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TM

DUBLIN Mastercard SpendingPulse

| May 2019

REDUCED UK TOURIST SPENDING OFFSET BY NOTABLE GROWTH FROM CHINESE & GERMAN MARKETS For the fifth consecutive quarter tourism spend in Dublin has registered YoY growth in excess of 10%. Growth in Dublin in Q1 2019, of 15.1% (SA), was largely driven by the Chinese and German markets, registering growth of 18.8% (SA) and 18.5% (SA) respectively. The US (14.9% YoY) and French (16.2% YoY) markets also contributed strongly to overall tourism spend in Dublin.

uncertainty created by Brexit, as well as the knock on effects on exchange rates and affordability perceptions of the Capital may all be feeding into this trend. Nationally (incl. Dublin), growth of 3.5% YoY (SA) in tourism spend by the UK market was recorded in the first quarter of the year. Indeed, the data suggests that the UK market may be choosing to spend their money outside of the Capital. Quarterly, UK tourism spend rose by 2.3% (SA), the highest rate of quarterly growth since Q2 2016. Overall, tourism spend Nationally came in at 12.9% YoY in Q1 2019. The German market was the strongest contributor to the National performance, registering 15.6% YoY (SA) growth in Q1.

Following three quarters of positive YoY growth in UK tourism spend in Dublin, at the end of 2018 it appears now that market has taken a negative turn at the start of 2019. In Q1 2019, tourism spend by the UK market fell by 5% YoY (SA). This downward trend is more evident on a quarterly basis with the market registering negative QoQ growth since Q2 2018. The

DUBLIN AND IRELAND TOURIST SPEND BY ORIGIN - Q1 2019 (SA) OVERALL

+12.9% +15.1%

+3.5% -5.0%

+14.2% +14.9%

+15.6% +18.5%

+11.6% +16.2%

+13% +18.8%

YOY OVERALL INCREASE IN TOURSIM SPEND IN IRELAND

YOY CHANGE IN SPENDING IN IRELAND

YOY OVERALL INCREASE IN TOURSIM SPEND IN DUBLIN

YOY CHANGE IN SPENDING IN IRELAND

YOY CHANGE IN SPENDING IN DUBLIN

YOY CHANGE IN SPENDING IN IRELAND

YOY CHANGE IN SPENDING IN DUBLIN

YOY CHANGE IN SPENDING IN IRELAND

YOY CHANGE IN SPENDING IN DUBLIN

IRELAND

YOY CHANGE IN SPENDING IN IRELAND

DUBLIN TOURISM SPEND SALES INDEX (SA)

Q1 2014 = 100

Q1 2014 = 100

200

200

190

190

180

180

160

150

150

140

140

130

130

120

120

110

110

100

All

UK

158.2

170

154.1

160

YOY CHANGE IN SPENDING IN DUBLIN

DUBLIN

IRELAND TOURISM SPEND SALES INDEX (SA)

170

YOY CHANGE IN SPENDING IN DUBLIN

USA

Germany

France

100

China

All

UK

USA

Germany

France

Q1 2015

Q1 2016

Q4 2015

Q4 2016

Q1 2017

Q1 2018

Q4 2017

Q4 2018

4

China

Profile for 256 Media

SpendingPulse - MAY 2019  

SpendingPulse - MAY 2019  

Profile for 256media