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V 2.6. - 2010

Mobile on the Rise page 38

Do Facebook Fans = customers? page 34


FEATURED INSIDE

News Bytes, Tips and Tricks Featured Throughout…

Email Overload?

Let’s be honest – how much e-mail do you receive in your business and personal accounts on a daily basis? How much of that is unsolicited spam? How much of that is target-based advertising? How much of that represents opt-in newsletters or marketing mails that you, yourself, have registered to receive? Americans are inundated with millions of emails each and every day

PAGE 8

No Plan = Fail!

In a downturn economy the last thing you need is to make mistakes in your start-up business that will doom you to failure before your project even gets off the ground. You could have the best business idea on the planet, but the way you get started and the way your business operates will either help make you - or break you. Here is a list of the TOP mistakes that people make in the initial stages of their business operations that cause them to ultimately fail

PAGE 10

SEO Strategies for Online Business

If you are looking to get top rankings for keywords relevant to your business – and you want to keep them – you need to spend some time learning about search engine optimization and all the things you can do to ensure that you get solid, legitimate rankings with the top engines

PAGE 12

The Phoenix Forum!

One of the theme’s of the 2010 Phoenix Forum was social networking without the app, and earlier this month, that concept was certainly present throughout the three day event. Attendees from all over the globe arrived in sunny Phoenix for the 11th annual Forum, and were greeted with pleasant temperatures and friendly faces

PAGE 14

Do Facebook Fans Equal Customers?

Click here to become a Fan! Be a Fan of our page and support the cause! Do you love our company? Be a Fan! We’ve all seen the Fan requests and we’ve all joined at least one program or another, but what does it mean

PAGE 34

Fresh Traffic: Blogging – It Remains Hot

A “buzz word” people are really getting kind of sick of hearing about is blogging. BUT – the full power of blogging has yet to be tapped. There are so many ways that you can use blogging to attract new traffic to your existing site, network with other websites and blog sites – and offer feeds of your daily blog to other sites to use as “free content” for their sites’ visitors

PAGE 36

US Mobile on the Rise!

A new forecast published in April by Coda Research Consultancy states that mobile eCommerce revenue in the United States could reach as high as $23.8 billion by 2015. The main reason why mobile eCommerce is expected to see such huge growth is due to a steady increase in

PAGE 38

Site Check Up: Broken Links

Broken links have plagued many webmasters over the years…Doctors recommend a physical check-up once each year. Web developers – your site needs at least an annual check-up as well! There are so many things that need to be checked on a regular basis.

PAGE 40

Easy Blog Promotion

Blog writing is pretty much just like any other type of content creation. The only real difference is the way that you use the content. The content itself is the draw with a blog, but you need to get your posts out there to attract more traffic to your blog website in order to increase your sales and site revenue.

PAGE 41

Follow Me on Twitter!

In an insightful look at one of the chief social networking sites, MyPornProfile.com provides us an insider view - Anywhere and everywhere you look these days there’s a mention of Twitter. Twitter is pretty much everywhere. Twitter is a micro blogging service that allows you to write and share short messages.

PAGE 44

Building Trust in Your Brand Site

If you could find a networking source that would give you access to over 940 million people worldwide – would you use it? What if you could reach those people, build that brand and then build confidence and trust for that brand just by networking and communicating with others? You would have to be crazy not to do it.

PAGE 46


Publisher Michael Bartholomey Howling Dog MikeB Director of Online Development Kath Blackwell Creative Director The Midnite Artist Events Marketing & Photography MikeB NickB

Contact Us! AdultWebLife..com is produced monthly by HowlingDogsEnterprise, Inc. Letters: We want to hear from you! Letters must include your name and address. We reserve the right to edit all submissions. Snail Mail: Write us at: Howling Dogs Enterprise 551 NE 28th Court Pompano Beach, Florida 33064 Phone – 954-326-1483 Email: feelgood@adultweblife.com Send all news releases, article submissions, article topic proposals, business development opportunities, cooperations, partnerships and trades, B2B and B2C marketing inquiries, and all other feedback, suggestions and ideas to: feelgood@adultweblife.com

Writing for AdultWebLife.com Submit all inquiries in confidence to: feelgood@adultweblife.com Online Inquiries Submit all correspondence to: webmaster@adultweblife.com Subscriptions: Write: webmaster@adultweblife.com Exclusive AdultWebLife Sponsorships Limited sponsorship positions are available in print and at events. Contact MikeB at: michael@howlingdogsenterprise.com or 954-326-1483 for available positions and opportunities. Online positions and marketing support contracts are limited. To sponsor AdultWebLife.com Online, write: webmaster@adultweblife.com. Positions are limited.

Sponsors are solely responsible for contents of advertising, including photos/images, artwork and all creative submitted for publication and shall indemnify and hold publisher harmless from any legal actions as a result of photos, artwork or statements printed in their advertisement due to issues of copyright, trademark, lack of proper release or age verification, identity or libel. This publication contains many forward-looking words, including but not limited to “plans,” “may,” “will,” “expects,” “anticipates,” “projects,” “estimates,” “believes,” “intends,” “should,” “seeks,” and similar expressions. Forward-looking statements certainly involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated today in the forward-looking statements. Forward-looking statements may be significantly impacted by known and unknown risks and unforeseen events, and every recommendation and all data must be analyzed for relevance and applicability to your particular business model, marketing or financial plan. Manage your risk. As we all do here in Florida from June to November, plan for the worst, and work for the best outcome, using all the information from multiple sources you are able to gather.


Publisher’s Welcome

Welcome once again to the unique voice in the Adult ecommerce marketing space – the voice of MikeB. 2010 is proving to be a unique and challenging year where B2B

communication

and

interaction competes with innovation and development for budgeting dollars and good sense. In

this

about

issue,

email,

we

talk

Facebook,

the ever present blogs, the rising importance of mobile and loving what you do, otherwise known as The Phoenix Forum! I’m heading off to Xbiz Forum Las Vegas in two weeks.

For

those

of

us

with so many years in the industry, an event in ‘Vegas is almost like going home… It’s a familiar town where I am immediately and immensely comfortable…I’m one person who doesn’t mind having to wind my way through the casino floor to get to the elevators ;-) I went to the very first Xbiz event, and I’ve watched them grow and evolve to rank with the best – I’m hoping the temperatures don’t go higher than the nineties, and I’m really looking forward to doing my business in the speed networking center or by the pool – I’ll be equally at home in both locations… We’re going to give you some simple tips on making sure you run the best possible business in this issue, and for all of you attending the Xbiz Forum, please – let me introduce you, take your picture, talk to you about your business and how we can make it better together. That interaction is what keeps me going and I need your input and requests! The AdultWebLife.com Team is committed to working for your success. Don’t get lost in the crowd, stand out in AdultWebLife.com. Enjoy the photos, the articles, the news, the tips and the tricks – and watch for your friends to appear every month.

Let’s work together. Thank you for your support,

MikeB

michael@adultweblife.com


E-mail Overload?

L

et’s be honest – how much e-mail do you receive in your business and personal accounts on a daily basis? How much of that is unsolicited spam? How much of that is target-based advertising? How much of that represents opt-in newsletters or marketing mails that you, yourself, have registered to receive? Americans are inundated with millions of emails each and every day and a recent study shows that in 2009, that number was bigger than ever. Between 2008 and 2009, the top online retailers increased their promotional e-mail messages, newsletters and other offerings by 12%, with the bulk of those messages going out on Fridays to boost weekend in-store sales. Thursday was revealed to be the most unpopular e-mailing day among the top companies surveyed.

Most popular Day of the Week to Send Retail E-Mail According to US Online Retailers*, 2008 & 2009 (% of respondents) Monday

39% 40%

Tuesday

39% 41%

Wednesday

30%

Saturday

36%

21%

2008

42%

8.2% 9.2%

March

8.9% 10.0%

April

9.2% 10.2%

May

9.3% 10.3%

27% 2009

Note: *who sent at least one promotional e-mail Source: Smith-Harmon, “Retail Email Year-End Trends for 2009,” January 1, 2010

But what do these numbers show? Are companies truly getting better results from more frequent e-mailings, or are they all becoming something like “white noise” to the consumer, making them easier to click, delete and ignore? Perhaps due to the recent economic troubles, Americans have actually become increasingly excited about receiving promotional e-mails from their favorite retailers. Discounts, coupons and weekly deals (like Target’s weekly mailer) have become a friendly and welcome offering to the budgetchallenged housewife and played a significant part in the 2009 holiday shopping season above and beyond mere “Black Friday” sales. But how much is too much? As a part of the study, which was conducted in September 2009, US Internet users were asked about e-mail newsletters they were receiving and how they felt about them. 23% claimed to have

 ADULT WEB LIFE

8.8% 9.7%

February

16% 18%

Sunday

Stay in touch with your subscribers. Be sure to include an interactive option for them to e-mail you, send suggestions, ask questions or speak with a customer service representative either online or via phone. Being available and open for communication is the best way to keep interested readers and maintain happy customers.

January

37% 37%

Friday

E-mail marketers should reply on analytical software programs to help reduce their overall message volume. Instead of sending daily e-mails to all customers on your e-mail list, segmenting your list by interest, need or even by giving your customers an option to receive a daily, weekly or special-only newsletter would help improve customer satisfaction and reduce the potential for “overload.” Some of the most successful e-mail marketing plans include a weekly “specials” mailer with the latest sales and discounts coupled with a mailing that includes any in-store coupons or other deals. Giving customers the option to register for product or genre specific e-mails puts them in control and helps you to better target your audience overall for the long run.

Average Number of Monthly Promotional E-Mails Sent by US Online Retailers*, 2008 & 2009

36%

Thursday

“unsubscribed” from many e-mail newsletters because they were receiving too many to manage. Another 16% said these mailings caused “clutter” in their inbox and another 22% said that they even refused to make purchases from some companies that sent too many messages, saying they were “sick of it” and were “tired” of hearing about them on a daily basis.

June

9.0% 10.6%

July

9.2% 10.8%

August

9.1% 10.5%

September

9.5% 10.6%

October

10.2% 11.1%

November

11.3% 13.2%

December

14.6% 15.4% 2008

2009

Note: *who sent at least one promotional e-mail Source: Smith-Harmon, “Retail Email Year-End Trends for 2009,” January 1, 2010


Ignore your responsibilities and you will quickly lead your great idea to failure...

Mistake #1 - Don’t Make a Plan Believe it or not, some businesses get started with a limited or non-

existent game plan. Before you start pouring cash into a project you need to take the time to plan out the details and work through every aspect

of your business idea to give you a better grasp of what you will need to do it properly and reduce your risk. Make sure that your plan is flexible

enough to allow for changes as your project evolves, but explore as many

possibilities and options from the very beginning so you won’t get caught off-guard by unexpected pitfalls or road blocks.

Mistake #2 – Ignore Legal Obligations There are three professionals you should always hire no matter what type

of business you create – a reliable accountant, a skilled tax professional and a lawyer – a very good one. Make sure you consult with a lawyer that

is experienced in your industry so that you may understand and effectively

comply with any legal obligations required of you and your business. Legal issues are like “death and taxes” – they never go away and always

come back to haunt you when you least expect or can afford it. Find out about licenses, requirements, compliance systems and of course taxes, fees and obligations to the local, state and federal tax systems.

Mistake #3 – Don’t Prepare Financially Some entrepreneurs are like ostriches with their heads in the sand when

it comes to financial planning and management. Ignoring the obvious formula (zero profit = zero business), creating a budget and regularly

reviewing or analyzing your financial reports is an essential part of

creating a successful business. You should know how much cash on hand you’ll need to get started, how much you’ll need after the first 30-day and 90-day periods and what success you’ll need to see through the second

quarter, the third, the fourth and so on. If you aren’t good with numbers – HIRE A PROFESSIONAL.

Get references, hire someone qualified and

experienced with your industry and do it right.

Mistake #4: Don’t Shirk Your Obligations One of the biggest mistakes you can make is not hiring a professional to

help you run your business, but the BIGGEST mistake you could ever make is to hire those professionals and then turn a blind eye to what’s going on. Whether you hire an accountant, a lawyer, a marketer or a sales staff, you

need to monitor the work of these professionals to ensure that they are

doing what you need them to do in order to start this business up right. If they do it wrong – who really pays in the end? They’ll get their fees or salaries, but ultimately you are the one who stands to lose everything if it isn’t done right. Your number one job is to know and learn about every aspect of your business – only then will you truly master it and begin to work toward success.

NO PLAN = FAIL! How to Find Success in Your Start-up Business

In a downturn economy the last thing you need is to make mistakes in your start-up business that will doom you to failure before your project even gets off the ground. You could have the best business idea on the planet, but the way you get started and the way your business operates will either help make you - or break you. Here is a list of the TOP mistakes that people make in the initial stages of their business operations that cause them to ultimately fail...

Mistake #5: Not Reviewing Your Plan We started with a plan and we’re ending with a plan because without a

plan your business will surely fail. Once your business gets off the ground and starts its day to day operations, you will need to sit down and review

your plans, re-prioritize your objectives and prepare to make changes

where necessary. Checking in on your original plan, and then making plans to move forward, is a vital part of an ongoing business structure. Every aspect of your business should be reviewed from top to bottom so you can ensure that everything is operating smoothly, effectively and that everyone is working toward the same goal.

With a lot of planning, preparation and hard work you can put your

business on the road to success. Ignore your responsibilities and you will quickly lead your great idea to failure.

10 ADULT WEB LIFE


SEO Strategies for Online Business

I

f you are looking to get top rankings for keywords relevant to your

and your company as a brand, establishing yourself as a knowledgeable

business – and you want to keep them – you need to spend some time

expert in your field. The more links you have pointing back to your site,

learning about search engine optimization and all the things you can

the more Google and the other top engines will see you as an authority on

do to ensure that you get solid, legitimate rankings with the top engines. Some people think they should start off by building a website, add in a dash of content, a few well-written articles or blog postings, add in a dash of SEO and then top it off with a big helping of traffic and voila! – They’ve got a top-selling, money-making machine. Nope! No way – no how. In order to build a successful site you’ve got to learn the basics and start with the basics.

your specific market or subject matter.

An On-Going Process SEO doesn’t have a beginning and an ending. Good SEO starts the day you begin planning your site and never ends. Layering links, techniques, methods and strategies while fine-tuning your keywords and phrases that are used in Google AdWords or directory submissions will help to keep you at the top of your market. If you are serious about building a business

Today we’re focusing on SEO – and the first lesson we’re going to learn

that will last you well into the future, you need to continue building links,

is that SEO is not something you just throw in or add right before you start

writing relevant articles or blog postings and finding new ways to broaden

sending traffic, SEO needs to be well-planned, researched and thought

your targeted traffic base.

out while you are building the structure of your site.

What is Good SEO? Good SEO requires that you research relevant keywords and phrases and use them thoughtfully throughout your site. It also requires knowledge of site structure, appropriate places where keywords can be placed such as titles, description tags, alt tags, etc. – and of course, where keywords should be used or overdone. But the one thing that a lot of people overlook when they think about SEO is link building. Building good relevant links to your site is key to getting top rankings in the popular engines. The more relevant sites that link to your site – the better. A great way to accomplish this is to write keyword-rich, relevant articles and distribute them among the various article directories and

Pay close attention to your analytic programs to see what is working for you – and what isn’t. Don’t be afraid to scrap something that isn’t working or to try something totally new. Not too long ago people were scoffing at the idea that social networking sites could be favorable to businesses – and now they are leading the way to new viral marketing techniques and word-of-mouth advertising than anything that has come before. Research what your competitors are doing – if they are getting solid leads from Twitter, then you should explore Twitter. If they have abandoned Facebook and moved on to a new social media site, you should consider checking out the new site too. But if something is working for you, don’t mess with it – the old saying of, “if it ain’t broke, don’t fix it” applies here too.

relevant e-zines or industry publications that will post your article – and

Just remember to layer your strategies and always be ready to add

most importantly your bio with a link back to your site – to get you those

something new to the mix. Then watch, evaluate, research, tweak and

relevant links.

start the process all over again. SEO is an on-going technique so you

Link trades used to be the way to accomplish this, however, most engines will bypass huge lists of links – outside of well-structured resource databases – and you won’t really get much in the way of targeted traffic anyway if you are just listed in with a bunch of other unrelated sites.

will either need to hire someone who shares this philosophy or do your homework and put the time in yourself – a real labor of love. Either way, SEO shouldn’t be on your to-do list as something to check off ,because it will never, ever be a complete finished job…

You will get more mileage from finding related sites that have blogs or allow comments to be posted, and be sure to post something relevant (not spammy) and include a link back to your site. Not only will you build excellent, relevant backlinks that should yield you some very targeted traffic, but you will also be working to build yourself

12 ADULT WEB LIFE

In order to build a successful site you’ve got to learn the basics and start with the basics…


The Phoenix Forum Wraps another Successful Event The Phoenix Forum Committee

O

ne of the theme’s of the 2010 Phoenix Forum was social networking without the app, and earlier this month, that concept was certainly present throughout the three day event. Attendees from all over the globe arrived in sunny Phoenix for the 11th annual Forum, and were greeted with pleasant temperatures and friendly faces. Numerous colleagues were able to re-connect, and many were able to form new business relationships with their fellow attendees. In fact, one of the recurring pieces of attendee feedback we keep hearing is how good the event was for business.

The Event Once again, attendance was up from previous Phoenix Forums, with an increase of five percent over last year. Additionally, a strong European presence was very evident at the 2010 event, reinforcing the globalization this industry has seen the past few years, while also promoting diverse potential business opportunities. Of course, conducting business is only part of the Forum, and the assortment of attendee stations, networking events, receptions, and parties was as good as ever. Special thanks to all of our sponsors that hosted events and/or stations, including: 12 Clicks Cash, BuddyProfits , Cherry Pimps, Cybersocket, FSC, Just Blow Me, Lightspeed, Maleflixxx, Nakedsword, Porn Stars, PussyCash, Raging Stallion, Smashbucks, SpunkyCash, TopBucks, XBIZ and X2K. It is the support of these companies, along with all of our other generous sponsors, that makes the Phoenix Forum possible.

The Seminars Jumping back to the business side of things, the seminars at the 2010 Phoenix Forum were both thought-provoking and informative. With a special focus on some hot topics, the range of seminars reflected the somewhat unique position the industry is in as it pertains to mobile applications, customer retention strategies, and site optimization techniques. Additionally, two new seminar formats made their debut, with FAQLive and Visionary sessions employing an open-ended question and answer structure, and a spotlight interview with industry leaders, respectively. Thanks to the outstanding participation of all seminar panelists, moderators, interviewers, and interviewees, all sessions were a success.

The Look Ahead As we wrap up another Phoenix Forum, we’re reminded how fortunate we are to have the support and participation of our industry peers to make this event the success it has become. We couldn’t do it without all of you. Thank you again for making 2010 another great year for the Phoenix Forum.


Social networking without the app‌


And another special thanks to our sponsors: Premium sponsors: National Net, Playboy Adult Cash Programs, Pussycash/IMLive


And another special thanks to our sponsors: Platinum sponsors: CashDorado, FreeOnes, GotWebHost, Mofos, NeedLive, OrbitalPay, SpunkyCash


And another special thanks to our sponsors: Gold sponsors: ATK Cash, Badpuppy, BuddyProfits, Digital Deville, Do Not Censor Hosting, Grooby, Gunzblazing, JustBlowMe, Lightspeed, LoverCash, Naked Hosting, SmashBucks, Top Bucks Mobile, Red Light Center, X2K


And another special thanks to our sponsors: Media sponsors: XBIZ, AVN, Cybersocket, FUBAR, GayMainStreet, Sin 2.0, YNOT, AdultWebLife


xbiz.com/blogs/joed


And another special thanks to our sponsors: Pride sponsors: Banana Guide Partners, Blake Mason, GayAdPros, IntenseCash, Maleflixxx, Men4RentNow, Men4SexNow, NakedSword, Pridebucks


xbiz.com/blogs/joed


Do Facebook Fans Equal Customers?

US Facebook Users Who Are Fans of Restaurants, Apparel Retailers or Computer Retailers, by Race/Ethnicity, March 2010 (% of respondents) RESTAURANT FAN PAGE 62% 58% 48% 47% CLOTHING/SHOES/ACCESORIES 49% 27% 26% 36% PCs/LAPTOPS 49%

C

27% lick here to become a Fan! Be a Fan of our page and support

26%

the cause! Do you love our company? Be a Fan! We’ve all seen

36%

the Fan requests and we’ve all joined at least one program

or another, but what does it mean to the business or program that is pushing the Fan page? Do more fans mean more customers, or is this just something that people click on and do on Facebook?

NO

(32%)

USĂŠFacebookĂŠUsersĂŠWhoĂŠareĂŠ MoreĂŠLikelyĂŠtoĂŠBuyĂŠaĂŠ ProductĂŠorĂŠVisitĂŠaĂŠ RetailerĂŠBasedĂŠonĂŠ aĂŠPositiveĂŠ FacebookĂŠFriendĂŠ Referral,ĂŠMarchĂŠ 2010ĂŠ(%ĂŠofĂŠ YES respondents) (68%)

0

10 Hispanic

20

30 Asian

40

50

60

White

70

80

African-American

Source: Morpace, “Facebook’s Impact on Retailers,� provided to eMarketer, April 1, 2010 Believe it or not there is a racial trend. Hispanic users were more likely to make a purchase after becoming a Fan of a page and White Facebook users were the least likely group to fan a retailer and make a purchase. In fact, over 50% of the Hispanic respondents stated that Facebook was a good tool to help them research new products, yet only 46% of Asians, 44% of African-Americans and only 31% of Whites agreed. AOL Advertising also recently revealed that Hispanics are way ahead of the general online market in using the Internet to research purchase and socially share that information with friends. Unfortunately, many marketers are missing out on this tech-savvy demographic and have admitted that they are not taking any initiative to take advantage of

6RXUFH0RUSDFHÂł)DFHERRNÂśV,PSDUWRQ5HWDLOHUV´SURYLGHGWRH0DUNHWHU$SULO Believe it or not, a recent study revealed that social fans are more likely to purchase and recommend the brands that they become a “fanâ€? of – and even better, their friends pay attention and are likely to make a purchase as well. Over two thirds of US Facebook users surveyed said that a Facebook friend referral would make them more likely to purchase an item or visit an online store, in a study conducted by Morspace. 41% of Facebook users surveyed stated that they used Fan pages to show their friends what companies and products they support. Coupons or other discounts and freebies given as incentives to join a Fan page were also great ways to increase sales, as 37% of users surveyed stated that they had made a subsequent purchase after receiving a coupon, code or sample from a business on Facebook.

34 ADULT WEB LIFE

these opportunities to reach the Hispanic market directly.


Fresh Traffic: Blogging – It Remains Hot By Chris Sellers

A

“buzz word” people are really getting kind of sick of hearing

schedule. You can choose to pre-load hourly, every other hour, every six hours – whatever floats your boat – and gets you the best results.

about is blogging. BUT – the full power of blogging has yet to

One of my personal favorite tools to use in conjunction with blogging

be tapped. There are so many ways that you can use blogging

is bookmark and ratings sites, including Technorati.com and Digg.

to attract new traffic to your existing site, network with other websites

com. The challenge with these sites, however, is that your posts – your

and blog sites – and offer feeds of your daily blog to other sites to use

news – needs to be fresh, needs to be “first” if it is news and needs to

as “free content” for their sites’ visitors.

be something popular, of interest, and needs to be written in such a

Before you just dive into creating a blog you need to think about what will be in it. You need to decide upon a theme and the “voice” that you will use to create it. Will it be a “campy” personal blog – or will it be a formal, structured blog? What will you talk about? And remember – you need to TARGET your traffic. If your website focuses on porn stars – why not do a blog all about porn stars? Maybe give personal statistics about them – list information on upcoming appearance dates at meet & greets, dances at gentlemen’s clubs across the country and even featured galleries on each specific porn star. If your site focuses on a wide range of fetish niches and microniches, you could define each niche, give details and information on fetish groups that meet, promote your product and apparel site sponsor programs with reviews of fetish toys, tools and gear. The possibilities are endless… As far as your “voice,” as we’ve often talked about with the social networking sites – blogs work best when you let your personality shine through. Some webmasters approach blogging hesitantly thinking they aren’t writers, and that they might freak out about having to write a formal blog entry on a daily basis. But blogs aren’t articles – it’s a totally different form of writing. Consider blogging in your own voice, your own natural language – that tends to work best so you don’t begin writing one way, and then accidentally change your personality and start writing another way later... You absolutely need to be committed, and you NEED TO BE DEDICATED when writing a blog – it has to be at least a daily event. Actually, 2-4 entries a day is an excellent way to start, and for maximum results and exposure – you should be blogging at least once every two hours (that’s 12 entries per day) or an entry an hour (that’s 24!). It may sound like a LOT of work but the best part about working with a blog program like WordPress – the program we use and recommend to our readers – is that you can pre-load your blog program with entries spaced out on a

You need to TARGET your traffic… 36 ADULT WEB LIFE

way that it will attract attention. This is when National Enquirer-type article titles will come in handy. Think supermarket tabloid eye-catching headlines that make you look – despite yourself. That’s what will grab the attention of these jaded blog readers – the people who read these pages read a LOT of blogs – you need to really capture their interest as soon as possible and the title is usually the best way. These sites work off of tagging – which is created from your blog categories and from tags that you can create using a WordPress plug-in. Your site gets listed based upon the tags used – and yes, you can use more than one per blog post – and should ALSO be targeted. Don’t use a tag just because it’s popular at the moment – target your tags to your content and you will reap the rewards. Digg.com works similarly, but your blog entries get more “popular” based upon how many “diggs” your entries get from other users. Digg also categorizes by blog tags, so it’s important to use the tags plug-in and multiple keyword-rich targeted category titles if you plan on using Digg.com. You can add a “Digg this” icon or text link to every single blog post to increase your Digg listings – and you can also “Digg” your own posts using extra anonymous Digg accounts.


US Mobile on the Rise! sales and opportunities in that same year.

Webbilling JoeD

A

new forecast published in April by Coda

Research

Consultancy

As users begin to feel more comfortable using

states

their mobile devices to make product purchases

that mobile eCommerce revenue in

for physical goods via their handsets, consumer

the United States could reach as high as $23.8

confidence will continue to grow. The current

billion by 2015. The main reason why mobile

trend shows users taking advantage of mobile

eCommerce is expected to see such huge

devices to research products, compare prices

growth is due to a steady increase in use of

to other retailers and even to make purchases.

smartphone and mobile Internet use among

Consumer confidence is already growing! As

consumers.

more sophisticated technology is built into

Telecom Analyst Juniper Research anticipates that revenues from mobile adult services will grow to $4.9 billion by 2013 where Western Europe will remain the largest market with 32%, compared to 11% in North America and 5% in Africa and the Middle East. So why is Europe so strong when it comes to spending money on mobile adult? First and foremost, Europe has always been very liberal when it comes to adult content. Even most of the carriers in Europe have their own adult sections. Secondly, people can easily and

these devices, such as barcode scanners, intelligent

cameras

-

and

location-based

applications become more widely used - mobile eCommerce will see huge jumps in sales. Also, website owners are seeing more and more mobile traffic on their websites these days. Depending on site Google ranking, brand value, etc., this value ranges as high as 10% of all site traffic. The average for mobile traffic is around 3-5%, and a lot of website owners do not yet monetize this traffic, even though it is extremely simple with the right help.

conveniently use mobile phone billing when

In addition to consumers purchasing physical

they want to purchase mobile adult content.

goods, virtual goods such as social networks,

They don’t need to enter any credit card

mobile gaming and other mobile entertainment

information as they would in North America,

including music, movies, television and video

and this simple ease of use results in much

are all on the rise and are expected to continue

higher conversion rates.

growing. Just look at the growth in Facebook

According to European mobile adult program SexGoesMobile.com, average conversion ratios are lower than 1:100 when mobile phone billing is used in specific countries. Smartphone technology experts believe the US will reach two thirds market penetration for mobile handset/smartphone users by 2015, so it will follow that at least half of those mobile users will participate in mobile eCommerce

As more people move from desktops to laptops to mobile devices… 38 ADULT WEB LIFE

application usage in the past year and you can see where this is headed. As more people move from desktops to laptops to mobile devices, these games and other entertainment venue options will just continue to grow in popularity and revenue.

When you do plan to go mobile, plan it well. If you are advanced in your billing offerings, using different payment options in different regions (e.g. credit card in the US and direct debit in the EU) you should not ignore your mobile EU traffic either. Most US mobile programs just offer credit card billing. Overall EU credit card penetration ranges to 25% and Europeans are more reluctant to divulge credit card details on mobile handsets, and frankly, don’t want the hassle of it. Make sure you partner with experienced EU players for your mobile traffic as they can convert it better, employ the best methods, and have many more years of mobile eCommerce experience. Experts

believe

that

by

2015

mobile

eCommerce in the US will comprise as much as 8.5% of all US eCommerce revenues and as much as 20% of global eCommerce revenues. So if your company hasn’t looked into mobile opportunities – it’s time to get busy! There are plenty of easy-to-use solutions that will help you to give your customers some very unique mobile options.


5 Easy Ways to Promote Your Blog

B

log writing is pretty much just like any other type of content creation. The only real difference is the way that you use

the content. The content itself is the draw with a blog, but you need to get your posts out there to attract more traffic to your blog website in order to increase your sales and site revenue. Traffic is king with blogs – just like anything else on the Internet.

But getting quality,

targeted traffic should be your main objective. Here are 5 tips to help get you started on generating pre-qualified traffic to your blog:

#1 – Post Comments on Relevant Blogs Look for other blogs that talk about or are focused on similar topics to your own. Post a relevant comment – remember, this will be your first impression to many readers, so you want to sound intelligent. Don’t waste this opportunity by posting drive-by spam such as “check out my site” or “for more on this topic click here” type posts. Contribute to the discussion, add in a little tidbit of new information and include your name and site URL so others can clickthrough to see what you have to offer. This will help you not only gain traffic but improve your SEO by creating links to your site from other relevant sites.

#2 – Link to Other Relevant Blogs in Your Posts When you create posts on your own blog website, be sure to link to other relevant and popular blog sites that provide your readers with something interesting and unique to read. This will help to further tie your blog with other like-minded blogs, increasing your popularity and reputation as a knowledgeable information source within the community.

#3 – Become Active in Relevant Community Forums Join online forums or message boards that

are relevant to your blog’s topic or theme. Be active in discussion and establish yourself as a leader within the community, you know, as someone who knows what they are talking about. Be sure to include a link to your site and your blog name in your signature file if possible.

#4 – Blog Regularly and Consistently If you can post to your blog once a day that is great. If you can post to your blog twice a day – even better. But if you can arrange so that you have four regular posts each day – one scheduled at 6am, another at noon, another at 6pm and another just prior to midnight – that’s the way to really build a solid consistency with both you readers and the search engines. Google’s BlogSearch primarily is an excellent source that recognizes your regular posting efforts.

Stick with this schedule – and add

more if possible – and you’ll get top rankings in no time.

#5 – Take Advantage of Social Media Tools A blog is a social media tool, but adding in layers of other social media opportunities such as Facebook, Twitter or MySpace can really help to add another layer of interactivity and potential for viral marketing of your blog website. You can also take advantage of social bookmarking programs such as digg, reddit and others to submit the URL of your recent posts in order to increase visibility.


Site Check Up: Broken Links By The Webmistress

D

octors recommend that you get a physical check-up at least once each year. Web developers – your site needs

at least an annual check-up as well! There are so many things that need to be checked on a regular basis – some webmasters will even conduct these tests on a monthly basis… It all depends upon the size of your site, the purpose of your online business and the potential your site has for running into problems that could end up costing you money... Not all programs are created equal – what works on one site may not work on another – your mileage may vary… or any other saying you can think of – they all apply here. Use at least two different programs or scripts of each type to ensure that you’ve got all your I-s

another webmaster or contact the software maker directly.

The Programs: Site Valet http://valet.webthing.com/link/ Web-based link checker – gives results based upon “bad” link returns, re-directs, server errors and other common linking issues. W3C Link Checker http://validator.w3.org/checklink/ A link to this program can also be found above in the W3C site validator resource. Juicy Studio’s Link Analyzer http://juicysudio.com/services/linktest.php Checks all links on page (can take awhile for larger sites) and gives a list of results with

dotted and all your T-s crossed.

warnings wherever necessary.

Broken Links

Extra Tips:

Broken links have plagued many a webmaster over the years. Since linking to other sites, within our own sites and traffic trades are so essential, some sites may have hundreds, thousands – or more – links. It would be impossible – or at the very least quite time consuming – to check all of those links by hand on a regular basis. The programs available for link checking are most often NOT a free service, but a purchased downloadable script or program that is used on

As was mentioned above, any time you run a program or script that focuses on mass quantities of links – either through trades of TGP/MGP listings or link list sites – you should make sure that the program you are using as your site’s backbone also has a link checker in place. Having this utility easily at your fingertips to use while you check listings, add new links and remove offending listings can help you save time and money.

your computer. However, there are a few Webbased solutions that we will list here. If you run a link list or a TGP-type website, the program that you use to add links, approve links and list links should have a brokenlink checker right in it. If you aren’t sure, ask

Broken links have plagued many a webmaster over the years…


By MyPornProfile

FOLLOW ME ON

A

nywhere and everywhere you look these days there’s a mention of Twitter. It doesn’t matter if it’s the morning news, evening news, a joke on the Jay Leno Show or even a mention in a movie.

Twitter is pretty much everywhere. Twitter is a micro blogging service that allows you to write and share short messages of up to 140 characters in length. Twitter can be used to keep in contact with friends, loved ones, colleagues and it’s really great for connecting with others on a business level. Believe it or not Twitter recently turned four years old. Even though Twitter has been around for four years it has radically expanded in the past year and a half, and it’s not too late to get in on the phenomenon. It doesn’t matter if you’ve had an account for a long time, recently started or will be creating an account after reading this article. There are many ways you can use Twitter to increase brand awareness and connect to others on a level that was nearly impossible before. When setting up an account, the first decision you’ll need to make is if you want to create an account for yourself or one for your business. If you’re a performer and you are your own brand I would suggest creating a profile about you. If you own a website, studio, blog, etc., that is not about you, I would suggest making a profile centered around your business with your business name as your Twitter name. You can obviously have both, but to maximize your time on Twitter you’ll want to focus on just one… After you have your account set up you will want to target who you follow. In the Twitter world you have the people/companies you are following and the ones following you (followers). You can’t possibly follow everyone, so target who you want to follow. I’m currently following around 900 people and I can still effectively follow all of them. I don’t know what the magic number is, but so far so good with 900 :D Remember, not everyone tweets all the time, so you can assume that only a fraction of those you follow or your followers will tweet on a daily basis. It’s general Twitter etiquette that you should follow anyone who is following you. Of course if you are following a target set of users then you may not want to follow everyone who is following you. Now that we’ve got the basics out of the way, let’s focus on how to increase your following, which is what you really want to do. Not only increase your following, but make sure the people following you are engaging. There’s no point in having 10,000 followers if only a hundred of them actually read your tweets or click on your links. Here is a short list of ways to attract and retain engaged followers:

Believe it or not Twitter recently turned four years old…

44 ADULT WEB LIFE


1) Most people don’t know that Twitter has an option that connects to your email contact list and will tell you who currently has an account on Twitter. After Twitter shows you the list of people/companies, you can follow each user. This is a great way to let others know you have an account. 2) Once you’ve established a few followers, ask them if they wouldn’t mind telling their followers to follow you. There is a weekly ritual on Twitter every Friday called FollowFriday, where users suggest to their followers other users to follow. This is a great way to go viral quickly. 3) Comment on other users’ tweets by hitting the “reply” button. If you make a meaningful reply to their question or comment the user may reply back to you and the users’ followers will see that you are someone that they may want to follow After you have a good following it’s time to kick it up a notch and start promoting your business. Now you need to be careful here... There’s a very fine line between promoting your business and making conversation. If your tweets are mainly links to your site or blog posts you will immediately begin losing followers. Nobody wants to follow someone that only tweets links. You need to find a balance between

After you have your account set up you will want to target who you follow… URL and condenses it into short URLs usually 15 characters or less. This allows you to not only tweet the link, but also write verbiage around the link. If you haven’t yet created a Twitter account now is the time to do so. It’s a tremendous way to promote your business and connect with both fans and other businesses like never before. If you already have a Twitter account use some of the tips I provided earlier to increase your following. Remember, it’s not about the number of followers you have, it’s about the quality of your followers. You can follow me on Twitter at @mypornprofile. I’m the owner/operator of mypornprofile.com. MyPornProfile is a website for both ladies in the adult industry and webmasters who wish to promote themselves and their sites.

making conversation, replying to others and promoting your business. If you have a promotion going on your site, you will be appearing at an event or you wrote an interesting blog post, then you should tweet out this information. In between though, make sure to engage with your followers. If a follower replies to one of your tweets then reply back. This shows them that you care about them and they are not just another follower. In addition it’s always a good rule of thumb to personally thank each of your new followers for following you. This can simply be done by sending them a DM (direct message) and saying thank you for the follow and hope that they enjoy your tweets. Tweeting is not the only way to promote your business on Twitter. There is a hidden area on Twitter that up to this point has not been utilized by the masses. Can you guess what this section is? It’s the background! Every user has one, and most people use the standard background templates provided by Twitter. Take some time and create an eye catching background with pictures and links. You can’t actually have a clickable link in the background, but you can spell out the link. Twitter provides you with a large background area so use it to your advantage. In our business the question always comes up, “does the site allow adult content?” So far Twitter has not banned any accounts for adult content. However they have suspended accounts that have nude profile or background pictures. The profile pics can be racy, but no nudity. On the other hand there has been little-to-no censoring of tweets. Twitter is pretty much an open platform to say whatever you want and link to wherever you want. Twitter does not provide you with the opportunity to upload photos. Instead you are allowed to link to photos. Due to the fact you are only allowed to type 140 characters, you’ll most likely want to use a URL shortening service such as bit.ly. In short, bit.ly takes a

ADULT WEB LIFE 45


Building Trust in Your Brand

I

f you could find a networking source that would give you access to

GroupsĂŠthatĂŠSocialĂŠNetworkingĂŠSiteĂŠUsersĂŠWorldwideĂŠ HaveĂŠBecomeĂŠFansĂŠofĂŠonĂŠSocialĂŠNetworkingĂŠSites,ĂŠ JanuaryĂŠ2010ĂŠ(%ĂŠofĂŠrespondents)

over 940 million people worldwide – would you use it? And if you could use that network to help you to build a solid brand for your

company or your name – would you do it? What if you could reach those people, build that brand and then build confidence and trust for that

A BAND (44%)

brand just by networking and communicating with others? You would have to be crazy not to do it – regardless of what type of business you

A FAMOUS PERSON (40%)

are in – you would be crazy not to take advantage of such a huge global

A BRAND (35%)

opportunity. So... why aren’t you using social network sites?

A CHARITY (33%)

MostĂŠCredibleĂŠSourceĂŠforĂŠInformationĂŠAboutĂŠaĂŠBrandĂŠonĂŠ aĂŠSocialĂŠNetworkingĂŠSiteĂŠAccordingĂŠtoĂŠInternetĂŠUsersĂŠ Worldwide,ĂŠJanuaryĂŠ2010ĂŠ(%ĂŠofĂŠrespondents)

A NON-FAMOUS PERSON (24%) OTHER (17%) NONE OF THE ABOVE (10%)

A CONSUMER (38%) THE BRAND ITSELF (32%)

0

A MARKETER (3%)

10

30

40

50

When social network users were asked about what brands or products they enjoyed reading about online, most users stated that they usually

ANOTHER BRAND (1%) 5

20

Note: n = 1,723 respondents who have become fans 6RXUFH,Q6LWHV&RQVXOWLQJ³6RFLDO0HGLD$URXQGWKH:RUOG´0DUFK

A JOURNALIST (7%)

0

10

checked out things their friends told them to check out. Word of mouth

15

20

25

30

35

40

Note: n = 2,065 6RXUFH,Q6LWHV&RQVXOWLQJ³6RFLDO0HGLD$URXQGWKH:RUOG´0DUFK

As of January 2010, research site InSites Consulting estimated that there are truly over 940 million people around the globe tuning in to the top social networks for personal networking, sending messages, sharing photos, posting to blogs, responding to posts made by friends, playing social app games and yes, checking out online products, websites and services – and sharing that information with friends. Word of mouth is perhaps the best way to build a brand. Run a good business, give good advice or support or customer service and the next thing you know, people start talking.

and personal referral was higher than any other motivation – including “the brand itself,� reviews written by professional journalists and straight-up marketing pitches. The advice of a friend, someone they trust, helped to instill trust in a product or business that they might not have even heard about before. What are you going to do with that information?

How do you get

your customers to talk about you and share their experiences with your business with their friends? Of course experiences and preferences are different around the globe. Social network users in Southern and Eastern Europe stated that they preferred word of mouth references, however people in Asia and South America said that they were more trusting of a brand that they knew. It becomes apparent that when marketing to a global audience, you will need to do both – build a solid, trustworthy brand AND build consumer

Word of mouth is perhaps the best way to build a brand‌ 46 ADULT WEB LIFE

confidence and find new ways to help your customers share their experiences with others.



AWL