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10 PERIMETER PARK
THE W3 LIFESTYLE M I N I Z I N E
SCREEN ON THE GREEN
Photography by James Duckworth
2010 Event Calendar Inside
2 W3 LIFESTYLE - 10 PERIMETER PARK - CALENDAR
Pool Splash Bash COMING SOON
Jazz Under the Stars COMING SOON
Casino Night COMING SOON
Health & Wellness Expo COMING SOON
Dive-In Movie COMING SOON
Holiday Party COMING SOON
OOL SPLASH BASH COMING SOON - DATE TBA
AZZ UNDER THE STARS COMING SOON - DATE TBA
WEET & STYLISH PARTY
COMING SOON - DATE TBA
W D W
ELLNESS & SPA EXPO COMING SOON - DATE TBA
IVE IN MOVIE NIGHT COMING SOON - DATE TBA
ELLNESS & SPA EXPO COMING SOON - DATE TBA
COMMUNITY INFO - W3 LIFESTYLE 3
10 PERIMETER PARK Community Manager: Assistant Community Manager: Bridget Cunningham
Letter from the Manager, As a W3 Lifestyle designated community our residents receive special discounts and incentives at various retailers and service providers all over Atlanta. Periodically we email these specials out to our residents as well as list them on our Community Facebook page. Some specials are time sensitive so the best way for us to communicate them to you is directly via email. Please make sure we have your current email address on record at the Leasing Office to make sure you do not miss out on these great opportunities. We will also email you every month when your Community Minizine is published online for your viewing pleasure. We have been designated as the Best of The Best in apartment communities by committing to defined criteria with W3 Lifestyle. Along with this designation come many resident benefits and services. We hope to see you at our next Community Event so that we can show you how much we appreciate our residents…and most importantly – how much we appreciate YOU! See something in your Community Minizine that you think would interest a friend or family member? Feel free to forward it to anyone you know and share some of the valuable article information and event dates. After all, not everyone is as lucky as you are to live in a W3 Lifestyle designated community – make them jealous and show what your community does for YOU!
Leasing Consultants: Josh Cox Maintenance Manager: Lane Barrilleaux Mainteance Technicians: Sean Sears Phone (770) 458-1001 Fax (770) 451-7194 Email
Newsletter Advertising Inquiries Marci Alt 404-377-4297 firstname.lastname@example.org Have a Review You Would Like to Share?
VISIT OUR PROPERTY PAGE
W3 FAN PAGE
Share with us your experience with a Movie, Restaurant, Night Club, or anything else you think your neighbors could benefit from. Email Your Review to: email@example.com Once your review is emailed it becomes property of W3 Lifestyle, LLC and may be published.
W3 LIFESTYLE Partners with Carma Productions
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W3 Lifestyle designating the Best
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new advertising avenues being few and between,
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is with much excitement to announce the
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LETTER FROM W3â€ƒ -â€ƒ W3 LIFESTYLEâ€ƒ 5
HIGH APR? Don’t Worry, You Can Still Negotiate! By David Ellis, June 5, 2010, CNN.com
NEW YORK (CNNMoney.com) -- In
the never-ending battle
between credit card companies and their customers over
interest rates, consumers still hold at least some of the cards.
as issuers have gotten squeezed by historic loan
still have plenty of leeway to negotiate a
companies] will be just as willing now
as they have been,” said
Nick Bourke, director of the Project at The Pew Charitable
Safe Credit Cards Trusts. In
lawmakers had even drafted a bill, the banking
card companies started hiking rates last summer
are deeply concerned that these rules will result in
6 W3 LIFESTYLE - FINANCIAL
have moved even higher still.
of last week, card
11.31%, according to Informa Research Services. Rewards cards stood at 12.33%. Just six months ago, those rates were 10.6% and 11.8% respectively. But Bourke
billing” and arbitrary rate increases.
far, a number of those predictions have come to
passed major new rules for the industry in with the
Edward Yingling, chief executive of the American Bankers Association, said during a Congressional hearing in May 2008.
reduced consumer access to credit cards,” said
pointed out that the recent increases are not
nearly as severe as those enacted just before the was signed into law.
the uptick in rates, experts say
issuers can’t afford to be completely inflexible with customers looking for a lower rate.
For starters, Americans still can vote with their feet and
move their business elsewhere if they are unhappy with the current credit card company.
Estimates put the number of
different types of cards available to consumers at more
10,000, according to the publication The Nilson Report.
a lower rate
payments industry trade
with a credit card company
At the same time, the steady improvement in the economy in
the past year has led to some relief for banks who had been
prove easy for
weighed down by bad loans.
charge -offs, or loans a bank considers to be
percentage of Americans that are behind on payments has also
Long-standing cardholders or those with high credit limits, for example, have typically been among the most successful in winning a lower rate from their credit card company. Industry experts said that probably holds true today.
And while consumers whose credit got dinged by the recession might not fare as well, those who simply kept up with their
uncollectible, fell to
April, Moody’s. The
during the month of
according to the most recent data published by dropped in recent months.
banks no longer intently focused on loan troubles,
credit card companies are once again looking to add customers, said Odysseas
Papadimitriou, CEO of Evolution Finance, which publishes Cardhub.com, a credit card comparison site. “With
“most cardholders had little difficulty bartering with their bank ”
credit losses coming down, what
Papadimitriou, with Capital One (COF, Fortune 500).
their way into a lower
you are somebody who is paying
your bill on time, using your card and carrying a balance, you are a
great customer for a credit card
we are seeing is increased competition between major issuers in getting new business,” said
payments may also be able to talk
a former executive
Several issuers contacted for this story, including Bank of America (BAC, Fortune 500) and Discover (DFS, Fortune 500), said they have continued to look at individual accounts to determine if they can offer customers an interest rate reduction.
always been committed to helping cardmembers
FINANCIAL - W3 LIFESTYLE 7
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UNLOCKING THE SECRET Within Yourself
Are you a believer? Are you a attracting more believer in mind over matter? Think money, better it, Feel it, and it will be. If you have health, and not already watched it or read the relationships; in book, go today and enjoy the power of The short, happiness. Secret written by Rhonda Byrne. Not really a movie or documentary, The Secret is more of a video seminar, a presentation featuring In the end, programs like this generally find a series of authors, philosophers, doctors, an audience that is open to the message, and quantum physicists, entrepreneurs, and many will probably find it to be a source of inspiration. Others will approach it with a spiritual practitioners expounding on the powers of The Secret (probably “more money, good deal of skepticism or the most well-known of the presenters better health, and dismiss it as another way of marketing happiness is Jack Canfield, author of Chicken relationships” the masses. It simply won’t Soup for the Soul and The Success resonate with everyone, but Principles). if it resonates with you, you’re likely to enjoy it and get a lot out of it. What is The Secret, exactly? “That principle can be summed up in three simple words: thoughts become things,” proclaims writer Mike Dooley, author of Notes from the Universe. Put it another way, it’s The Power of Positive Thinking and how it can be applied to
WELLNESS - W3 LIFESTYLE 9
STOP, DROP, AND ROLL INTO A FIREHOUSE By David Wolfe
Firehouse”. Then and
we walked through the door the employees
some of the
locations, like the
one we visited, have a digital soda machine which has a variety of special mixes in soda drinks.
print and of
I had Combo steak, cheese.
which was a good serving size of sirloin onions,
The sandwich soft. It was served
with a medium beverage
My partner had N Ladder Sub
They are didn’t taste
very generous with the meat and like
sandwiches seemed to have more meat than bread.
Firehouse Subs. She
ordered the ham sandwich and it had a few
pieces of ham on it with higher quality white bread.
seems to have a quality unlike most
comparable sub shops.
were quick, well staffed,
clean, and offered a quality food for a great price.
Firehouse soon I think next time I will have the Hook and Ladder sub. be back to
you want it with lettuce and tomato you’ll need to
RESTAURANT REVIEW - W3 LIFESTYLE 11
RED, WHITE, & BLUE BURGERS BY LAURIE, FOOD.COM
• 1 large sweet white onions
1. Preheat grill to medium-high heat.
• 1 lb lean ground sirloin
2. Using sirloin
• 1 teaspoon olive oil •
fresh ground black pepper, to taste
them too densely.
3. Season with salt and pepper. 4. Lightly
leave some air in the burger and avoid packing
• 2 tablespoons crumbled blue cheese
salt, to taste
5. Cook grill
the same time, grill the peppers for
minutes on each side.
7. Lightly toast the buns on the grill. 8. Serve the burgers on toasted buns with grilled red peppers, slices of sweet white onion and crumbled blue cheese.
14 W3 LIFESTYLE - FOOD RECIPE
SCREEN ON THE GREEN 2010 June Movie Schedule at piedmont park
Thursday, June 3rd Transformers 3
Thursday, June 10th Dreamgirls
Thursday, June 17th Star Wars
Thursday, June 24th Jurassic Park
COVER - W3 LIFESTYLE 17
e s i t r e v d A e r e h Get in front of every resident in all of the best of the best communities across 6 States!
Marci Alt (404) 377-4297 firstname.lastname@example.org
• indefinate shelf life! • Discount for business owners who are residents of a W3 Community! • ask about our other advertising perks! • Find out how to get in front of the nations most loyal consumer!
WHO IS THE DOCTOR IN YOUR NEIGHBORHOOD? IT’S NISHANT SHROFF, M.D.
Enjoy the benefits of a quality internal medicine physician, right in your neighborhood. Inman Park Physicians is backed by The Joint Commission-accredited hospital, Atlanta Medical Center. Make the short trip to our offices in the North Highland Steel Lofts at 240 North Highland Avenue, Building #3. Dr. Shroff will greet you with a smile, and treat you with the care and respect that you deserve.
Inman Park Physicians offers the following services: • Preventive Healthcare
• Chronic Disease Screenings
• Men’s Health
• Vaccinations & Flu Shots
• Minor Urgent Care
Call 404-524-2424 to schedule an appointment.
Accepts most major health plans.
SEX AND THE CITY 2 By Lisa Schwarzbaum, EW.com May 28, 2010 (EW.com) -- Mood swings similar to those experienced by menopausal Samantha are a common side effect of exposure to “Sex and the City 2.” Two and a half hours spent in the company of fortysomething Carrie Bradshaw (Sarah Jessica Parker), Charlotte YorkGoldenblatt (Kristin Davis), and Miranda Hobbes (Cynthia Nixon), and fiftysomething Samantha Jones (Kim Cattrall) takes a toll: The experience of listening to the girls complain about their fairy-tale lives from the comfort of an allexpenses-paid luxury vacation in the Arabian desert may leave a viewer feeling by turns nostalgic, disoriented, and impatient. Don’t worry. This is a normal response to revisiting an essence-of-1990s-NYC experience and seeing it through 2010 eyes. And it’s a natural reaction given that, in turning the blinged-out foursome into garish caricatures of their already outlandish selves, it seems the producers are just not that into us. Once upon a time, Carrie, Charlotte, Miranda, and Samantha represented an extravagant (white) fantasy of sophisticated city-that-never-sleeps sisterhood. They were Manolo’d ambassadors from a world of Manhattan glamour and cosmos who, underneath their finery, were recognizable as real types of women in an American urban world. Now? Well, the friends still look porelessly fine. And I’m delighted that, in an antidote to recession frugality, their wardrobe budget hasn’t taken a hit. But in “SATC2,” whether the topic is gay marriage discussed at the over-the-top wedding of Carrie’s Best Gay Friend (Willie Garson) to Charlotte’s own BGF (Mario Cantone), or gender roles in the complicated United Arab Emirate of Abu Dhabi explored on a camel, the conversation has been reduced to a string of quips. ‘’It’s Bedouin, Bath & Beyond!’’ Carrie chirps about amenities in a luxurious desert oasis. ‘’Lawrence of my labia!’’ Samantha purrs -- ewww! -- about an attractive man observed driving across the dunes. Writer-director Michael Patrick King compulsively jams pun after groaner pun into the script, tipping the ladies’ lifestyles and life issues perilously into cartoon territory done better by Jennifer Saunders and Joanna Lumley on BBC’s “Absolutely Fabulous.”
she’s got everything, including marriage to Big (Chris Noth), a new book and a humongous closet, and now she’s... what? Spoiled and bored, we can’t help but think. (‘’Is this because I’m a bitch wife who nags you?’’ Carrie wheedles when Big asks for some space; at the screening I attended, the audience answered aloud, Yes.) Yet with the exception of Miranda (who, honestly, is far too mature and engaged in the world to still hang with these me-me-me gals), not one of the fashion fiends lifts her head out of her luggage to get a clue. While Miranda reads up on Abu Dhabi and learns to speak basic courtesies in Arabic, Charlotte scrambles like an American maniac in search of clear cell-phone reception. Samantha is still at it with the horny shtick: She insults her hosts as she rails against not being allowed to dress as trampy as she wants. Carrie still can’t get over the awful fact that, while she gave Big an expensive vintage wristwatch for their second anniversary, he gave her a high-end flat-screen TV installed in their bedroom so they could watch old black-and-white movies together. Together. As if the gesture were an insult rather than an offer to share something, anything, other than nights out on the town. It’s of passing interest to note that all the male characters who make return visits -- including John Corbett as Carrie’s ex, David Eigenberg as Miranda’s husband, Evan Handler as Charlotte’s husband, and Jason Lewis as Samantha’s actor boy-toy -- are so nice and mild and understanding and accommodating that they fade into invisibility. “SATC2” doesn’t have time to follow any relationships other than those among Carrie, Samantha, Charlotte, Miranda, and their suitcases full of costumer Patricia Field’s caftan-themed creations. As Carrie might type on her laptop while giving one of her girly little shrugs, When did “Sex and the City” become so long and mean so little? C-
Three of the four have uninteresting but reasonable problems: Charlotte is upset that motherhood is hard; Miranda is upset that she’s unappreciated at work; Samantha is upset that she can’t outrun menopause. The fourth takes the cupcake: Carrie is upset because
MOVIE REVIEW - W3 LIFESTYLE 21
RETAILERS POSTED 9TH STRAIGHT MONTH OF GAINS By Blake Ellis Staff Reporter - June 3, 2010 cnn. com
NEW YORK (CNNMoney.com) -- Consumers out
rising an average of
5.3%. Costco led the way with a 9% rise in May sales, but that increase was slightly below analysts’ forecast for an increase of 9.7%.
Reuters, 28 leading chains such as Macy ’s (M, Fortune 500), Target (TGT, Fortune 500), Costco (COST, Fortune 500) and J.C. Penney (JCP, Fortune 500), May sales rose 2.5%, coming in slightly below the firm’s initial estimate for an increase of 2.6%. looks
retailer ’s open
increase was a big jump from
28 stores, 63% 37% missed.
stronger foreign currencies pressured sales.
Target slightly better than expected. In
same -store sales gain of
However, some retailers struggled to boost their sales. The Buckle’s (BKE) sales fell, 5.4%, a big miss from the 0.6% rise expected by analysts, and sales at Abercrombie & Fitch (ANF) declined 3%.
posted for the same month a year ago.
least a year.
post their ninth straight month of increasing sales.
beat analysts’ expectations,
Other clothing retailers such as The Limited, fared better, posting a sales jump of 5%, compared to a forecasts fror a 2.1% increase.
Among the best performers last month, discounters posted
SHOPPING - W3 LIFESTYLE 23
R.S.V.P. For Events
all of our residents. monthly
Page 2 (Newsletter)
of our shows
how much food, drinks, etc to provide.
Please come out either way!
the names and dates of these exciting events.
an effort to help us plan properly,
RSVP to W3 Lifestyle at w3lifestyle.com. Be sure to include: please
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24 W3 LIFESTYLE - EVENT INFORMATION
and attendance you
and much more.
Thank you for living in a W3 Lifestyle Community and we look forward t o seeing you at your monthly events.
RESTAURANTS TAKE CALORIES to the Extreme By Sabriya Rice, cnn..com, May 25, 2010 An estimated 67 percent of U.S. adults over age 20 are overweight or obese - and a new report from the Center for Science in the Public Interest says some popular restaurant chains are contributing to the problem. The report awards the Extreme Eating 2010 Award to a total of nine dishes from seven companies. “These chains don’t promote moderation. They practice caloric extremism, and they’re helping make modern-day Americans become the most obese people ever to walk the Earth,” stated CSPI executive director Michael F. Jacobson in a press release. The report highlights for example that a Five Guys bacon cheeseburger with a large order of fries adds up to 2,380 calories, and that P.F. Chang’s double pan-fried noodle combo, which includes beef, pork and chicken, comes to about 1,820 calories. One meal can put a person close to – or well over – the 2000 -2500 calories per day the USDA recommends for the average person to maintain a healthy weight. A spokesperson from P.F. Chang’s says the nutritional information for the double pan-fried noodles combo is inaccurate. The company notes that according to the website, the dish contains only 455 calories per serving, and the serving size is for four people. However the CSPI says, that wording can often be misleading. “One of the oldest tricks in the book is to say that a given plate of food serves X number of people,” says the CSPI. “While people do often share at Chinese restaurants it’s hard to imagine four people sharing this and nothing else!”
26 W3 LIFESTYLE - HEATH
C N N received responses from two of the other restaurant c h a i n s mentioned in the report. California P i z z a Kitchen – which was cited for two dishes, including a pesto cream penne pasta that amounted to 1,350 calories before any meat was added – says it offers a wide variety of menu choices and that, most often, its pizzas are shared. “We welcome our guests to modify any of our menu items to meet their dietary needs,” a company spokesman says. Similarly, Outback Steakhouse said its chefs can customize meals, desserts and drinks to satisfy customers’ specific preferences and dietary needs. Outback says the company was among the first to offer an online nutritional tool that “ provides [consumers] with all of the information needed to make an informed decision when placing an order.” In fact, many of the companies in the report currently list their nutritional information right on their websites: Bob Evans; California Pizza Kitchen; Five Guys; P.F. Chang’s; Outback Steakhouse; Chevys. Nutritionists say it is a good rule of thumb to check out nutrition information before heading to a restaurant. Also, the USDA and the American Heart Association offer other useful tips for ways you can eat healthfully when dining out on their websites.
Life Time Fitness Sugarloaf Location 1823 N Brown Road NW Lawrenceville, GA 30043 Phone: 678-226-2099 Map & Directions Hours Open 24/7.
HOW EXERCISE WORKS at the Cellular Level By Alice Park, time..com, May 26, 2010 We all know that exercise is good for us, but do we know why? How do those hours of sweating it out on a treadmill or pushing yourself in a weight training regimen actually help your cells and tissues to get healthier? Two papers by separate groups may provide some intriguing answers. One team, led by researchers at the Massachusetts General Hospital, isolated several dozen metabolic byproducts of exercise in the blood and studied how these compounds change before and after exercise, while across the country, a team at the University of California, San Francisco, studied the effect of exercise on how a cell ages. Both groups of researchers shed new light on how the body responds to exercise, and their findings suggest news ways of enhancing the beneficial effects of physical activity on the body. In the Massachusetts paper, published in the journal Science Translational Medicine, the scientists isolated 200 metabolic byproducts in the blood of 300 subjects who agreed to run for 10 min. on a treadmill in the lab. Blood samples were taken before exercise, immediately after the activity, and then one hour later. Of the 200 agents, 20 showed significant changes before and after exercise; most of these were well known byproducts of physical activity, such as increases in lactate and variations in the breakdown of fats, sugars and various amino acids, the building blocks of proteins, in the muscles. One pathway that had not been identified before emerged from this analysis however — the production of a vitamin that promotes insulin release. It was also clear that more fit individuals were able to burn fat more effectively during exercise, since they released more of the byproducts of fat metabolism than less fit subjects. Such information, say the authors, could lead to a better understanding of how to test people for fitness and maximize the beneficial effects of exercise for them — for example, by potentially giving them compounds that can make up for deficiencies in their body’s ability to breakdown fats, sugars or proteins for energy. In the second study from UCSF, which appeared in PLoS One, the researchers focused on a specific part of cells known to dictate aging. Telomeres are the portions of DNA at the ends of chromosomes that help to stabilize the genetic material in the cell as the cell divides and its genes are replicated over and over again. With each cell division, however, telomeres tend to shorten, and when the tips are worn down enough, that’s a signal for the cell to die.
A growing body of research, some by the same UCSF team, suggests that stress can accelerate the shortening of telomeres, and therefore of cell life. So the research team (which included Elizabeth Blackburn, the scientist who co-discovered the enzyme responsible for whittling down telomeres and earned the Nobel Prize for her work) decided to test whether exercise could counteract that decline and potentially maintain telomere length and cell vitality. Working with samples of immune cells from the blood obtained from 62 post menopausal women, the researchers analyzed the length of telomeres on these cells during a three day period. The volunteers, many of whom were caring for loved ones suffering from dementia, recorded the number of minutes of vigorous physical activity they completed at the end of each day. After compiling the data, the scientists found that despite similar levels of stress in their lives, those getting the recommended 75 minutes of weekly physical activity that the government advises did not experience a shortening of their telomeres, while the women exercising less than this amount did. It’s an intriguing window into how lifestyle changes such as exercise can affect cellular aging, and perhaps even combat the negative effects of stress on our cells. But, caution the authors, the study still needs to be replicated before they can comfortably confirm that physical activity can inhibit aging. Taken together, the two studies hint at how complex — and systemic — the effects of exercise can be on the body. Creating such cell-level windows into how our bodies react to physical exercise may help us to both appreciate the significance of daily activity as well as figure out better ways to make the most of those hours at the gym.
EXERCISE - W3 LIFESTYLE 29
LIVE HEALTHY & THRIVE EXPO June 26th & June 27th at Cobb Galleria www.livehealthyandthrive.com By Alice Park, time..com, May 26, 2010
THE FIRST 25 PEOPLE TO CALL 770-886-1881 GET FREE TICKETS TO THIS EVENT AS A W3 LIFESTYLE COMMUNITY RESIDENT! Many Americans suffer from diseases that could be treated with preventive healthcare measures and life style changes. The truth is, trouble often begins in the kitchen. Eating too much saturated fat, trans fat cholesterol and salt is a big problem. According to the American Heart Association, a steady diet of eating high fat foods can have a big impact on your risk for heart disease and stroke as well as obesity.
End Stroke’ Campaign.
Association, ‘Power To
The Live Healthy and Thrive Expo will offer education for the entire family, from children to grandparents. As an attendee, you will be educated, inspired and motivated to live a healthier and more balanced life. You will be exposed to hundreds of vendors and sponsors who will exhibit their healthy goods and services. These vendors will provide you with a wealth of knowledge and positive experiences that will enhance the health and wellness of your mind, body and spirit...and even your environment.
Live Healthy & Thrive Expo is the primary initiative of the Live Healthy & Thrive Youth Foundation, Inc. The Live Healthy & Thrive Youth Foundation, Inc. is a 501c3 organization with the mission to activate, motivate, educate and empower youth in the areas of academic achievement, health, nutrition and total wellness. A portion of the proceeds from Live Healthy & Thrive Expo 2010 will go to benefit the Live Healthy & Thrive Youth Foundation, Inc. and the American Heart
EXERCISE - W3 LIFESTYLE 31