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30Astreet

STYLE e-zine

SWFW

DIARY OF THE FIRST-EVER SOUTH WALTON FASHION WEEK Runway Shows Trunk Shows Emerging Designers + More

An All-Star Chat with Project Runway’s

Mychael Knight

FULL-ON FALL Style for Right Now Stock up on this season’s must-have trends from pleather to plaid and plenty of accessories!

Holiday Gift Guide

GOLDEN

Closetini

CASSIE KELLEY SHINES IN SOUTH WALTON

Picks for the Ladies on Your List

Fashion tips and a peek inside blogger Sarah Powers’ closet

GIRL Fall/Winter 2013


snapshots of fashion.


contents Intro

Splurge-Save-Steal

4

a word from the editor

Get Social

a classic look at

3 prices 33

Fashion Features

6

your favorite posts

golden girl cassie kelley

Snag The Style

hey now, he’s an all-star closetini

(p)leather, please 8 black and white 10 totally tartan 12 feminine 14 military 16

fashion week

swfw

60

girls’ night out arabian nights

20 shoes you’ll love 24 scarves, headbands & belts 30

nail sets for right now

54

Social Scene

totes obsessed

Beauty

46

emerging designer collections

Accessories

do fall at the beach

68

diary of south walton

18

How To...

40 42

SWFW

Step Out In... boyfriend jeans

CONTENTS

fussapalooza

62

64

passport to fashion

66

Holiday Gift Guide for the ladies on your list

74

Lifestyle

33

78 mix it up in 2014 79

our must have apps

35

makeup lesson w/ heather dossey

72

Shop Guide a guide for local shopping

81

30A STREET STYLE - FALL / WINTER 2013 3


ACCESSORIES

First, let me take a moment to send the deepest, warmest thanks to each and every person who has taken the time to read the very first issue of the 30A Street Style e-zine. What a response! Your words of encouragement and feedback meant the world. This has been the most unexpected and fun project and I am humbled and thrilled that you all are following along on this fabulous ride. I’m just a girl who likes fashion (maybe a little too much?) and I’m so happy to know I’m not alone. From blog posts to Instagram snapshots and beyond, every time you like, comment or double tap a photo, it makes me smile. Connecting over style brings us together to make new friends like the talented Mychael Knight, whom we chatted with during the inaugural South Walton Fashion Week. We bonded over social media, Heidi Klum and his new-found love of our beaches. And really, what’s not to love? Even the well-traveled (and well-heeled) Cassie McConnell Kelley calls 30A her happy place. If ever there was a woman to crush on, she’s it. See Exhibit A on the following page. Drop-dead gorgeous and authentically sweet, her radiance is hard to ignore. What a treat to have her join in the fashion week festivities! Along with a few of Cassie’s style secrets, we’re sharing all of our fall trend favorites, THE accessories to wake up your wardrobe and even a peek inside an expertly stocked closet thanks to Sarah Powers of Closetini. It’s enough to satisfy any fashion appetite. When you make it all the way to the end of this issue we have a special cocktail treat that you’ll be sipping again and again in 2014. Combined with perfect beach breezes and colorful sunsets that anyone would envy, this one is a season for the books. Read on, and don’t miss a single detail!

Sincerely, Jami Ray

Share your style & follow ours: LIKE OR FOLLOW @30ASTREETSTYLE ON FACEBOOK, INSTAGRAM AND TWITTER. SHARE YOUR FASHION PHOTOS AND INSPIRATION USING THE HASHTAG #30ASTREETSTYLE. SUBMIT YOUR OUTFITS VIA EMAIL TO INFO@30ASTREETSTYLE.COM. FIND MORE ONLINE AT 30ASTREETSTYLE.COM

Jami Ray

FOUNDER / EDITOR 4 30A STREET STYLE - FALL / WINTER 2013

Caitlyn Ward WRITER / CURATOR


ACCESSORIES

woman crush in full effect: chatting with the lovely womanista cassie kelley during south walton fashion week


6 30A STREET STYLE - FALL / WINTER 2013


a few of your favorite

posts

Thanks for reading, liking & tweeting!

30A STREET STYLE - FALL / WINTER 2013 7


SNAG THE STYLE

(P)leather, Please!

SPOTTED: Sara Becnel wearing Ella Moss (from Island Clothiers) and Taryn Rose ankle boots at SWFW

SPOTTED: Tracey Thomas wearing a leather peplum top and leather booties at SWFW

8 30A STREET STYLE - FALL / WINTER 2013

SPOTTED: Caitlyn Ward wearing Forever 21 pleather dress at Harbor Docks in Destin

SPOTTED: Sally of A Piece of Toast blog wearing a Club Monaco leather skirt


SNAG THE STYLE

Wear this for a sophisticated rocker vibe.

ASOS Peplum Plate Detail Waist Belt, $26.70. asos.com

PARKER Leather Shorts, available at Willow Boutique

SPOTTED: Julie McCloskey wearing a leather dress at SWFW

SPOTTED: Kyle Petit wearing Bebe leather-look leggings with a top from Soho Beach

BEBE Side Zip Panel Leggings, $49.99, bebe.com

TINLEY ROAD Vegan Leather Peplum, $79, piperlime.com


SNAG THE STYLE

SPOTTED: Rachel Parcell of Pink Peonies wearing black and white

Black & White

SPOTTED: Black and White color-blocking at SWFW

SPOTTED: Kat Tanita of With Love From Kat looking chic in black and white

SPOTTED: Courtney Murray in black and white stripes at SWFW

stripes, solids and grid prints 10 30A STREET STYLE - FALL / WINTER 2013


SNAG THE STYLE

DEJA VU: Striped Peplum Top, $47.99, shopdejavu.com FRENCH CONNECTION: Paint Check Richie Dress, $110, belk.com

FOREVER 21 Essential Striped Peplum Top, $15.80, forever21.com

RACHEL ZOE Bryant Leather / Tweed Stripe Dress, available for pre-order

PUELLA Swingstripe Day Dress, $88, Anthropologie.com

SPOTTED: Jami wearing a grid print blouse in Alys Beach

Make these work for cold weather: add boots, a blazer, a scarf or a belt. Keep reading for all of accessories styling tips.

AUTUMN CASHMERE 2 Tone Color Block Cowl, Island Clothiers

30A STREET STYLE - FALL / WINTER 2013 11


SNAG THE STYLE

SPOTTED: We love the voluminous shape of this skirt on Nina of Nina the Cat blog

Totally Tartan

SPOTTED: Rachel Parcell of Pink Peonies keeps tartan simple and chic with chambray

12 30A STREET STYLE - FALL / WINTER 2013

SPOTTED: Kat of With Love From Kat looks effortlessly cool in casual plaid

SPOTTED: Blair Eadie of Atlantic-Pacific mixes classic stripes with plaid trousers


SNAG THE STYLE

J. CREW Plaid Wool Scarf, $68, jcrew.com

FACTORY Pencil Skirt in Black Watch Plaid, $53.50, factory.jcrew.com

OLD NAVY Checked Flannel Shirt, $24, oldnavy.com

THE SAME PANTS FROM THE OPPOSITE PAGE!

styling:

ASOS Glamorous Skater Dress in Plaid, $49.83

ASOS Daisy Street BodyConscious Skirt in Check $23.12, asos.com

JOE FRESH Cropped Plaid Pants, $35,99, jcpenney.com

1. Let your plaid be the focus by pairing pieces with solid neutrals like chambray or dark skinny jeans. 2. For just a hint of tartan, wear a plaid shirt under a sweater and let the collar and cuffs peek out. 3. Don’t be afraid to try new shapes like a pleated or full skirt. 30A STREET STYLE - FALL / WINTER 2013 13


SNAG THE STYLE

SPOTTED: Cathy of Poor Little It Girl looking sweet and lovely in an Anthropologie top

14 30A STREET STYLE - FALL / WINTER 2013

Feminine Glam

SPOTTED: Anni of Fashion Hippie Loves with a sweet girly dress and sequins in hand

SPOTTED: A gorgeous sparkly maxi dress in Judith March’s lookbook


SNAG THE STYLE

TWELFTH STREET BY CYNTHIA VINCENT Dolman Tie-front blouse, Willow Boutique BB DAKOTA Belle Blazer, $115, bbdakota.com

DEJA VU The Sparkle Side Top $59.99, shopdejavu.com

4

FOREVER 21 Glam Girl Peplum Top, $24.80, forever21.com

COOPERATIVE Scallop Peplum Dress, $69.99, urbanoutfitters.com

30A STREET STYLE - FALL / WINTER 2013 15


SNAG THE STYLE

Military

SPOTTED: Emily Schuman of Cupcakes & Cashmere makes white jeans look seasonless

SPOTTED: Frida Gustavsson commands in a gold-buttoned jacket and leather leggings

16 30A STREET STYLE - FALL / WINTER 2013

SPOTTED: Tori Van Hoene wearing Equipment at Perspicasity’s SWFW Trunk Show

SPOTTED: Wendy of Wendy’s Lookbook dresses up camo with a sleek blazer


SNAG THE STYLE

HIVE & HONEY Embellished Shoulder Military Shirt, $30, piperlime.com H&M Parka, $49.95, hm.com

HAUTE HIPPIE Colorblock silk blouse, $285, piperlime.com

CURRENT/ELLIOTT The Infantry Jacket, $266, forwardforward.com

J. CREW Excursion quilted vest in camo, $128, jcrew.com

ASOS Tripp NYC Camo Skinny Jeans, $118.13, asos.com

30A STREET STYLE - FALL / WINTER 2013 17


STEP OUT IN...

HOLLY WILLIAMS

at South Walton Fashion Week wearing J Brand Boyfriend jeans, Helmut Lang jacket, Iro top with holes, Loeffler Randall shoes, Stella McCartney necklace, Hermes bracelet, and a Tiffany ID bracelet from her husband.

Snag her style:

Iro Tank with Holes, Intermix.com

Dolce Vita, Kana Ankle Strap Pumps, $159, bloomingdales.com

18 30A STREET STYLE - FALL / WINTER 2013


boyfriend jeans step out in...

STEP OUT IN...

Get out of your skinny jeans routine.

WHY WE LOVE BOYFRIEND JEANS: 1. Essentially anyone can wear this style. Their distressed look goes from tomboy chic to ladylike cool depending on what you pair them with. 2. Styles can lean toward loose and comfy or more fitted. Find the fit you love. 3. Try a menswear-inspired top like a structured blazer or button-up shirt. 4. Achieve the perfect half-tuck with a look that is edgy yet still put together. 2. Pair boyfriend jeans with ladylike pumps or ankle strap heels. http://www.pinterest.com/pin/512495632566831454/ LEFT TO RIGHT: Gap 1969 Destructed Boyfriend Jeans, $69.95 Joe’s Jeans Vintage Reserve Easy Highwater $87 (on sale!) J Brand Aidan Slouchy Boyfriend Jeans, $216 --JR

30A STREET STYLE - FALL / WINTER 2013 19


totes 1 2

ACCESSORIES

GRAB ONE OF THESE RIGHT-NOW BAGS

Jade Scott via A Spoonful of Style {aspoonfulofstyle.com}

obsessed

3

4

5

6

Tote 1. TORY BURCH ROBINSON DOUBLE ZIP TOTE, $575, toryburch.com 2. BRAHMIN TOASTED ALMOND TOTE, $215, dillards.com 3. MICHAEL KORS LARGE NORTH SOUTH TOTE, $398, piperlime.gap. com 4. FRENCH CONNECTION MED DOME TOTE, $98, usa.frenchconnection. com 5. FREE PEOPLE SLOUCHY VEGAN TOTE, $68, freepeople.com 6. RALPH LAUREN LAUREN NEWBURY TOTE, $228, dillards. com

20 30A STREET STYLE - FALL / WINTER 2013


ACCESSORIES

1

2

3

4

It’s the same bag!

Mary Seng via Happily Grey {happilygrey.com}

Cross-body

The Weir House

6 Rebecca Minkoff

5

straight from Willow Boutique’s Facebook!

1. JUICY COUTURE HOLOGRAPHIC CROSSBODY, $148, juicycouture.com 2. ELAINE TURNER KATHARINE SADDLE WASHED LEATHER, $375, elaineturner.com 3. 3.1 PHILLIP LIM PASHI MINI SATCHEL, $650, saksfifthavenue.com 4. MILLY CROSSBODYRILEY, $265, bloomingdales.com 5. REBECCA MINKOFF CROSSBODY- MAC HAIRCALF ANIMAL PRINT, $345, bloomingdales.com 6. TORY BURCH BAG, $435 available at Willow Boutique

30A STREET STYLE - FALL / WINTER 2013 21


totes 1 2

ACCESSORIES

GRAB ONE OF THESE RIGHT-NOW BAGS

Mary-Kate Olsen via Filthy Gorgeous Fashion

obsessed

3

4

5

6

Backpack 1. LONGCHAMP LE PLIAGE BACKPACK, $125, saksfifthavenue.com 2. LEATHER BACKPACK WITH ZIPPERED FLAP, $198, shop.guess.com 3. PATRICIA NASH ‘CASAPE’ BACKPACK, $248, shop.nordstrom. com 4. BROOKLYN STUD DENIM BACKPACK, $24.98, francescas.com 5. ZIP FRONT BACKPACK, $72, us.topshop. com 6. MARC BY MARC JACOBS BABY GOT NYLON BACKPACK, $328, saksfifthavenue.com

22 30A STREET STYLE - FALL / WINTER 2013


ACCESSORIES

1

2

3

4 DejaVu Sweet Love Clutch, $59.99 {shopdejavu.com}

Clutch

5

6

1. KATE SPADE 2 PARK AVENUE BEAU CLUTCH, $298, katespade.com 2. FOLD OVER CLUTCH, $220, fussstyle.com 3. GAP LEOPARD FOLDOVER CLUTCH, $39.96, gap.com 4. BROOKLYN STUD FLAP CLUTCH, $38, francescas. com 5. REBECCA MINKOFF COCO CLUTCH, $425, rebeccaminkoff.com 6. STREET STYLE: Emily via Life with Emily, lifewithemilyh.blogspot. com

30A STREET STYLE - FALL / WINTER 2013 23


shoes 1 2 ACCESSORIES

you’ll love

Happily Grey

Booties 1. ELAINE TURNER Shayne Black Leather Booties, $395 {elaineturner.com) 2. ASH Spiral midheel booties, $195; SHOPBOP {shopbop. com} 3. KNOCK AT THE DOOR Booties, $144; The Fuss Boutique {fussstyle. com} 4. ARESELLA Perforated Suede Platforms, $150; French Connection {usa.frenchconnection. com} 5. MICHAEL KORS Samara High Heel Bootie, $495 Bloomingdale’s {bloomingdales.com} 6. STEVE MADDEN Cinch See Thru Cutout Booties, $129.99; Dillard’s {dillards.com}

3

4

5

6

24 30A STREET STYLE - FALL / WINTER 2013


ACCESSORIES

1

2

3

4 Victoria Beckham (in Christian Louboutins) via {bootlovers. typepad.com}

Boots

5

6

1. MANCHESTER Tall Boot, $260, {shopmerc.com} 2. FRYE WESTERN BOOTS, $468; Bloomingdales, bloomingdales.com 3. KATE SPADE Orlena, $498; Zappos Couture, couture.zappos.com 4. J.CREW Parker Boots, $358, jcrew.com 5. RACHEL ROY Gavin Boots, $495, piperlime. com 6. TORY BURCH Bristol Riding Boot, $495 toryburch.com

30A STREET STYLE - FALL / WINTER 2013 25


shoes 1 ACCESSORIES

Olivia Palermo via coolspotters. com in Valentino loafers

Loafers 1. ZARA Pointed Moccasin With Tassel, $49.90, zara. com 2. MARC BY MARC JACOBS Owl Loafer, $268, jildorshoes.com 3. YOSI SAMRA BOUTIQUE 9 French Bull Dog Loafers, $150; SHOPBOP, shopbop.com 4. JOIE Icon Smoking Loafers, $99; Anthropologie, anthropologie.com 5. TORY BURCH Asher Loafer Flat, $350; Nordstrom shop. nordstrom.com

Sneakers 6. SUPERGA CLASSIC (in 2750) $65, superga-usa. com 7. KEDS X KATE SPADE New York Champion, $75, keds.com 8. J. CREW Tretorn® nylite canvas sneakers, $65, jcrew.com 9. CHUCK TAYLOR Dainty, $50, converse.com --CW

you’ll love

2

3

4

5

6 8 9

7

26 30A STREET STYLE - FALL / WINTER 2013

Kimberly Pesch via Eat.Sleep.Wear. (in Converse) {eatsleepwear.com}


#30astreetstyle #30astreetstyle

#30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle


buzz Late Afternoon

Fashion Vibe

Paris Street Fashion

Trop Rouge

it’s not a new idea (Perhaps you recall your grandma wearing her cardigans this way?), but it’s certainly seen a resurgence lately. Take a look.

Adam Katz Sindingof

coat as a cape.

Vanessa jackman

WE’RE KEEPING TABS ON THE FASHION TRENDS THAT MAKE WAVES AROUND THE BLOGOSPHERE: THIS SEASON, WE’VE NOTICED THE RISE OF THE

Fashion Coolture

blogger

--JR 28 30A STREET STYLE - FALL / WINTER 2013


blazer

ACCESSORIES

start with a

then add accessories

Mango

Theory Asos

Rebecca Taylor

Forever21 Alice & Olivia

LIKE A SCARF OR HEADBAND TO WEAR RIGHT NOW

--CW 30A STREET STYLE - FALL / WINTER 2013 29


ACCESSORIES

scarf

add a cozy

spot ted LOVE QUOTES Knotted Tassel Scarf, $88, shopbop.com

Chevron Tribal Infinity Scarf, $12.90, windsorstore.com

Stripes on stripes action MEAGAN and her adorable pooch on their way to happy hour in Seaside.

NICOLE PALOMA Fringe Love Scarf, $36, nicole-paloma. myshopify.com

MODCLOTH Peek of Pattern Scarf, $19.99, modcloth.com

STEVE MADDEN Scarf, $44 macys.com HUMBLE CHIC McQueeninspired Sugar Skull Scarf, $34, humblechic.com 30 30A STREET STYLE - FALL / WINTER 2013

Maria via Kitties and Couture


ACCESSORIES

headband try a

Nicole Richie via celebrityhairdesign.com, Tiffany Clemons at SW Fashion Week; Jami Ray at Proffitt PR Girls’ Night Out

Clockwise from far left: DEEPA GURNANI V Chain Drop Headband, $81, asos.com ROME Beaded Headband, $12, francescas.com FOREVER21 Pretty-Tough Bow Headband, $4.80, forever21.com EUGENIA KIM Jersey Turban Headband, $99, forwardforward. com ANN TAYLOR Embellished Feather Headband, $55 anntaylor.com BKE Beaded Headband, $9.95, buckle.com THAT MADONNA GIRL The Goldie, $30, thatmadonnagirl.com --CW

30A STREET STYLE - FALL / WINTER 2013 31


belt on it

ACCESSORIES

put a

TAKE A CUE FROM WHAT COURTNEY WORE BLOGGER COURTNEY KERR AND CINCH YOUR WAIST WITH ONE OF THESE

1

2

4 6

32 30A STREET STYLE - FALL / WINTER 2013

3

5

Shop It

1. FACTORY SKINNY CALF HAIR BELT, $19.50, factory. jcrew.com 2. CALF HAIR SKINNY STUD BELT, $58, cwonder.com 3. DEJAVU LITTLE BIT OF RETRO BELT, $29.99, shopdejavu.com 4. FACTORY SKINNY EMBOSSED OSTRICH BELT, $14.50, factory.jcrew.com 5. DECO JEWELRY MEDALLION STRIPED STRETCH BELT, $20, loft.com 6. TORTOISE LOGO REVERSIBLE BELT, $195, toryburch. com --CW


HOW TO

HowTo:

Dress for fall on 30A

Here in South Walton, we don’t always get the full range of seasons, but just because it still feels like an Indian summer doesn’t mean we can’t dress for fall. We just have to be creative. Think, autumn trends and color palettes with a 70 degree twist.

For Sunset Cocktails

TOP Spot Print Covered Blouse, $54.50, loft.com BOTTOMS Toothpick Jean, $125, jcrew.com BAG Tory Burch Marion Tote, $550, toryburch.com SHOES Strappy Mirror Metallic Pumps, $278, jcrew.com EARRINGS Memories Earrings, $29.99, shopdejavu.com

For a Weekend Wine Fest

For the Farmer’s Market

DRESS Roxy Fall Doll Dress, $49.95, pacsun.com VEST Old Navy Quilted Barn vest, $42.50, oldnavy.com BAG Brahmin Oxford Flap, $375, brahmin. com SHOES Mossimo Kodi Ankle Boot, $20, target.com

TOP Blessing in Disguise Top, $48, fussstyle.com BOTTOMS Siwy Britt High Waisted Cutoff Shorts $139.20, shopbop.com BAG LP Blue Morgan Quilted Tote in Olive, $54, francescas.com SHOES Sigerson Morrison Accent Studded Booties, $495, shopbop.com --CW

30A STREET STYLE - FALL / WINTER 2013 33


splurge-save-steal

SPLURGE - SAVE - STEAL

There are certain items that every fashionista should have in her fall rotation. And we find these to be among some of the non-negotiable closet staples. Unfortunately, not everyone has $1,000 to drop on pair of heels or a trench, so we are giving you some different price points that could potentially work with any It girl’s budget.

BLACK PEPLUM DRESS Splurge: Alice + Olivia Victoria Knit Peplum Dress, $263, cusp.com Save: Central Park West Newport Peplum Dress, $98, revolveclothing.com Steal: Sleeveless Knit Peplum Dress, $19.80, forever21.com NUDE HEEL Splurge: Christian Louboutin Patent Ronaldo, $795, neimanmarcus.com Save: Stuart Weitzman Nouveau Patent Point-Toe Pump, $340, bergdorfgoodman. com Steal: Michael Antonio Love Me Pump, $49, zappos.com TRENCH Splurge: Burberry Short Hooded Trench Coat, $895, us.burberry.com Save: Edouard Trench Coat, $495, needsupply.com Steal: Gap Classic Trench, $128, gap.com TORTOISE SUNGLASSES Splurge: Thierry Lasry Square-frame Acetate Sunglasses, $395, net-a-porter.com Save: Rebecca Minkoff “Baxter” Sunglasses, $220, modewalk.com Steal: Scandal Shades, $40, nastygal.com --CW

34 30A STREET STYLE - FALL / WINTER 2013


NAILS

nail it

color collections that are oh-so-fall

Fall trends aren’t just for clothes. We stalk nail polish collections like nobody’s business. Check out some of our favorite autumn polishes, and let us know which ones you’ll be donning this season.

BUTTER LONDON $15/bottle

DIOR $24/bottle

CHANEL $27/bottle

YSL Saint Laurent, $25/bottle

OPI $9/bottle (San Francisco Collection) 30A STREET STYLE - FALL / WINTER 2013 35


ACCESSORIES

Michaela

36 30A STREET STYLE - FALL / WINTER 2013


ACCESSORIES

Leave Your Mark EVERY GOOD SOUTHERN GIRL KNOWS THE VALUE OF A MONOGRAM, but for now, let’s forget about old-fashioned swirly letters and focus our attention (and envy) on crisp modern typography and shiny gold embossing that gives a timeless tradition a very modern feel. --JR

My rule is, if it’s not moving, monogram it. - Reese Witherspoon

OATMEAL LACE Navy Striped Monogram Clutch, $64, emilyley.com

SWEET AUBURN STUDIO Bar Initial Bracelet, $25, etsy.com/shop/ SweetAuburnStudio

ANTHROPOLOGIE Gold monogram mugs, $10, anthropologie.com

CLARE VIVIER clutch, select styles available at Ophelia Swimwear

Obsessed!

GIGI NEW YORK Uber Clutch in Black, Taupe, Orange, Indigo, Magenta, Burgundy, Emerald, Grey, White and Sand, $130, giginewyork.com, monogramming available! 30A STREET STYLE - FALL / WINTER 2013 37


colors of the

COLOR TRENDS

season

SPLENDID Shirt Dress in Sangria, available at Perspicasity and Island Clothiers ZARA Pleated Skirt, $39.90, zara.com FORTNIGHT Mira Slip in Wine, $165, Sirens Lingerie AMANDA UPRICHARD Peplum Top in Orchid, available at Island Clothiers J. CREW Factory Framed Teardrop Necklace, $54.50, factory.jcrew.com LILLY PULITZER Elsa Top Mambo Pink Amuse Bouche, Barefoot Princess THE FUSS Talk of the Town Dress, $78, The Fuss Boutique FREE PEOPLE Super Stretch Skinny Cords in Sienna, $78, Perspicasity VELVET Clare V-Neck Cashmere Sweater in canary, $278, Perspicasity HARLYN Lumi Trousers, $168, anthropologie.com AUTUMN CASHMERE Leopard Intarsia Crew, available at Island Clothiers. BED:STU Manchester Boot in Teak, $260, shopmerc.com DEJA VU Bow Turban Headband in Mocha, $18, shopdejavu.com 38 30A STREET STYLE - FALL / WINTER 2013


Use Pantone’s color report as a shopping guide this season

FRENCH CONNECTION Pari Pop Jacket, $288, The Fuss Boutique BETWEEN THE SHEETS Cowl Neck Top and Pant, $73/$67, Sirens Lingerie BELLA DAHL Tencera Denim Pullover, $158 COWBOYSBAG Worchester Bag in Navy, $298, Perspicasity 4 LOVE & LIBERTY Delphine Tiered Blouse BELLA DAHL Pocket Button Down in Evergreen, $108, Perspicasity SPLENDID Juniper Flannel Shirt in Cobalt, $128, piperlime.com CHARLIE JADE Laurel Top in Blue Multi, The Fuss Boutique TOPSHOP Margot Carryall, $72. nordstrom.com OLD NAVY Cozy Gauze Scarf, $14.94, oldnavy.com FORTNIGHT Longline Bra in Jade, $128, Sirens Lingerie JOIE Darynn Top, $248, The Fuss Boutique BEAUTIFUL BOTTOMS Front Tie Bra and Ruched Knicker Ultra Violet, Sirens Lingerie H&M Maxi Skirt, $17.95, hm.com --JR 30A STREET STYLE - FALL / WINTER 2013 39


golden girl Cassie Kelley shines in south walton

40 30A STREET STYLE - FALL / WINTER 2013


<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< Insta @Womanista i spotted cassie kelley in the audience of a televised awards show a few years ago and was an instant fan. though her husband charles of lady antebellum may have been the reason she caught my eye, he’s not the

reason i’ve remained a fan (sorry, charles!).

from a glance, it’s obvious that the girl has style. cassie looks flawless on every red

my mom “shopping” for a living, I’ve always loved clothes and styling.

How would you define your personal style?

Chic and tailored with feminine texture and the juxtaposition of different fabrics like mixing lace with a studded motorcycle jacket or oxblood leather pants with a denim shirt.

Any red carpet posing secrets to help everyday girls take more flattering photos?

she makes glamour look so easy. the real

Well, my sisters call my pose “The Cassie Arm” because I always have my hand on my hip. If you stand at a 45 degree angle from the camera with your hand on your hip, your body looks slim. Then put one foot slightly in front of the other with your front knee bent a little bit. It’s my go-to red carpet pose.

personality. cassie has a golden glow

What one thing do you buy every fall-winter season?

carpet she walks and has impeccable taste. draw, however, is her warmth and inviting about her in photos but in person, it feels

contagious. she’s the kind of girl you just want to be around.

while some women like to maintain the “i

wake up looking this fabulous” idea, cassie

is quick to share her beauty secrets. readers of her blog womanista.com get a behindthe-scenes look at how she preps for big events -- hair extensions, fake eyelashes,

glam squad and all. in addition to fashion, cassie also posts about travel, decor, food and music (naturally). not only does she

embrace all things girly but she also seems to have a way to encourage other women along the way. now that’s what i call a womanista. -- JR

When did your love of fashion begin?

My mom has owned boutiques since before I was born, so fashion is in my blood. She currently owns a gorgeous boutique in Franklin, TN called Haven and has been styling fabulous fashionistas in Nashville for the past 20 years. She has worked with Martina McBride, Miranda Lambert, Faith Hill, Amy Grant and Trisha Yearwood (to name a few). Since I grew up with

I always buy some sort of outer wear - a tailored blazer, a great motorcycle jacket, or a cozy, textured cardigan. I love layering when the weather cools down, so I stock up on great layering pieces.

What do you look for from a designer?

For me, creativity is important., but wearability is really important too. In today’s market, everything can look good on a model. A real woman’s body is different than a six-foottall woman. I want to look special in what I wear and look great. Clothes need to have an easiness too. There are certain designers that fit my body more than others and the cut is everything.

How do you manage to stay so grounded and real in a “Kimye” world?

Living in Nashville is very different from living in LA or New York and I’m very thankful for that. People don’t really treat you like you are a “celebrity” here, and I think Nashvillians are really proud of that fact. People come to Nashville to do what they love and still maintain a regular life. You can go to the grocery, take your kids to school and pump gas without having paparazzi yelling at you. If anyone tried to be a diva in Nashville, I’m pretty sure a local would call them out pretty quickly!

To selfie or not to selfie? What’s your take? I love an indulgent selfie every once in awhile! Follow cassie on instagram: @womanista or subscribe to her blog at womanista.com 30A STREET STYLE - FALL / WINTER 2013 41

With Sarah Davidson at SWFW

At the VS Fashion Show

After a Dry Bar visit

At the CMA Awards

FASHION FEATURE


all-star

hey now, he’s an

styles you can wear now!

30A Street Style chats up Mychael Knight

42 30A STREET STYLE - FALL / WINTER 2013


MYCHAEL KNIGHT,

MEET SOUTH WALTON.

SOUTH WALTON, MEET MYCHAEL KNIGHT. FRESH FROM WRAPPING PROJECT RUNWAY ALL-STARS, THE DESIGNER HITS 30A FOR THE FIRST TIME TO PRESIDE OVER SOUTH WALTON FASHION WEEK’S EMERGING DESIGNER COMPETITION. WE CAUGHT UP WITH THE SEASON 3 ALUM IN GRAND BOULEVARD TO CHAT ABOUT FILMING THE SHOW, INSTAGRAM OBSESSIONS, HIS NEWFOUND LOVE OF THE BEACH AND EVEN HEIDI KLUM.

hey now, he’s an

Jami Ray, 30A Street Style: First, I have to comment on

your shoes. What are you wearing?

Mychael Knight: These are made by a friend of mine. There’s

nothing like a good moccasin. Feet to earth. I feel like I can fit in here. I see flip flops, I see style that’s laid-back. I love easy. That’s kind of my design aesthetic. People like gorgeous pretty dresses and I like easy. My shapes are always easy. Just looking around today, everyone looks so awesome. I see a lot of sparkle. I see some color on y’all. That’s so chic.

JR: Well, thank you! It’s exciting to have you here, especially since it’s your first visit. Where are you originally from? MK: I’m an Army brat from Alabama, then Georgia and all over the South. I still have family within driving distance from here. I’m not sure how I’ve never been here before.

MYCHAEL KNIGHT chats with Jami Ray and Caitlyn Ward of 30A Street Style

JR: You’ve also been spending time in New York City for Project Runway All-Stars. Has that finished filming?

MK: Everything is done. When you all watch, it’s our first time watching too. When I got to New York to start filming, I only knew two 30A STREET STYLE - FALL / WINTER 2013 43


FASHION FEATURE other designers - Jeffrey and Korto. It’s really all happening so fast, every day. We actually tape it in 6 weeks.

JR: Does the pressure get to you in that environment? MK: It depends on the type of person you are. My business

started in the recording industry with entertainment artists for record labels. We might get a call from Ciara on a Monday saying she needs four looks and her dancers each need four looks by Thursday. You just have to make it work. Especially if you’re making a business of it, hell yeah, you make it work. The pressure never bothered me. The only thing that bothered me was the trips to the fabric store. There are so many options and I fall in love with fabrics like “Oh my gahh.” To think about what works for a design, you have to touch stuff, feel it and see how it drapes. This time around because I hadn’t been there in so long, so much was changed. I was asking, “Where are your silks? Where are your leathers?” You have like 30 minutes. That’s it.

JR: What was your strategy? MK: I would always buy more than what I needed in different

fabrics. Once I bought the fabric that I really wanted to use, I would still look for other stuff. They gave us a budget, and I spent it til it was gone.

JR: I have to know. What was Heidi really like? MK: She’s very tall. Strikingly gorgeous. The first time she

came up to me, I actually jumped. She’s funny and such a real person. She’s a guy’s girl, really into sports, jokes and just so cool. Everybody on the show is amazing.

JR: We’re all looking forward to see how the season unfolds on TV. How is this time around different? MK: They asked me to participate the first two seasons and I said no, but this time I thought let me just try and go for it. Being able to use social media and the social platforms has been interesting because it wasn’t really around my first time through. It’s been really cool and interesting. I’m moving towards loving it. My creativity with something like Instagram comes from me trying to force myself to do it. I’m very interested in other people’s lives and what other people have going on. I like to leave a little mystery. I don’t post too much fashion. I don’t want you to see it in the process, I want you to see the perfect and wow stuff. I do all of that to make it interesting because I get bored really easily. I go through phases like black and white, blues. JR: What do you look for in emerging designers, particularly the ones showing at South Walton Fashion Week?

MK: I’m always looking for someone who is a designer. I’m looking for fit, cut, color, capability, and so on. Secondly, it’s visceral. What does it make me feel? I’m artsy fartsy so it takes me somewhere else. Like, what is this giving me? It’s like vintage... French... boudoir. I’m all about the fantasy and the story. I get lost in the moment. Can a woman wear it? Is it fashion? Sometimes when people see you’re from the south they assume you don’t know anything about fashion. That is totally false. Anytime I go to the south, it’s always amazing fashion-wise. I mean think about it. We had Scarlett O’Hara. She made a fabulous gown out of curtains. Outside of that, I love to see all these amazing fashion people. JR:

Maybe we’ll see a beach-inspired series. You’ve already been sharing your South Walton Fashion Week adventures since you arrived, which we love.

MK:

I’ve been getting so much here - videos, photos, moments of inspiration. This place is fab. It’s like telling my fans, “You should be here. Be jealous.” --JR

44 30A STREET STYLE - FALL / WINTER 2013


FASHION FEATURE

A fashion trip to South Walton as seen through Mychael’s Instagram

30A STREET STYLE - FALL / WINTER 2013 45


Diary of

SOUTH

WALTON

FASHION WEEK 46 30A STREET STYLE - FALL / WINTER 2013


I

n cities like New York, Paris and Milan, fashion week is a magical time when cities come alive to put their best wellheeled foot forward. It’s all about capturing a moment in fashion. For a place known widely for beaches, architecture and cuisine, South Walton takes its sartorial turn with signature ease and elegance. The inaugural South Walton Fashion Week, held October 1113, created the perfect synergy of style, electricity and excitement that brought together locals and visitors from around the South for glamorous runway shows under the big tent at Grand Boulevard’s Town Center. By day, sunshine and trunk shows took over with umbrella drinks, bubbly and fresh fashion along 30A. By night, emerging designers and local shops cranked up the style volume showcasing favorite looks in exclusive runway shows. The following is our fashion diary from all the fabulous fun:

48 30A STREET STYLE - FALL / WINTER 2013

Thursday,

5:05 pm

SOUTHERN FASHION HOUSE kicks off the festivities with a Boots & Bubbly soiree, hosted at their warehouse headquarters. With designer STEPHANIE CARTER “bedazzling everything in sight” (her own words), the week’s entrée is both country chic and Hollywood glam. With plenty of cowboy boots and champagne to go around, guests tour the creative offices and even get a glimpe of the new JACQUE + JANIS line soon to be making its debut. Their dolled-up space perfectly reflects the brand’s style. Aside from the sparkly fashion, favorites of the night are Mason jar bellinis, the vintage-looking JUDITH MARCH sign and a Louis Vuitton upholstered chair. Yes, you read that right.

Friday,

11:30 am

Friday,

1:45 pm

We enter PERSPICASITY’S open-air market where we snag a delicious umbrella-clad cocktail, get a sneak peek of KERRY CASSILL’S Spring 2014 collection, fall in love with a linen tunic, shop next to designer ANDI EATON (also the blogger behind HAZEL AND FLO) and meet Bent by Courtney designer COURTNEY AKERS who matches us with our perfect pair of handmade earrings. After refueling at Bud & Alley’s Pizza Bar, we hop in the car and head to WILLOW BOUTIQUE in ROSEMARY BEACH. We drool over a HAUTE HIPPIE blouse, check out the GOLD + GRAY jewelry display and discuss what to wear later that evening. The weather is divine and the short stroll down Main Street is so nice we could linger all day.


CLOCKWISE FROM TOP: The Seaside Style, Sirens Lingerie, Nicole Paloma, Island Clothiers


SOUTHERN FASHION HOUSE

OPHELIA SWIMWEAR

NICOLE PALOMA


JENNIFER NINA EVANS

4:00 pm

After a quick outfit change, we cross the lush lawn at GRAND BOULEVARD’S TOWN CENTER just in time for the SWFW press conference to begin. Emerging Designers ELLA ROSE, SARAH WINFORD, ANDI EATON, JENNIFER NINA EVANS, ASHLIE MING and CAYCE COLLINS are there along with the weekend’s emcee HEATHER ROOP of All My Children, CASSIE MCCONNELL KELLEY of Womanista. com and MYCHAEL KNIGHT of Project Runway and Project Runway All-Stars. When asked what they’ll be looking for as judges, Cassie says that cut goes a long way in helping her feel special in a garment while Mychael describes the importance of design and an artistic statement.

Friday,

THE ALYS SHOPPE

CAYCE COLLINS

Friday,

5:00 pm

The VIP party gets underway at TOMMY BAHAMA and we get a chance to mix, mingle and chat. CHARLES KELLEY, Cassie’s hubby and Lady Antebellum band member, makes a brief appearance to support his lady and pose for a few Instagram shots. We compliment CAYCE COLLINS on her happy blue skirt and she tells us that she loves classic silhouettes and even began sewing using vintage patterns she found at an estate sale. We notice JENNIFER NINA EVANS’ silk gator print blazer and she tells us that she searches for beauty in unexpected places, enjoying the challenge of making statement pieces that are also wearable. She hopes one day to have both a couture collection and a ready-to-wear line. ASHLIE MING tells us she was so excited to get to South Walton that she forgot to pack one of her outfits. What does a designer do?

Wear one of her own pieces, naturally. In fact, all of the Emerging Designers are wearing their own designs and the variety of styles makes us excited to see the full collections.

Friday, 6:48 pm

The line for red carpet photos in front of the main tent snakes across the grass. After a whirlwind of snapshots, catching up with friends, charging our phones (let’s be real) and snapping street style pics, we make our way through the packed Pre-Party by WILLOW BOUTIQUE to see the lovely Willow owners CELIA TUCKER and CINDY KRUTZ looking Gatsby-chic in sequins and sparkles. The excitement before the first runway show is palpable.

Friday, 7:03 pm

The lights dim, conversations curb and HEATHER ROOP takes center stage. As she makes introductions and thanks sponsors for making the first SWFW possible, we glance over to see MYCHAEL KNIGHT and CASSIE KELLEY, smiling front-row along with an entire tent that is standing room only. We have to admit, we’re a little giddy. As Lady Gaga’s “Applause” fills the air, we see the latest fashions from BAREFOOT PRINCESS, ISLAND CLOTHIERS, JEWEL TOFFIER, MERMAIDS, BOMBORA, SIRENS LINGERIE AND WILLOW BOUTIQUE.

Friday, 8:15 pm

The crowd is treated to classic American style with TOMMY BAHAMA’S show displaying beachy bright prints, easy sportswear and bathing suits. THE SEASIDE STYLE showed

The Alys Shoppe

30A STREET STYLE - FALL / WINTER 2013 27


their classic side with serene music and simple, beautiful pieces perfect for everyday luxury. Signature shades of navy and white dominate the color story. When the NICOLE PALOMA brand flashes on the backdrop next and a bed rolls onstage, the crowd takes a collective breath in anticipation. The first model rises from the sheets, stretching before taking her first walk. The music takes an upbeat turn and one by one we see gorgeous handmade pieces with ruffles, ribbons and sequins in a monochromatic palette of white, gray and silver. The collection is amazing and the crowd goes wild. When Nicole comes onstage to take a bow, she’s overcome with emotion and we notice that we aren’t the only ones wiping away a tear. What a night!

Saturday,

11:00 am

For Day 2, we go straight to NICOLE PALOMA’S studio/shop in Grayton Beach to start our day with mimosas and goodies from Chanticleer Bakery. Everyone is talking about the runway show the night before and snagging beautiful pieces as quickly as they can. We get the scoop on Nicole’s talents straight from her sweet (and talented!) mom Marscha. Fashion runs in the family. Nicole’s grandmother, great grandmother and great great grandmother all worked in textiles. Says Marscha, “I knew she would be in this moment.” Judging by the show the night before, it’s quite a moment.

Saturday,

12:30-3 pm

We pass the iconic butteries of Alys Beach to reach THE ALYS SHOPPE. Just inside are delicious mini cupcakes, pink lemonade and a store full of style. We chat with Shannon Spotswood of BUSY BEES KIDS (recently mentioned in one of Gwyneth Paltrow’s famous GOOP newsletters) and browse the full collection of clothing, acceessories and gifts. We wander through Seaside’s Ruskin Place to see JEWEL TOFFIER fall separates and stop in at SNAP TWEENS to check out colorful styles perfect for budding fashionistas. In Sandestin, ISLAND CLOTHIERS offers something for the gentlemen with a trunk show of southern shirts and tees by STATE TRADITIONS.

We’re a little starstruck by Holly, who is a singer/songwriter, (granddaughter of Hank!) and owner of the posh Nashville Boutique H. AUDREY. She has an unspoken coolness and style about her, but is instantly warm and down to earth. We immediately ask for details of every item she’s wearing.

Saturday,

7-9 pm

Saturday,

9:01 pm

Saturday,

10:30 pm

After a full presentation from GRAND BOULEVARD’S featured retailers, THE ALYS SHOPPE shows an outstanding collection of luxe resort wear that would be right at home at Caliza Pool. SOUTHERN FASHION HOUSE follows up with a runway full of Judith March style. From South Walton to the southeast, this brand is already becoming a popular choice for gameday, beach wear and beyond. Next, as the first model hits the runway for OPHELIA SWIMWEAR / 30A GEAR, the blonde wigs make perfect sense. Rockin’ bods are made even better with playful bikinis, sugary sweet makeup and even candy accessories. We take a quick break to check our hair and makeup at PISH POSH PATCHOULI’S beauty bar, freshening up and testing products.

The first-ever Emerging Designer competition brings talent from six up-and-coming designers from Nashville to New Orleans and even our own backyard. After seeing each of the designer’s collections we have a few favorites but anxiously await the judges’ choice. CAYCE COLLINS takes us to sweet, vintage Petaluma, CA; ANDI EATON’S models go glamping with retro Louisiana looks; JENNIFER NINA EVANS shows punk style with soft pastels; ASHLIE MING combines edgy leather with luxe ladylike style; ELLA ROSE does sweet earthy prints with girly silhouettes and SARAH WINFORD shows structured feminine looks with a 9-to-5 twist. (See full Emerging Designer collections on page 55). As the judges finish casting their votes and the crowd waits to hear who is named the 2013 Emerging Designer, everyone is rehashing which looks they loved. One girl asks where to buy ANDI EATON’S “Bigger Than You Ever Dreamed” tee, another wants to steal SARAH WINFORD’S finale dress and MYCHAEL KNIGHT hits the dance floor. EMME MARTIN is named the winner of the 2013 model competition and the top Emerging Designer is..... ASHLIE MING!

Sunday,

11:00 am

Sunday,

1:00 pm

We hit the RED BAR to recharge from the night before. It’s a wear-your-suit-get-$2-mimosas kind of morning. We’re greeted by MIKE RAGSDALE of 30A.COM armed with tasty mimosas for all. Yes, please! The beautiful ladies of OPHELIA SWIMWEAR and the fun-loving crowd make this morning so fun. It’s hard to beat a Sunday in Grayton!

Saturday,

6:25 pm

SILVER SANDS PREMIUM OUTLETS hosts the second night preparty and it seems the tents are even more packed than before. We immediately head backstage to see the beauty chaos and chat with STEPHANIE CARTER of SOUTHERN FASHION HOUSE and TORI VAN HOENE of OPHELIA SWIMWEAR, who are both on deck to show. We spot giant blonde wigs, Jeffrey Campbell doll head shoes, smoky eyes, glitter eyes, countless curling irons and models galore. As we wander back to the party, we run into CASSIE KELLEY and SARAH DAVIDSON who look perfectly polished and beautiful. As we’re chatting about Tarte lipstick, HOLLY WILLIAMS arrives and a round of hugs ensues.

52 30A STREET STYLE - FALL / WINTER 2013

It’s time for the final runway shows of the weekend and these are, by far, the most adorable. The Kids’ Shows include collections from COCONUT KIDS, GIGI’S FABULOUS KIDS, SNAP TWEENS, SEASIDE KIDS and PRETTY PLEASE. With a hand on the hip and a sassy nod to the crowd, these mini-models bring the house down. As we watch the adoring families of these budding fashionistas look on with pride, we can’t help but feel the same way about our town’s first fashion week. From the trunk shows to the runway shows, the community support to the signature style. It’s safe to say, South Walton just had a moment. -- JR


ASHLIE MING

MOEL EMME MARTIN

OPHELIA SWIMWEAR

NICOLE PALOMA


Ashlie Ming

With a lovely mix of soft femininity and dark edge, Ashlie Ming’s blackout collection was smashing enough to earn her the title of South Walton Fashion Week’s 2013 Emerging Designer. Taking inspiration from her home state of Mississippi, her adopted city of New Orleans and even Los Angeles, where she graduated from the The Fashion Institute of Design and Merchandising, Ashlie’s style is modern and simple with full attention to detail. She uses luxe materials like leather, linen and silk. With the goal of bringing more manufacturing back to the US, all of Ashlie’s pieces are designed and manufactured in New Orleans.

54 30A STREET STYLE - FALL / WINTER 2013


Andi Eaton

Inspired by country-glam Louisiana ladies who spend their time at laid-back river camps, drinking sweet tea, soaking in jazz music and playing Scrabble into the night, Andi Eaton, a New Orleans gal herself, celebrates Southern charm with her line Hazel & Florange. With a homespun, ethereal quality, Andi calls her collection gypsy jet-set. Retro silhouettes, long flowing skirts, scalloped edges, head wraps and even graphic tees are mixed in for a look that is both au currant and reminiscent of a decade gone-by. This is what glamping looks like. Andi is also the blogger behind Oui We Girl, a vintage-focused southern fashion blog.

30A STREET STYLE - FALL / WINTER 2013 55


Ella Rose

The artistry and craftsmanship of designer Ella Rose’s pieces is evident in her South Walton Fashion Week collection. Graduating from LSU with a degree in Textiles, Apparel and Merchandising and Studio Art, this Louisiana girl puts her skills on display with hand-painted original prints and silk-screened patterns as well as natural textures and textiles. Inspired by ”Painting the Roses Red” in Alice in Wonderland, her colorful pieces are made from cottons, organzas, burnout velvets and even recycled gator skin. Ella Rose’s collection is sweet enough for tea, but sassy enough for any queen bee.

56 30A STREET STYLE - FALL / WINTER 2013


Cayce Collins

After buying a box full of 40s, 50s and 60s-era patterns from an estate sale years ago and taking them home to sew, Cayce Collins has been hooked on classic silhouettes with clean lines. As a long-time Destin resident, Cayce has an understanding of what clothing fits the beach lifestyle but also lends itself to a sweet, timeless style. Inspired by classic designers like Nanette Lapore, Kate Spade and Marc Jacobs, Cayce’s pieces are clean, well-tailored, pure and pretty — perfect for warm weather in South Walton!I’d love to design a piece that someone could wear for a decade and still feel confident. If it fits well, looks great on you and has timeless style, it’s always worth it.

30A STREET STYLE - FALL / WINTER 2013 57


Sarah Winford

Currently residing in Hattiesburg, MS, Sarah Winford’s southern roots extend to Alabama where she grew up in Helena and studied Apparel Design at Auburn. It’s easy to see Sarah’s love for finding vintage pieces and making them work for today’s style. With some pieces giving a slight 90s era Designing Women vibe and others a bit 9 to 5, this collection was a lovely balance of retro silhouettes, patterns and fashionforward glamour. Soft pastels and feather-weight patterns lent a soft touch to workwear pieces like a trench coat, blazer and pencil skirt. Even her cutout leather mermaid gown had just the right mix of soft and strong. Sarah’s feminine yet structured collection was appropriately named “Pretty Business.”

58 30A STREET STYLE - FALL / WINTER 2013


Jennifer Nina Evans

Jennifer Nina Evans strives to find beauty in the most unlikely places, especially where society only sees an ugly duckling. Fresh from her debut at Mercedes-Benz Fashion Week in New York City, the SS 14 Collection Addiction shown at South Walton Fashion Week includes soft pastels in custom-made fabrics that seem to float down the runway juxtaposed with tough leather jackets, a slight nod to punk style and strong black and white. Jenniferâ&#x20AC;&#x2122;s inspiration was the journey of a socialite having a well put together life on the outside with little details shining through from a rebellious youth.

30A STREET STYLE - FALL / WINTER 2013 59


62 30A STREET STYLE - FALL / WINTER 2013

Karen Otten

Jennifer Steele and Laura Granberry

Amy Bailey of MyScoop

Jami Ray and Stephanie Carter

Makenzie Carter

Bridgette Mitchell

Jessica Hathorn

Sarah Powers

Mara Rodgriguez

Spotted at SWFW


Shelby Schuler

Andi Eaton and Micah Nickens

Megan Trent

Briane Oâ&#x20AC;&#x2122;Dell and Hillary Fosdyck

Kristen Mitchell

Jessica Proffitt

Lauren Cottrell

Nikki Robins

Erin Igram

a few of our favorite street style looks


Arabian Nights

62 30A STREET STYLE - FALL / WINTER 2013

Group photo by Kay Phelan

The ladies of Proffitt PR hosted Girlsâ&#x20AC;&#x2122; Night Out Arabian Nights at the Elephant Walk at Sandestin raising over $12,500 for Shelter House. The night included a red carpet entrance, nearly 100 fabulous silent auction items, music by Continuum, palm readings, fireworks and even fire breathing entertainment. Now thatâ&#x20AC;&#x2122;s a way to make a difference in style!


Caitlyn Ward

Reagan Herndon

Bethany Keller

Kasie Petit

Sara Becnel and Whitney Ladwig

Sara Noel Childers

Jami Ray & Jessica Proffitt

Courtney Murray

a few of our favorite street style looks


Fussapalooza

1

When Fuss Boutique in Watercolor puts on their semi annual sale (20 â&#x20AC;&#x201C; 75% off of everything in the store!), they go all out. Owner, Lauren Spring is a musician and supporter of local music. With fashion, music and plenty of female power Fussapalooza was born. This year they asked us to help put on a female power themed music event during their sale. Fussapalooza was born complete with champagne, hors dâ&#x20AC;&#x2122;oeuvres and swag bags. Local talent that performed included Dannica Lowery, Heather Leveaux, Ashley Wing, KC Phelps, Season Ammons, Amanda Sachse, Joleen Jones, and Ashley Feller.

64 30A STREET STYLE - FALL / WINTER 2013


SOCIAL SCENE

Caroline Watts & Amanda Sasche

Fuss girls

Ashley, Dannica Lowery and Heather Leveaux

30A STREET STYLE - FALL / WINTER 2013 65


Passport to Fashion Shop Sandestin opened up their entire family of retail shops for stylish VIPs to browse the latest fashions from Barefoot Princess - A Lilly Pulitzer Signature Store, Island Clothiers, Toys & Treasures, Coconut Kids and Sandestin Gear. Guests had their “passports” stamped at each location and one lucky attendee won the Ultimate Sandestin Staycation. The real winner? Sandestin Foundation for Kids received a portion of the evening’s proceeds to further its mission. Photos by Sarah Lyn Photography

Shop Sandestin team

66 30A STREET STYLE - FALL / WINTER 2013


Sara Noel Childers

Ana Mall, Tori Compton, Vicki Gordon

Courtney Murray, Jill Handley, Sarah Powers

Emily Thomas, Kay Phelan

Whitney Ladwig, Jessica Proffitt, Sara Noel Childers

Lee Fjord and Sara Becnel

Toni Oulette and guest

Hunter and Jami Ray


closetini confessions of a

w i t h b l o g g e r S a r a h Po w e r s

68 30A STREET STYLE - FALL / WINTER 2013


FASHION FEATURE

30A Street Style recently invaded the closet of Closetini blogger Sarah Powers at the Sandestin condo she shares with hubby Nathan. With a penchant for mixing high-low pieces, you can find this budget-conscious fashionista combining luxe accessories like her vintage Chanel clutch (found at a thrift shop!) with a blazer from Forever21 or pairing an Old Navy button-down with Christian Louboutin heels. What Sarah might lack in space, she more than makes up for with smart and stylish pieces hanging from the racks. “I don’t have a Mariah Carey sized closet. I have to make the most out of the space I have.” Amen, sista! Here Sarah confesses 8 secrets for staying stylish and keeping her closet organized:

1 2

PATIENCE IS KEY. Avoid impulse shopping. I rarely pay retail for anything. If I want something, I stalk it online or in stores until I find it for less. If I obsess over something and still want it after a few months, I’m not going to regret buying it.

3

BUDGET FOR INVESTMENT PIECES. Save up for big ticket items and opt for classic vs trendy. I’ll save certain pieces in my favorites online just to see if it goes on sale. I always go for timeless, quality pieces over trendy items for handbags. My Louis Vuitton bags are durable and go everywhere.

THINK AHEAD. Look for classic pieces that will stand the test of time. When it comes to designer items, go for basics. For trendy items, think about how long you will be able to wear that item. I’ve actually had some of the items in my closet since high school.

“I don’t have one style. my closet has multiple personalities.”

4

BE SELECTIVE WHEN SHOPPING FOR TRENDS. I used to wear

only black, but gradually incorporated more color and prints. I look for trendy items at a lower price point, but still try to buy the best quality from those stores. I love J. Crew prints, The Florida House sweaters and Forever21.

30A STREET STYLE - FALL / WINTER 2013 69


drawers arenâ&#x20AC;&#x2122;t just for clothes >>>>>>>>>>>>>


FASHION FEATURE

a few of sarah’s favorite steals at a fraction of the price: A vintage Chanel clutch; Elizabeth and James boots, Jean-Michel Cazabat heels, a Trina Turk jumpsuit, Pour La Victoire handbag and Diane Von Furstenberg heels. Sounds like we’ve found our new shopping buddy!

5 6 7

THINK TOP TO BOTTOM AND SIDE TO SIDE. Be consistent

about how you organize so you can always find what you need. My hangers are all the same color. I keep my nicer things up top so they’re out of the way for everyday and I organzie all of my hanging clothes by season and color. DON’T THROW AWAY BOXES. I utilize everything! I always

keep shoe boxes and dust bags. All of my clutches are stored in a Louis box from another purchase. The boxes look pretty in the closet and keep those items protected but visible. EXTEND YOUR CLOSET SPACE. I have a lot of stuff so I have

to figure out how to get it out of the way. I keep jewelry and sunglasses in a chest in the living room and have a rack of coats and cocktail dresses in the guest room.

8

TAKE CARE OF YOUR WARDROBE. I steal

my husband’s packing paper and put it in my boots to keep them stiff and standing upright on the shelf. I also don’t wash things like denim and sweaters everytime I wear them. Getting dressed is fun and I want my wardrobe to last.

FOLLOW SARAH ON INSTAGRAM FOR DAILY FASHION INSPIRATION AT @MCLANE85 OR SIGN UP TO RECEIVE SARAH’S STYLE NEWSLETTER AT STYLEBYSARAH85@ GMAIL.COM. STORY: CAITYLN WARD. PHOTOS: JAMI RAY.

30A STREET STYLE - FALL / WINTER 2013 71


72 30A STREET STYLE - FALL / WINTER 2013


MAKEUP Lesson 30A Street Style asked MAC Makeup Artist HEATHER DOSSEY for her best fall / winter makeup trends and how we can get the look on our own. “A dark smoky eye is classic but this season we’re seeing it in a variety of shades that really amp up the eyes. Plus, it complements metal and leather trends that are in style this season. We’ve been seeing lips get darker in more wine and deep berry shades. Much like fashion is all about the drama this season, makeup is taking a dramatic turn as well.

Let the drama begin!

START WITH A FRESH FOUNDATION.

Use a brush to apply foundation and set with translucent powder. We primed lids with the MAC Paint Pot.

LAYER MASCARA. A gel-based

mascara won’t get as clumpy and is perfect for layering coats to get lush lashes. Wiggle the brush and extend to cover each eyelash evenly. Add more to outside lashes for a more dramatic look.

SMOKY EYES DON’T HAVE TO BE BLACK. Use a crayon in bronzy brown, rust or

gray like the MAC Eye Kohl in Smolder. Crayons are easier to “smoke out” the liner with a pencil brush. After using a brow highlighter, layer shadows from dark to light. (Putting the eyeliner on first helps achieve the flawless blend).

GO FOR RICH LIPS. Be sure lips are

moisturized with no dry skin. Add lip color in short strokes to get the smoothest edge. Continue layering until for a deeper hue until you reach the desired richness.

FINISH WITH BLUSH. Contour with

bronzer just under cheekbones. Swipe blush almost like a Nike swoop just above bronzer, down the cheek then up just a bit. With darker lips, try using a blue-based blush (vs pink or peach).

30A STREET STYLE - FALL / WINTER 2013 73


GIFT GUIDE

the holiday

gift list for the luxe lover

1

30A STYLE BOOK Score this gorgeous coffee table book chock full of images that capture the signature style and architecture the 30A area is known for. 30astylebook.com

2

MARY GREEN Breakfast at Tiffany’s Sleep Mask, $36, available at Pish Posh Patchouli’s Rosemary Beach or patchoulis.com

4 5

3

4

MARA HOFFMAN Beach Towel, $56, Ophelia Swimwear

SOAP & PAPER Shea Butter Hand Creme, $18, available at The Art of Simple, Seaside, FL

VITAFEDE Titan bracelet, $275 Shopbop.com

6

74 30A STREET STYLE - FALL / WINTER 2013

THEIA Mother of Pearl Teardrop Earrings - Nude Beige, $120, sarahcarolyn.com

7

KAREN WALKER Anywhere Round Sunglasses in Tortoise $280, saksfifthavenue.com


GIFT GUIDE

for the beauty lover

8 9

10

For the beauty lover obsessed with staying moisturized, keeping hair de-frizzed and looking good, these beauty finds are saving graces to get us through the fall / winter season. 8. URBAN DECAY Naked 3 Eyeshadow Palette in Rose Neutrals, sephora.com 9. FRESH Sugar Lip Treatment $22.50, sephora.com 10. KORRES Lip Butter $12, sephora.com 11. L’OCCITANE ‘Almond Delicious’ Hand Cream $12, shop. nordstrom.com 12. FEKKAI Brilliant Glossing Cream $25, fekkai.com 13. BENEFIT They’re Real $23, ulta.com 14. JOSIE MARAN Pure Argan Oil $48, sephora.com 15. CETAPHIL Daily Facial Moisturizer $14.49, walgreens.com 16. NARS Illuminator $30, shop.nordstrom.com

11 12 13 14 15 16

30A STREET STYLE - FALL / WINTER 2013 75


GIFT GUIDE

for the cool chick

30A SIGN Wooden 10x10 distressed sign, $28, shopmerc.com

HOLLY WILLIAMS The Highway According to American Songwriter, this is Holly’s “most accomplished, mature and world weary album. Even Hank Sr. would be proud.” hollywilliams.com

19

30A SONGWRITERS FESTIVAL TICKETS Enjoy cozy concerts and original music from 100+ artists playing at some of 30A’s favorite restaurants. January 17-19, 2014. 30asongwritersfestival. com

20

double take

17

18

21

MADE IN THE DEEP SOUTH leather cuff bracelet, available at DeJaVu Stores.

B LINE CUFF White leather and turquoise stone from local Bridgette Mitchell’s line. $90 blinejewelru.com

for the golden child

22

C. WONDER Gold Foil Coasters, $28 for a set of 4, cwonder.com

25

23

GORJANA X DAMSEL Armitage RIng, $35, gorjana-griffin.com

24 LARA CASEY Gold Foil Oh Happy Day Print $20, laracaseyshop.com

26

76 30A STREET STYLE - FALL / WINTER 2013

KATE SPADE HOLIDAY CARDS Gold Pop, Fizz, Clink! Cards, $25, katespade.com

MICHELLE DWIGHT Get It Girl Pillow Cover, $38, shopbymonika.com

27

COMMUNITY FRIENDLY MOVEMENT Hand Printed Wrapping Paper - Classic Set, $25 thelittlemarket.com.

*Check out Lauren Conrad’s site, The Little Market, for handmade goods from artisans in developing countries around the world


GIFT GUIDE

for the girl who has it together (or at least makes an effort)

29

28

HOW TO BE LOVELY by Melissa Hellstern, $17.50, sundogbooks. com

EMILY LEY Simplified Planner 2014, $56, emilyley.com

32

31

ROSE PRINT Silk Pajamas, Sirens Lingerie, $275, sirensatthebeach.com

33

Love these bangle-sized key rings!

OVENTURE The Big O Key Ring, in multiple colors, $55, o-venture.com

30

CRANE & CO. FOR J.CREW Merci Card Set, $24.50, jcrew.com

ROSE & FITZGERALD Paint Dipped Mugavu Wood Wine Holder, $25, toms.com

34 NOCTURA Bottle Opener, $28, anthropologie.com COMPILED BY JR + CW

30A STREET STYLE - FALL / WINTER 2013 77


Must-Have Apps

LIFESTYLE

Willow Boutique displayed their favorite Instagrams during their Pre-Party for SWFW

INSTAGRAM SNAPSEED This one is a noWant to make those brainer. Capture your stunning sunset photos favorite beach scenes even more breathtaking? and outfits of the day Snapseed takes a few using your favorite tries to master but once filter and post away. youâ&#x20AC;&#x2122;re adjusted, edit Make sure to follow contrast, saturation, @30astreetstyle! white balance and more.

WHITAGRAM VISIT SOUTH WALTON White is practically an PERFECT BEACH Find accommodations, official color of South events, go ecosploring Walton, so leave those black frames behind and, most importantly, in favor of clean white use the sunset calculator to time your borders when posting less-than-square walks to the beach images. Plus, you get perfectly. basic editing tools to brighten, crop and add text to pics.

78 30A STREET STYLE - FALL / WINTER 2013

30A For quick access to local news, daily happenings, restaurants and insider info to events, download the 30A app and be sure to tag photos with #30a to see them live on the app and 30a.com.

SHOPKICK Browse lookbooks from major retailers and get points just for walking into stores like Target, Old Navy and Walgreens. Scan select products in-store to earn points and redeem for gifts or gift cards to your favorite store. Itâ&#x20AC;&#x2122;s really that easy.


Mix It Up for After mixing up delicious cocktails for locals, visitors and even famous faces at Watercolor Inn & Resort, RICKY FANNIN (along with business partner BESS GRASSWICK) debut Ricky’s signature concoction this season as Chaste No. 850. This fresh, ready-to-drink formula is the perfect way to enjoy a taste of South Walton this holiday season and all through the new year. Visit chaste.co/purchase to find an orange bottle closest to you and try it in these tasty beverages made with an 850 twist.

images courtesy chaste.co

Chaste No. 850

Chaste No. 850 Fizz

INGREDIENTS INGREDIENTS - 4 oz of Chaste® No. - Chaste® No. 850TM 850TM - Ice cubes - Lime, pineapple wedge - Club soda - Ice cubes or fresh cherries for - Seasonal berries garnish or favorite citrus for METHOD garnish - Shake Chaste® No. METHOD 850TM - Pour 4 oz Chaste® No. - Pour over ice SUGGESTED GARNISHES: 850TM into glass - Fill remainder with Lime; club soda Wedge of Pineapple; - Serve on ice Fresh Cherries SUGGESTED GARNISHES: Seasonal berries; Favorite Citrus BONUS: Try Chaste No. 850 with champagne, beer, horchata, and ciders. Cheers!

Chaste No. 850 Mojito INGREDIENTS - 6 oz of Chaste® No. 850TM - 4 lime wedges - Fresh mint - Simple syrup - Soda water - Ice cubes - Sugar cane or fresh mint for garnish METHOD - Squeeze 4 lime wedges in glass - Add fresh mint - Pour in 6 oz Chaste® No. 850TM - Add a splash of simple syrup - Muddle to extract all flavors - Fill remainder of glass with soda water - Serve over ice SUGGESTED GARNISHES: Fresh mint; Sugar Cane; Lime

Chaste No. 850 Green Tea Cooler

INGREDIENTS - 3 oz of Chaste® No. 850TM - Your favorite prepared sweet or unsweetened green tea - Ice cubes - Favorite citrus for garnish METHOD - Pour in 3 oz of Chaste® No. 850TM into glass - Fill remainder of glass with your favorite prepared green tea (sweetened or unsweetened depending on preference) - Serve over ice SUGGESTED GARNISH: Favorite Citrus

Chaste No. 850 Colada

INGREDIENTS - 4 oz of Chaste® No. 850TM - 4 oz of non-alcoholic pina colada mix - 2 cups of ice cubes - Wedge of pineaple or fresh cherries for garnish METHOD Combine in blender: — 4 oz Chaste® No. 850TM — 4 oz Non-alcoholic pina colada mix — Approximately 2 cups of Ice - Blend until smooth and frosty SUGGESTED GARNISHES: Wedge of pineapple; Fresh Cherries.

30A STREET STYLE - FALL / WINTER 2013 79


Follow @30astreetstyle on Instagram, Twitter and Facebook.

advertising: Weâ&#x20AC;&#x2122;re excited to begin offering advertising space in 2014. To inquire about advertising rates or to place an ad, please email info@30astreetstyle.com


destin

KIKI RISA 36236 Emerald Coast Pkwy, Destin 850-650-0554, kikirisaclothing.com DESTIN COMMONS 4300 Legendary Drive 850-337-8700 LUXE APOTHETIQUE PRIVATE GALLERY FRANCESCA’S FROCK CANDY WHITE HOUSE BLACK MARKET MICHAEL STARS & MORE!

miramar beach TEENA HAVEN 12555 Emerald Coast Parkway 850-269-0781

ACCESSORIES SOHO BEACH 45 Town Center Loop #C6; Gulf Place Town Center 850-267-0729

PER-SPI-CAS-ITY E Co Hwy 30A in the Heart of Seaside 850-231-5829, theseasidestyle.com

THE VILLAGE BOUTIQUE

2050 West Highway 30A, Suite 116 850-267-2722

SEASIDE CLASSIC E Co Hwy 30A in the Heart of Seaside 850-231-2497, theseasidestyle.com

grayton beach

OPHELIA SWIMWEAR 26 Logan Lane Unit B 850-231-0676, opheliaswimwear.com NICOLE PALOMA Shops of Grayton 26 Logan Lane, 850-231-0206 nicolepaloma.squarespace.com

ELLIOTT BOUTIQUE

123 Quincy Circle 850-231-1160 WILLOW + WOODS Central Square, Seaside Fl 850-231-07433, wearwillow.com

SIRENS LINGERIE 1414 County Hwy 283 S. Ste A 850.213.0021 www.sirensatthebeach.com

shop guide local

sandestin

BAREFOOT PRINCESS & ISLAND CLOTHIERS Village of Baytowne Wharf SILVER SANDS PREMIUM OUTLETS 10562 Emerald Coast Parkway 850-654-9771 MICHAEL MICHAEL KORS OFF FIFTH! SAKS FIFTH AVENUE J. CREW BANANA REPUBLIC BCBG MAX AZRIA POLO RALPH LAUREN & MORE! MERMAIDS SWIMWEAR BOUTIQUE 107 Cannery Lane 850-424-6301

J. CREW AT THE BEACH Grand Boulevard at Sandestin® 600 Grand Boulevard, Suite 203 850-654-5929, jcrew.com

santa rosa beach OCEANA BLUE BOUTIQUE 56 Spires Lane 850-622-0106

SHOPS OF GULF PLACE Corner of Scenic 30-A & CR393 800-336-4853

seagrove

THE ZOO GALLERY 89 Holtz Avenue 850-231-0777, thezoogallery.com

LIZ FOR FASHION 3723 E. 30A 850-231-3364

GYPSEA 63 Hotz Ave. 850-231-4728

seacrest beach LMN 10343 E Co Hwy 30A, Cottage 3 850-231-0200

UPTOWN GIRLS 27 Uptown Grayton Circle 850-231-3688

watercolor

rosemary beach

BAREFOOD PRINCESS / ISLAND CLOTHIER 4 Watercolor Blvd 850-534-0825 BOCA BOUTIQUE & GALLERY 174 Watercolor way Watercolor Crossings 850-534-0002, boca-boutique.com THE FUSS BOUTIQUE 6 WaterColor Blvd, Suite 101A 850-231-2000, fussstyle.com

seaside

DEJA VU 2236 E Co Hwy 30A 850-534-0710, shopdejavu.com MERCANTILE 35 Central Square 850-213-0010, shopmerc.com

WILLOW BOUTIQUE 5 Main Street 3A, Rosemary Beach, FL 850-231-07433, wearwillow.com HISSYFITS BOUTIQUE 31 Main Street 850-231-0311

pc beach

PIER PARK 15700 LC Hilton Dr 850-236-9974, simon.com/mall/pierpark FOREVER21 DEJA VU DILLARD’S OLD NAVY TARGET & MORE To suggest an update, email info@30astreetstyle.com.

30A STREET STYLE - FALL / WINTER 2013 81


#30astreetstyle #30astreetstyle

#30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle #30astreetstyle

30A Street Style E-zine Fall / Winter 2013  

30A Street Style's Fall / Winter e-zine features cover girl Cassie Kelley of Womanista, a diary of the first-ever South Walton Fashion Week,...

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