reality concept with its HoloLens visor, a device that seems to actually make a compelling argument for the technology, and Snapchat has garnered some attention with its new Spectacles glasses, which feature built-in cameras and integrate with the popular messaging app. And now there are rumours that Apple is throwing its hat glasses into the ring. But is this merely the usual wild speculation or is there fire behind the smoke?
This is Tim Perhaps the most compelling argument that Apple is working seriously on an augmented reality device is none other than Tim Cook himself. The Apple CEO has mentioned several times in the last year or two that augmented reality is positioned to be a big thing, saying during the company’s quarterly financial results call in July that Apple is “high on AR for the long run, we think there’s great things for customers and a great commercial opportunity.” In October, Cook has said that AR will become a daily part of people’s lives and compared it to 112 MACWORLD • JANUARY 2017 MWJAN17.indd 112