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LAUNCH ISSUE The Secrets Within Melbourne Open House

State of Design Something for Everyone

Events in Melbourne what’s not to be missed


Exclusive interview with the Premier of Victoria Ted Baillieu

JULY 2011




publishers Susan Riley {} William Rowe {} editor Lisa Quittner {} 3000melbourne enquiries design Luke Rynderman - Smith & Rowe {} advertising Sarah Rossato 0405 318 461 {} Susan Riley {} cover image Degraves Street Laneway, Melbourne Image courtesy City of Melbourne

Sebastian Maimone A cut above the rest in Melbourne Sebastian Maimone has seen his fair share of change and development in the city over close to 50 years, running his hairdressing businesses in Melbourne’s CBD. “I have spent most of my life in Melbourne and I have seen it all over the years. Through the 1960’s in Bourke Street, the floods, the tram strikes... I have been here, right in the middle of it all and it has been terrific” says Sebastian. Sebastian opened his men’s hair salon in the former Buckley’s & Nunn store in 1966, in 1983 David Jones took over the building but Sebastian continued building and expanding his business, renaming as David Jones Men’s Hair Salon on level one and existing today as the largest men’s salon in Melbourne.

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Magmedia Pty Ltd ABN 69 118 720 960, Registered Office: Suite 3, 15-17 Pakington St, St Kilda VIC 3182 Ph: (03) 8506 9908 Fax: (03) 9525 3944 3000melbourne welcomes any contributions from our readers. Please send material to the above address. 3000melbourne is a free publication and is distributed As part of 3008docklands through selected outlets. Views expressed in 3000melbourne do not necessarily represent the opinions of the editor or publisher. No responsibility is accepted by 3000melbourne for the accuracy of the advertisements or information within the publication. All material forwarded to the magazine will be assumed intended for publication unless clearly labelled “Not for publication”. No part of this publication may be recorded, stored in a retrieval system or reproduced in any form without permission of The Publisher. The Publisher assumes no responsibility for errors or omissions in this publication.



In this issue: Sebastian Maimone - A cut above the rest in Melbourne Welcome to 3000melbourne Interview with Premier Ted Baillieu Melbourne International Film Festival State of Design Open House 2011 Big Events in Melbourne this July

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Recently, Sebastian and his staff opened The Block Hair Salon in the iconic Block Arcade with services expanding to ladies hairdressing services and spray tanning as well. Sebastian’s dedication to Melbourne was formally acknowledged in 2006 when he was presented with the Gold Award by the Lord Mayor of Melbourne in recognition of 40 years as a small business operator in Melbourne.

Despite the formal accolades, the true testament to Sebastian and his staff’s success must surely be their loyal and varied clientele of lawyers, judges, bankers, city workers and residents throughout all these years. To experience the style and service that has made Sebastian Maimone one of the true personalities of Melbourne visit The Block Hair Salon at Shop 17 - in The Block Arcade call 9650 0248 or David Jones Men’s Hairdressing on Level 1 - 299 Bourke St, Melbourne call 9663 1283.


Welcome to 3000Melbourne! Editor’s NOTE It is with excitement and anticipation that the team at MagMedia build upon the continuing success of our flag ship publication 3008Docklands by introducing the first of our inserts, 3000Melbourne. We are committed and enthusiastic about the future for Docklands and we feel that as the second decade of development unfolds, now is the right time to bridge communications and spread the word to surrounding areas about all that Docklands has on offer. We have increased our distribution to 12,000 copies and while continuing to distribute throughout Docklands we will now also include distribution points in Melbourne’s CBD laneways, cafe’s and major tourist destinations. This initiative enables our advertisers to extend their reach and scope and to promote, connect and facilitate growth and further prosperity between the vibrant, ever evolving and exciting Docklands precinct and our neighbours. As a dedicated local publication, we hope to assist local businesses to attract more clients while

It is now six months into your first term as the Premier of Victoria, what has been your proudest moment to date? Alongside the Treasurer Kim Wells I have been proud to deliver the Coalition government’s first budget delivering on the commitments made at the last election. You are born, bred and educated in Melbourne, what are your fondest memories of Melbourne as a young boy? One of my fondest childhood memories is catching the train to Kardinia Park and other suburban footy grounds and watching the Cats. The other is running through the Autumn leaves in the parks and gardens.

keeping Docklands and Melbourne residents and workers up to date with what exists within a stone’s (long) throw. In preparing for this launch issue, we wanted to introduce a prominent Melbournian, and who could possibly be more prominent in Melbourne than the Premier himself, Ted Baillieu, a born, raised and dedicated Melbournian. It is our great privilege and fortune to bring this exclusive interview to our readers to launch our first issue of 3000Melbourne. The next issue of 3000Melbourne will feature within the October issue of 3008Docklands Magazine in the meantime, if you have a story you would like us to tell, some information you wish to share or if you would like your place of business to be a distribution point, just drop us an email or give us a call.

PREMIER TED BAILLIEU TALKS MELBOURNE possibly renaming St Kilda Road to St Kilda Boulevard as a gateway to the city? I’m not fixed on the issue one way or the other. I wouldn’t oppose a name change but I don’t believe there is a need for one. It’s really a matter for the Melbourne City Council.

With the population of Melbourne expected to reach approximately 5 million people by 2030, how does the Lisa Quittner - Editor 3000melbourne State Government intend to keep Melbourne’s housing market affordable as demand for properties will increase Growing up in the 1950’s & 60’s living and supply will decrease, will we see in the inner Melbourne metro, if you the development of more high-rise were to apply the adage “everything precincts such as Docklands emerge? old is new again” what would you like to see make a come-back into The Coalition Government has a Melbourne society? number of initiatives to improve housing affordability. The government has cut Church bells. I love the sound of stamp duty and established a Housing church bells. Affordability Unit within the Planning Department. An Urban Renewal Melbourne’s annual Open House Authority is also being established to Exhibition opens this month, as an oversee and encourage urban renewal architect by profession, which of in areas like Fisherman’s Bend at Port Melbourne’s buildings is in your opinion Melbourne and other strategic locations the most impressive architecturally? like Richmond Station. Government House for its location, As Melbourne continues to evolve detail, grace and stature. into a 24 hour city, public transport Considering the redevelopment of and connectivity will be crucial in Swanston St, what is your stance on absorbing traffic from our already Please enjoy the following interview with our Premier of Victoria, Ted Baillieu.

busy roads and arterials. In order to cope with population growth and lowering the impact on our environment, do you have any initial thoughts on what direction future transport planning should take? We need to truly integrate transport into our planning, and that will be undertaken as part of our Metropolitan Strategy. This will ensure that the infrastructure to keep Melbourne liveable is planned as a part of the growth of the city and we don’t have occasions where the same road needs to be rebuilt many times over as plans change. Specifically, we will also be establishing the Victorian Public Transport Development Authority to drive improvements in public transport safety, reliability and efficiency. This single authority will administer trams, buses and trains and will be tasked with, amongst other things, promoting the extension of the public transport network. Whether living or passed, who in your opinion has made the greatest impact on shaping Melbourne into the city we live in and love today? Robert Hoddle, who established Melbourne’s city grid. Early Melbourne surveyor Robert Russell and Victoria’s first lieutenant governor Charles Latrobe who’s vision and foresight left Melbourne with such beautiful large parks and gardens.

JULY 2011



as “John”, the film tells the legendary story of a charismatic kelpie who united a mining community in the 1970s and 80s. Lucas joins an impressive ensemble cast including Rachael Taylor (Transformers), Noah Taylor (Shine, Charlie and the Chocolate Factory, Almost Famous), Keisha Castle-Hughes (Whale Rider) Luke Ford (Animal Kingdom), and canine co-star Koko - the Kelpie.

Melbourne International Film Festival turns 60! In its 60th year the Melbourne International Film Festival is proud to boast attendances of over 185,000 and a program of films and events that makes it the largest film festival in Australia. Running over 18 days and across 8 screens, MIFF makes its mark with the true diversity of its program. The Festival screens almost 300 films, including numerous world premieres and a number of prize-winning films from world-class festivals, including a selection of films from Cannes, Sundance, Rotterdam, Berlin and Toronto Festivals. The programme features the work of world-renowned filmmakers, and more than a couple of unknown gems, in its popular Australian Showcase, Accent on Asia, International Panorama, Backbeat, Animation Gallery, Next Gen and Documentaries programs. MIFF will also hosts a number of high profile guests from across the country and around the world. Previous MIFF guests include Quentin Tarantino, Adrian Grenier, Johnny To, Park Chan-wook, Robert Connolly, Rachel Perkins, Nadia Tass, Ana Kokkinos, Gregg Araki, Aamir Khan, Jason Reitman, Madds Mikkelsen, Spoke Jonze, Anna Karina, George Romero, Joe Dante, Im Sang-soo, Morgan Spurlock, Christopher Doyle, Fruit Chan and Stephen Chow. Kriv Stenders’ Red Dog will close the Melbourne International Film Festival in a red carpet event on Saturday 6 August. Starring Josh Lucas (Sweet Home Alabama, A Beautiful Mind)



New to the Festival in 2011 is the spotlight This Sporting Life which will take in all the human drama and heartbreak inherent in our need to compete, with a selection of true-life tales in which the game is more than just a game... Highlights include: Bobby Fischer Against the World which adroitly depicts the mood of a time when a single chess match could encapsulate the struggle between two superpowers; Knuckle which takes audiences into an unseen tribal world of bareknuckle boxing matches filled with larger-than-life characters, moments of brutalising machismo and a darkly Irish sense of humour; and Senna, a stunning and tightly paced documentary charting Ayrton Senna’s meteoric rise to F1 competition, first as a driver for McLaren - alongside his soonto-be arch-rival Alain Prost - and later for Williams Renault. The 2011 Melbourne International Film Festival will run from 21 July - 7 August. The full program will be launched on Tuesday 5 July. For further information visit


Look out for the new winter edition of Hot Spots. This pocketsize guide will introduce you to some of the Melburnians who make this town so unique. It highlights some of the new or little known restaurants, bars and retail stores across the city, plus a list of the city’s must-see winter events. The guide divides the city into four areas - central, northside, southside and westside - for ease of navigation. It also contains a series of maps, so you won’t have any problems finding even the most hidden of the tucked-away hot spots. To find out more about the winter Hot Spots Guide, visit

In laneway boutiques and big brand stores, in basements, designer-owned spaces and pop-up shops, 29 city retailers are creating window displays and in-store installations that explore ‘Design That Moves’ as part of the 2011 State of Design Festival. Look.Stop.Shop is a free, 24-hour program that encourages visitors to meander the city and see the latest in fashion and accessories, books, furniture, lighting and objects.



It uses design to promote a safe, vibrant and inclusive city from day to night. Look.Stop.Shop is presented by City of Melbourne. When: 20 to 31 July Further information:

Established in 2004, the State of Design Festival is the largest and most innovative design event in Australia and the heart of design thinking and design activity.

In 2010 over 150,000 visitors took part in State of Design events and this year that

The Festival is accessed through a highly focused program of workshops, forums, exhibitions and events including: Paper Plane Academy is now in its fourth year and a firm favourite with all ages. Everyone is welcome to come join the fun making and flying their own unique aerodynamic paper creations at the Royal Exhibition Building in Melbourne. Late Night Platform at ACCA will be cohosted by State of Design and the Australian Centre for Contemporary Art across three nights of the festival. The events will be sited within the Nathan Coley exhibition Appearances and include Pecha Kucha, the recording of Triple R’s The Architects Radio Show and a Speakeasy Cinema’s forum.

State of Design runs throughout July 20 – 31, 2011. Key venues will include: The Royal Exhibition Building, Federation Square, The Wheeler Centre and The Australian Centre for Contemporary Art. For the full program of events and further information please visit State of Design Festival is a Victorian Government initiative delivered in 2011 by Australian Exhibitions & Conferences Pty Ltd.

Design For Business: The 2011 business program includes talks from local and international design industry leaders and key thinkers exploring critical design issues. Workshops, activities and local experts give practical solutions to incorporate design to improve business. New in 2011 will be an online television station featuring three channels and a resource for the presentation of successful business and design collaborations. Design: Made: Trade: Located at the Royal Exhibition Building in Carlton, Design:Made:Trade is the boutique design trade fair and centre for industry talks that will form a festival hub for the first four days. It is also here

Photography by: Tobias Titz

State of Design Festival increases the awareness of the value of design and showcases how design generates innovation, promotes sustainability and adds value to business and society. Festival programs demonstrate and broadly communicate how the Victorian and Australian design profession can improve living conditions, create sustainable development opportunities, and generate new and innovative products and services; in turn, providing economic benefit for the state of Victoria.

number is expected to be well exceeded.

Photography by: Tobias Titz

The State of Design Festival

Design that Moves Under the 2011 theme of Design that Moves, the festival surveys design in, on and around projects that are transformative, mobile and networked. Workshops and forums explore the nomadic, the cyclical and the role of design systems. Events will be presented in transitional zones: platforms, revitalised spaces, foyers and stairs as the festival explores how Melbourne can use design to become a more active city.

that a vast number of public events will take place - a must-see component of the festival.


The Sound of Buildings is a Smartphone multimedia tour of a number of Melbourne’s most architecturally significant buildings told through the voices of designers, builders, building users and children. This interactive tour will provide listeners with a deeper understanding and context around the selected buildings as well as highlighting Melbourne’s rich architectural stock and tradition of quality design.

JULY 2011



Melbourne City Baths


Open House 2011 After three successful years the free Melbourne Open House event will return this year on July 30 and 31 with the largest program yet, an impressive 75 sites will be open along with the return of the speaker’s series and innovative tours by bike. MOH Ambassador Peter Maddison said that visitors would learn a lot about the city over the two days and see buildings from the 19th, 20th and 21st centuries. “The program includes the very best and most loved buildings from the boom time 1880’s Marvelous Melbourne through to contemporary Melbourne of today. The majority of the sites are only open to those attending Melbourne Open House.” “Favorites from the past few years are re opening. Some of these include the newly renovated Manchester Unity, the cities first substation in Russell Place and the Donkey Wheel House. They are being joined by some amazing new additions to the program including;

• Parliament House, • MCG and Ethihad Stadium, • The Myer Mural Hall, • Southbank Penthouse in the Triptych Building • The Royal Melbourne Hospital Tunnels, and • Bishopscourt “Melbourne Open House provides an unparalleled opportunity to see in, under and on top of the city. People will get to see firsthand the world class architecture we have in this city,” Mr Maddison concluded. The program can be pre ordered online and will be available from the 10th of July from and the Metlink office at Melbourne Town Hall or the Information Centre at Fed Square.

Mr Guy said that this area of the city was undergoing significant transformation with other recently completed residential developments nearby.

Melbourne Open House is an initiative of the Committee for Melbourne and part of the 2011 State of Design Festival. This truly is a must see event and opportunity.

Study to preserve Melbourne’s heritage buildings A new City of Melbourne heritage study aims to preserve the character and history of up to 98 buildings in central Melbourne. Councillors at last month’s Future Melbourne Committee proposed that the Central City (Hoddle Grid) Heritage Review be referred to the Minister for Planning as two planning scheme amendments.



The heritage study reviewed unprotected buildings in Melbourne Central City and identified and graded those worthy of heritage protection. It has recommended up to 98 buildings and 12 interiors in Melbourne’s Central City be added to the Melbourne Planning Scheme for heritage protection.

A’Beckett St view This is the first review in over 25 years, in addition to the study, City of Melbourne is also developing a History of the City of Melbourne’s Built Environment and a Heritage Strategy to provide a comprehensive understanding of the municipality’s heritage and the context and direction for managing heritage assets into the future. The Heritage Strategy is expected to go before Future Melbourne Committee this July, after which it will be made available for the community to comment.

“Melbourne is a vibrant city and the development will further provide for inner city housing choice in an area well supported by transport routes and existing infrastructure. This development responds to the needs of the city community by providing for an architecturally designed development, with ground level laneway links and active street frontages,” Mr Guy said.

New residential development approved for CBD

The residential development is located close by to facilities such as the Queen Victoria Market and the Melbourne Central shopping complex.

Planning Minister Matthew Guy has approved a planning permit for two residential towers in Melbourne’s CBD at 151-165 Franklin St.

“The Victorian Coalition Government is also delivering on its commitment to release 50,000 residential land lots in outer urban areas this year, and has established a new dedicated Housing Affordability Unit to provide advice on policies and legislation to assist in making housing more accessible to more Victorians,” Mr Guy said.

The 29 storey (88 metre) and 45 storey (143 metre) buildings will house 810 residential apartments accommodating up to 1500 new city residents, as well as ground floor retail space and associated parking.


RUN MELBOURNE From regular runners to Sunday strollers, anyone can participate in Run Melbourne. In 2011, Run Melbourne is set to prove its rapidly growing reputation as Melbourne’s leading community fitness event. Participants are gearing up to tackle the 5km, 10km or halfmarathon as the fundraising target of $1.5million is building strongly, with over $320,000 already raised! The event will start and finish at Federation Square and the course will take in many of Melbourne’s most iconic landmarks while bands and DJs line the streets to spur you on in this fantastic community event. Fun and entertain is all part of the day with 10 locations on the course for bands and DJ’s, you are sure to be propelled towards the finish line. Melbourne’s much-loved Custom Kings will also be playing on the Federation Square main stage! Have some fun in Fancy dress, the participant dressed-up in the most creative, wacky and fun costume at Run Melbourne will win $1,000 for their charity, thanks to Nando’s, while all participants receive the 2011 edition of the Run Melbourne, presented by The Age “Icons of Melbourne” medal featuring the W-class tram to celebrate their achievement. When: Sunday, July 17, 2011. Where: Start & Finish at Federation Square Participants can enter as either an individual or team at



Winner of 3 Tony® Awards, including ‘Best Revival’ - Cole Porter’s score for Anything Goes is one of the most glorious in the history of the American Musical Theatre. I Get a Kick Out of You, Anything Goes, You’re the Top and Blow, Gabriel Blow are amongst the most well-loved pieces in the American Songbook.

Looking for a once in a laugh-time opportunity? Join Spicks and Specks star Alan Brough and an amazing comedy line-up as you laugh for a good cause at the ultimate mid-winter comedy event.Gather your friends, family or colleagues and join in for the laughs, for Stand Up for The Smith Family.

This funny, romantic and intriguing story unfolds on board the SS American as it journeys out of New York on this musical seafaring romp across the Atlantic.

Also performing are comedy legend Peter Helliar, crowdpleaser Josh Thomas, celebrated satirist Eddie Perfect and the award-winning human/puppet duo of Sammy J & Randy, with more surprise acts generously donating their time and talent.

Long regarded as the perfect Broadway musical, Anything Goes stars Amanda Harrison as Reno Sweeney (Elphaba in Wicked), Alex Rathgeber (The Boy From Oz) is Billy Crocker, Christy Sullivan (Next to Normal) as Hope Harcourt, Todd McKenney (The Boy From Oz) is stuffy Lord Evelyn Oakleigh, Anne Wood (Follies) is the matriarchal, Evangeline Harcourt. Christie Whelan (Sugar, Xanadu) is the sexy gangster’s moll Erma, Wayne Scott Kermond (Singin’ in the Rain) is Public Enemy #13 Moonface Martin, and John O’May (Phantom of The Opera) is tycoon Elisha Whitney.

All proceeds will go to The Smith Family to help Aussie kids at risk to get the support they need to make the most of their education and break the cycle of disadvantage. In the last year The Smith Family’s work has reached more than 126,000 disadvantaged children and families across Australia.

Andrew Hallsworth (The Boy From Oz) returns from Broadway to direct and choreograph. Dean Bryant (Next to Normal) co-directs his first musical for The Production Company.

So come on, get a group together and help The Smith Family share the joy. With your support they can reach out to more disadvantaged children across Australia and make sure these kids get the future they deserve. Material is suitable for people 16 years and over.

When: 20 – 24 July, evening & Matinee sesions Where: The State Theatre - The Arts Centre Bookings: 1300 182 183 Online bookings & Info:

When: Sunday 10 July - 7pm - 9:30pm (with interval) Where: Melbourne Town Hall Tickets: $50 + Booking Fee Web:

JULY 2011


3000Melbourne JULY2011 Issue 1  

It is with excitement that the team at MagMedia build upon the continuing success of our flagship publication 3008Docklands by introducing 3...

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