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2012 / SS product book


About Loki The Shape changing God of Mischief in Scandinavian mythology, Loki is known for playing tricks on animals, humans and gods alike. As the trickster, Loki changes his own appearance to suit his needs.

Today, Loki is changing outdoor gear! Loki makes the first outerwear with a built in Face Shield & Mitts. These convenient features are unnoticeable when not deployed, but are at the ready when your all weather lifestyle gets socked in. Loki gear fuses “low key�, casual design with state of the art performance to update and extend the traditional outdoor experience. When you step outside with Loki, you are fully prepared to have morefun that ever before!


Perfecting the layers between the athlete’s body and the elements .


Air cooling technology


Advanced cooling technology COLDTACK is a new style fabric that has a special German patent. Through it’s unique technology, it can pull heat and moisture away from your skin keeping your body cool and dry . With a combination of high moisture transport, high breathability and very quick drying, COLDTACK makes you feel cool and comfortable even in the hottest climate. For cool comfort on a hot day COLDTACK will be your best choice. WHY COLDTACK? 1.Drying function COLDTACK uses advanced structure and weaving technology to enhance the wicking rate. The stereoscopic fabric has special holes and enlarge surface. When you work out, it can adjust temperature and humidity to avoid swelter or loss of temperature. 2.Coolness function When you touch “COLDTACK” functional products, you will feel the unprecedented comfort and coolness feelings. Using sub-micron mineral powders and the principle of the slow heat absorption and quick thermal conductivity help the body keep the cool and comfortable. Tests have shown that when a fabric touched human skin COLDTACK can reduce the temperature by up to 3。C in few minutes. 3.UV protection COLDTACK is rated at UPF35+ to make sure you are protected from the suns harmful rays. 4.Other function COLDTACK is easy to wash. It’s soft and ventilating, has anti-germ treatment to eliminate odors. As an environmentally safe product, all COLDACK fabric treatments come from natural sources and are nontoxic.


SS12


FORSETI

Men’s 1/4 zip performance shirt

Overview -Light weight and high breathability. -COLDTACK performance air cooling technology. -Stretch fabric for comfortable fit -Front 1/4 zip to help regulate temperature -Hypotenuse with editing and reflective cloth -Comfortable flat-lock seams -Reflective line, reflective logo -Back pocket Material composite 69% Nylon, 29% COLDTACK, 2% Polyester Color/Size Teak Brown / S - XL Penguin / S - XL

Teak Brown

Penguin


HEIMDALL

Men’s performance crew neck shirt

Overview -Light weight and high permeability - COLDTACK SPEEDXDRY air cooling technology -Tailored fit and Fast-drying -Reflective paneling -Comfortable flat lock seams -Back pocket -Reflective logo Material composite 69% Nylon, 29% COLDTACK, 2% Polyester Color/Size Twilight Blue / S - XL Penguin / S - XL

Twilight Blue

Penguin


BRAGI

Men’s cool polo shirt

Overview -Original polo shirt - COLDTACK RAPIDXCOOL air cooling technology -Embroidery logo for refinement -Polo shirt collar with diagonal stripes & plain weave Color/Size Teak Brown / S - XL Penguin / S - XL

Twilight Blue

Penguin


FREYJA

Women’s performance crew

Overview -Light weight and high permeability -COLDTACK performance air cooling technology -Fast-drying -Tailored fit -Stretch fabric for comfort -Stylized paneling for narrow shoulder look -Comfortable flat lock seams -Back pocket Material composite 9% Nylon, 29% COLDTACK, 2% Polyester

Color/Size Salmon Rose / S - L Penguin / S - L

Penguin

Salmon Rose


FRIGG

Women’s v-neck shirt

Overview -Light weight and high permeability -COLDTACK performance air cooling technology -Fast-drying -Tailored fit -Stretch fabric for comfort -Stylized paneling for narrow shoulder look -Comfortable flat lock seams -Back pocket Material composite 9% Nylon, 29% COLDTACK, 2% Polyester

Color/Size Salmon Rose / S - L Penguin / S - L

Salmon Rose

Penguin


SIF

Women’s cool polo shirt

Overview -Original polo shirt - COLDTACK RAPIDXCOOL air cooling technology -Embroidery logo for refinement -Polo shirt collar with diagonal stripes & plain weave Color/Size Purple Wine / S - L Penguin / S - L

Purple Wine

Penguin


LOKI SIZES Man sizes US EU UK*

S 44 30 *waist

Woman sizes US XS EU 36/38 UK 4/6

M 46/48 32/34

L 50 36

XL 52/54 38/40

XXL 56 42

S 36 8

M 38/40 10/12

L 42 14

XL 44/46 16/18

XXL 48 20


THANK YOU

loki2012ssworkbook  

loki2012ssworkbook