie nailpolishes photo via essie.com, OPI nail laquer photo via opi.com, Sephora by OPI photo via sephora.com, Illamasqua polish photo via illamasqua.com, photos at bottom of page via 30A Street Style Pg 25: totally mm tote photo via louisvuitton.com, tkees shoes photo via tkees.com, show me your mumu photo via showmeyourmumu.com, proenza schouler psi bag photo via proenzaschouler.com, Charles David Lustree shoes photo via dsw.com Pg 26: street style photo via 30A Street Style, burt’s bees photo via Burt’s bees, towel photo via verabradley.com, sunscreen photo via Coppertone, sunglasses photo via Barton Perreira Pgs 28 & 29: all photos via I Heart Heels Pg 30: photo via Womanista Pg 31: top photo via Cassie McConnell Kelley, perfume photo via bondno9.com, candle photo via lafco.com, wash photo via amazon.com, lipstick photo via sephora.com, moisturizer photo via sephora.com, dry shampoo photo ulta.com Pages 32 & 33: all photos via A Piece of Toast blog, images via goldandgray.com and clarevivier.com Pages 34 & 35: photos via Lipstick, Heels, and a Baby blog Pages 36 & 37: photos via mikohswimwear.com, lspace.com, acaciaswimwear.com, boysandarrows.com, and olaferoz.com Pages 38, 39, & 40: all photos via 30A Street Style Page 41: Bellini photo via 30A Street Style, Shoshanna maxi dress photo via opheliaswimwear.com, Lolli swimsuit photo via ilovelolli. com, Kristen swimsuit photo via shopzinke.com Pg 42 Photos via #30astreetstyle on Instagram Pg 43 Photos via #30astreetstyle on Instagram Pg 44 White Rebeca Minkoff camera bag via RebeccaMinkoff.com, Blue Kelly Moore bag via KellyMoore.com, PS1 ipad case via ProenzaSchouler.com, Nikon Camera via Nikon.com, USB Bracelet via By Nordvik on Etsy.com, Beach radio via sunnylife.com/au, Phone clapm and bike pod via Photojojo. com Pg 45 Stelle Audio Clutch via StelleAudio.com Pg 46 Clockwise order, A Hundred Summer via beatrizwilliams.com, Revenge Wears Prada via simonandschuster.com, Gone Girl via gillian-flynn.com, The Silver Star via www.simonandschuster.com, Bossypants via barnesandnoble.com, Seating Arrangements via bookriot.com, The Widow Waltz via sallykoslow.com, Ladies’ Night via target.com Pg 47 n/a Pg 48 All photos via 30A Street Style Pg 49 Raw and Juicy photo via 30A Street Style, SUP Yoga photo via Yoloboard.com, Nellie Mesh Tights via Nordstrom.com, Nike Loose Fit t-shirt via Nike.com, Orange tank and black shorts via lululemon.com, Devon Tank via Splits59.com Pg 50 Images via Instagram Pg 51 No Images Pg 52 Images by 30A Street Style and Outright Social
BOCA BOUTIQUE & GALLERY 174 Watercolor way Watercolor Crossings 850-534-0002, boca-boutique.com
KIKI RISA 36236 Emerald Coast Pkwy, Destin 850-650-0554, kikirisaclothing.com
THE FUSS BOUTIQUE 6 WaterColor Blvd, Suite 101A 850-231-2000, fussstyle.com
DESTIN COMMONS 4300 Legendary Drive 850-337-8700 LUXE APOTHETIQUE PRIVATE GALLERY FRANCESCA’S FROCK CANDY WHITE HOUSE BLACK MARKET MICHAEL STARS & MORE!
OPHELIA SWIMWEAR 26 Logan Lane Unit B 850-231-0676, opheliaswimwear.com
NICOLE PALOMA Shops of Grayton 26 Logan Lane, 850-231-0206 nicolepaloma.squarespace.com
DEJA VU 2236 E Co Hwy 30A 850-534-0710, shopdejavu.com MERCANTILE 35 Central Square 850-213-0010, shopmerc.com
THE ZOO GALLERY 89 Holtz Avenue 850-231-0777, thezoogallery.com
PER-SPI-CAS-ITY E Co Hwy 30A in the Heart of Seaside 850-231-5829, theseasidestyle.com
TEENA HAVEN 12555 Emerald Coast Parkway 850-269-0781
GYPSEA 63 Hotz Ave. 850-231-4728
SEASIDE CLASSIC E Co Hwy 30A in the Heart of Seaside 850-231-2497, theseasidestyle.com
BAREFOOT PRINCESS &
UPTOWN GIRLS 27 Uptown Grayton Circle 850-231-3688
shopguide ELLIOTT BOUTIQUE
123 Quincy Circle 850-231-1160
ISLAND CLOTHIERS Village of Baytowne Wharf
SILVER SANDS PREMIUM OUTLETS 10562 Emerald Coast Parkway 850-654-9771 MICHAEL MICHAEL KORS OFF FIFTH! SAKS FIFTH AVENUE J. CREW BANANA REPUBLIC BCBG MAX AZRIA POLO RALPH LAUREN & MORE! MERMAIDS SWIMWEAR BOUTIQUE 107 Cannery Lane 850-424-6301
J. CREW AT THE BEACH Grand Boulevard at Sandestin® 600 Grand Boulevard, Suite 203 850-654-5929, jcrew.com
BAREFOOD PRINCESS / ISLAND CLOTHIER 4 Watercolor Blvd 850-534-0825
seagrove LIZ FOR FASHION 3723 E. 30A 850-231-3364
santa rosa beach OCEANA BLUE BOUTIQUE 56 Spires Lane 850-622-0106
SHOPS OF GULF PLACE Corner of Scenic 30-A & CR393 800-336-4853 SOHO BEACH 45 Town Center Loop #C6; Gulf Place Town Center 850-267-0729 THE VILLAGE BOUTIQUE
2050 West Highway 30A, Suite 116 850-267-2722
WILLOW & WOODS 5 Main Street 3A, Rosemary Beach Fl & Central Square, Seaside Fl 850-231-07433, wearwillow.com HISSYFITS BOUTIQUE 31 Main Street 850-231-0311
seacrest beach LMN 10343 E Co Hwy 30A, Cottage 3 850-231-0200
PIER PARK 15700 LC Hilton Dr 850-236-9974, simon.com/mall/pierpark FOREVER21 DEJA VU DILLARD’S OLD NAVY TARGET & MORE To suggest an update, email email@example.com. 30A STREET STYLE - Summer 2013 51
Brazilian designer CLAUDIA LOBAO is as sweet, humble and funny as can be. Her intriguing combination of being both elegant and down to earth are exactly the qualitiies that have helped propel her fashion jewelry line to the top. After actress Eva Longoria wore her designs on Desperate Housewives, Claudia’s pieces have been spotted on the rich and famous as well as the ultrastylish. We love the rugged sparkle of the druzy necklaces and earrings (a stone whose inside looks somehing like a glitter explosion), but our favorites are the intricately woven gold crochet pieces. They’’re perfectly simple and statement-making in one breath., much like their talented designer. FInd Claudia Lobao pieces at Sarah Carolyn, located at McCaskill & Company.
1. Claudia Lobao druzy necklaces 2. Claudia Lobao druzy earrings 3. Claudia Lobao gold crochet earrings 4. Claudia Lobao gold crochet necklace
4 CAROLYN CAMPBELL BRIGMAN & DESIGNER CLAUDIA LOBAO
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30A Street Style's first e-zine includes current fashion trends, local shops we adore, bloggers we love and plenty of 30A style and fun. We...