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Beer & Cider E ssentials SPRING SUMMER 2019


CONTENTS

2

Program Introduction

03

Our Tap Beer Program

52

Pack Program Benefits

04

Tap Program Benefits

54

Our Pack Program

06

Australia

56

Australia

08

Craft Beer

58

Craft Beer

10

Premium Beer

68

Premium Beer

20

Contemporary & Classic Beer

72

Contemporary & Classic Beer

24

Cider & Hard Soda

76

Cider & Hard Soda

28

International

80

Our Menu Design

32

Craft Beer

82

International

36

Premium Beer

86

Craft Beer

38

Cider

90

Premium Beer

42

Cider

48

Beer & Cider Essentials


Program Introduction Steve Blaine

Tim Cooper

National Category Manager - Beer & Cider Western Australia

State Category Specialist - Beer & Cider Victoria

“Australians seem to want two things in a beer, drinkability & refreshment. Drinkability relates to the flavour balance of a beer and also the alcohol level, too much of either will place a limit on the amount someone can drink. Refreshment on the other hand is self evident, Australians seek out options that take the edge off a hot summer’s day, beer performs this role perfectly. Enhance the drinking experience of your customers by stocking of array of options that provide both drinkability and refreshment. Look to add Kettle Sours, subtly sour and tart with a lower abv level they stand to take the category by storm this summer”.

“Fruit in beer can be a divisive topic. Love it, or hate it, the movement is growing in popularity in Australia. Breweries are creating approachable seasonal varieties with fruit and puree additions. From the light and briny style of Gose; the subtle tartness of Berliner Weisse to balancing the firm bitterness of India Pale Ales, more and more produce is making it’s way in to our beer. Harness this movement by pairing with a rich goats cheese, or tequila for a unique boiler maker pairing.”

Richard Clarke State Category Specialist - Beer & Cider Queensland “In the past, on-premise venues used to seek out big breweries when contracting out their taps, however, nowadays through the power of the 100Proof program, we can provide venues with an all-encompassing tap bank solution which allows truely extensive brand flexibility whilst still supporting with pricing (off invoice or rebate), equipment, merchandise and point of sale. 100Proof can provide all of your beverages needs on a single invoice, and we can deliver it all on one truck, which is better for the environment.”

100Proof is the national marketing arm of three great family wholesale businesses - Liquid Mix, Paramount Liquor and Liquid Specialty Beverages. The 100Proof Beer and Cider Essentials program is your complete category solution for Beer, Cider and Alcoholic Ginger Beer. It is based on powerful on-premise insights relating to product trends, seasonality and product freshness. The program is designed to give you ranging flexibility, a broad choice of products and competitive pricing. We offer all the tools you’ll need to create the perfect category offering for your venue.

CheerS!

Steven Blaine 100Proof Category Manager – Beer & Cider Spring & Summer Spring &Essentials Summer Edition 2019

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Pack Program Benefits COMPETITIVE EVERYDAY PRICING PRODUCT RANGE

Access to competitive ranging discounts and product pricing, designed to grow your margins.

Access to a wide range of beer, cider and ginger beer options.

MENU DESIGN INSIGHTS Category ranging insight to help you create a balanced beer and cider menu.

PROGRAM FLEXIBILITY Handshake ranging commitments with no lock in contracts!

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Beer & Cider Essentials


Spring & Summer Essentials Edition 2019

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Our Pack Beer PROGRAM

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Beer & Cider Essentials


Spring & Summer Essentials Edition 2019

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Australia

8

Beer & Cider Essentials


Can we add an Australian Beer Category Image to this page to give it some character and to help differentiate it from the International Section

Spring & Summer Essentials Edition 2019

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PACK BEER - LOCAL

Our Craft Beer “

There is no such thing as a bad beer. It’s that some taste better than others.

— Bill Carter

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Beer & Cider Essentials

How do you define craft beer? There isn’t a more contentious question in the beer circles across the world at the moment. If you ask 10 Brewers, you’ll get 10 different answers. At 100Proof though, we choose to take a simpler route. We define a product as a craft if the majority of the people who drink beer do. We do this to provide our customers access to a range of craft beers that suit the diverse taste and flavour preference your customers expect.


Balter XPA 375ml Can 16 x 375ml Can

Mountain Goat Pale Ale 330ml Bottle 24 x 330ml Bottle

Coopers Session Ale 375ml Bottle 24 x 375ml Bottle 24 x 375ml Can

Mismatch IPA 375ml Can 16 x 375ml Can

Colonial Small Ale 375ml Can 24 x 375ml Can

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OUR CRAFT BEER - AUSTRALIAN PALE ALE / AMERICAN PALE ALE

AUSTRALIAN PALE ALE

James Squire 150 Lashes Pale Ale 345ml Bottle 24 x 345ml Bottle 24 x 330ml Can

Lord Nelson 3 Sheets Pale Ale 330ml Bottle 24 x 330ml Bottle

Colonial Pale Ale

Kosciousko Pale Ale

375ml Can 24 x 375ml Can

330ml Bottle 24 x 330ml Bottle 24 x 330ml Can

Moo Brew Single Hop

Bentspoke Barley Griffin Canberra Pale Ale

440ml Can 16 x 440ml Can

375ml Can 24 x 375ml Can

AMERICAN PALE ALE

Kaiju Krush Tropical Pale Ale 375ml Can 24 x 375ml Can (Not available in SA)

Mismatch Pale Ale 375ml Can 24 x 375ml Can

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Beer & Cider Essentials

Little Creatures Pale Ale 330ml Bottle 24 x 330ml Bottle

Moo Brew Pale Ale 375ml Can 24 x 375ml Can 16 x 330ml Bottle

James Squire Hop Thief American Pale Ale 345ml Bottle 24 x 345ml Bottle

Balter Strong Pale Ale 375ml Can 16 x 375ml Can


XXXX AUSTRALIAN PALE ALE / AMERICAN PALE ALE Spring & Summer Spring &Essentials Summer Edition 2019

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OUR CRAFT BEER - AMERICAN PALE ALE / IPA

AMERICAN PALE ALE

Modus Pale Ale 375ml Can 16 x 375ml Can

355ml Can 24 x 355ml Can

Black Hops Pale Ale 375ml Can 16 x 375ml Can

IPA

Balter IPA

Colonial IPA

375ml Can 16 x 375ml Can

375ml Can 24 x 375ml Can

Modus Sonic Prayer IPA

Modus Former Tenant Red IPA

375ml Can 16 x 375ml Can

Bentspoke Sprocket IPA 375ml Can 24 x 375ml Can

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Stomping Ground Gipps St Pale Ale

Beer & Cider Essentials

375ml Can 16 x 375ml Can

Wolf of the Willows IPA 355ml Can 24 x 355ml Can

Little Creatures IPA 330ml Bottle 24 x 330ml Bottle

Lord Nelson Backburner IPA 330ml Can 24 x 330ml Can

Black Hops Hornet India Pale Ale

Black Hops Super Hornet DIPA

375ml Can 16 x 375ml Can

375ml Can 16 x 375ml Can


Bentspoke Crankshaft IPA 375ml Can 24 x 375ml Can

Bentspoke Red Nut IPA 375ml Can 24 x 375ml Can

Kaiju Cthulhu On The Moon Black IPA 375ml Can 24 x 375ml Can

Stomping Ground Hop Stomper IPA 355ml Can 24 x 355ml Can

XPA

Coopers XPA 375ml Can 24 x 375ml Can

Little Creatures XPA

Wolf of the Willows XPA

330ml Bottle 24 x 330ml Bottle

355ml Can 24 x 355ml Can

OUR CRAFT BEER - IPA / XPA / SUMMER & SOUR ALE

IPA

SUMMER & SOUR ALE

Mismatch Session Ale

Colonial Draught

Colonial South West Sour

Mountain Goat Summer Ale

375ml Can 24 x 375ml Can

375ml Can 24 x 375ml Can

375ml Can 24 x 375ml Can

375ml Can 24 x 375ml Can

Mountain Goat Steam Ale 330ml Bottle 24 x 330ml Bottle

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OUR CRAFT BEER - SUMMER & SOUR ALE

SUMMER & SOUR ALE

James Squire The Chancer Golden Ale

White Rabbit White Ale 330ml Bottle 24 x 330ml Bottle

345ml Bottle 24 x 345ml Bottle

345ml Bottle 24 x 345ml Bottle

Little Creature Bright Ale

Little Creatures Dog Days Session Ale

Lord Nelson Summer Ale

330ml Bottle 24 x 330ml Bottle

355ml Can 24 x 355ml Can

330ml Can 24 x 330ml Can

Black Hops Send It Session Ale 375ml Can 16 x 375ml Can

Stomping Ground Passionfruit Smash 355ml Can 24 x 355ml Can

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James Squire The Swindler Summer Ale

Beer & Cider Essentials

Moo Brew Hefeweizen

Wolf of the Willows Pacific Sour

375ml Can 24 x 375ml Can 16 x 330ml Bottle

355ml Can 24 x 355ml Can

Stomping Ground Guava Smash 355ml Can 24 x 355ml Can

Stomping Ground Watermelon Smash 355ml Can 24 x 355ml Can


Wolf of the Willows Pils

Mismatch Brewing Lager

355ml Can 24 x 355ml Can

330ml Can 24 x 330ml Can

Little Creatures Pilsner 330ml Bottle 24 x 330ml Bottle

James Squire Pilsner 345ml Bottle 24 x 345ml Bottle

Black Hops Lay Day Lager

Bentspoke Mort’s Gold Lager

375ml Can 16 x 375ml Can

375ml Can 24 x 375ml Can

Balter Lager 375ml Can 16 x 375ml Can

OUR CRAFT BEER - PALE LAGER & PILSNER

PALE LAGER & PILSNER

Moo Brew Pilsner 375ml Can 24 x 375ml Can 16 x 330ml Bottle

Kaiju Paradise Pilsner 375ml Can 24 x 375ml Can (Not Available in SA)

Stomping Ground Laneway Lager 355ml Can 24 x 355ml Can

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OUR CRAFT BEER - SESSION ALE / DARK ALE & LAGER

SESSION ALE

Balter Captain Sensible 375ml Can 16 x 375ml Can

Modus Wippa Snippa Session Pale Ale 375ml Can 16 x 375ml Can

Little Creatures Rogers

Moo Brew Mid Strength

330ml Bottle 24 x 330ml Bottle

375ml Can 24 x 375ml Can

Black Hops Mid Range 375ml Can 16 x 375ml Can

Bentspoke Easy Cleansing Ale 375ml Can 24 x 375ml Can

DARK ALE & LAGER

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Stomping Ground Little Foot Little IPA

Colonial Robust Porter

White Rabbit Dark Ale

355ml Can 24 x 355ml Can

375ml Can 24 x 375ml Can

330ml Bottle 24 x 330ml Bottle

Moo Brew Dark Ale

Mountain Goat Fancy Pants

375ml Can 24 x 375ml Can 16 x 330ml Bottle

375ml Can 24 x 375ml Can

Beer & Cider Essentials

James Squire Jack of Spades Porter 345ml Bottle 24 x 345ml Bottle


Wolf of the Willows JSP

355ml Can 24 x 355ml Can

330ml Bottle 24 x 330ml Bottle

Wolf of the Willows Woodsman 355ml Can 24 x 355ml Can

OUR CRAFT BEER - DARK ALE & LAGER

Stomping Ground Bunker Porter

Did You Know? • Beer festival, Oktoberfest originally started as a festival celebrating the 1810 marriage of Crown Prince Ludwig. • The strongest beer in the world has a 67.5% alcohol content, called snake venom.

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PACK BEER - LOCAL

Our Premium Beer “

Beer makes you feel the way you ought to feel without beer.

— Henry Lawson

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Beer & Cider Essentials

Modern Beer drinkers don’t tend to sit still for long when it comes to their product preferences and most tread a path that starts to raise steadily upwards around flavour profile. At the midway point of this journey lies premium beer. Brewers impart greater flavour intensity and body in these products by lifting the proportion of Malt Barley in the beer recipe, increasing the use of aroma hops and potentially using Ale yeast strains. The result are beers that provide a heightened drinking experience to the punter and a stepping stone on the way to Craft Beer.


Furphy Refreshing Ale 375ml Bottle 24 x 375ml Bottle 24 x 375ml Can

Coopers Original Pale Ale 375ml Bottle 24 x 375ml Bottle 24 x 375ml Can

Goat Lager Very Enjoyable Beer 375ml Can 24 x 375ml Can

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OUR PREMIUM BEER - FULL STRENGTH

FULL STRENGTH

Cricketers Lager

Cricketers Session Ale 375ml Can 24 x 375ml Can

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle 30 x 375ml Can

James Boags Premium Lager

Coopers Premium Lager

375ml Bottle 24 x 375ml Bottle

355ml Bottle 24 x 355ml Bottle

375ml Bottle 24 x 375ml Bottle 24 x 375ml Can

Coopers Best Extra Stout

Coopers Vintage Ale

375ml Bottle 24 x 375ml Bottle

375ml Bottle 24 x 375ml Bottle

Coopers Dark Ale 375ml Bottle 24 x 375ml Bottle

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Cricketers Pale Ale

Beer & Cider Essentials

Coopers Sparkling Ale


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PACK BEER - LOCAL

Our Contemporary & Classic Beer

I’m a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts, and beer. — Abraham Lincoln

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Beer & Cider Essentials

Classic beer brands hold a special place in most beer drinker’s hearts, they are commonly the first product that someone experiences when they first get into drinking beer. These brands have seen a resurgence over the past few years as new beer drinkers have developed a love of “retro” beers, usually in cans (Think Emu Export in WA, West End in SA and XXXX Gold in QLD). Contemporary beers on the other hand are relative new comer to the category and have been developed by breweries to better excite young drinkers, think clear bottle packaging combined with extremely easy drinking beer!


XXXX Gold Australian Lager 375ml Bottle 24 x 375ml Bottle 30 x 375ml Can

Iron Jack Full Strength 4.2% 330ml Bottle 24 x 330ml Bottle

Iron Jack 3.5% Lager 330ml Bottle 24 x 330ml Bottle 30 x 375ml Can

Coopers Dry 355ml Bottle 24 x 355ml Bottle 24 x 375ml Can

Two Suns Premium Dry 330ml Bottle 24 x 330ml Bottle

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Beer & Cider Essentials

XXXX PALE LARGER & SESSION ALE


Tooheys New 375ml Bottle 24 x 375ml Bottle

Hahn Super Dry 4.6% 330ml Bottle 24 x 330ml Bottle

Tooheys Old

West End Draught

375ml Bottle 24 x 375ml Bottle

375ml Bottle 24 x 375ml Can 30 x 375ml Can (SA product only)

Hahn Ultra Crisp

Tooheys Extra Dry

330ml Bottle 24 x 330ml Bottle

345ml Bottle 24 x 345ml Bottle

MID STRENGTH

Hahn Super Dry 3.5%

Coopers Mild Ale

330ml Bottle 24 x 330ml Bottle

375ml Bottle 24 x 375ml Bottle 24 x 375ml Can

James Boags Premium Light

Hahn Premium Light

375ml Bottle 24 x 375ml Bottle

375ml Bottle 24 x 375ml Bottle

OUR CONTEMPORARY & CLASSIC BEER - FULL STRENGTH / MID STRENGTH / LIGHT

FULL STRENGTH

LIGHT

Coopers Premium Light 355ml Bottle 24 x 355ml Bottle 24 x 355ml Can

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PACK CIDER & HARD SODA - LOCAL

Our Cider & Hard Soda “

The tarter the apple, the tastier the cider. — Beverly Lewis

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Beer & Cider Essentials

The cider category has undergone a complete overhaul over the past five years as cider drinkers either move away from sweet mainstream cider to craft cider, or out of the category to Spritz Cocktails or Alcoholic Ginger Beer. Cider drinkers are following the trend for locally produced and artisanal craft ciders with balanced or even dry flavour profiles. Look to change up your range if it doesn’t currently cater for this. You might also be wondering, “what is Hard Soda?”… well it’s one of the fastest growing alcoholic beverage segments in the US and is about to take Australia by storm. Think again if you believe this is simply boozy soft drink, we’re talking hand crafted alcoholic ginger beer or alcoholic authentic lemonade.


Matsos Ginger Beer 330ml Bottle 24 x 330ml Bottle 24 x 355ml Can

The Hills Cider Co. Pear Cider 330ml Bottle 24 x 330ml Bottle

The Hills Cider Co. Apple Cider 330ml Bottle 24 x 330ml Bottle 24 x 330ml Can

Colonial Bertie Apple Cider 375ml Can 24 x 375ml Can

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OUR CIDER & HARD SODA - CLASSIC CIDER / CRAFT CIDER

CRAFT & CLASSIC CIDER

5 Seeds Crisp Apple Cider 345ml Bottle 24 x 345ml Bottle

330ml Bottle 24 x 330ml Bottle

James Squire Orchard Crush Apple Cider

Little Creatures Pipsqueak Apple Cider

345ml Bottle 24 x 345ml Bottle

330ml Bottle 24 x 330ml Bottle

Batlow Premium Apple Cider

Willie Smiths Organic Apple Cider

330ml Bottle 24 x 330ml Bottle

355ml Can 16 x 355ml Can 24 x 330ml Bottle

Willie Smiths Bone Dry Apple Cider

Golden Axe Apple Cider

440ml Can 16 x 440ml Can

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The Hills Cider Co. Cloudy Apple Cider

Beer & Cider Essentials

375ml Can 24 x 375ml Can (Not Available in SA)

The Hills Cider Co. Apple & Ginger Cider 330ml Bottle 24 x 330ml Bottle

Batlow Cloudy Apple Cider 375ml Can 24 x 375ml Can 24 x 330ml Bottle

Willie Smiths Traditional Apple Cider 355ml Can 16 x 355ml Can


Bentspoke GFG Ginger Beer 375ml Can 24 x 375ml Can

OUR CIDER & HARD SODA - HARD SODA

HARD SODA

Matsos Hard Lemon 330ml Bottle 24 x 330ml Bottle

Did You Know? • It takes the energy of 50 leaves to create one Apple • In the 19th Century cider was advertised as a cure for gout and other illnesses. • In the 14th Century children were baptised in cider, it was cleaner than the water.

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MENU INSIGHTS

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Beer & Cider Essentials


Beer + Cider

MENU DESIGN

RIGHT RANGE People visit different on-premise venues for different reasons and it’s important that your product range reflects this. In this guide you’ll find pack menu ranging advice for different styles of venue. These are built around powerful on-premise category insights and are designed to help you get the right range for your venue.

CANS? REALLY? Believe it or not but beer and cider in cans have exploded over the past few years with producers across the country now having a wide variety of beers and cider In this format. In fact craft beer in cans has grown at 5 times the rate of bottles over the past 12 months and we expect this trend to continue over the coming years. When it comes to product freshness cans are also king as they prevent UV light from coming into contact with beer and impacting on the natural flavours of the product.

FRESH IS BEST Beer and cider are generally products that should be stored cold and consumed as close to when they were produced as possible. When not stored correctly beer flavour will degrade rapidly and impact of the experience of the drinker. See page 35 of this guide for further information on what you can do at your venue to ensure every product you serve is as fresh as possible.

CATEGORY TRENDS An important part of designing a beer and cider menu is keeping up to date with drinker preferences, we see the following trends currently influencing the category:

WELL-BEING As Australians aim to live a more balanced life they are searching out lower alcohol beer options. Craft brewers in particular are meeting this demand with the session ale style. These tend to be amazingly flavoursome beers that pack a lot of character into a beer that sits between 3.5 – 4% ABV.

CRAFT BEER AND CIDER Australians continue to seek out artisan, small batch and locally made products across all food and beverage categories. Beer and cider drinkers are voting with their feet and are demanding craft beer and cider featuring an array of differing styles and flavours.

APPROACHABLE FLAVOUR It seems Australian beer drinkers want to have their cake and eat it too! Consumers have transferred their love of crisp and refreshing lagers across to the craft beer world but with one key difference, an increase in flavour. Introducing the summer ale style, which offers approachability in bitterness with huge tropical hop characters, now the fastest growing craft style in Australia.

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Beer + Cider

MENU INSIGHTS

BEER STORAGE GUIDELINES Beer and cider should be stored between 2-4 degrees to maintain product freshness and flavour profile.

BEER AGING VS STORAGE TEMPERATURE GUIDE Storage Temperature (Degrees Celcius)

How long will it stay fresh (Days)

2-4 C

300 Days

20 C

30 Days

30 C

3 Days

60 C

1 Day

LIGHT PROTECTION GUIDELINES

LIGHT STRIKE PROTECTION GUIDE Packaging Format

Protection Level

Off flavours will develop if UV radiation comes into contact with beer. The type of packaging a beer is stored in has a huge impact on the amount of protection offered from this radiation.

100%

Cans/Kegs

98%

Brown Bottles

20%

Green Bottles

0%

Clear Bottles*

*NOTE: Products such as Corona are produced with a special hop compound that prevents light struck flavours from developing.

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Beer & Cider Essentials


Beer + Cider

DEVELOPMENT INSIGHTS RATE OF SALE Each product on the menu should sell a minimum of 1 carton per week to ensure freshness.

DRAUGHT Draught Beer and Cider is the favoured onpremise format of Australian beer & cider drinkers. If your venue has a draught beer & cider offer, look for pack to play a supporting role as 80% or more of the beer and cider sales will go through the taps. Use your pack range to provide drinkers with options not available on tap.

EMBRACE SEASONALITY Only stock beer styles when drinkers demand them e.g: stouts in winter.

MENU SIZE Limit the number of products to maximise the turnover of all items included on your menu. The ideal base menu size is 6 to 8 products in total.

SMALL BARS

Lead Segments

% of Beer/ Cider Sales

Lead Segments

% of Beer/ Cider Sales

International Premium Craft Beer Premium Australian Beer

33 21 10

Craft Beer International Premium Cider

45 27 10

DINING LEAD VENUES

Suggested Menu Structure

No. of Products

Suggested Menu Structure

No. of Products

International Premium Beer Craft Beer Classic Cider Premium Australian Beer

2 2 1 1

International Premium Craft Beer Classic Cider Premium Australian

2 4 1 1

LATE NIGHT VENUES

% of Beer/ Cider Sales

PUBS/TAVERS/CLUBS

Lead Segments

Lead Segments

% of Beer/ Cider Sales

International Premium Craft Beer Cider

51 19 8

Classic/Contemporary/Aus International Premium Craft Beer

31 20 17

Suggested Menu Structure International Premium Craft Beer Classic Cider

No. of Products 3 2 1

Suggested Menu Structure Classic/Contemporary/Aus International Premium Craft Beer Classic Cider

No. of Products 3 2 2 1

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International

36

Beer & Cider Essentials


Spring & Summer Essentials Edition 2019

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PACK BEER - INTERNATIONAL

Our Craft Beer “

For a quart of Ale is a meal for a King.

— William Shakespeare

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Beer & Cider Essentials

How do you define craft beer? There isn’t a more contentious question in the beer circles across the world at the moment. If you ask 10 Brewers, you’ll get 10 different answers. At 100Proof though, we choose to take a simpler route. We define a product as a craft if the majority of the people who drink beer do. We do this to provide our customers access to a range of craft beers that suit the diverse taste and flavour preference your customers expect.


Monteiths Pointers Pale Ale 330ml Bottle 24 x 330ml Bottle

Kona Big Wave Golden Ale 355ml Can 24 x 355ml Can 24 x 330ml Bottle

Monteiths Patriot American Pale Ale 330ml Bottle 24 x 330ml Bottle Spring & Summer Essentials Edition 2019

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CRAFT BEER - ALL STYLES

ALL STYLES

Brooklyn Lager 355ml Can 24 x 355ml Can

Panhead XPA 355ml Can 24 x 355ml Can

Paulaner Munich Lager 330ml Bottle 24 x 330ml Bottle

Kona Hanalei Island IPA 355ml Bottle 24 x 355ml Bottle

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Beer & Cider Essentials

Panhead APA

Monteiths XPA

355ml Can 24 x 355ml Can

330ml Bottle 24 x 330ml Bottle

Paulaner Hefe Weissbier

Monteiths Barber Lager

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

Monteiths Black

Kona Fire Rock Pale Ale

330ml Bottle 24 x 330ml Bottle

Kona Longboard Lager 355ml Can 24 x 355ml Can 24 x 330ml Bottle

355ml Can 24 x 355ml Can

Kona Wailua Wheat Ale 355ml Bottle 24 x 330ml Bottle


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PACK BEER - INTERNATIONAL

Our Premium Beer “

You can’t be a real country unless you have a beer and an airline, it also helps if you have some kind of a football team, but at the very least you need a beer. — Frank Zappa

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Beer & Cider Essentials

Modern Beer drinkers don’t tend to sit still for long when it comes to their product preferences and most tread a path that starts to raise steadily upwards around flavour profile. At the midway point of this journey lies premium beer. Brewers impart greater flavour intensity & body in these products by lifting the proportion of Malt Barley in the beer recipe, increasing the use of aroma hops and potentially using Ale yeast strains. The result are beers that provide a heightened drinking experience to the punter and a stepping stone on the way to Craft Beer.


Peroni Nastro Azzuro 330ml Bottle 24 x 330ml Bottle

Sapporo Premium Beer 330ml Bottle 24 x 330ml Bottle

Heineken 330ml Bottle 24 x 330ml Bottle

Tecate Lager 355ml Can 24 x 355ml Can

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OUR PREMIUM BEER - EUROPEAN

EUROPEAN

Peroni Leggera 330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle 12 x 450ml Bottle

Birra Moretti

Guinness Draught

330ml Bottle 24 x 330ml Bottle

440ml Can 24 x 440ml Can

Guinness Hop House 13

Pilsner Urquell 330ml Bottle 24 x 330ml Bottle

Guinness Extra Stout 375ml Bottle 24 x 375ml Bottle

Kilkenney Ale

Heineken 3

330ml Bottle 24 x 330ml Bottle

440ml Can 24 x 440ml Can

330ml Bottle 24 x 330ml Bottle

Heineken 0.0

Carlsberg Lager

330ml Bottle 24 x 330ml Bottle

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Grolsch Premium Lager

Beer & Cider Essentials

330ml Bottle 24 x 330ml Bottle 24 x 500ml Can

Kronenbourg 1664 330ml Bottle 24 x 330ml Bottle


Fix Hellas Premium Lager 330ml Bottle 24 x 330ml Bottle

Asahi Super Dry 330ml Bottle 24 x 330ml Bottle

Asahi Soukai

Mythos Hellenic Lager

Estrella Damm Barcelona Lager

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

Kingfisher Premium Lager 330ml Bottle 24 x 330ml Bottle

Asahi Super Dry Black 334ml Bottle 18 x 334ml Bottle

Bintang Beer

Tiger Beer

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

Kirin Megumi

Kirin Ichiban

Steinlager Pure

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

OUR PREMIUM BEER - EUROPEAN / ASIAN

EUROPEAN/ASIAN

330ml Bottle 24 x 330ml Bottle

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OUR PREMIUM BEER - MEXICAN / AMERICAN

MEXICAN

Sol Mexican Beer 330ml Bottle 24 x 330ml Bottle

Dos Equis XX Special Lager 355ml Bottle 24 x 355ml Bottle

AMERICAN

Red Stripe Amber Lager 330ml Bottle 24 x 330ml Bottle

Did You Know? Up until the 19th Century brewer’s thought that beer was only made using 3 ingredients: Malted Barley, Water & Hops. The mystery of yeast was finally unveiled by Louise Pasteur in mid 1800’s, up until then brewer’s assumed fermentation occurred due to divine or magical influences! 46

Beer & Cider Essentials


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PACK BEER - INTERNATIONAL

Our Ciders “

Everybody should believe in something - I believe I’ll have another drink. — W.C. Fields

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Beer & Cider Essentials

The cider category has undergone a complete overhaul over the past five years as cider drinkers either move away from sweet mainstream cider to craft cider, or out of the category to Spritz Cocktails or Alcoholic Ginger Beer. Cider drinkers are following the trend for locally produced and artisanal craft ciders with balanced or even dry flavour profiles. Look to change up your range if it doesn’t currently cater for this. You might also be wondering, “what is Hard Soda?”… well it’s one of the fastest growing alcoholic beverage segments in the US and is about to take Australia by storm. Think again if you believe this is simply boozy soft drink, we’re talking hand crafted alcoholic ginger beer or alcoholic authentic lemonade.


Somersby Apple Cider 330ml Bottle 24 x 330ml Bottle 30 x 375ml Can

Monteiths Crushed Apple Cider 330ml Bottle 24 x 330ml Bottle

Thatchers Gold Apple Cider 330ml Bottle 24 x 330ml Bottle

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Beer & Cider Essentials

XXXX PALE LARGER & SESSION ALE


OUR CIDERS - EUROPEAN

Did You Know? •There are more than 7,500 different varieties of apples in the world, so if you had the recommended “apple a day”, it would take 20 years to try them all. •If cider is to be bottled, usually extra sugar is added for sparkle. Higher quality ciders can be made using the champagne method, but this is expensive in time and money and requires special corks, bottles, and other equipment.

EUROPEAN

Orchard Thieves Apple Cider 330ml Bottle 24 x 330ml Bottle

Somersby Pear Cider 330ml Bottle 24 x 330ml Bottle 30 x 375ml Can

Somersby Blackberry Cider

Kirin Fuiji Apple Cider

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

Somersby Watermelon Cider 330ml Bottle 24 x 330ml Bottle

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Our Tap Beer

PROGRAM PROGRAM

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Beer & Cider Essentials


Spring & Summer Essentials Edition 2019

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Tap Program Benefits COMPETITIVE KEG PRICING PRODUCT RANGE

Access to competitive ranging discounts and product pricing, Designed to grow your margins.

Access to a wide range of over 100+ keg products across beer, cider and hard cider.

RANGING FLEXIBILITY Competitive ranging deals over 1, 3 & 6-12 months timeframes, which aims to give you flexibility between how long you’d like to range vs the discount level you need.

PRODUCT FLEXIBILITY Have you picked a product that isn’t working as well as you’d like? If you’ve committed to a longer term deal, feel free to swap to another product within that suppliers portfolio and continue to receive the same discount level.

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Beer & Cider Essentials


Spring & Summer Essentials Edition 2019

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Australia

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Beer & Cider Essentials


Spring & Summer Essentials Edition 2019

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TAP BEER - LOCAL

Our Craft Beer “

That’s right, there’s free beer in Irish paradise. Everyone’s jealous. — Kevin Hearne

58

Beer & Cider Essentials

How do you define craft beer? There isn’t a more contentious question in the beer circles across the world at the moment. If you ask 10 Brewers, you’ll get 10 different answers. At 100Proof though, we choose to take a simpler route. We define a product as a craft if the majority of the people who drink beer do. We do this to provide our customers access to a range of craft beers that suit the diverse taste and flavour preference your customers expect.


Balter XPA 49.5L Keg

Mountain Goat Pale Ale 49.5L Keg

Coopers Session Ale 49.5L Keg (Not Available in SA)

Colonial Small Ale 49.5L Keg

Mismatch IPA 49.5L Keg

Spring & Summer Essentials Edition 2019

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OUR CRAFT BEER - AUSTRALIAN PALE ALE / AMERICAN PALE ALE

AUSTRALIAN PALE ALE

James Squire 150 Lashes Pale Ale 49.5L Keg

Kosciousko Pale Ale

49.5L Keg

49.5L Keg

AMERICAN PALE ALE

Kaiju Krush Tropical Pale Ale 49.5L Keg (Not available in SA)

Little Creatures Pale Ale 49.5L Keg

MODUS PALE PALE ALE 5.2%

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Colonial Pale Ale

Bentspoke Barley Griffin Canberra Pale Ale 49.5L Keg

James Squire Hop Thief American Pale Ale 49.5L Keg

Mismatch Pale Ale 49.5L Keg

Balter Strong Pale Ale 49.5L Keg

Modus Pale Ale

Stomping Ground Gipps St Pale Ale

Black Hops Pale Ale

49.5L Keg

49.5L Keg

49.5L Keg

Beer & Cider Essentials


Mountain Goat North Street IPA

Balter IPA

Colonial IPA

49.5L Keg

49.5L Keg

Modus Sonic Prayer IPA

Modus Former Tenant Red IPA

Black Hops Hornet India Pale Ale

49.5L Keg

49.5L Keg

49.5L Keg

Black Hops Super Hornet DIPA

Stomping Ground Hop Stomper IPA

Bentspoke Crankshaft IPA

49.5L Keg

49.5L Keg

Bentspoke Sprocket IPA

Bentspoke Red Nut IPA

Wolf of the Willows IPA

49.5L Keg

49.5L Keg

49.5L Keg

49.5L Keg

49.5L Keg

Spring & Summer Edition 2019

OUR CRAFT BEER - IPA

IPA

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OUR CRAFT BEER - XPA / SUMMER & SOUR ALE

XPA

Coopers XPA 49.5L Keg (Not Available in SA)

Wolf of the Willows XPA

49.5L Keg

49.5L Keg

Colonial Draught

Colonial South West Sour

SUMMER & SOUR ALE

Mismatch Session Ale 49.5L Keg

49.5L Keg

49.5L Keg

Little Creatures Dog Days Session Ale

Mountain Goat Summer Ale

Mountain Goat Steam Ale

49.5L Keg

49.5L Keg

White Rabbit White Ale

James Squire The Chancer Golden Ale

James Squire The Swindler Summer Ale

49.5L Keg

49.5L Keg

49.5L Keg

Wolf of the Willows Pacific Sour 49.5L Keg

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Little Creatures XPA

Beer & Cider Essentials

49.5L Keg


XXXX SUMMER & SOUR ALE

EUROPEAN/ASIAN

Image

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OUR CRAFT BEER - SUMMER & SOUR ALE / PALE LAGER & PILSNER

SUMMER & SOUR ALE

Little Creature Bright Ale 49.5L Keg

Black Hops Send It Session Ale 49.5L Keg

Black Hops Pink Mist Saison 49.5L Keg

Stomping Ground Guava Smash

Stomping Ground Passionfruit Smash

Stomping Ground Watermelon Smash

49.5L Keg

49.5L Keg

49.5L Keg

Balter Lager

Little Creatures Pilsner

PALE LAGER & PILSNER

Mismatch Brewing Lager 49.5L Keg

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49.5L Keg

49.5L Keg

Black Hops Lay Day Lager

Bentspoke Mort’s Gold Lager

Stomping Ground Laneway Lager

49.5L Keg

49.5L Keg

49.5L Keg

Beer & Cider Essentials


Kaiju Paradise Pils

Wolf of the Willows Pils

49.5L Keg (Not available in SA)

49.5L Keg

Balter Captain Sensible

Little Creatures Rogers

49.5L Keg

49.5L Keg

Mountain Goat Billy the Mid Pale Ale 49.5L Keg

Modus Wippa Snippa Session Pale Ale 49.5L Keg

OUR CRAFT BEER - SESSION ALE / DARK ALE & LAGER

SESSION ALE

DARK ALE & LAGER

Black Hops Mid Range 49.5L Keg

Stomping Ground Little Foot Little IPA 49.5L Keg

White Rabbit Dark Ale

Modus Silent Knight Porter

49.5L Keg

49.5L Keg

Colonial Robust Porter 49.5L Keg

Spring & Summer Edition 2019

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Beer & Cider Essentials


Black Hops Eggnog Stout

Stomping Ground Bunker Porter

Wolf of the Willows JSP

49.5L Keg

49.5L Keg

49.5L Keg

OUR CRAFT BEER - DARK ALE & LAGER

DARK ALE & LAGER

Spring & Summer Edition 2019

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Wolf of the Willows Woodsman 49.5L Keg

Did You Know? • The first ever beer brewers were all women. In ancient Peru, breweries were operated by ‘women of the elite’. • The term “rule of thumb” originates from brewers who would stick their thumb into the mix to see when the temperature was right for adding the yeast.


TAP BEER - LOCAL

Our Premium Beer “

A man who lies about beer makes enemies. — Stephen King

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Beer & Cider Essentials

Modern Beer drinkers don’t tend to sit still for long when it comes to their product preferences and most tread a path that starts to raise steadily upwards around flavour profile. At the midway point of this journey lies premium beer. Brewers impart greater flavour intensity & body in these products by lifting the proportion of Malt Barley in the beer recipe, increasing the use of aroma hops and potentially using Ale yeast strains. The result are beers that provide a heightened drinking experience to the punter and a stepping stone on the way to Craft Beer.


K

D

FERMENTE EG

Coopers Original Pale Ale 49.5L Keg (Not Available in SA)

Furphy Refreshing Ale 49.5L Keg

Goat Lager Very Enjoyable Beer 49.5L Keg

Spring & Summer Essentials Edition 2019

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Cricketers Pale Ale

49.5L Keg

49.5L Keg

K

D

FERMENTE EG

Coopers Best Extra Stout 49.5L Keg (Not Available in SA)

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Beer & Cider Essentials

Coopers Sparkling Ale 49.5L Keg (Not Available in SA)

49.5L Keg

FERMENTE EG

D

49.5L Keg (Not Available in SA)

FERMENTE EG

D

Coopers Premium Lager

Modus Pittwater Premium Draught

K

Cricketers Lager

K

OUR PREMIUM BEER - FULL STRENGTH

FULL STRENGTH

Coopers Dark Ale 49.5L Keg (Not Available in SA)


XXXX SUMMER & SOUR ALE Spring & Summer Spring &Essentials Summer Edition 2019

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TAP BEER - LOCAL

Our Contemporary & Classic Beer

Beer is proof that God loves us and wants us to be happy.

— Benjamin Franklin

72

Beer & Cider Essentials

Classic beer brands hold a special place in most beer drinker’s hearts, they are commonly the first product that someone experiences when they first get into drinking beer. These brands have seen a resurgence over the past few years as new beer drinkers have developed a love of “retro” beers, usually in cans (Think Emu Export in WA, West End in SA and XXXX Gold in QLD). Contemporary beers on the other hand are relative new comer to the category and have been developed by breweries to better excite young drinkers, think clear bottle packaging combined with extremely easy drinking beer!


Iron Jack 3.5% Lager 49.5L Keg

Iron Jack Full Strength 4.2% 49.5L Keg

Coopers Dry 49.5L Keg (Not Available in SA)

Two Suns Premium Dry 49.5L Keg

XXXX Gold Australian Lager 49.5L Keg

Spring & Summer Essentials Edition 2019

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Beer & Cider Essentials

XXXX AUSTRALIAN PALE LARGER & PILSNER


Hahn Super Dry 4.6%

Tooheys Extra Dry

49.5L Keg

49.5L Keg

Tooheys New

Tooheys Old

West End Draught

49.5L Keg

49.5L Keg

49.5L Keg

Boags Draught 49.5L Keg

(SA product only)

MID STRENGTH

Hahn Super Dry 3.5% 49.5L Keg

OUR CONTEMPORARY & CLASSIC BEER - FULL STRENGTH / MID STRENGTH / LIGHT

FULL STRENGTH / MID STRENGTH / LIGHT

Coopers Mild Ale 49.5L Keg (Not Available in SA)

LIGHT

Hahn Premium Light 49.5L Keg

Coopers Premium Light 49.5L Keg (Not Available in SA)

Spring & Summer Edition 2019

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TAP CIDER & HARD SODA - LOCAL

Our Cider & Hard Soda “

It is indeed bad to eat apples. It is better to make them all cider.

— Benjamin Franklin

76

Beer & Cider Essentials

The cider category has undergone a complete overhaul over the past five years as cider drinkers either move away from sweet mainstream cider to craft cider, or out of the category to Spritz Cocktails or Alcoholic Ginger Beer. Cider drinkers are following the trend for locally produced and artisanal craft ciders with balanced or even dry flavour profiles. Look to change up your range if it doesn’t currently cater for this. You might also be wondering, “what is Hard Soda?”… well it’s one of the fastest growing alcoholic beverage segments in the US and is about to take Australia by storm. Think again if you believe this is simply boozy soft drink, we’re talking hand crafted alcoholic ginger beer or alcoholic authentic lemonade.


The Hills Cider Co. Apple Cider 49.5L Keg

Mountain Goat Two Step Apple Cider 49.5L Keg

Colonial Bertie Apple Cider 49.5L Keg

Matsos Ginger Beer 49.5L Keg

Spring & Summer Essentials Edition 2019

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OUR CIDER & HARD SODA - CLASSIC CIDER / CRAFT CIDER 78

CLASSIC CIDER / CRAFT CIDER

5 Seeds Crisp Apple Cider

The Hills Cider Co. Pear Cider

The Hills Cider Co. Cloudy Apple Cider

49.5L Keg

49.5L Keg

49.5L Keg

The Hills Cider Co. Apple & Ginger Cider

The Hills Cider Co. Apple & Pomegrante Cider

James Squire Orchard Crush Apple Cider

49.5L Keg

49.5L Keg

49.5L Keg

Little Creatures Pipsqueak Apple Cider

Golden Axe Apple Cider

49.5L Keg

49.5L Keg (Not Available in SA)

Batlow Cloudy Cider

Batlow Premium Cider

49.5L Keg

49.5L Keg

Beer & Cider Essentials

Willie Smiths Organic Apple Cider 49.5L Keg


OUR CIDER & HARD SODA - CLASSIC CIDER / CRAFT CIDER

Did You Know? • Historically, the earliest record of the fermentation of apples can be traced back to the Romans in 55 BC when they reached Kent, England and noticed villagers drinking an alchoholic drink made from apples. • From the 13th to the 17th centuries in Europe 1/4 of the peoples wages were actually paid in cider, given it was said to be safer then water

HARD SODA

Bentspoke GFG Ginger Beer

Matsos Hard Lemon

49.5L Keg

49.5L Keg

Spring & Summer Edition 2019

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International

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Beer & Cider Essentials


Spring & Summer Essentials Edition 2019

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TAP BEER - INTERNATIONAL

Our Craft Beer “

Never underestimate how much assistance, how much satisfaction, how much comfort, how much soul & transcendence there might be in a well-made taco and a cold bottle of beer. — Tom Robbins

82

Beer & Cider Essentials

How do you define craft beer? There isn’t a more contentious question in the beer circles across the world at the moment. If you ask 10 Brewers, you’ll get 10 different answers. At 100Proof though, we choose to take a simpler route. We define a product as a craft if the majority of the people who drink beer do. We do this to provide our customers access to a range of craft beers that suit the diverse taste and flavour preference your customers expect.


Monteiths Pointers Pale Ale 50L Keg

Monteiths Patriot American Pale Ale 50L Keg

Kona Big Wave Golden Ale 58.5L Keg

Spring & Summer Essentials Edition 2019

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OUR CRAFT BEER - ALL STYLES

CRAFT ALL STYLES

Brooklyn Lager

Panhead APA

Panhead XPA

49.5L Keg

49.5L Keg

49.5L Keg

Monteiths XPA

Monteiths Draught

Kona Firerock Pale Ale

50L Keg

50L Keg

58.5L Keg

Kona Hanalei Island IPA

Kona Longboard Lager

Ballast Point Sculpin IPA

58.5L Keg

58.5L Keg

20L Keg

Ballast Point Grapefruit Sculpin IPA

Ballast Point Steady Sculpin IPA INDIA PALE ALE

20L Keg

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Beer & Cider Essentials

30L Keg


XXXX SUMMER & SOUR ALE

XXXX AUSTRALIAN PALE LARGER & PILSNER

Image

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TAP BEER - INTERNATIONAL

Our Premium Beer “

Without question, the greatest invention in the history of mankind is beer. Oh, I grant you that the wheel was also a fine invention, but the wheel does not go nearly as well with pizza. — Dave Barry

86

Beer & Cider Essentials

Modern Beer drinkers don’t tend to sit still for long when it comes to their product preferences and most tread a path that starts to raise steadily upwards around flavour profile. At the midway point of this journey lies premium beer. Brewers impart greater flavour intensity & body in these products by lifting the proportion of Malt Barley in the beer recipe, increasing the use of aroma hops and potentially using Ale yeast strains. The result are beers that provide a heightened drinking experience to the punter and a stepping stone on the way to Craft Beer.


Peroni Nastro Azzuro 49.5L Keg

Peroni Leggera 49.5L Keg

Sapporo Premium Beer 49.5L Keg

Heineken 49.5L Keg

(Not Available in SA)

Spring & Summer Essentials Edition 2019

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OUR PREMIUM BEER - EUROPEAN / ASIAN / AMERICAN

EUROPEAN / ASIAN / AMERICAN

Birra Moretti 30L Keg

Heineken 3 49.5L Keg

Estrella Damm Barcelona Lager

49.5L Keg

Carlsberg Lager 49.5L Keg (Not Available in SA)

Kilkenney Ale 49.5L Keg

Kronenbourg 1664 49.5L Keg (Not Available in SA)

Tiger Beer

Asahi Super Dry

50L Keg

19L Keg

Asahi Super Dry Black

Kingfisher Premium Lager

Kirin Megumi

19L Keg

25L Keg

49.5L Keg

DB Export Gold

Red Stripe Amber Lager

30L Keg

50L Keg

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Guinness Draught

Beer & Cider Essentials

50L Keg


XXXX SUMMER & SOUR ALE

Image

Spring & Summer Spring &Essentials Summer Edition 2019

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TAP CIDER - INTERNATIONAL

Our Ciders “

The heat of autumn is different from the heat of summer. One ripens apples, the other turns them to cider.

— Jane Hirshfield

90

Beer & Cider Essentials

The cider category has undergone a complete overhaul over the past five years as cider drinkers either move away from sweet mainstream cider to craft cider, or out of the category to Spritz Cocktails or Alcoholic Ginger Beer. Cider drinkers are following the trend for locally produced and artisanal craft ciders with balanced or even dry flavour profiles. Look to change up your range if it doesn’t currently cater for this. You might also be wondering, “what is Hard Soda?”… well it’s one of the fastest growing alcoholic beverage segments in the US and is about to take Australia by storm. Think again if you believe this is simply boozy soft drink, we’re talking hand crafted alcoholic ginger beer or alcoholic authentic lemonade.


Somersby Apple Cider 49.5L Keg

Monteiths Crushed Apple Cider 50L Keg

Orchard Thieves Apple Cider 50L Keg

Thatchers Gold Apple Cider 49.5L Keg (Not Available in SA)

Spring & Summer Essentials Edition 2019

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Terms & Conditions Tap Program Conditions The 100Proof Tap Program is only available to on-premise customers and is based on supply of kegs products through 100Proof wholesalers only. Customers must commit to ranging the applicable product for the period outlined in the program guide to receive the associated keg discount. Keg Prices are quoted in the program are excluding GST and including WET (where applicable), these however are subject to change at any time due to supplier price & or regulatory/government charge changes. Pack Program Conditions The 100Proof Pack Program is only available to on-premise customers and is based on supply of package products through 100Proof wholesalers only. Customers must commit to ranging the applicable product for a minimum of 6 months to receive the associated carton discount. Carton Prices are quoted in the program are excluding GST and including WET (where applicable), these however are subject to change at any time due to supplier price & or regulatory/government charge changes.

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Spring & Summer Essentials Edition 2019

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by

SOUTH AUSTRALIA

VICTORIA

NEW SOUTH WALES

Unit 3, 43-55 Produce Lane Pooraka SA 5095 Phone: 1300 030 337

54 Hunter Road, Derrimut VIC 3030 PO BOX 46 Deer Park VIC 3023 Phone: (03) 9361 4800 Fax: (03) 9361 4899

Unit 6, 39 Hill Road, Wentworth Point NSW 2127 Phone: 1300 030 337 Fax: (03) 9361 4899

e. orders@paramountliquor.com.au w. www.paramountliquor.com.au

e. orders@paramountliquor.com.au w. www.paramountliquor.com.au

e. orders@paramountliquor.com.au w. www.paramountliquor.com.au

Profile for 100proof

Paramount - Beer & Cider Essentials  

Paramount - Beer & Cider Essentials  

Profile for 100proof