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fasm 420 final sourcing strategy Emily Li Lee hartert Chante williams


About Us

Since our start in 2017, we have maintained our focus on chic statement jewelry with a purpose. SEV7N has reinvented the way women seek balance, by combining the healing effects of our essential oils and mood enhancing gemstones. All our jewelry is designed and handcrafted in our Los Angeles studio with fair-trade gold and gemstones from our suppliers out in Oregon. Our essential oils are blended in house at our SEV7N design studio with organic ingredients, formulated for all skin types, that are cruelty free from our supplier in Petaluma, CA. At SEV7N we pride ourselves in offering high quality products that transition wellness to your mind body and soul. We are proudly committed to partnering with foundations that place wellness at the forefront of their organization.


T ag l i n e

“What is balance, without purpose.�


pa r t n e r f o u n d a t i o n s

Donating is at SEV7N’s core.

Since the beginning we have always been a charitable company. We partner with many charities who align with our core values. Our current partners include: Brain & Behavioral Research Foundation, Project Helping, and Postpartum Support International.


m i s s i o n s tat e m e n t

At SEV7N we pride

ourselves in offering thoughtfully designed statement jewelry, complimented with our luxury essential oil blends to transform your mind body and soul. Through mood enhancing gems, and aromatherapy we give The SEV7N women balance with a purpose.


va l u e s

integrity

charity

t r a n s pa r e n c y

quality


va l u e s : I n t e g r i t y Sourced in USA: blended, designed, and assembled in Los Angeles.

SEV7N chooses to assemble our

products in our Los Angeles studio, which allows us to maintain control over quality standards. Our essential oils are locally sourced in Petaluma, CA and blended in our studio alongside our earrings being designed. We take pride in knowing our products are sourced and crafted ethically.

made in usa


va l u e s : c h a r i t y

Donating is at our core. Every collection allows us the opportunity to reach out to local, national, and international charities and foundations that we can collaborate with to ensure that our earnings can go to the betterment of others.


va l u e s : t r a n s pa r e n c y

We are committed to ethical

business practices which allows us to ensure quality in all our products. Our essential oil manufacturer is local, allowing SEV7N to oversee processes and ensure quality standards. At SEV7N we operate with complete transparency. We allow customers to visit our studio giving them the full SEV7N experience: testing essential oils, trying on our jewelry, and watching our designers craft our jewelry.


va l u e s : q u a l i t y

Quality is a priority at SE7VN. It is just as important to us as it is to our consumer. From the materials we use, to the suppliers we work with we assure quality of our products at every step of the way. We use solid 14k fair trade gold that guarantees no tarnishing, breaking, or fault in designs.


ta r g e t m a r k e t & s c o p e D e m o g r a p h ic s :

-25-40 years old -Career driven and family oriented -Disposable income -Located in urban cities

p syc h o g r a p h ic s : -Wellness at top of her priorities -In tune with health and fitness -Lives sustainable and baanced lifestyle -Values craftsmenship in design -Cultured

b e h av i o r :

-Shops for day to day clothing at Anthropologie -Enjoys traveling and seeing the world -Frequent visits to museums, restraunts, and art galleries -Loves a good book


c u sto m e r p r o f i l e


Product Our product includes statement jewelry anD essential oils with price point from $300 to $400.


t e c h pa c k


P ac kagi n g


c o st s h e e t


sto c k i sts st u dio a n d s h ow ro o m : 117 East Boulevard Los Angeles, CA 90024

ec o m m e rc e : www.sev7n.com


sto c k i sts a n t h ro p o lo gi e sto r e s : Philidelphia, Pi r i t t e n h o u s e s q ua r e

N e w yo r k , n y chelsea market

L o s a n g e l e s , ca t h e g r ov e

p o rt l a n d , o r b r e w e ry b lo c ks

Philidelphia, Pi r i t t e n h o u s e s q ua r e

to r o n to , o n yo r k v i l l e av e n u e

S a n ta b a r b a r a , ca s tat e s t r e e t s a n f r a n ci s c o , ca s a n f r a n ci s c o s h o p pi n g center au st i n , t x 6th and lamar miami, fl l i n c o l n r oa d m a l l at l a n ta , ga w e s t s i d e p r ov i s io n s


s tat i s t i c a l b r e a k d o w n


c o m p e t i t io n di r ect :

Lionette by Noa Sade Alexis Bittar

i n di r ect :

Catbird Jewelry Supermood H. Gillermen Essential Oils Vitruvi


c o r p o r at e s o c i a l r e s p o n s i b i l i t y

We are a wellness company

committed to operating a balanced and purpose driven business. The impact we have on the planet while we design and manufacture our products will never be perfect, but we are always striving to do more. At SEV7N, we understand it is our responsibility to design purposefully, source ethically, and give back to society.


c o r p o r at e s o c i a l r e s p o n s i b i l i t y

D e sig n p u r p o s e f u l ly : It is our brand’s job to ensure that every single product we make has an intended purpose for our customers, and that it is also executed to carry out that purpose.

s o u rc e

e t h i c a l ly :

At SEV7N we believe that our customer has a right to not only want, but know that the product she is wearing was sourced and designed with the highest ethical standards.

gi v e

bac k :

Our customers are only a part of the SEV7N equation, giving back to not only the environment but also various foundations whose beliefs align with ours makes our product purposeful.


sourcing countries sev7n’s products are made in the usa, with almost all of our vendors located in the united states. e s s e n t i a l

oi l s :

Eden Botanicals located in California

G e m sto n e s :

Fire Mountain Gems located in Oregon

fa i r

t r a d e

g o l d :

Rio Grande located in New Mexico

P ac k agi n g :

Suo En Digital and Mijia Lifestyle located in Hangzhou, Zhejiang Tai Yu Packaging Factory and 3cdiy Accessories, and Kaiyou Home Shanghai, China

g l a s s wa r e :

Specialty Bottle located in Washington

made in usa


s u p p l i e r e va l u a t i o n


V e n d o r e va l u a t i o n


code of conduct

SEV7N wants to ensure all our products are

SEV7N shall not allow any forced or involuntary labor

manufactured in a way that comply with our company’s

in any aspect of our supply chain. Suppliers shall acknowl-

core values and ethics. To us this means holding OUR

edge employee’s right to leave whenever they want to after

suppliers to a high standard of integrity, transparency, and

a two-week notice. The safety of every employee that is

quality. The following is what our suppliers must comply

a part of our supply chain is important to us. At SEV7N we

with:

have made the choice to work with suppliers based in the

-No forced labor

United States, that have the same level of transparency

-No child labor

that we do. Having our suppliers within proximity to our

-No harsh or inhumane treatment

Studio is important to our execution of monitoring our

-Health and safety in the workplace

code of conduct. We require all our suppliers to submit

-Compliance with local environmental legislation

employment contracts, payroll, and worker documentation

-Payment of living wage

to ensure the safety and fair treatment of the employees

-Traceability of production and sourcing

within the supply chain. All our suppliers are fair-trade, or-

-Confidentiality of information

ganic, and ethical from their sourcing to their partnerships. We make every supplier sign a non-disclosure agreement,

All suppliers of products for the SEV7N brand must

obligate to following our code of conduct in every aspect of their manufacturing process. Our suppliers agree to announced or unannounced audits at any time by SEV7N. SEV7N uses a third party to conduct quality control assessments and audits throughout the year when individuals form our company are unable to conduct them. We personally conduct a minimum of two inspections per month at each of our suppliers.

ensuring the confidentiality of not only our product, but patents and designs as well.


s u p p l i e r l i st e s s e n t i a l

oi l s :

Eden Botanicals 3820 Cypress Dr Unit #12 Petaluma, California 94954

G e m sto n e s : Fire Mountain Gems 1 Fire Mountain Way Grants Pass, OR 97526

fa i r

t r a d e

g o l d :

Rio Grande 7500 Bluewater Albuqueruque, NM 87121

P ac k agi n g : Suo En Digital Hangzhou, Zhejiang Tai Yu Packaging Factory, 3cdiy Acessories, Kaiyou Home Shanghai, China Mijia Lifestyle Wenzhou, Zhejiang

g l a s s wa r e : Specialty Bottle 3434 4th Avenue S Seattle, WA 98134


purchase order


t i m e a n d ac t io n ca l e n da r


c a pa c i t y a n a ly s i s ca l i fo r n i a m i n i m u m wag e : $10.50 Hand assembling will require more effort and attention, thus we will pay our jewelers above average rate.

made in usa

7

assembled in our los Angeles studio

2

e m p loy e e s :

-Assembling and packaging in studio from March 19th to March 20th -8 hours per day, 16 hours total -13 hours for assembling earrings -3 hours for packaging -$20 per hour for assembling -$20 x 13 hours= $260 -$260 x 2 employees=$520 -$12 per hour for packaging -$12 x 3 hours= $36 -$36x 2 employees=$72

T o ta l = $ 5 9 2


q ua l i t y as s u r a n c e po l ic y

At SEV7N quality is a value of

ours that never goes unnoticed, and we expect the same from our suppliers, studio artisans and stockists. Every little detail matters when crafting the statement earrings and essential oils, you’ll want to wear and keep them forever. Although there are many testing procedures required for your safety, we go above and beyond in all areas for our integrity.


i m po rt i n g p r o c es s i n t e r n at i o n a l s h i p pi n g : DHL

-small amount of packaging

D o m e st ic s h i p pi n g : UPS

-most of our suppliers offer free shipping in the USA


works cited h t t p s : / / v r a i a n d o ro . c o m h t t p s : / / w w w . cat b i r d n y c . c o m h t t p s : / / w w w . s t e l l a m c ca rt n e y . c o m / u s h t t p : / / w w w . fa i rt r a d e a m e r i ca . o rg http://www.urbn.com h t t p s : / / w w w . a n t h r o p o lo g i e . c o m h t t p : / / w w w . a r e av i b e s . c o m h t t p s : / / w w w . f t c . g ov / s y s t e m / f i l e s / d o c u m e n t s / p l a i n - l a n g u ag e / b u s 0 3 - c o m p ly i n g - m a d e - u s a s ta n da r d . p d f h t t p s : / / w w w . s p e c i a lt y b ot t l e . c o m h t t p s : / / w w w . e d e n b ota n i ca l s . c o m h t t p s : / / w w w . r io g r a n d e . c o m h t t p : / / w w w . f i r e m o u n ta i n g e m s . c o m h t t p : / / p o s t pa rt u m p r o g r e s s . o rg h t t p s : / / w w w . b b r fo u n dat i o n . o rg h t t p s : / / w w w . f da . g ov / C o s m e t i c s / P r o d u c t s I n g r e d i e n t s / P r o d u c t s / u c m 1 2 7 0 5 4 . h t m h t t p : / / w w w . i n t e rt e k . c o m h t t p s : / / w w w . e ag . c o m h t t p s : / / i t e m . tao b ao . c o m / i t e m . h t m ? s p m = a 2 3 0 r . 1 . 1 4 . 1 . 5 5 9 b 8 1 7 d K E c r a h & i d = 1 3 1 5 4 1 0 2 8 3 8 & n s = 1 & a b b u c k e t = 1 2 # d e ta i l h t t p s : / / i t e m . tao b ao . c o m / i t e m . h t m ? s p m = a 1 z 0 d . 6 6 3 9 5 3 7 . 1 9 9 7 1 9 6 6 0 1 . 4 . 3 3 4 d 6 3 7 3 4 a H N f S & i d = 5 4 6 5 73 4 9 2 6 9 9 h t t p s : / / d e ta i l . t m a l l . c o m / i t e m . h t m ? s p m = a 1 z 0 d . 6 6 3 9 5 3 7 . 1 9 9 7 1 9 6 6 0 1 . 5 7 . 3 3 4 d 6 3 7 3 4 a H N f S & id=38360933490 h t t p s : / / d e ta i l . t m a l l . c o m / i t e m . h t m ? s p m = a 1 z 0 d . 6 6 3 9 5 3 7 . 1 9 9 7 1 9 6 6 0 1 . 6 6 . 3 3 4 d 6 3 7 3 4 a H N f S & i d = 5 31 6 1 41 3 0 2 1 6 h t t p s : / / i t e m . tao b ao . c o m / i t e m . h t m ? s p m = a 1 z 0 d . 6 6 3 9 5 3 7 . 1 9 9 7 1 9 6 6 0 1 . 4 8 . 3 3 4 d 6 3 7 3 4 a H N f S & i d = 1 9 6 3 4 5 73 5 2 9 h t t p s : / / d e ta i l . t m a l l . c o m / i t e m . h t m ? s p m = a 2 3 0 r . 1 . 1 4 . 6 . 4 2 8 2 9 b e 9 i z k y m N & i d = 5 2 3 3 7 6 9 1 2 7 9 1 & c m _ i d = 1 4 01 0 5 3 3 5 5 6 9 e d 5 5 e 27 b & a b b u c k e t = 1 2

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