ACCESSORIES DESIGNER: SANDRA CHOI
As the next generation at Jimmy Choo, Sandra Choi has given luxury a cool new twist – and she’s only getting started PHOTOGRAPH by LORENZO DALBOSCO
Since securing the reins as Jimmy Choo’s sole creative director in 2013, Sandra Choi has taken the brand to new heights – and we’re not just talking about her vertiginous heels. The label has long been a stalwart of any A-lister’s red-carpet arsenal, and Sandra introduced bags, sunglasses and even trainers to its repertoire. “Jimmy Choo is known for its strappy sandals and glamour. But somehow we’ve done superbly well with our trainers and with things that aren’t a stiletto. I want to bring those things to the spotlight as much as the glamour. I want women to enjoy Jimmy Choo, whatever they’re doing.” Sandra is truly enthused by the idea that Jimmy Choo shoes and accessories have the ability to appeal to all young, modern women, who can “put on a pair
PREVIOUS WINNERS INCLUDE Anya Hindmarch (2015); Katie Hillier (2014); Charlotte Dellal (2012); Victoria Beckham (2011)
Bomber 3.1 Phillip Lim at Harrods; T-shirt Splendid
WO M E N o f t he Y E AR in association with
By Rebecca Fearn. Styled by Lucy Walker. Hair: Kim Roy. Make-up: Claire Mazik. Nails: Michelle Humphrey at LMC Worldwide
THE MODERNIST
of sunglasses and think, ‘Yes, they’re Jimmy Choo – I can go out and conquer the world.’” 2016 sees Jimmy Choo celebrate its milestone 20th anniversary, but Sandra is already looking forward to the next 20 years. What’s the secret to longevity in the fickle world of fashion? “Creativity,” she says. “The shoes and accessories need to be beautiful and functional. I guess that will always give Jimmy Choo that extra magic.” And just in case you were wondering, this is a woman who doesn’t just talk the stiletto talk, she walks it, too. “I’ve lost count of how many pairs I own. I don’t really know, possibly around… 600?” Now that’s dedication to her cause.