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“We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity,” Apple CEO Tim Cook revealed in an earnings call in July, talking about the need for Apple’s devices to work with other developers’ products, such as the successful Pokémon Go game. The company has also hired VR and AR experts and made some acquisitions that could help it meet its AR goals. Apple has discussed the glasses project with potential suppliers, reported Bloomberg recently, citing people familiar with those discussions. The company may be close to a prototype stage as it is said to have ordered small quantities of near-eye displays from one supplier for testing. The company hasn’t, however, ordered components in numbers that would suggest that mass production plans are imminent, a spokesperson told Bloomberg. Apple could not be immediately reached for comment. The company will be entering a crowded markets where Microsoft is pushing its AR glasses, called HoloLens, while Facebookowned Oculus VR is targeting the VR market. Google launched its VR headset called Daydream View that will work with compatible phones including the company’s Pixel smartphones. Apple’s glasses will be introduced in 2018 at the earliest, if the company goes ahead with the project, according to a Bloomberg source. New product categories, including the AR glasses, could help the company make up for falling iPhone sales. JANUARY 2017 • MACWORLD 13 MWJAN17.indd 13

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