Issuu Home PageThe Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black lettering beside it
Sign up
FeaturesFullscreen sharingEmbedDigital SalesStatisticsArticlesSocial PostsTeams
Pricing
DesignersMarketersSocial Media ManagersPublishersUse Cases
ResourcesBlogHelp CenterWebinars
Features
Fullscreen sharingEmbedDigital SalesStatisticsArticlesSocial PostsTeams
Pricing
DesignersMarketersSocial Media ManagersPublishersUse Cases
ResourcesBlogHelp CenterWebinars
Log in
Sign up

Document details

2019校園公關提案競賽_青鳥享飛_高雄市

Published on May 1, 2019

林侑潔 ŸJ
About

將於官網粉專配合時事將資訊「有趣化」,間接鼓勵綠色交通的搭乘、舉行相關活動提升綠色交通曝光、透過體驗活動俘獲民眾芳心,將科技應用融入服務當中,透過資訊整合、數據透明化等方式,讓民眾了解到自己的小小舉動,正在為環境帶來實質的幫助。學生扮演著未來社會發展重要角色,校中積極鼓勵提倡許多環保意識相關資訊,在綠色交通的傳達上相對匱乏,我們將透過網路傳訊、相關活動與實體服務,將綠色意識灌入學生族群,提升學生們搭乘交通運輸工具的意願,更藉此影響其父母,也期望能間接改善高雄市空汙嚴重等問題。 本團隊將青鳥比喻作「高雄市民」,將青鳥學飛的過程視為運具,並比擬成對於人們相當重要的存在,高雄市大眾交通相當便利與完善,然而,高雄市民卻不知曉自己生在一個綠色運具多元的幸福城市,青鳥來臨正是提醒著人們,不要忽視自己與生俱來的權益。針對認識推廣、學習體驗、鼓勵回饋三種模式,進行年度規劃,將快樂因子融入交通運具,結合高雄現有之Men GO卡,經由認識與體驗,讓高雄成為充滿有趣與歡樂的綠色城市。此計畫將以「綠色意識,青民共識」「雙青共悅,樂活遊高」「數位盛典,特青之年」三大訊息作為策略,經由網路傳播、公關傳播等方式將「青鳥享飛」之訊息擴散至高雄各處,藉此期許人民認識並認同大眾運輸的安全性與重要性,達到本項策略之最終理念-「青鳥來臨幸福降臨」,更希望該計畫得以永續,持續向前飛行,朝綠色都市前進。

Advertisement

More from 林侑潔 ŸJ

Advertisement

Read more

Advertisement

Suggestions for you

Advertisement

Go explore
Deutsch
de
Issuu
Create once. Share everywhere.
Issuu Inc.
  • Company
    • Company - About us
    • Company - Careers
    • Company - Blog
    • Company - Webinars
    • Company - Press
  • Issuu Features
    • Issuu Features - Fullscreen Sharing
    • Issuu Features - Visual Stories
    • Issuu Features - Articles
    • Issuu Features - Embed
    • Issuu Features - Statistics
    • Issuu Features - SEO
    • Issuu Features - InDesign Integration
    • Issuu Features - Cloud Storage Integration
    • Issuu Features - GIFs
    • Issuu Features - AMP Ready
    • Issuu Features - Add Links
    • Issuu Features - Teams
    • Issuu Features - Video
    • Issuu Features - Web-ready Fonts
  • Solutions
    • Solutions - Designers
    • Solutions - Content Marketers
    • Solutions - Social Media Managers
    • Solutions - Publishers
    • Solutions - PR / Corporate Communication
    • Solutions - Students & Teachers
    • Solutions - Salespeople
    • Solutions - Use Cases
  • Industries
    • Industries - Publishing
    • Industries - Real Estate
    • Industries - Sports
    • Industries - Travel
  • Products & Resources
    • Products & Resources - Plans
    • Products & Resources - Partnerships
    • Products & Resources - Developers
    • Products & Resources - Digital Sales
    • Products & Resources - Elite Program
    • Products & Resources - Publisher Directory
    • Products & Resources - Redeem Code
    • Products & Resources - Support
Explore Issuu Content
    • Arts & Entertainment
    • Business
    • Education
    • Family & Parenting
    • Food & Drink
    • Health & Fitness
    • Hobbies
    • Home & Garden
    • Pets
    • Religion & Spirituality
    • Science
    • Society
    • Sports
    • Style & Fashion
    • Technology & Computing
    • Travel
    • Vehicles
Terms Privacy DMCA Accessibility Do Not Sell My Info
Issuu on Issuu Issuu on Facebook Issuu on Linkedin Issuu on Pinterest Issuu on Twitter Issuu on Instagram