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RAG & BONE LAUNCHES DENIM RECYCLING INITIATIVE  EMILY LI , LEE HARTERT , CHANTE WILLIAMS


CONTENT SUMMARY Premium fashion company Rag & Bone, has joined forces with Blue Jeans Go Green in a denim recycling initiative. Customers can bring in a pair of jeans and in exchange will receive a 20% discount off a full price pair of Rag & Bone jeans. 


It takes around 500-1000 pairs of jeans to insulate an average sized western home.Â

BLUE JEANS GO GREEN By recycling worn denim into insulation, the Blue Jeans Go GreenTM program keeps textile waste out of landfills and helps with building efforts in communities around the country.


1,000,000 over one million pieces of denim has been diverted from landfills


1,000,000 450 million pairs of Blue Jeans Go Green has partnered with many brands and retailers to collect over 1,000,000 pairs of jeans that were turned into insulation for their collaboration with Habitat for Humanity.Â

jeans are sold in the US each year.


DOES IT HELP? 05

1500 GALLONS OF WATER 1.3 MILLION TONS OF CHEMICALS  POLLUTED WATER PUT BACK INTO ENVIRONMENT

“Traditional denim is a filthy business. That drove us to change the way our jeans are made,” - Helena Barbour

! S E


BUT IT'S NOT JUST THE LANDFILLS


"One of the ironies of our industry – the denim industry – is that we use a lot of water but manufacture our products in places we know don’t have water." -WGSN


Jean factories are in: 1. Los Angeles, where there is drought and recycling water laws are restrictively bizarre. 2. Bangladesh, where the EU provided duty free trade status. 3. Pakistan, where there is .0003% of the water in Canada.


SOME COMPANIES JUST GET IT

Companies like Nudie Jeans once recycled their remnants and old pairs of jeans turning them into a camp stool, as well as rugs.Â


50%

Denim is a dirty industry SOURCE Denim is focused on cutting the chemical and salt discharge from denim production by more than 50%.


LEVI'S “We look at sustainability from an environmental, social and economic perspective…We also know that younger consumers increasingly seek out companies that demonstrate social purpose, and are more likely to buy from companies that support social and environmental causes.”

“We’re thinking about sustainability across all facets of our business and how to shift consumer behavior to make recycling clothing the norm,” - Michael Kobori


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1,000 EVERY PAIR OF JEANS YOU BUY CLEANS 1,000 GALLONS OF WATER.Â

REFORMATION JEAN COLLECTION


But what if that tag also listed the water wasted, chemicals used, and lives affected?


FUTURE SUGGESTIONS SCAD DROP OFF BOX FOR BLUE JEANS GO GREEN FINDING WAYS TO EPICYCLE YOUR JEANS WITH COMPANIES LIKE DENIM THERAPY , OR DIYS. GETTING MORE STORES AND COMPANIES TO OFFER SMALL INCENTIVES FOR A DONATION OF JEANS. HAVING BRANDS LIKE STELLA MCCARTNEY , SEVEN FOR ALL MAN KIND , GSTAR ETC PARTNER WITH THE REFORMATION FOR CLEANING UP THE INDUSTRY'S DENIM REPUTATION.


FINAL THOUGHTS


SUSTAINABILITY IS THE NEW SEXY. HTTPS://SOURCINGJOURNALONLINE.COM/THE-WEEK-IN-DENIM-RAG-BONE-DENIM-RECYCLING/ HTTPS://WWW.WGSN.COM/BLOGS/THE-DENIM-INDUSTRY-NEEDS-TO-MAKE-THIS-BIG-CHANGENOW/# HTTP://SOURCEDENIM.COM/THE-MISSION/   HTTPS://WWW.THEREFORMATION.COM/STORIES/REFORMATION-DENIM     HTTP://WWW.COOLHUNTING.COM/DESIGN/NUDIE-JEANS-RECYCLED-DENIM-RUGS     HTTP://BLUEJEANSGOGREEN.ORG/ABOUT-US/     HTTP://DENIMTHERAPY.COM/HOW-IT-WORKS/ HTTPS://WWW.CARMENBUSQUETS.COM/JOURNAL/POST/FASHION-WASTE-WATER 

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