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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Author : Michael Belch Pages : 880 pages Publisher : McGraw-Hill Education 2014-10-16 Language : English ISBN-10 : 0078028973 ISBN-13 : 9780078028977

Description ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

Advertising and Promotion: An Integrated Marketing Communications Perspective  
Advertising and Promotion: An Integrated Marketing Communications Perspective  
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