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Konstantin Atanasov Design & Creative 2019


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CV

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NEXT-DC

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Graffiti BBDO

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Artament

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CV KONSTANTIN ATANASOV 1.x.1.onetimesone@gmail.com +359 88 4404739

EDUCATION 2013 - 2017 In Progress

2008 - 2013

New Bulgarian University Graphic Design - BA

NHFA “Tsanko Lavrenov” Plovdiv Graphic Design

WORK EXPERIENCE 2017 - 2019

NEXT-DC Creative

2015 - 2017

Graffiti BBDO Graphic Designer

2013 - 2014

Logowski Logo / Identity designer

2013 - 2015

ARTAMENT Photographer

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SKILLS ADOBE

PHOTOGRAPHY

TRADITIONAL

PERSONAL

AF Experienced in interior / exterior photography. Has worked with both digital and analog. Excellent photo editing & photomontage skills.

Fine hand drawing skills, with understanding of composition and color. Educated in history of art / design. Well balanced & friendly. Confident in my work, always giving my best to do a better job. Strong interest in the extraordinary, and in the enormous diversity in different cultures.

GENERAL INTERESTS ART & DESIGN

DANCING

I am interested in the development of the discourse in and out of the art & design circles, and how the movements and trends within them change with time. Mostly butoh, but also freedancing to cringeworthy pop songs.

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Advertising Joining NEXT-DC was a logical through decision in what direction I wanted to continue develop my skills as an advertiser and designer. At this point I had the know-how of ATL communication and the needed technical skills, but I still had a lot to learn about creative thinking and how to develop a cohesive strategy.

confidence in – experiential and social media. They both developed my skills in how to develop and translate brand philosophies into real-life experiences and digital content. Over at NEXT-DC I had the chance to work for brands such as for Heineken, KFC, Canon Europe, Brown-Forman, Fantastico and Telenor.

I had the opportunity to broaden my understanding of two field that until now I was lacking

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2017 - 2019

NEXT-DC

ADVERTISING


ADVERTISING

NEXT-DC

NEXT-DC

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ADVERTISING

Heineken: The Signal Ambient

NEXT-DC

Champions League matches are blockbuster spectacles, best enjoyed with friends. But still 72% of men in Bulgaria watch them at home. Alone. It was up to Heineken to save match night.

We decided to create a symbol anyone would recognize. And raise it in the sky above the city before important Champions League games. Something which would serve as a reminder to football fans, that it’s never too late to go out and save match night.

Making of The Signal Creating a light signal in the sky, which would be visible from a distance, was no easy task. We built a large, LED sign in the form of the Champions League logo.

Then, we raised it high above the sky, using a drone and lit the sign with a projector on the ground.

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A sig foot


NEXT-DC

ADVERTISING

gnal of hope for tball fans

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ADVERTISING

Saving The Match Night Then, through social media, Heineken announced that the signal marked the spot to rooftop screenings of crucial Champions League games.

NEXT-DC

We raised the signal above the city in evenings before important matches. First, the media picked it up, without knowing who’s behind it.

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NEXT-DC

ADVERTISING

The campaign Over 400 fans followed the signal to our Champions League lounge. And saved match night for themselves and their friends.

The Signal was presented live on national TV before the UCL Final and semi-final, watched by over 500,000 people.

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ADVERTISING

Something is Watching me KFC “Something” Campaign How do you translate a foreign slang to fit the local market? Well, you don’t. Especially when the general strategy is based on its meaning.

NEXT-DC

The Romanian KFC “Ceva” has had its own strategy and local insight in their market. But roughly “ceva” translates as “something” in Bulgarian.

Insight Bulgarians use the word “something” in their day to day conversations to point to or express anything that is relevant to the topic that they are talking about.

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KFC turned to us to think of away to make the “Ceva” campaign relevant to the Bulgarian market. Making something from nothing turned out to be quite fun. Because something could mean a lot of things. “Something” could be watching you, or “Something” could be bored. But right then, it was “Something” in KFC for only 2,45 BGN.


NEXT-DC

ADVERTISING

The campaign 30% increase of users’ engagement rate & 80% increase of saved posts on Instagram.

The visuals still live on KFC’s fans phones as wallpapers. Turns out is quite something to put a burger on e pedestal.

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Instagram Stories

ADVERTISING

Assets You could swipe to revel the burger in the posts, or maybe take a notice that “Something� is ringing. We used the tap for next story gesture on Instagram to make the KFC products perform different tasks - make the burger run or open the package to reveal the fried chicken hidden in it.

Video posts

NEXT-DC

We created a set of interactive social media assets that you can play with.

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ADVERTISING

Tap to make “Something”

Tap to open “Something”

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NEXT-DC

Tap to make “Something” run.


ADVERTISING

Pharma Theiss Image Campaign We had the task to define and visualize the aspects of the brand lines, make a photo session and adapt the images for ATL and digital.

NEXT-DC

Pharma Theiss is the mother brand of Pharma Hyaluron, Doliva and Pure Skin. The brands were lacking visual representation, the only assets they had were product shots but not a general look & feel strategy.

Execution We defined the visual aspects of the brands and divided them in 4 categories. The settings then came as a mix of sun, water, textures and plants.

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NEXT-DC

ADVERTISING

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NEXT-DC

ADVERTISING

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NEXT-DC

ADVERTISING

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ADVERTISING

From Online to Reality in Seconds Canon Selphy In the end of 2017, Canon Central & Eastern Europe tasked us to present the Selphy printer in 25 countries from the region. Up until now, the printer had been communicated through visuals that speak to a wide audience.

NEXT-DC

Insight With Canon Selphy, you can print your best social media photos, as easily as you post them.

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Selphy’s main advantage is that you can quickly and effortlessly print photos straight from your mobile phone. So we decided to position it in a new way, targeting specifically social-media obsessed teenagers.


NEXT-DC

ADVERTISING

Key message We created the “Online to reality in seconds� campaign to demonstrate the possibilities of Selphy to print social media content.

The unique positioning focused on showing photos, augmented with Instagram and Snapchat stickers, emojis and tags, printed and displayed in a real-world environment.

The campaign Based on our strategy, we put together detailed creative guideline. It contained a long-term social media and content strategy, as well as an influencer strategy, providing examples of social media accounts to work with and instructions on how to approach them.

We also developed ideas for in-store branding, ambient installations, event positioning and social media activations. The creative strategy guideline was introduced to local Canon offices and was adapted by creative agencies in the 25 CEE markets.

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ADVERTISING

Brunch and Mimosas One More Bar visual direction

NEXT-DC

Probably the most iconic bar in Sofia, One More Bar is a mix of a classy Saturday night drinking cocktails and a hangover Sunday morning laughing and brunching with your friends. But it hasn’t always been so. Five years ago the main target was film directors,

actors, musicians – Sofia’s art scene. But times change, people get older and OMB decided that to broaden their audience and be relevant to the younger generations, they need to expose that quirkiness that the bar has always had.

Task One More bar turned to us with the task to create a visual identity and social media strategy for their Sunday brunch. But that

was not enough, the bar needed to define its visual communication as a whole.

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NEXT-DC

ADVERTISING

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ADVERTISING

Slow Air Still Corners concert NEXT-DC decided to share its eight birthday with everyone who not only share the same vision as the agency, but also our music taste. We contacted the bad Still Corners to have concerts in the evening of

the birthday party as part of the tour for their new album, Slow Air. We we decided to create a series of posters to promote the event that speak both from the band and NEXT-DC’s name.

NEXT-DC

Illustrations Slow Air is an album about the feeling of timelessness, inspired by the Arizona desert. We translated that into a series of posters

that communicate the moment when you enjoy the evening air and observe the night slowly slither by.

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ADVERTISING

Still Corners like to write lyrics that contrast the mundane and clichĂŠ, with the internal struggles that those moments may bring you. We created posters that at first sight say something very ordinary, but are entangled with the hidden meaning behind them.

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NEXT-DC

Typography


ADVERTISING

Local in-store Brand* Branding A local supermarket chain turned to us to create visual identity for their in-store brand.

Consumers between 25 – 40 that seek a product that is contemporary, but still has the natural connection to the Bulgarian environment that they live in.

They wanted us to create a contemporary visual identity that focus on the Bulgarian local produce that they sell and support. NEXT-DC

Target

Execution The identity is based on the three main categories of products – dairy & meat, essential foods and beverages.

be adapted to the range of products that they have.

*The supermarket chain is confidential information.

We infused the corporate identity of the brand with a pallet of 3 colors analogous to the Bulgarian flag to create a system that can

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We used bold graphics and clearly defined typography space to communicate the contents of the products.


NEXT-DC

ADVERTISING

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Advertising Two years ago I thought about working in a studio or going into printmaking and editorial design. It seems that I came to love the industry, from the people to the strange corporate world we have to work with.

I have done work for Postbank, Sobranie, Wrigley (Orbit, 5 Gum), Kamenitza, Henkel (Ceresit), Pepsi and Mars. I have had the chance to expand my knowledge in ATL advertising, event design, research and PR.

In BBDO I started through an advertising academy at New Bulgarian university as an intern. It seems that I had the qualities and enthusiasm as a designer and creative, keeping me here for almost two and a half years.

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2015 - 2017

GRAFFITI BBDO

ADVERTISING


ADVERTISING

GRAFFITI BBDO

Graffiti BBDO

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ADVERTISING

Business Banking

GRAFFITI BBDO

OOH Campaign Postbank decided to merge their Corporate Banking and Small Business into a new product called Business Banking. This will give the bank more flexibility to accommodate the specific business needs of both medium and large enterprises. At the same time, it will give businesses the freedom to focus on what is truly

important for the success of their business initiatives.

Insight Postbank’s customers understand that managing a business can be a demanding endeavour and it has just the right tools to help them grow.

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GRAFFITI BBDO

ADVERTISING

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ADVERTISING

The Corporate Spirit

GRAFFITI BBDO

OOH Campaign Most people perceive banks as boring and unable to look at themselves in a humorous way.

We made a poster that plays with the asterisk sign to wish its customers more than it could ever have without annotation

We wanted to communicate to the customers of the bank a simple message Merry Christmas, without strings attached to products and small texts that always have a little more to say about the products.

For the OOH communication we created series of continuous highway billboards that greet travelers going home for the holidays with a Christmas song and invite them to sing along.

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ADVERTISING

General Image Campaigns Posters & OOH

GRAFFITI BBDO

One of the main tasks working for Postbank was translating their products into visuals. Most of the time that consisted of developing a poster and OOH designs that communicates the otherwise abstract dimensions of the bank product.

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ADVERTISING

Kamenitza:Don’t Drink & Drive OOH Campaign

GRAFFITI BBDO

Kamenitza’s annual “Alcohol is a Bad Driver” CSR campaign aims to spread awareness to the risks of consuming alcohol and driving. Operating a vehicle while sober can be difficult in itself, adding alcohol or other intoxicants into the mix is putting your life and the lives of others on the roadways at risk.

2015

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2017


ADVERTISING

BBDO Talks Eyes on Four Paws BBDO Talks is an internal initiative that invites speakers to share their success stories with the BBDO Group team.

We wanted to challenge our colleagues and spark their interest by having them try to learn how to read in braille.

Albena Aleksieva is a the founder of the only school in Bulgaria for dog guides for blind people, foundation “Eyes on four Paws”.

They understood that in this situation everyone would need a little help, just like the help “Eyes on four Paws” gives to people who are visually impaired.

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GRAFFITI BBDO

Internal Communication


Artament Artament is a project by Konstantin Atanasov and Konstantin Diamandiev. It is an exploration of people and their habitat - how the self is reflected into the homes they live in. The project started in 2013 while I was still working in Betahaus, with Diamandiev, on his Logowski project. It was just an experiment at first, but over the year it grew and from

photographic project finding the most prominent details reflecting a person’s identity, we started interviewing the people we photographed. After we parted ways the project started being of less importance for both of us, and it ended in 2014.

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2013 - 2015

PORTFOLIO

ADVERTISING


ADVERTISING

In the interior of each person is seen his character, or as the slogan of Artament says - Home is a person. Capital Light

PORTFOLIO

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Artament as a living character who tells the mirror stories not only of the individual homes but also of the people living in them.

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PORTFOLIO

ADVERTISING

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PORTFOLIO

ADVERTISING

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Magnetic, laconic, real and mysterious, the interiors and their inhabitants seem to be a parallel world for which we have suspected but have not been invited so far. Bravacasa

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PORTFOLIO

ADVERTISING

HOME IS A PERSON.

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PORTFOLIO

ADVERTISING

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Profile for KONSTANTIN

Konstantin Atanasov | Creative & Design 2019  

Konstantin Atanasov | Creative & Design 2019  

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