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newsletter of the dallas producers association celebrating over 30 years of industry leadership


THE REEL Deanna Sanchez

Gordon K. Smith

Senior Editor and

Photography & Research

Business Administration

John “Doc” Strange

Bob Dauber


Contributing Writer

Volunteers needed

Josh Hurst

Sales & Marketing

Senior Art Director

David Fiegenschue,

Eric Jewell




Published by the



Clayton Coblentz

Keith Randal Duncan


Jeff Evans

Martha Duncan

Bill Flynn

Vice President

Josh Hurst

Linda McAlister Secretary/Treasurer

Russ Jolly Allen Mondell Will Raymond Don Stokes Laurel Wilson

For article submission requirements, visit the DPA web site at All content must approved by the editor. Announcements are not necessarily an endorsement of, or by, the DPA. Unless otherwise indicated, opinions expressed are those of the article author or of the person interviewed, and do not necessarily represent the views of the DPA. While every effort is made to ensure the accuracy of the content, the DPA cannot be held responsible for any errors or omissions. The Reel is for informational purposes only and is produced without negligent, malicious or fraudulent intent. Omissions or errors are accidental. Corrections are requested; please send to the editor at 2

Tapped for seminars in Nashville and Austin It is our pleasure and honor to present voice over one day seminars for actors in Nashville on January 29th and Austin on February 20th. The Nashville Actors Studio is owned by Alan Dysert, veteran TV actor, and will be a co-effort with Bettye Zoller and voice coach/producer Joe Loesch. In Austin, we are guests of the Screen Actors Guild Conservatory. Union members attend free and nonunion performers pay $20 for the day. Voicesvoices LLC is a Dallas audio recording studio and seminar company owned by DPA members Bettye Zoller and Bill Seitz. Bettye is a veteran voice talent, producer, audio engineer. 

meMber newS

FROZEN FIRE FILMS Filming The Jonas Brothers at Dr. Pepper Ballpark in Frisco In addition to singing their hearts out, the Jonas Brothers have pledged to play a game of softball at each stop on their tour as part of a campaign to encourage teens to “X” the “TXT” while driving. Sponsored by Allstate Insurance and held at the Dr. Pepper Ballpark in Frisco, Texas, the trio of brothers, their road crew and thousands of screaming fans filled the stadium for an early afternoon rousing game of softball. The team from Frozen Fire Films was on hand to capture footage of the brothers interacting with fans. Plenty of feel-good Allstate Insurance footage was shot as people pledged to not text while driving by putting a blue thumbprint on a giant banner. The softball was also a great success for all involved. Thanks to the modern technology of tapeless HD acquisition, we were able to capture the footage and transfer it onto a hard-drive for editing by our client that same day. We felt proud to be a part of both a beneficial awareness campaign that will save lives and also to be called on to film an event with a musical group on track to have a following as big as The Beatles. Check out the Frozen Fire Films footage of the game featuring The Jonas Brothers on  3

MembEr neWs BRAVE COMBO DOCUMENTARY Mark Birnbaum and Bart Weiss are making a feature length documentary about the Grammy award winning alt polka band Brave Combo. To see a trailer visit watch?v=T3CdxkZLEOg 

Mary Collins Agency-Print Ad-DPA Newsletter.pdf








4:21 PM

THE CREATIVE SPIN A beer that tells you when it’s cold and a rowdy baseball fan gets a fashion make-over were the concepts behind two TV commercials just created by The Creative Spin, the media production company based in Irving. Both spots were directed by Creative Spin’s owner, Joey Curry. Like any television commercial shoot, these productions were not without their complications. The Coors Light commercial was shot at a local convenience store that had to remain open for business during the shoot. “We had a two-hour window to shoot the scenes we needed, but we still had to contend with customers coming in and out of the place,” Curry said. “They were curious about what we were doing but polite and cooperative.” To see the Coors Light commercial, visit: com/watch?v=oMj3Lvr87EE In the spot for Haggars, shot outside at Grand Prairie’s Air Hog Stadium, it was rain that was the challenge — prompting a reschedule for principal photography when the shoot was rained out. “First, we had to find a day when the main actors were available,” explained Curry. “Then notifying the 25 paid extras from the Clutts Agency and the other 25 who were friends of friends was time-consuming. But we managed to pull it off.” To see the Haggars commercial, visit: http://www. Freelance videographer Jon Collins was the DP and Josh Curry was assistant director for both spots which will air exclusively on FOX Sports Net. 


MemBEr neWS AMS PICTURES This summer has been very busy and exciting for us at AMS Pictures. In our Original Programming division, we premiered our latest network series, Ma’s Roadhouse on truTV. This was marked by a spectacular premiere party and live viewing. We are also excited about our latest documentary, I Am Alive: Nando Parrado’s Story, the incredible true story of Nando Parrado and the other 15 plane crash survivors of Uruguayan Flight 571. Told through the eyes of Nando, this documentary will debut in the fall on a major television network. And, our latest network show for Veria, Yoga for Life Season II, just wrapped production and moves onto post! In this series, Yoga master Kurt Johnsen invites the audience to learn his techniques to make life less stressful and better balanced. In our Corporate & Commercial divisions, we’ve wrapped on several television spots for Subway and Cantoni stores. AMS Pictures is also honored to receive a Magellan Gold award for its corporate video work for Sabre Holdings on their new online travel product, Sabre Red. We’d like to give a big shout-out to the strong local production community of contractors and freelancers who offered their time and efforts to make all of these projects a success. We couldn’t have done it without you! 



dpa EvEnts IT C A M E F R O M D A L L A S 6

Skeletons from the Closet! Presented by Replicopy

Thursday, October 21, 2010 @ 7:30 PM

Doors open @ 6:30 Studio Movie Grill Dallas, 11170 N. Central Expressway, Dallas, TX 75243

Mark your calendar and get the word out... It Came From Dallas 6 — Skeletons From the Closet! will be held on Thursday, October 21st, 2010. This fundraising event is DPA’s annual romp through the low and high strata of the Dallas film and television production industry and includes ample doses of merriment, silliness and recognition as we screen clips from films created in Dallas through the years. It Came From Dallas 6 — Skeletons From the Closet! is presented by Replicopy and the event will be co-hosted by local screen personality LeeAnne Locken and film historian Gordon K. Smith. Gordon has served as co-host for all previous It Came From Dallas shows and LeeAnne (She’s Got the Look, Miss Congeniality) joins the show for the first time. Bob Dauber, DPA co-founder and executive producer for the show reports, “This year, we plan on returning to the Studio Movie Grill — Dallas for the star-studded gala. With an all-new format, some neat electronic surprises, a host of raffle prizes and a commitment to pick up the


pace of the evening’s proceedings, “It Came From Dallas!” threatens to be better than ever.” Highlights of the show’s clips will include Dick Clark touting warm Dr. Pepper and an SMU pillow fight from an old news reel. Admission is free with a suggested donation of $10. Raffle prizes from Savor Dallas, Dallas International Film Festival, local theatres, local restaurants and more round out the evening’s events. The show starts at 7:30 pm (doors open at 6:30). See you there! 


dpA meEtings S E P T E M B E R 2010

THE BUSINESS OF TELEVISION PRODUCTION Studios 121 was the place to be Tuesday evening September 7 for the DPA panel discussion on the Business of Television Production. Clayton Coblentz, DPA President and producer of “Hot On The Trail” and “Labor of Love,” moderated the discussion covering reality series, multi-hour specials, network dramas/comedies, public television and animated series. Panelists Amy Lou Abernethy – Owner/Producer, Abernethy Media Professionals Keith Alcorn – Director/EP, “The Adventures of Jimmy Neutron: Boy Genius” Niki Mccuistian – Owner/Producer, McCuistion Productions Martin Spirit – Head of Production, Brush Fire Films Topics included funding and deal structures, budgets and profit margins, deliverables, relationships with network executives, production crews, equipment and technology. A U G U S T 2010

BUSINESS OF PRODUCTION Filled to capacity again! An SRO crowd of 210 people gathered at Inmotion Imagery Studios on Thursday August 5th for a joint presentation presented by Dallas Producers Association, women in film.Dallas and the Dallas Screenwriters Association. This month’s panel discussion focused on the Business of Production — insurance, taxes, legal issues, contracts, payroll — anything and everything concerning the business side of production for features to television to corporate media to documentary to commercials. Featured panelists included an entertainment attorney, an insurance broker, a producers’ services specialist and a production accountant. The discussion was moderated by Clayton Coblentz, DPA President. Panelists Mike Farris – Farris Literary Agency and Tipton Jones Law Firm Jeff Evans – Roeder Moon, Inc Robert Curlin – Pinpoint Ideas & Solutions Tony Rocha – Weaver and Tidwell LLP 10

BUSINESS OF CORPORATE & COMMERCIAL PRODUCTION An enormous crowd of 116 people gathered at IdeaMan Studios on Tuesday July 6th for DPA’s panel discussion focusing on the business of Corporate & Commercial Production. Panelists Don Stokes (Post Asylum), Massoum Mirzaei (Magic Video), David Maddox (IdeaMan films) and moderator and DPA board member Russ Jolly (214 Media) explored the state of the corporate and commercial production market and discussed the ins, outs, ups and downs of this vital and growing segment of production. 

don’t miss out: see for our next meeting date and location

J U LY 2010


incentive program receive 5-15% of eligible costs The Texas Moving Image Industry Incentive Program offers qualifying feature films, television programs, commercials, video games, and stand-alone post-production/finishing projects the opportunity to receive a payment of 5-15% of eligible Texas spending upon completion of a review of their Texas expenditures. Both live-action and animated projects are eligible. This incentive program is in addition to Texas’s Sales Tax Exemptions. Note qualifications for Film & Television, Post-Production, Video Game and Commercial projects on the following pages >>>




Feature Films

Console Games


Computer Games

Episodic Television Series

Handheld Console Games

Television Episodes

Mobile Electronic Device Games

Television Movies

Stand-Alone Arcade Games


Browser or Web Based Games

Reality Television Interstitial Television Programming Nationally Syndicated Talk Show Program Overview • Tiered incentive payments of 5-15% based on level of Texas spending.* • Option A to choose incentive calculation based on total in-state spending.* • Option B to choose incentive calculation based on wages paid to Texas residents.* • Possible bonus of 2.5% if 25% of production completed in underutilized area for Option A. • Possible bonus of 4.25% if 25% of production completed in underutilized area for Option B. • Texas spending can include eligible preproduction, production and post-production expenditures. • No cap on incentive amount. Minimum Qualifications • $250,000 in Texas spending. • 60% of shooting days completed in Texas. • 70% of paid crew must be Texas residents. • 70% of paid cast (including extras) must be Texas residents.* * except reality television and talk shows.

Program Overview • Incentive payment of 5% of Texas spending. • Possible bonus of 2.5% if 25% of production completed in underutilized area. • No cap on incentive amount. Minimum Qualifications • $100,000 in Texas spending. • 60% of production days must be completed in Texas. • 70% of paid employees and contract labor must be Texas residents.

Visual branding: identity, print and interactive design

POST-PRODUCTION / FINISHING PROJECTS For stand-alone post-production / finishing projects for film, television and commercials. • Incentive payment of 5-15% of Texas spending. • Percentage based on type of project and level of Texas spending. • No cap on incentive amount.



incentive program COMMERCIAL PROJECTS National Commercials Regional Commercials Series of Commercials

Minimum Qualifications • $100,000 in Texas spending. • 60% of shooting days must be completed in Texas. • 70% of paid crew, cast & extras combined must be Texas residents.

Infomercials Interstitial Advertising Music Videos

For more information and

Educational Videos

the latest updates about the

Instructional Videos

Texas Moving Image Industry

Program Overview • Incentive payment of 5% of Texas spending. • Possible bonus of 2.5% if 25% of production completed in underutilized area. • Texas spending can include eligible preproduction, production and post-production expenditures. • No cap on incentive amount.

Incentive Program, visit incentives/miiip/ 

Desi gn /VF X Edi t ori a l & HD F i n i sh P u re Evi l Mu si c a n d Sou n d De s ig n

P O S TA S Y L UM . c o m 5 6 4 2 d ye r s t . • d a l l a s t x , 7 5 2 0 6 • p . 214.363.0162



s u pp o r t t h e d a l las p ro d u c e rs associat io n a n d o u r a dve r t is e rs as w e s u p po r t t h e in d u st ry bot h loca l ly a n d acro ss t h e st at e o f t exas


P.O. Box 560183 Dallas, TX 75356

• Connect • follo w • w atch •

We hope you were informed and enjoyed reading the DPA Newsletter!

are you reading this newsletter and you’re not a dpa member?! Moving Image Producers & Vendors: Join the DPA! Promote film and media production for state incentives with a powerful voice, network with potential clients, enhance your credibility, get money-saving member discounts, and much more. For membership info contact DPA VP Martha Duncan at membership@

S upport an indust ry cAuse AND get t h e w or d out: A dvertise in the re el! For info and rates email Deanna Sanchez at


Dallas Producers Association e-Newsletter  

Issue 2010.3

Dallas Producers Association e-Newsletter  

Issue 2010.3