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Do you want to know the real issues facing your shopper in 2013?

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The incredible summer of 2012 is over, so what next for shoppers 2013? Mars Y&R have painstakingly examined the key issues that will shape our shoppers world next year. Be it digital, personalization or the Olympic legacy, this is the ‘must have’ definitive guide...

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10. BEHAViOURAL ECONOMICS

1. Value Resizing

4. NEW AMAZONIA

7. Click & Collect

11. IT’S ALL ABOUT ME

2. High Street 2.0

5. Peer Group Shoppers

8. BOG’WIF

12. Sandwich Spread

3. LIKE BRANDS… ONLY BETTER

6. From A-List to C-list

9. There can only be one

13. The Shopper Legacy


Contact us Darren Keen | Managing Director dkeen@mars-yr.co.uk +44 (0)20 3119 3200 Paul Porter | Planning Director pporter@mars-yr.co.uk +44 (0)20 3119 3234 www.mars-yr.co.uk


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