SUTTON BID RENEWAL PROPOSAL 2017–2022
WE’VE DELIVERED In our first BID proposal in 2012 we pledged to deliver a range of events, activities and services for our levy payers, and for Sutton. Successful Sutton has delivered on those commitments.
We pledged to make Sutton busier and more prosperous. We have: • Created and launched the ‘Enjoy Sutton’ brand for the town centre, including a website, promotional banners, an online business directory, a map and social media channels. • Launched the ‘Enjoy Sutton’ loyalty card, in partnership with Swipii, with over 5,000 cards in circulation. • Managed the annual town centre Christmas lights scheme and switch-on event – attracting over 4,000 people each year and generating significant media coverage. Increased investment in the Christmas lights each year to include more areas of the town centre and surrounding areas. • Hosted a variety of seasonal events each year, including Easter-egg hunts and a Pop-Up Farm, deckchairs on Trinity Square in the summer, Crazy Golf and a Sunset Cinema.
• Launched the monthly Farmer’s & Artisan Market on the third weekend of each month. • Hosted a variety of occasional speciality and international markets each year at Christmas, Easter, and on St. George’s Day. • Launched the award-winning Shopper Shuttle service – helping elderly and less mobile shoppers up the High Street. • Co-ordinated a promotional campaign for Sutton town centre – highlighting events, independent retailers and leisure businesses in local print and social media. • Organised a variety of online competitions to promote Sutton’s retailers, offering prizes to promote Sutton and raise the town centre’s profile.
We pledged to provide increased value for money for levy payers. We have: • Provided a mixed-recycling service, used by a quarter of our levy payers since 2013,offering free weekly collections.
• Installed footfall monitors in the town centre to provide weekly reports on footfall and visitor performance – published on the Successful Sutton website.
• Significantly reduced the number of High Street ‘chuggers’ (unsolicited charity collectors) through an area management agreement with the Institute of Fundraising.
• Launched and managed the annual Sutton Business Awards, in partnership with Sutton Chamber and Sutton’s Best Breakfast competition. Also sponsored the annual Time & Leisure Food and Drink Awards to promote Sutton’s great venues.
• Organised over 90 historic walking tours of the town centre, for businesses, employees and visitors – attended by over 750 visitors, and winning a Sutton Cultural Award in 2015. • Promoted a shop-front improvement grant programme – providing 50% match-funded grants for levy-payers. • In partnership with the Council, leveraged £500k funding for improvements to the north end of the High Street.
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• Secured British BIDs accreditation, the must-have recognition for well-managed BIDs, providing evidence of quality management and return on investment through service delivery. It is the industry recognised standard. • Organised over 45 free or heavily subsidised training workshops on all aspects of business support, including accredited courses on First Aid at Work and Health & Safety.
for a strong voice for SUTTON
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