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30Astreet

STYLE e-zine

Snag the Style ICY PASTELS HOT PINK FRESH JACKETS MENSWEAR SHIRTS CROPS & SKIRTS

Plus Real 30A Street Style Pics

30 ROMANTIC

things to do on 30A

dynasty

SOUTHERN FASHION MISSY ROBERTSON FOR SOUTHERN FASHION HOUSE

Florals for Spring Outfit Inspiration From the Flower Experts

STRAIGHT FROM

MIAMI SWIM Bikini fever takes over with styles from South Beach to South Walton.

Pre-Spring 2014


CONTENTS

contents what’s inside contents

closetini column

3

36

working wardrobe

intro

brooke scholl, jordan rode

a word from the editor

get social

4

adrienne moore

&

37-40

southern fashion dynasty

6

your favorite posts

42

missy robertson for sfh

snag the style

8 hot pink 10 fresh jackets 12 menswear shirts 14 crops & skirts 16 more 30A street style 18 icy pastels

girls + guitars ladies of

30A fest 45

step out in... cuffed jeans

& booties 21

accessories metallic heels

22

splurge-save-steal a classic look at

3 prices

24 30A 26

& gifts 28

blogger buzz belle de couture

& styles 50

florals for spring fresh outfit inspiration

63

73 red carpet makeup 74 pre-spring cleaning 76 get the glow

sweet & sexy valentine styles

runway shows

beauty

how to... do romance on

travelogue: miami swim

lifestyle party popcorn

34

78

shop guide a guide for local shopping

81

30A STREET STYLE - PRE-SPRING 2014 3


FROM THE EDITOR

Prepping for spring is a process. We have emerged from the holiday season and chilly winter ready to see what’s ahead and let me tell you, we have a lot to look forward to. Though we may have felt the same buzz of optimism and excitement around this time in past years, I’m fairly certain that 2014 is going to be the best one yet. There is so much to love about life on 30A, especially this time of year. Streams of sunshine and the first true beach days make us giddy. Getting ready for all that a busy season brings is actually kind of fun. Everything looks clean, fresh and primed for activity. This is really when we come into our own. We find inspiration all around us in the crisp white sand, the pink sunsets, turquoise water and pastel sky (p. 8-19). A pop of color, a new dress or metallic heels (p. 22) can make us feel like new women, charged and ready for anything that comes our way. Motivation and anticipation are flying high. We get to find the romance in everyday life and fall in love with our beach town - and sweetheart - all over again (p. 26). New ideas and partnerships like Missy Robertson for Southern Fashion House are cause for celebration (p. 42) and we realize how lucky we are to live in a community that proudly supports its own - go, Steph! Girls rule as always, especially when guitars are involved. Hello, 30A Fest! (p. 45) A trip to Miami Swim week gives us bikini fever (p. 50). Flowers and floral prints are the poster girls of spring, bringing femininity, bold colors and endless outfit inspiration (p. 63). Red carpet beauty on stars like Reese Witherspoon has us ready to switch up our beauty routine (p. 74) and a super-cute popcorn recipe means we’re ready for a cozy date night on the couch. These are just some of the blips on our radar at 30A Street Style. Beyond the year’s first ezine, we have a few exciting things up our (fashionable) sleeve. Read on and stay tuned for all the wonderful things 2014 has in store!

Sincerely, Jami Ray

Share your style & follow ours: LIKE OR FOLLOW @30ASTREETSTYLE ON FACEBOOK, INSTAGRAM AND TWITTER. SHARE YOUR FASHION PHOTOS AND INSPIRATION USING THE HASHTAG #30ASTREETSTYLE. SUBMIT YOUR OUTFITS VIA EMAIL TO INFO@30ASTREETSTYLE.COM. FIND MORE ONLINE AT 30ASTREETSTYLE.COM

Jami Ray

FOUNDER / EDITOR 4 30A STREET STYLE - PRE-SPRING 2014

Caitlyn Ward WRITER / CURATOR


soaking up the sun and swim at mercedes-benz fashion week in miami


advertising: This e-zine wouldn’t be possible without the support of our fabulous advertisers. For more information about partnering with 30A Street Style through advertising and added value, email info@30astreetstyle.com.

6 30A STREET STYLE - PRE-SPRING 2014


a few of your favorite

posts

Thanks for reading, liking & tweeting!

30A STREET STYLE - PRE-SPRING 2014 7


SNAG THE STYLE

Icy Pastels

SPOTTED:

Blair Eadie of Atlantic-Pacific

SPOTTED:

Poppy Delevingne in a lavender swing coat

8 30A STREET STYLE - PRE-SPRING 2014

SPOTTED:

pretty pastels via Pinterest

SPOTTED:

lovely lavender via Pinterest


SNAG THE STYLE

Prep for spring with frosty shades like mint & lavender.

FACTORY Clare Cardigan, $34.50; J.Crew Factory

TORY BURCH Zip Thea Continental Wallet, $225; shopbop.com

ASOS Cocoon Coat, $203.71; us.asos.com

FOREVER 21 Modernist Oversized Blazer, $34.80; Forever21.com

TIBI Signature Silk Cami, $158; tibi.com

REED KRAKOFF Reed Krakoff Boxer Mini Tote

7 FOR ALL MANKIND Mint Skinny Jeans; $198, cusp.com

THE FUSS Marlo Top, $218; fussstyle.com

30A STREET STYLE - PRE-SPRING 2014 9


SNAG THE STYLE

SPOTTED: Krystal of This Time Tomorrow in red and hot pink

Hot Pink

SPOTTED: A Spoonful of Style’s Jade in a pink peplum and leather skirt

SPOTTED: Sarah Sherman Samuel of Smitten Studio in a pink maxi

SPOTTED: Michael Kors bag with vibrant orange via Pinterest

Pink goes haute, haute, haute! 10 30A STREET STYLE - PRE-SPRING 2014


SNAG THE STYLE

Go bold with a pink that is equal parts strong & girly.

FOREVER 21 Chunk Stripes Sweater, $19.80 forever21.com Hot pink purse with silver bangle via Tumblr

AMANDA UPRICHARD Viva Mini Dress, $176; revolveclothing.com

RORY BECA Cruz Asymmetrical Slit Cami, $150; shopbop.com

KATE SPADE Idiom Bracelet, $32 MICHAEL KORS Jet Set Sport Watch, $195 REBECCA MINKOFF Mini Wallet on a Chain, $95

30A STREET STYLE - PRE-SPRING 2014 11


SNAG THE STYLE

SPOTTED: Emily Schuman of Cupcakes and Cashmere in a black Vince jacket

Fresh Jackets

SPOTTED: Annabelle Fleur of Viva Luxury wearing black on black on black with a Gucci bag

12 30A STREET STYLE - PRE-SPRING 2014

SPOTTED: Military jacket, brown bag via Pinterest

SPOTTED: Chiara Ferragni of The Blonde Salad wearing a contrast sleeve jacket


SNAG THE STYLE

ASOS Pastel Boucle Blazer, $64.82; us.asos.com

LILY ALDRIDGE FOR VELVET Ruby Jacket, $150; shopbop.com

BLANK DENIM Vegan Leather and Ponte Jacket, $98; shopbop.com

LAUREN JEANS Faux Fur Jacket, $79.99, macys.com

COLOR BLOCK Belted Jacket, $162; neimanmarcus.com

RACHEL ZOE Ryder Baseball Jacket, $395, cusp.com

30A STREET STYLE - PRE-SPRING 2014 13


SNAG THE STYLE

SPOTTED: Liz of Late Afternoon in a black crop and pink Tibi skirt

Tea Length & Crops

SPOTTED: White crop, black skirt and oxblood bag with boots via Pinterest

14 30A STREET STYLE - PRE-SPRING 2014

SPOTTED: Hallie Swanson of Fashion Indie in a grey crop sweater and skirt

SPOTTED: Caitlin of A Little Dash of Darling in a striped crop and red skirt


SNAG THE STYLE

TOPSHOP Stripe Crop Top, $36, nordstrom.com

SPOTTED: Blair Eadie of Atlantic-Pacific in a peach crop and purple skirt

TOPSHOP Diamond Jacquard Midi, $96, nordstrom.com

ALICE + OLIVIA ‘Elenore’ Crop Top, $185, nordstrom.com

FOREVER 21 Modernist Net Crop, $22.80, forever21.com

PINK TARTAN Faux Leather Skirt; $325, nordstrom.com

ASOS Midi with Pocket, $51.85, us.asos.com

30A STREET STYLE - PRE-SPRING 2014 15


SNAG THE STYLE

Menswear Tops

SPOTTED: Preppy chic via Pinterest: a button down, Longchamp bag, fedora and flats

SPOTTED: The perfect half-tuck via Pinterest

16 30A STREET STYLE - PRE-SPRING 2014

SPOTTED: Anni of Fashion Hippie Loves in a gingham button down and utility vest

SPOTTED: Julie Sarinana of Sincerely Jules in a button down and ripped jeans


SNAG THE STYLE

CURRENT/ELLIOTT ‘The Prep School’ Shirt, $198; nordstrom.com

RALPH LAUREN Slim-fit Pinstriped Shirt, $145; ralphlauren.com

RL DENIM & CO Cotton Gauze Boyfriend Shirt, $69.50; ralphlauren.com

EQUIPMENT ‘Signature’ Silk Shirt, $208; nordstrom.com

GAP Fitted Boyfriend Oxford, $54.95; gap.com

C. WONDER Shrunken Boy Fit Geo Pullover, $78, cwonder.com

30A STREET STYLE - PRE-SPRING 2014 17


more

ON THE STREET

SPOTTED: Joann wearing a Billabong jacket with J. Crew Factory jeans and LOFT scarf and glasses in Gulf Place.

18 30A STREET STYLE - PRE-SPRING 2014

30A street style

SPOTTED: Caitlyn Ward wearing a military inspired vest with black accessories at Alys Beach.

SPOTTED: Rachel wearing a Marc

Jacobs jacket, Jimmy Choo boots, Louis Vuitton bag and Free People top and pants at Alys Beach.


ON THE STREET

SPOTTED: Emily wearing a ROXY hat and dress, HoH glasses, Anthro necklace and socks, boots from Piperlime and Rebecca Minkoff bag.

SPOTTED: Grace wearing a Scoop NYC Jacket, DL1961 jeans and Cleobella purse

SPOTTED: Claire LaPlante wearing a RVCA fedora, Billabong sweater with J.Crew top and leggings in Rosemary Beach.

30A STREET STYLE - PRE-SPRING 2014 19


SPOTTED: Jennie McKeon wearing a floral blazer and carrying a Philip Lim for Target handbag

20 30A STREET STYLE - PRE-SPRING 2014

SPOTTED: Courtney Murray wearing cobalt blue and carrying a Pour La Victoire handbag

SPOTTED: Carly McDonald pairing leather-look leggings with a cobalt blue F21 blouse


cuffs & booties

STEP OUT IN...

step out in...

Show your ankles a little love.

WHY WE LOVE CUFFED JEANS: 1. There’s no wrong way to wear a cuff. One cuff. Two cuffs. Tight Cuff. Loose Cuff. Dr. Seuss-ing aside, it’s all about style and preference, so experiment and find the one that flatters you best. 2. Forget worrying about the length of your jeans determining what shoe you wear. Cuffs can make long or slightly cropped jeans transition from heeled shoes to flat shoes - no change of denim required. 3. They show off our fabulous booties. Duh. LEFT TO RIGHT: Jordan of The Saint Johns showing her style at 30A Fest. Classic and cute cuffed boyfriend jeans spotted at Hibiscus Café. --JR

1 2 3 SHOP THE STYLE: 1 BCBG Luca Laceup Bootie 2 Cuff guide via Pinterest. Try the skinny cuff with ballet flats, the single or double cuff with flat or heeled booties and a tucked cuff with stilettos. 3 Shop for heeled booties like these or flat booties (great for spring dresses) at Bombora Sun & Surf in Rosemary Beach. 30A STREET STYLE - PRE-SPRING 2014 21


ACCESSORIES

pump up the

shine

MIX METALS OR CHOOSE YOUR FAVORITE WITH THESE POINTY PUMPS

1

3 Jacey Duprie of Damsel in Dior

Metallics 1. ASOS Spring Break, $46.30; us.asos.com 2. BCBG PARIS Jaze Metallic d’Orsay Pump; $59.95; dsw.com 3. VINCE CAMUTO Janeese, $110; zappos.com 4. GUESS Plasma, $69.29; nordstrom.com 5. CHARLES DAVID Katya Pump, $178.95; nordstrom.com 6. KATE SPADE NEW YORK Liliana, $328; neimanmarcus.com 7. SAM EDELMAN Celia Bronze, $36; 6pm.com 8. SCHUTZ Gilberta Pointy Toe, $199.95; nordstrom.com

5 7

22 30A STREET STYLE - PRE-SPRING 2014

2 4

6 8


splurge-save-steal

ACCESSORIES

Find classic pieces at any price point.

PEARLS Splurge: Lagos Luna Freshwater Pearls, $1,395; bloomingdales.com Save: Lord & Taylor, $350; lordandtaylor.com Steal: Pearl Cluster Necklace, $88; jcrew.com PEACOAT Splurge: Rag & Bone Peacoat, $795; forwardforward.com Save: Majesty Peacoat, $298; jcrew.com Steal: DKNY Coat, $198; bloomingdales.com ARAN KNIT Splurge: Rag & Bone Peyton Pullover, $275; rag-bone.com Save: Ami Dans La Rue Cable Knit Sweater, $120.40; shopbop.com Steal: ASOS Daisy Street Fisherman’s Sweater, $33.32; us.asos.com BALLET FLAT Splurge: Lanvin Chain Strap Ballet Flat, $695; barneys.com Save: Tory Burch Reva, $225; nordstrom.com Steal: Sam Edelman Felicia Flats, $90; dillards.com --CW

24 30A STREET STYLE - PRE-SPRING 2014


We have another exciting giveaway coming soon! Keep up on Facebook to see how you can enter to win something fabulous!


romantic

30

THINGS TO DO

things to do on 30A

30

19

11

29

18

10

28

17

9

27

16

8

15

7

Create a signature scent by mixing your own perfume at Pish Posh Patchouli’s in Rosemary Beach. Sample a homemade sorbet at the Blue Mountain Beach Creamery. Hit the links with a tee time for two at Santa Rosa Golf & Beach Club or Camp Creek Golf Club. Go for a dozen oysters at Great Southern Café, Stinky’s or Hurricane Oyster Bar.

26

Enjoy a leisurely hike exploring the trails of Point Washington State Forest.

25

Try your hand at bocce ball on a lush green or play on the pétanque court in Seaside.

24

Book a trail ride at Arnett’s Gulfside Stables and enjoy a date that’s hot to trot.

23

Arrive early enough to grab a donut from the Donut Hole or Charlie’s Donut Truck or try a guiltfree gluten-free treat at La Loba’s Bakery.

22

Pick up fresh flowers at Iona’s Flower Market.... just because.

Grab a latte for two (foam heart included) at Amavida Coffee. Throw in a dark chocolate bar while you’re there. Browse the offerings handin-hand at the Seaside Farmers Market or the 30A Farmers Market at Rosemary Beach. Opt for a lovely lunch with a view at 723 Whiskey Bravo, Sol Luna or Bud and Alley’s. Find the nearest live music venue like Pandora’s, the Red Bar or Local Catch and claim a cozy table for two. Enjoy the striking pool-side scenery along with cocktails and dinner at Alys Beach’s Caliza Pool.

14

Stop in for happy hour at Watercolor Inn’s The Gathering Spot to enjoy sushi and a delicious cucumber martini.

Take selfies in front of the giant red heart in the garden at Grayt Grounds Coffee House in Grayton Beach. Cruise 30A with the windows down, checking out architectural gems and not-sosecretly plan your dream home. Book a couples massage at the Watercolor Spa or Vivo Spa Salon and be pampered alongside your sweetheart. Sample an array of wines during a Friday tasting at Chan’s Wine World or Wild Olives. Bring a blanket and settle in under the Wedding Tree at Eden State Gardens for a romantic picnic and scenic views of the lush lawn.

6

Take your pick and enjoy a jog along Scenic Highway 30A or the Gulf of Mexico.

13

5

12

4

Grab the brightest kite you can find and take off to the beach with your head in the clouds. Indulge in a sweet and savory treat at La Crema Tapas and Chocolate. Chocolate-dipped bacon? Enough said.

Shop for something sweet or sexy at Sirens Lingerie in Grayton Beach. Claim your territory on the sugar white sands and make it a beach day of splashing, lounging and sandcastle building.

3

21

Plan a stand-up paddleboard date for two and paddle along any of South Walton’s 15 coastal dune lakes.

20

Make it a date on wheels and cruise the neighborhoods of 30A (tandem bicycles optional).

Take in the art scene at galleries like Justin Gaffrey Studio, A. Wickey Gallery or Tommy Crow Studios. Stroll through Watercolor’s Cerulean Park from Western Lake to 30A and make a special wish by the fountain.

2 1

Make your way to the beach just before the sun goes down and enjoy the most beautiful sunset show Mother Nature has to offer.

30A STREET STYLE - PRE-SPRING 2014 27


sweet & SEXY styles perfect for valentine’s day

28 30A STREET STYLE - PRE-SPRING 2014

casual dinner

DRESS Roxy Fall Doll Dress, $49.95, pacsun.com VEST Old EARRINGS Cheerful Earrings, $29.99; shopdejavu. Navy Quilted Barn vest, $42.50, oldnavy.com BAG Brahmin com BRACELET Allison Craft Pearl Bracelet, $98, Kodi Ankle Oxford Flap, $375, brahmin.com SHOES Mossimo allisoncraftdesigns.com Boot, $20, target.com JEANS Siwy Hannah Forever Slim Jeans, $185; shopbop.com TOP Kade B, $268; fussstyle. com SHOES Alice + Olivia Delia Asymmetric Patent Pump, $360; neimanmarcus.com BAG Rebecca Minkoff Mini 5 Zip Clutch, $195; zappos.com


SWEET & SEXY

going out

EARRINGS Ruby Oval Earrings, $49, bijouxxjewels.com BRACELET Classic Pave Link Bracelet, $125; jcrew.com BLAZER Theory Gabe B II Blazer, $395; shopbop.com DRESS Rory Beca Rafael Cross Back Dress, $224; shopbop. com SHOES Sam Edelman Della Pump, $93.76; nordstrom. com CLUTCH Clare V. Haircalf Fold Over Clutch, $210; shopbop.com

staying in

EARRINGS Lord & Taylor Fresh Water Pearls, $650; lordandtaylor.com LINGERIE Serenity Chemise, $225; store.sirensatthebeach.com NAIL POLISH Essie “Russian Roulette,” $8.50; nordstrom.com

30A STREET STYLE - PRE-SPRING 2014 29


2

1

3 6

5 8

7

sweet & SEXY gifts we love

4

- no holiday required!

30 30A STREET STYLE - PRE-SPRING 2014

9 1 30A Racerback Tank, $24.95, 30agear.com 2 Cuddle Now Pillow, $38, shopbymonika.com 3 Kate Spade Holly Wallet, katespade.com 4 Mabel Teddy, Sirens Lingerie 5 Nars Funny Face Lipstick, Sephora Destin Commons 6 Love Claudette Pink Lemonade Bra and Panty, Sirens Lingerie 7 PJ Harlow Silk Pajamas, Pish Posh Patchouli’s 8 Library of Flowers Bubble Bath, $36, Iona’s Flower Market 9 Streets Ahead Wristlet, Jewel Toffier


SWEET & SEXY

I Love You x 10

1ArabicAna uhibbuka (Ana Oo-hey-book-ah)[to a man] Ana uhibbuki (Ana Oohey-book-ee)[to a woman] 2 Chinese (Cantonese) Ngo Ngoi Ney (Gno Gnoi Neh) 3 Chinese (Mandarin) Wo-AiNi (Woe I Knee) 4 French Je t’aime (Juh-tem) 5 German Ich liebe dich (Ish leeba dish) 6 Italian Ti amo (Tee ah-mo) 7 Japanese Aishiteru (I-ShiTeh-Doo) 8 PortugueseAmote (Ah-mo Teh) 9 Russian Ya tebya lyublyu (Yeah Tehbyah Loo-bloo) 10 Spanish Te amo (Teh Ah-mo) 30A STREET STYLE - PRE-SPRING 2014 31


ACCESSORIES

spill it

what’s in the bag?

Whose Bag? Jami Ray What Bag? Rebecca Minkoff Mini M.A.B. Satchel What’s Inside?

First, I have to note what a major steal this was hiding on a rack at TJ Maxx. I had to have it and love that it’s large enough to stash my odds and ends with room to spare. My wallet also doubles as a clutch and is a great transition piece for day to night. I have a planner I always keep on my desk, but I love scratching random ideas and notes in these J. Crew notebooks. Work-related items include business cards, a backup charger and iPhone lenses to get those 32 30A STREET STYLE - PRE-SPRING 2014

perfect snapshots around 30A. I have way too many pink lipsticks (including two that are identical) plus a big key ring that never gets lost in the bottom. For my two-year-old Emery, I always seem to have her hair bows in my bag, tissues on hand and change for making wishes at the fountains in Watercolor and Rosemary Beach. Also, I normally have a banana as a snack for me or Emery, but that’s already been eaten today. Stay tuned! We’ll be featuring a different 30A lady (and her bag) each issue!

LEFT TO RIGHT, TOP TO BOTTOM: Business cards for Outright Social and 30A Street Style, iPhone with Mophie charger, Puffs Plus Lotion (for wiping little hands), J. Crew Notebook, metallic pen, extra pennies, Bijouxx Jewels white pearl earrings, Tarte LipSurgence in Flashy, Maybelline Color Whispers in Pink Possibilities, Kate Moss lipstick in 109, Buxom lipgloss in Dani, Oventure Big O Key Ring in On The Beach, Olloclip for iPhone, Telephoto lens for iPhone, Elizabeth and James sunglasses, Target wallet


#3OAstreetstyle#3OAstreetstyle

3OAstreetstyle #3OAstreetstyle#3OAstreetstyle #3OAstreetstyle #3OAstreetstyle#3OAstreetstyle

share your style!

#3OAstreetstyle #3OAstreetstyle#3OAstreetstyle #3OAstreetstyle #3OAstreetstyle#3OAstreetstyle #3OAstreetstyle #3OAstreetstyle#3OAstreetstyle #3OAstreetstyle #3OAstreetstyle#3OAstreetstyle


BLOGGER BUZZ

blogger buzz styles you can wear now!

30A Street Style chats up Belle de Couture 34 30A STREET STYLE - PRE-SPRING 2014


Niceville native Jennifer Rand returns to the area with a fresh focus on fashion. We asked the Belle de Couture blogger what she’s looking forward to most this spring. THE BLOG: BelledeCouture.com FAVORITE FASHION ICON: Poppy Delevingne HER STYLE: My personal style is a mix of designer and department store pieces, along with my vintage and thrift finds (which are my favorite pieces to wear). I would say I have a very eclectic style. It ranges from day to day, but is always filled with a pop of color, fun prints, or bold accessories. FAVORITE PRE-SPRING RITUAL: Every spring I look forward to pulling out my bright printed vintage skirts and dresses. They are all unique pieces that stand-out and really make a statement. MUST-HAVE ITEM: I’ve been rockin’ the crop top trend since 2011 and I have to say I’m still a big fan, so I’m glad to see that the trend is sticking around this season. I love to pair a black or white crop top with a bottom that is colorful or has a fun print -- be it a skirt, a trouser, or shorts! I also am loving the espadrille flats that are making a come-back this spring and summer. Chanel, Tory Burch, and Loeffler Randall all have super cute options that can easily transition from a day at the beach, to dinner and drinks in the evening. Think comfortable and stylish. FAVORITE PLACE ALONG 30A: Bud & Alley’s! I love the rooftop bar and dancing below to the live bands! EXCITED TO BE BACK IN NORTHWEST FLORIDA? Home is definitely where the heart is, and coming back home felt so right. I’m very excited to be around family and close friends again and, of course, our amazing beaches! --JR 30A STREET STYLE - PRE-SPRING 2014 35


COLUMN - CLOSETINI

closetini confessions of a

BLOGGER SARAH POWERS SHARES THE MUST-HAVE ITEMS ON HER FASHION RADAR

1 2

I am SO excited for the airiness a pastel brings to the table. So excited that I have already started to incorporate this palette into my winter wardrobe. Most pastels work well as a neutral, which means you can work them directly into your current closet.

This pastel trend does not stop at the threads and the red carpet season has already put one trend in motion - a fresh, bright face. Eyelids filled with rich lilac pigments, cheeks kissed with muted tangerine and lips puckered in ballet pink. I also love taking the pastel makeup trend in a monochromatic direction. Carrying one defining shade throughout the entire face. This trend can be tricky though, you want to make sure to keep it in moderation.

3 4 5

Staring at your closet not having a clue what to put with what? The easiest color scheme to try is no color at all! While some may be driven to throw a pop of color in a solid ensemble, I am totally digging white from head to toe. You can give variation to the trend by incorporating multiple “hues” such as ivory, eggshell or cream. I do love the saying, “If it ain’t broke, don’t fix it!” and I especially love it when something of mine that “ain’t broke” becomes a trend! The white nail trend has played perfectly into my staple nail color, OPI Funny Bunny. Now while I am totally down with straight up white on the digits, Funny Bunny offers a not so in your face approach to the clean, manicured spring must have.

The beach is your runway, and though a bathing suit is not my favorite part of fashion, we live at the beach so bathing suits are a way of life. This season, I have found my official beach uniform. I am totally in love with the chic element a one-piece brings. (These are stylish! Get those 7th grade swim team thoughts of your speedo out of your head!) The cover-ups that will take me from beach to beach bar are not really a cover-up at all. Multiple fashion lines have taken cue from the one and only Miss Stevie Nicks. The sheer open front cardigan hits in the right place to cover, the material doesn’t cause you to sweat to death and the fringe screams, “Um…of course I am famous.” While every fashionista loves a good accessory, I feel like beach accessories should kept to a minimum. Bag, shades, hat. Bing bang boom. FOLLOW SARAH ON INSTAGRAM FOR DAILY FASHION INSPIRATION AT @CLOSETINI OR SIGN UP TO RECEIVE SARAH’S STYLE NEWSLETTER AT STYLEBYSARAH85@GMAIL.COM.

36 30A STREET STYLE - PRE-SPRING 2014


FASHION FEATURE

working

wardrobe Even at the beach, fashion is more than swimsuits and coverups. See how these locals stay stylish while getting the job done.

30A STREET STYLE - FALL / WINTER 2013 69


WORKING WARDROBE

Jordan Rode Job:

Executive Assistant to Blake Morar at Scenic Sotheby’s International Realty

What She’s Wearing: Madewell Shirt, Citizens of Humanity Pants, Leather Boots from Italy

Her Style:

A mix of lasting, versatile pieces that work on the go when visiting properties and running errands. “I like a tougher style and go for quality items with a little edge. I like to mix it up, but I never wear pink!” 54 38 30A 30ASTREET STREETSTYLE STYLE--FALL PRE-SPRING / WINTER 2014 2013


Brooke Scholl Job:

Marketing & Public Relations Manager at Sandestin® Golf and Beach Resort

What She’s Wearing:

J. Crew Necklace, Chambray Shirt and Pencil Skirt, David Yurman Bracelet and J. Crew Bracelet, Nine West Heels

Her Style:

Classic with a dash of trend. “I love pairing timeless pieces with trendy accessories or pops of style (pop of color, bag, shoe, jewelry, hat). I go for flattering and quality first, trends second. A tailored black blazer and nude heels will never steer you wrong.”

30A STREET STYLE - PRE-SPRING 2014 39


Adrienne Moore

SPLURGE - SAVE - STEAL

Job:

Human Resources and Administration at Rosemary Beach Cottage Rental Company

What She’s Wearing: J. Crew cardigan, dress, earrings and shoes, Michael Kors watch, Banana Republic bracelet

Her Style:

“Patterns and bright colors are my favorite. I think there’s an art to mixing the right patterns but when you figure it out, you just know. I draw inspiration from the ‘60s and ‘70s. All those bright florals and stripes everyone wore make me happy. That, and high heels. I love a good pair of heels.”

40 30A STREET STYLE - PRE-SPRING 2014


STYLE MUSIC SWIM BEAUTY fashion features coming right up! -->


southern fashion SOUTHERN FASHION DYNASTY

dynasty

Local designer Stephanie Carter partners with Missy Robertson for new clothing line WHEN A DETERMINED WOMAN SETS HER MIND TO DO SOMETHING, CONSIDER IT DONE. WHEN TWO WOMEN JOIN FORCES TO MAKE SOMETHING CREATIVE AND BEAUTIFUL HAPPEN, THE WORLD BETTER WATCH OUT! Stephanie Carter has been taking the South by storm since opening her first DeJa Vu boutique along 30A, followed shortly by opening additional stores in cities like Key West, Panama City Beach and Fairhope, AL as well as launching the popular Judith March clothing line, a new Jacque and Janis line and the freshly formed Southern Fashion House as a parent company for all of her projects. Her talent and creative drive have had the fashion industry taking note. Stars like Nina Dobrev and Melissa Joan Hart have been spotted wearing her dresses. Meanwhile, Missy Robertson of A&E’s Duck Dynasty and wife of Jase Robertson, was experiencing a growing schedule that demanded numerous public appearances. She felt beckoned to fill a void in the fashion industry – a stylish yet comfortable and age appropriate clothing line. Missy has long been a fan of the Judith March line and immediately turned to Carter to help bring her vision to fruition. Like a textbook definition of synergy, these two have come together to collaborate and create Missy Robertson by Southern Fashion House. “I felt there was a void in the market for active, busy, working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate. These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes,” says Missy. Much like the DeJa Vu and Judith March lines have become wardrobe staples for a variety of young women, the target Missy Robertson by Southern Fashion House customer is also an “every woman.” Nearly overnight, the Shop Missy Robertson Facebook page skyrocketed to over 370,000 fans, showing just how many ladies can relate. Missy says “At first I thought it would be a woman like myself – a busy, working mom who is always on the go. However, my 19 year old cousin loves every piece that I’ve worn so far and asks to borrow them. My 84-year old grandmother has also picked out a few pieces for herself. It seems to appeal to all ages, and that thrills me.”

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Missy Robertson by Southern Fashion House clothing line mixes vibrant colors and patterns with slightly longer hemlines, varying sleeve options and shapes resulting in fashion that is figure flattering, age appropriate and contemporary. The collection is rich in its interesting patterns and vibrant colors of bright jades, teals and turquoise mixed with touches of coral and balanced with neutrals, executed in substantial fabrics that are easy to care for. Textures like crochet and embroidery bring exquisite detail and dress up knits for stretch and comfort. The Spring Collection, debuted last month at Market in Atlanta, Dallas and Las Vegas, consists of approximately 55 pieces including dresses, sportswear, light cover-ups, and mix-and-match tops that are versatile and affordable. Retail prices will range from $54-$120 with the average price staying within the $78-$88 range. The collection will be available in department stores where this price point will make the most sense and the target consumer shops. The line will also be available in select boutiques across the United States, Canada, & Mexico. For Stephanie, the collaboration could not have been better. “Honestly, it was a match made in heaven. We are both from the south and I immediately felt at home when I met her. It was that Southern hospitality kind of thing. Forces joining was exactly what I felt when I left our first meeting. She is so real and I have a lot of respect for her because she is a hard working mom. We both felt the same way about the void in the fashion world that needed to be filled.” “I have been asked countless times to incorporate longer hemlines and higher necklines into my clothing line Judith March. I always wanted to do a line like this but had never had the kind of inspiration that Missy gave me that day we first met. It was truly meant to be because she wanted the clothes for herself and really knew what she wanted which gave me the inspiration to create it. Judith March targets a younger customer as far as fit and color story. The reason Stephanie never incorporated this concept into Judith March is because she wanted to keep that line true to itself. “Like the old saying...”If it ain’t broke, don’t fix it!” We asked Stephanie what it was like traveling to West Monroe, LA to film, photograph, and collaborate with


morgan photo by

cooper

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SOUTHERN FASHION DYNASTY Missy and she gave us another favorite saying, “hard work keeps you humble.” She says, “I was excited to get the opportunity but honestly is was work... exciting work but no time to think anything like ‘OMG I’m in Missy Robertson’s house right now!’ I was too busy helping present the 30 samples we had made that expressed our vision. When we returned later to film and do the photo shoot, I was working then, too. I have to say it was a long day but with the help from my amazing team and Tommy Crow and his crew, we got the job done. I have to say the part in the video when we are walking together and talking, we really connected. Missy had been so patient and worked so hard all day long. I mean, it’s not glamorous being in the spotlight all the time...it’s tough. She was a trooper and when we were walking in between the two duck ponds, I told her how nice it was to work with a hard worker. I told her thank you. She has a lot of patience and passion. I feel we really ‘get’ each other. You know, it’s kind of like a relationship...you have to be open, honest and always communicate.” If you don’t already get the feeling that Stephanie is some sort of modern day Superwoman, you will. With Southern Fashion House, Judith March, DeJa Vu stores and now this line with Missy, we had to ask how she manages to balance it all and be a mom to her son Fox. Her response? “It takes an army. I have an amazing team and honestly, I wouldn’t have been able to take this opportunity if it weren’t for my CEO Christy Smith. As far as balance goes, I pray for balance everyday...as my mother has always said, take it one day at a time.” We get the feeling this is only the beginning. With all of the success Stephanie has accomplished so far in the fashion world, we had to ask what she has next on her agenda. True to form, she has a humble answer. “It’s like reading a book. Everyday is a new page and as long as I’m excited to read the next page, I will be inspired to do the next thing. Honestly, I am just taking the doors that God opens for me.” --JR

RT @30astreetstyle: Share your style and get instant fashion updates #30astreetstyle

images via Shop Missy Robertson Facebook page


GIRLS + GUITARS

girls +

JESSICA CAYNE

guitars

(plus a keyboard and mandolin)

With more than 120 artists and over 300 performances in just three days, it was hard to play favorites at the 5th annual 30A Songwriters Festival. One thing is certain, the ladies of 30A Fest were on fire! Here are just a few we loved.

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ACCESSORIES GIRLS + GUITARS

JORDAN of

THE SAINT JOHNS performing in the Backyard of Love at Hibiscus Café

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NICOLE CALLAGHAN

performing at Rosemary Beach Town Hall

Witt

performing at Caliza Pool

JENNIFER LYNN SIMPSON performing at Amavida Coffee

The

SHUGGAH PIES performing at Vue on 30A

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JESSICA

Cayne performing on the patio at VUE on 30A

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photos by Jami Ray

30A FEST STYLE


ANGEL

Snow performing at 723 Whiskey Bravo

JENNIFER LYNN

Simpson performing at Amavida Coffee

DAPHNE

Willis performing at 723 Whiskey Bravo

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Welcome to

MIAMI SWIM

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y t i c e h t n Party i

t a e h e h t where

is on...


MIAMI SWIM

LOLLI SWIM MANGLAR

52 2014 48 30A STREET STYLE - PRE-SPRING FALL / WINTER 2013

BEACH RIOT


MIAMI SWIM

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FASHION FEATURE

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MIAMI SWIM

MARA HOFFMAN PRINT MERCEDES-BENZ

H

itting South Beach for Mercedes-Benz Fashion Week’s Miami Swim event in the peak of swimsuit season is an experience like no other. It’s like hitting the bikini motherload. Hot bodies, curves and vivid shades entice -- and those are just the cars. Ha! All joking aside, Miami is truly a lesson in glam. From crisp black and white that exudes easy sophistication to loud neons and piled on look-at-me accessories that scream for attention, the styles showed quite the range. Here are my top lessons learned from Miami Swim.

more black & white stripes

The chic entrance at The Raleigh Hotel adorned with striped umbrellas along with countless pool-side and beach-

front cabanas boasting flowing black and white curtains were enough to make any style-lover swoon. Dozens of store-fronts along Collins Avenue were finished with black and white canopies or awnings, making the perfect match to the white art deco buildings everywhere. The look is clean, timeless and has a certain movieset glamour I couldn’t get enough of.

colorblock with brights

As one might guess for Miami, there was no shortage of neon on hand. From highlighter yellow to a bold 80s pink with black accents or lime green and pink colorblocking like at BEACH RIOT, the street style and the runway style were full of strong, vivid color. Strong edge accents of white or black were also a trend.

sweet can be sexy

No one puts a sexy spin on bubblegum sweetness quite like LOLLI SWIM. With models wearing hearts on bikini tops, soft feminine colors, bows on the boobs and the booty and carrying actual candy down the runway (see Princess Pia Mia’s candy bracelet at left), this collection was a girly girl’s best friend.

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LOLLI SWIM

BEACH RIOT

MINIMALE ANIMALE

NICOLE PALOMA

ANNA KOSTUROVA


always do more squats

Strong and toned is the new sexy and with bikinis favoring cheeky bottoms, you’ll want to add a few extra to your gym routine to get as much firm junk in your trunk as your taste allows. I chatted with model THAIS MARTIN after the marathon of shows she walked in (including L Space, at left) and asked what her workout routine was like. She demonstrated on the spot. “My trainer makes me do a lot of leg lifts with weights around my ankle and way too many squats. Always do more squats.” Of course, her Amazon-woman-like genetics don’t hurt either.

look the part

Accessories were plentiful as silver sandals, white heels and sky-high wedges hit the runway. Pom pom hair accessories, lots of gold jewelry and even a belly chain or two were bikinifriendly. Of course, beachy waves would be expected to accompany an oceant-front setting, but

MIAMI SWIM

there was also a mix of stick straight styles and fresh-from-the-pool slicked ‘dos like at MINIMALE ANIMALE. Casual knots and center parts also made a statement.

orange is the new...orange?

Though not as chic as black or white and not as fun as hot pink, orange is really a color in a category all its own. It’s quirky and different but has a certain bold appeal and there were plenty of orange styles in every shade from cantaloupe to creamsicle to red-orange. I loved the black, white, pink and orange printed caftan at MANGLAR. What’s even better? Orange makes sun-kissed skin pop!

turquoise takes over

Perhaps taking a cue from the refreshing shades of the ocean, designers showed a range of turquoise styles from delicate crochet coverups at ANNA KOSTUROVA to serene blue bikinis.

black is beach-friendly

From black one-piece suits to bikinis, dress and black sandals galore, the darkest color in the spectrum is big for 2014. Black is classic and fail-safe, never really leaving the scene for long, Pair it with crisp white or mix it in with pastels and vivid hues to make them stand out. There’s no question, it’s having a moment in 2014. -- JR

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featured in Sports Illustrated Swimsuit Edition and Southern Living Magazine

voted top spot on 30A for swimwear

two locations on 30A

LSpace Zinke OndadeMar Shoshanna Wildfox Beach Riot Tori Praver

Heidi Klein Hari Mari

Lisa Curran

Cleobella

Vix

SHOPS OF GRAYTON 850.231.0676

Melissa Odabash

LemLem

Claire Vivier

Vitamin A

Rachel Pally

SEACREST BEACH 850.213.0031

swimw ear bout ique

Mara Hoffman Anne Cole

Mikoh Shan

Theodora & Callum

OpheliaSwimwear.com


1

2

3

4

5

6


SWIM

9 8 10 7

From South Beach to South Walton Ophelia Swimwear has all the latest bikini styles right off the runway.

11 12

1 Wildfox Classicfox glasses 2 Wildfox Twiggy glasses 3 Lauren wearing L Space bikini with Zinke bikini to the right 4 Angela wearing a 30A tank and bottoms from Ophelia Swimwear 5 Zinke and L Space bikinis 6 Angie wearing L Space bikini 7 Flashback to South Walton Fashion Week 8 Angie wearing Juliet Dunn 9 Ann and Angela shopping for Lola hats 10 Lola Hat 11 Alden Easter and Chandler Davis wearing Wildfox tanks 12 Shoshanna bikini at Miami Swim Shop online OPHELIASWIMWEAR.COM

30A STREET STYLE - PRE-SPRING 2014 61


REGISTER TO WIN! ONE OF 10

Total Woman’s Health Packages Valued at over $1500; including a Massage, Haircut, Color & Style, Gym Membership, Fitness Classes, Bone Density Scan, Mammogram & MORE!

REGISTER THROUGH 4.15.14

WWW.FWBLITTLEBLACKDRESSPARTY.COM Pure & Couture Salon

58 30A STREET STYLE - FALL / WINTER 2013

White-Wilson Medical Center

HealthSource

Destin Pilates

Gold’s Gym


“Florals for Spring? Groundbreaking.” As noted by Meryl Streep’s Miranda Priestly

in The Devil Wears Prada, the flower trend in spring may be tried and true, but isn’t exactly an original idea. To freshen our perspective, we’re taking outfit inspiration straight from the experts. We asked BRITTNI WALKER of IONA’S FLOWER MARKET and MELANIE JORDAN of BELLA FLORA to share flowers perfect for the season. Brittni’s bouquets have sweet southern flair with classic, preppy style. Melanie’s arrangements have a fresh-cut feel as if each item has just been plucked from a field. Turn the page to see the fabulous designs and the outfits they inspired.

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FLORALS FOR SPRING

Outfit Details: JACKETOld Navy Lightweight Jacket

$39.94 DRESS Gypsy 05 Ruffle Dress EARRINGS J. Crew Pavé Line Drop Earrings, $45, jcrew.com BAG Factory Leather Dorset Satchel $118, factory.jcrew.com SHOES Nine West Kurrious Heels $119 65 30A STREET STYLE - PRE-SPRING 2014


Flower Details WHITE HYDRANGEAS, GREEN HYDRANGEAS, IVORY VENDELA ROSES, IVORY MINI ROSES AND CASABLANCA LILIES

Designed by Melanie Jordan of Bella Flora. 850-267-1111 4821 US Hwy 98W Santa Rosa Beach, FL bellaflora30a.com


Flower Details YELLOW ROSES AND PURPLE TULIPS.

Designed by Melanie Jordan of Bella Flora.

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Outfit Details: BRACELET Kate Spade Gumdrop

Gems Bracelet $98 NECKLACE Bip and Bop Arrow Necklace $27.75, BIp and Bop on Etsy DRESS Mara Hoffman Astrodreamer Maxi Dress $253, opheliaswimwear.com CLUTCH Clare Vivier oversize clutch $275 SHOES Posh Hooded Heels $32.80, forever21.com


FLORALS FOR SPRING

Outfit Details: BLAZER Tinley Road Bleecker Blazer

TOP O’Neill Dottie Top available at Bombora Sun & Surf EARRINGS Rebecca Minkoff Wishbone Post $38 NECKLACE Sam Edelman Two Tone Curb Chain Necklace $125 GLASSES Ray Ban Mirrored Aviators PANTS Lilly Pulitzer Jet Set Pant BAG OndadeMar Carry On $150 opheliaswimwear.com WALLET/ CLUTCH Lilly Pulitzer Jet Set Pant Gap Leather Flap Clutch $39.95 SHOES Dolce Vita Wedges, available at Willow Boutique 68 30A STREET STYLE - PRE-SPRING 2014


Flower Details WHITE HYDRANGEAS, PEACH AND PINK STOCK, YELLOW SPRAY ROSES, WHITE LISIANTHUS AND SEEDED EUCALYPTUS

Designed by Brittni Walker of Iona’s Flower Market. 850-583-4630 46 N Barrett Square, Rosemary Beach, FL ionasflowers.com


Flower Details MINI GREEN HYDRANGEAS

Designed by Brittni Walker of Iona’s Flower Market in Rosemary Beach.


FLORALS FOR SPRING

Outfit Details: DRESS Kate Spade Shira Dress $398

EARRINGS Claudia Lobao Triple Drop Silver Earring $130 claudialobao. com GLASSES Oliver Peoples Afton Mirrored Sunglasses $400 shopbop. com BAG MICHAEL Michael Kors Medium Audrey Satchel $368 SCARF D&G Floral Print Scarf BRACELET Tory Burch Dotty Bangle $125 SHOES Joie Ashland Bicolor Leather Wedges, available at Willow Boutique Flower photos and outfits by Jami Ray

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BEAUTY

glow

get the

Jamie Gummere of Blush Beauty Lounge shares her favorite pre-spring ritual: getting an organic spray tan and prepping skin the right way. By the time February hits, I’m oh so ready for spring: warmer weather, a fresh pedicure, and just a little sun on my face to make me feel pretty. It’s also the time of year where I start thinking about bikinis (yikes!) and my pasty-looking winter skin. Fortunately, I live in a country where organic spray tans are available and help me get through this “icky” phase of winter (and for the record, I am thankful for my many blessings in this country. Here they are in order of importance: food, clothing, shelter, spray tans, lipgloss! As an added bonus, a tan just makes you feel skinnier! Am I right, ladies?!? To prep for a spray tan, a full body exfoliation is a must. The dead skin needs to be sloughed off the surface so that the tan can develop on the skin (that is, only if you want to extend the life of your tan). This can be done the night before or the morning of your tan. See one of my favorite at-home scrubs at bottom: Now you’re off to your tanning appointment. In most salons, you can bring an old bikini to tan in, go a’la birthday suit, or some salons provide disposable undergarments. The technician will then begin to spray you. I prefer to use an organic solution to avoid toxic chemicals to the skin. As an added bonus, organic solutions don’t carry the stinky factor. The process takes approximately 15 minutes in which you will demonstrate various poses to ensure an even spray. When finished, the solution may still be slightly tacky to the touch. Bring loose-fitted cotton clothing for post tan. Most spray tans require 6-8 hours (sometimes more) before showering. To ensure the longevity of your tan, avoid exfoliating the skin (this includes waxing, razors, and your scrubby in the shower). It’s best to use a soft cloth or your hand for washing and avoid harsh chemicals such as chlorine pools (yes, you can still swim, I’m just simply warning you that the tan will fade quicker). Keep the skin moisturized and enjoy. Learn more about Jamie and Blush Beauty Lounge at blushbeautylounge.com.

Here’s a simple recipe for your own at-home scrub:

2 Cups Coconut Oil or Almond Oil 1 Cup Epsom Salt 8 Drops Essential Oils (optional, use your favorite scent) Mix ingredients and store in an airtight container. Be careful when using this in the shower as the oil can make the tub slippery. Scrub away and rinse for freshly prepped skin.

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Red Carpet MAKEUP In the midst of Hollywood’s annual awards season, we’ve been taking note - well, lots of notes. The gowns are gorgeous, diamonds captivate as always and funny moments keep us giggling to our televisions. (We’re looking at you, Jennifer Lawrence). This year, it is the beauty that has us nodding in approval as each starlet emerges onto the red carpet. The flawless glowing skin is just the right mix of winter porcelain and warm-weather bronze - no poorly matched spray tans! Natural looks on REESE WITHERSPOON, AMY ADAMS and MARGOT ROBBIE include only a sliver of eyeliner, a soft swipe of blush and a sheer shade of lip product. Pouts on KERRY WASHINGTON and EMMA WATSON are subtly nude or perfectly pink, adding just the right girly touch. The dramatic exception is a dash of silver and a few dabs of blue eyeshadow that creates a bright smoky eye.

Go for soft & sweet beauty!

au naturale

.

With minimal color on eyes and lips, healthy skin shines with a glowing complexion as seen on AMY ADAMS (top) and MARGOT ROBBIE (bottom).

silver sisters

Shimmery silver gives eyes a pop. Add extra mascara for contrast and definition, especially on blue-eyed girls like ALLISON WILLIAMS (top) and TAYLOR SWIFT (bottom).

pretty in pink

Pink can be soft and sweet like on KERRY WASHINGTON (top) or bold and sexy like on EMMA WATSON. (bottom). -- JR

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PRE-SPRING CLEANING

Pre-Spring CLEANING

makeup.com

Yes, makeup can expire and even (ew!) grow bacteria. Keep your collection fresh and your skin clean by tossing old items.

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Spill it!

Keys? Wallet? That one random item Follow @30astreetstyle show us what’s

Lipgloss? you have to have? on Instagram and in your bag.


Do It Yourseelf

LIFESTYLE

Party Popcorn

Make this delicious dish for parties, date night at home or just because. Trust us, you’ll love it!

Start with 8ish cups of popcorn (1 bag of microwaved popcorn or the amount THIS EASY STOVETOP RECIPE yields). Melt about 6 ounces of white chocolate or candy melts of your choice. Pour melted chocolate/candy over popcorn and mix quickly until covered. Add sprinkles, let cool and enjoy!

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SHOP GUIDE

destin

SOHO BEACH 45 Town Center Loop #C6; Gulf Place Town Center 850-267-0729

DESTIN COMMONS 4300 Legendary Drive 850-337-8700 LUXE APOTHETIQUE PRIVATE GALLERY FRANCESCA’S FROCK CANDY WHITE HOUSE BLACK MARKET MICHAEL STARS & MORE!

2050 West Highway 30A, Suite 116 850-267-2722

KIKI RISA 36236 Emerald Coast Pkwy, Destin 850-650-0554, kikirisaclothing.com

miramar beach TEENA HAVEN 12555 Emerald Coast Parkway 850-269-0781

THE VILLAGE BOUTIQUE

grayton beach

OPHELIA SWIMWEAR 26 Logan Lane Unit B 850-231-0676, opheliaswimwear.com NICOLE PALOMA Shops of Grayton 26 Logan Lane, 850-231-0206 nicolepaloma.squarespace.com SIRENS LINGERIE 1414 County Hwy 283 S. Ste A 850.213.0021 sirensatthebeach.com

PER-SPI-CAS-ITY E Co Hwy 30A in the Heart of Seaside 850-231-5829, theseasidestyle.com SEASIDE CLASSIC E Co Hwy 30A in the Heart of Seaside 850-231-2497, theseasidestyle.com ELLIOTT BOUTIQUE

123 Quincy Circle 850-231-1160 WILLOW + WOODS Central Square, Seaside Fl 850-231-07433, wearwillow.com

seagrove LIZ FOR FASHION 3723 E. 30A 850-231-3364

shop guide local

sandestin

BAREFOOT PRINCESS & ISLAND CLOTHIERS Village of Baytowne Wharf SILVER SANDS PREMIUM OUTLETS 10562 Emerald Coast Parkway 850-654-9771 MICHAEL MICHAEL KORS OFF FIFTH! SAKS FIFTH AVENUE J. CREW BANANA REPUBLIC BCBG MAX AZRIA POLO RALPH LAUREN & MORE! MERMAIDS SWIMWEAR BOUTIQUE 107 Cannery Lane 850-424-6301

J. CREW AT THE BEACH Grand Boulevard at Sandestin® 600 Grand Boulevard, Suite 203 850-654-5929, jcrew.com

santa rosa beach OCEANA BLUE BOUTIQUE 56 Spires Lane 850-622-0106

SHOPS OF GULF PLACE Corner of Scenic 30-A & CR393 800-336-4853 JEWEL TOFFIER County Rd. 30A at Gulf Place & Seaside at Ruskin Place 850-231-0639

THE ZOO GALLERY 89 Holtz Avenue 850-231-0777, thezoogallery.com GYPSEA 63 Hotz Ave. 850-231-4728 UPTOWN GIRLS 27 Uptown Grayton Circle 850-231-3688

watercolor

BAREFOOD PRINCESS / ISLAND CLOTHIER 4 Watercolor Blvd 850-534-0825 BOCA BOUTIQUE & GALLERY 174 Watercolor way Watercolor Crossings 850-534-0002, boca-boutique.com THE FUSS BOUTIQUE 6 WaterColor Blvd, Suite 101A 850-231-2000, fussstyle.com

seaside

DEJA VU 2236 E Co Hwy 30A 850-534-0710, shopdejavu.com MERCANTILE 35 Central Square 850-213-0010, shopmerc.com

seacrest beach LMN 10343 E Co Hwy 30A, Cottage 3 850-231-0200

rosemary beach WILLOW BOUTIQUE 5 Main Street 3A, Rosemary Beach, FL 850-231-07433, wearwillow.com BOMBORA SUN & SURF 78 A North Barrett Square Rosemary Beach, FL 850-278-2092 PISH POSH PATCHOULI’S 82 South Barrett Square Suite 1-C Rosemary Beach, FL 850-231-2005, patchoulis.com HISSYFITS BOUTIQUE 31 Main Street, Rosemary Beach, FL 850-231-0311

pc beach

PIER PARK 15700 LC Hilton Dr 850-236-9974, simon.com/mall/pierpark FOREVER21 DEJA VU DILLARD’S OLD NAVY TARGET & MORE To suggest an update, email info@30astreetstyle.com.

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30Astreet

STYLE


30A Street Style Ezine Pre-Spring 2014