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wear eyo ung. i n


IF IT ISN’T FRESH, IT WON’T MAKE IT TO YOUR DESK. Because petrol burns a hole in your pocket, you have more fuel-efficient cars to choose from. Because you need to work while on the move, you have a mobile that’s as skilled as your laptop. Because life is all about home to work and vice-versa, you have self-sustaining townships. Anyplace you look, you’ll see ideas at work that are young in spirit and designed to tackle the problems of today. At Young, we believe things should be no different when it comes to the challenges faced by your brand. And so, we invest our talents into developing young and fresh solutions that work for your brand today. As you go along with us, you'll discover that though we're not immune to the aging process, our ideas will always keep staying young.


DEVELOPING WINNING CREATIVE SOLUTIONS IS JUST 33.33% OF WHAT WE CAN DO FOR YOU.


YOUNG CREATIVE

YOUNG HAS A BUSINESS STRUCTURE THAT ENABLES IT TO OFFER YOU STRENGTHS BEYOND EFFECTIVE MARKETING COMMUNICATION.

Young offers the complete range of expertise to enable your brand to propel forward in a cluttered marketplace. The Young creative team comprises of experienced professionals from India’s best known agencies. Young Creative’s range of deliverables encompasses Advertising -Branding -Digital-Identity

YOUNG MEDIA With media professionals who have enjoyed successful stints at Group M, WPP, The Times of India and Future Media, Young Media delivers an unparalleled media advantage through creation of innovative media properties, optimal media strategizing, planning and buying and special alliances/partnerships with media organizations/owners.

YOUNG REALTY Young has the capability to brand, market and completely shoulder the sales responsibility of real estate projects, thereby reducing one of the biggest burdens of any realty company.


OUR SOLUTIONS SCORE AT THE MARKETPLACE. AND THIS IS A F.A.C.T.


F.A.C.T. IS A PROPRIETARY TOOL DEVELOPED BY YOUNG TO ENSURE COMMUNICATION SOLUTIONS WORK WITH CLIENTS AND CONSUMERS ALIKE.

unctionality Every piece of brand communication has to deliver the core brand message in a clear and comprehensible manner.

esthetics The packaging of the brand message or ‘design’ has to portray the distinct personality of the brand while having stand-out visual appeal.

reativity The brand communication has to have a ‘concept’ or ‘idea’ that engages the attention of the target audience, thereby creating a favourable disposition towards both, the brand and the organization.

enability No one understands the dynamics of any industry better than the organization devoting its resources to progressing in that industry. Needless to say, client insights add sound rationale to the brand communication.


THE PEOPLE BEHIND THAT UNIQUE 'YOUNG' FLAVOUR.


WILFRED FERNANDES

ANUP KOTEKAR

Founder & Director

Co-promoter & Director

With a reputation for cutting through marketing clutter, Wilfred Fernandes keeps the momentum at Young going with pioneering initiatives.

How does a brand get itself to be seen, heard and remembered amidst all that media clutter? Young gets its answer with Anup Kotekar.

The founder of Young distributes his zeal and energies between overseeing the performance of all Young verticals, driving new business development and thinking up big ideas to set Young apart from the crowd.

Anup’s career has had long and rewarding stopovers at the Times of India - hard-core media marketing for 12 years, WPP – National Head (Sales) and Group M. Anup has also helped set up India’s first retail media company Future Media as the Business Head for the audio-visual media vertical.

Wilfred has pioneered several innovations during his 14 year stint at the Bennett Coleman Company Group as well as his tenure as Chief Marketing Officer at Ekta World.


ABU THOMAS

DALLAS FERNANDES

Vice Presidence-Creative Services

Creative Head

With over 14 years of experience in Advertising, and having worked across a wide range of categories, Abu shies calling himself a veteran. He calls himself a student…of marketing communication. A student who wears many a hats as the role demands. For sometimes he is bulldozer removing the roadblocks for his team and at times he is a mentor and agony uncle for his team. At times he acts as a punching bag for the clients to remove their frustration and at times he becomes “The Wise One” for them. At times he is brainstorming with the team on proactive work or at times you will see him working the telephone trying to establish a contact with some brand. Never a dull moment in this profession and that’s what keeps him going. A workaholic by nature…he unwinds usually on weekends over a book and some music for company and some chatter with his wife and daughter

A well-rounded sense of copy, design and strategy, unlike most art pros who have a blind spot for all things other than design, makes Dallas the ideal creative lead for Young. His curiosity to discover newer trends in just about any genre from technology to design to graphics to apps, ensures the work streaming out of his Mac stays cutting-edge. Over 12 years, Dallas has enjoyed successful spells, marked with several awards at Brand David, Contract and Rediffusion Y & R (WPP group agencies) and his accounts roster runs long to include Tata Motors, Marico, HSBC, Cadbury’s, Asian Paints, Cox & Kings, Kraft Foods, ITC, Kingfisher Airlines, Himalayan Mineral water, Royal Enfield Motorcycles, Taj Hotels, Birla, Benetton, Pepe Jeans, Nitco Tiles and Adlabs Multiplexes among others.


WE’RE GROWING FAST IN NUMBERS. AND WE AREN’T JUST TALKING EMPLOYEES. As a privately held, independent advertising agency, Young has been on an upward curve since inception in 2010. Our turnover in the first year of operations (2010-11) scaled 25 million (audited) while our figures for the fiscal 2011-12 have nearly doubled to 44 million (unaudited).


WORK


G OVE RNMENT A DVERT ISING

Work samples that showcase Young’s competency and strategy in government associated communication.


SWITCH A high-decibel campaign to launch India's biggest ever Electrics Expo in Gujarat which would bring all stakeholders onto a single platform and facilitate trade & commerce.


COM MERCIA L A DVERT ISING A DVERT ISING

Work samples that reflect Young’s expertise and approach in mainline communication avenues.


BRAMHA CORP A fresh, engaging and innovative idea to promote real estate in Pune's cluttered market by inviting prospects to bid for homes at below market prices.


INDOSPACE Communication Design for India's leader in Industrial and Logistics Parks.


RISO A launch campaign designed to reach out to urban homemakers and communicate the benefits of 100% Ricebran Oil, a first in the category.


CHATUR GROUP A series of ads and various other communication collateral to promote the Group's luxury property and its services.


CHATUR GROUP A series of ads and various other communication collateral to promote the Group's luxury property and its services.


GLOBAL CONTENT HUB A series of ads and mailers to promote a wide selection of TV Shows, Movies and content across the globe.


THE GOAN A campaign designed for a leading publication to promote a Homebuying festival by bringing all real estate developers who have properties in Goa onto a single platform, thereby connecting them to readers / prospective buyers.


SKYPOLIS A launch campaign for Ekta Group's premium property in one of Mumbai's most-sought after neighbourhoods.


SAJALA by SANKPAL Print campaign to launch a superexclusive villa community at Lonavala, released across top-league media like the Times of India, Economic Times, Harvard Business Review and Bombay Times.


DOSTI REALTY Dosti Friendship Month campaign to announce incredible benefits for buyers during the offer duration.


DOSTI REALTY A tactical campaign done during summer to attract footfalls and give the visitors an experience of the property’s ready infrastructure.


ZEE BOLLYWORLD Branding and print communication to launch a new largest compilation of Indian entertainment content for the world market.

For syndication from the finest Indian Television Content Library contact Ms Sharmeen D’souza at +91 22 24831234, 24815506 or sharmeendsouza@zeenetwork.com

For syndication from the finest Indian Television Content Library contact Ms Sharmeen D’souza at +91 22 24831234, 24815506 or sharmeendsouza@zeenetwork.com

For syndication from the finest Indian Television Content Library contact Ms Sharmeen D’souza at +91 22 24831234, 24815506 or sharmeendsouza@zeenetwork.com


EKTA CALIFORNIA Print campaign developed for EKTA California, an upscale apartment complex situated in one of the plushest spots of Pune.


TATA MOTORS A poster series aimed at inspiring HR resources within the company.


SAJALA by SANKPAL Print campaign to launch a super-exclusive villa community at Lonavala, released across top-league media like the Times of India, Economic Times, Harvard Business Review and Bombay Times.


CHINTAMANIS Brand and tactical campaigns to promote a well known jewellery brand.


TIMES MANGAL PARV Print and outdoor campaign developed for Times Mangal Parv, a yearly activity promoted by Times Property for the home buying market of Mumbai city.


Magical Kingdom from Dosti A campaign created to enable them to break the communication clutter that arises during this period, generate foot falls at the Vihar site and drive sales for Dosti Vihar.


PEARLS GLOBAL ARENA A print campaign developed for a residential project coming up in the charming far-flung outskirts of the city – Naigaon.

It isn’t the perfect home unless it’s in the perfect city. Isn’t the perfect home one that has everything? Not just in it, but around it. An unparalleled quality of life, a coming together of metropolitan activity and idyllic surroundings. It’s the way the new world lives. And now so will you. On June 4th 2011, Pearls Group, a renowned real estate company with a significant presence across the country, in association with Unicorn Global and Dhanshree Group will bring you the finest in global living at Naigaon (E), Vasai. A self-sustained city that provides you with not just a living space but a lifestyle at economical prices. To know more call +91 2506457360-71 or 022 61478700

Pearls Group is a renowned real estate company and has a significant presence across 15 states namely Delhi, Uttaranchal, Rajasthan, Maharashtra, Goa, Chattisgarh, HP, UP, Karnataka, Kerala, Tamil Nadu, Madhya Pradesh and Punjab. We are committed


THE EKTA WORLD REALTY INDEX At EKTA World Realty Index, buyers only gained and never lost. Launch campaign for a never-seen-before concept in real estate advertising.


ANAYA Anaya Jewels entrusted YOUNG to create a Diamond Jewellery Store brand. Right from the naming process to the creation of the Brand Identity, Photo Shoot, Advertisement Campaign, Brochure, Media Plan, Marketing Collateral; we did it all.


HOMES CLOSE TO

IT PARKS.

HOMES CLOSE TO

REAL PARKS.

MAGICBRICKS.COM HOMES CLOSE TO THE

RUNWAY.

Brand Campaign for MagicBricks.com to promote the widest range of properties. HOMES CLOSE TO

HOMES FOR

THE HIGHWAY.

BIG SPENDERS.

HOMES FOR BIG

SAVERS. HOMES CLOSE TO

WORKPLACES. HOMES AROUND OPEN

HOMES FOR A SHORT TIME.

THE WIDEST CHOICE OF PROPERTIES

HOMES THAT SAVE YOUR

HOMES FOR A

BUDGET. HOMES THAT SAVE

SPACES.

LIFETIME.

YOUR PLANET.

ONLY AT MAGICBRICKS.COM THE WIDEST CHOICE OF PROPERTIES ONLY AT MAGICBRICKS.COM

Magicbricks.com offers you over 500,000 listings from more than 10,000 localities, with hundreds more getting added every day. So whether you’re looking to buy or rent, be sure to find the widest range of options relevant to your needs.

Magicbricks.com offers you over 500,000 listings from more than 10,000 localities, with hundreds more getting added every day. So whether you’re looking to buy or rent, be sure to find the widest range of options relevant to your needs.

Discover more than just properties when you log on. Decor | Commercial | Magic Expo | Open House | Agent Directory | Guru Talk | Real Estate Dialogues | Property Pulse | New Projects | Prop Index | India Calling

Discover more than just properties when you log on. Decor | Commercial | Magic Expo | Open House | Agent Directory | Guru Talk Real Estate Dialogues | Property Pulse | New Projects | Prop Index | India Calling


RHYTHM RESITEL We coined a new concept called ‘Resitel’ smartly combining the features of a residence and hotel. Everything from Naming, Brand Identity, Brand Strategy, Advertisement Campaign, Media Plan, Marketing Collateral and Webpage was created by us.


THE RESERVE When it came to their premium project in an equally premium location, Runwal Group asked us to collaborate with them in creating some unique upmarket marketing material.


GOKALDAS LIFESTYLE Through this campaign, Gokaldas Lifestyle was defined and distinguished as a real estate developer custom-designed residences, specially crafted for those who live life by their own design.


B R AND ING

Work samples that demonstrate Young’s capability in shaping brand fortunes through below-the-line communication means.


D I GITAL

Work samples that make clear Young’s versatility in understanding and leveraging emerging media to achieve optimum brand mileage.


WWW.PRISTINEVILLAS.IN

WWW.BIDATBRAMHACORP.IN

Website design and development for a premium project of signature villas in Lonavala, designed in sync with the brand campaign.

Microsite designed to launch and promote a specially launched real estate scheme for a Pune-based client.


WWW.NEWCUFFEPARADE.COM

WWW.SANKPAL.COM

A flash & html based website conceptualized, designed and

The corporate website designed and developed for Sankpal – a renowned developer of premium residential properties.

Parade, an ambitious project from the Lodha Group which will give Mumbai its first world-class city center.


WWW.RHYTHM RESITEL.COM

REZA KABUL - WWW.ARCHITECTREZAKABUL.COM

Website designed for Rhythm Resitel, a new 5 star concept that combined the features of a residence and hotel.

Corporate website designed for an organization founded by one of India’s leading architects – Mr. Reza Kabul.


LODHA - WWW.LODHADIORO.COM

LODHA NEW - WWW.MYFUTURECITY.IN

The website (html & flash based) designed and developed for Parade – an ambitious project from the Lodha Group, in synch with the mainline media pre-launch teaser activity. The objective of the site was to gain views of Mumbai citizens on the ideal city center.


GOKALDAS LIFESTYLE - WWW.GOKALDASLIFESTYLE.COM

VINTAGEFEET4FOOT.COM

Website conceptualized and designed for Gokaldas Lifestyle, purveyors of exclusive boutique homes in Bangalore.

Vintage Football Club FEET4FOOT initiative


DID IGITAL E NT IT Y

Work Work samples samples that that make make clear clear Young’s Young’s versatility versatility inin understanding understanding and and leveraging leveraging emerging emerging media media toto achieve achieve optimum optimum brand brand mileage. mileage.


L U X U R Y V I L L A S & A PA R T M E N T S TA L E G A O N

the country life


NEW STAR

Virar (W)


YOUNG 506, A-Wing, Western Edge II, Western Express Highway, Borivali (East), Mumbai-400066 GOA 301-302, Casa Delsol - Iii, Opp Goa Marriot Resort, Miramar, Panaji, Goa 403001 WILFRED FERNANDES Cell : +91 98200 10959 l email : wilfredf@weareyoung.in

Young Creative Showcase 2017  
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