Page 1

PRESENTS

Pack Essentials Program SPRING SUMMER 2019


CONTENTS

2

Program Introduction

03

Pack Program Benefits

04

Australia

06

Craft Beer

08

Premium Beer

22

Contemporary & Classic Beer

26

Cider & Hard Soda

32

Our Menu Design

38

International

42

Craft Beer

44

Premium Beer

50

Cider

56

Beer & Cider Essentials


Program Introduction Steve Blaine

Tim Cooper

National Category Manager - Beer & Cider Western Australia

State Category Specialist - Beer & Cider Victoria

“Australians seem to want two things in a beer, drinkability & refreshment. Drinkability relates to the flavour balance of a beer and also the alcohol level, too much of either will place a limit on the amount someone can drink. Refreshment on the other hand is self evident, Australians seek out options that take the edge off a hot summer’s day, beer performs this role perfectly. Enhance the drinking experience of your customers by stocking of array of options that provide both drinkability and refreshment. Look to add Kettle Sours, subtly sour and tart with a lower abv level they stand to take the category by storm this summer”.

“Fruit in beer can be a divisive topic. Love it, or hate it, the movement is growing in popularity in Australia. Breweries are creating approachable seasonal varieties with fruit and puree additions. From the light and briny style of Gose; the subtle tartness of Berliner Weisse to balancing the firm bitterness of India Pale Ales, more and more produce is making it’s way in to our beer. Harness this movement by pairing with a rich goats cheese, or tequila for a unique boiler maker pairing.”

Richard Clarke State Category Specialist - Beer & Cider Queensland “In the past, on-premise venues used to seek out big breweries when contracting out their taps, however, nowadays through the power of the 100Proof program, we can provide venues with an all-encompassing tap bank solution which allows truely extensive brand flexibility whilst still supporting with pricing (off invoice or rebate), equipment, merchandise and point of sale. 100Proof can provide all of your beverages needs on a single invoice, and we can deliver it all on one truck, which is better for the environment.”

100Proof is the national marketing arm of three great family wholesale businesses - Liquid Mix, Paramount Liquor and Liquid Specialty Beverages. The 100Proof Beer and Cider Essentials program is your complete category solution for Beer, Cider and Alcoholic Ginger Beer. It is based on powerful on-premise insights relating to product trends, seasonality and product freshness. The program is designed to give you ranging flexibility, a broad choice of products and competitive pricing. We offer all the tools you’ll need to create the perfect category offering for your venue.

CheerS!

Steven Blaine 100Proof Category Manager – Beer & Cider Spring & Summer Spring &Essentials Summer Edition 2019

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Pack Program Benefits COMPETITIVE EVERYDAY PRICING PRODUCT RANGE

Access to competitive ranging discounts and product pricing, designed to grow your margins.

Access to a wide range of beer, cider and ginger beer options.

MENU DESIGN INSIGHTS Category ranging insight to help you create a balanced beer and cider menu.

PROGRAM FLEXIBILITY Handshake ranging commitments with no lock in contracts!

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Beer & Cider Essentials


Spring & Summer Essentials Edition 2019

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Australia

6

Beer & Cider Essentials


Can we add an Australian Beer Category Image to this page to give it some character and to help differentiate it from the International Section

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PACK BEER - LOCAL

Our Craft Beer “

There is no such thing as a bad beer. It’s that some taste better than others.

— Bill Carter

8

Beer & Cider Essentials

How do you define craft beer? There isn’t a more contentious question in the beer circles across the world at the moment. If you ask 10 Brewers, you’ll get 10 different answers. At 100Proof though, we choose to take a simpler route. We define a product as a craft if the majority of the people who drink beer do. We do this to provide our customers access to a range of craft beers that suit the diverse taste and flavour preference your customers expect.


Balter XPA 375ml Can 16 x 375ml Can

Mountain Goat Pale Ale 330ml Bottle 24 x 330ml Bottle

Mismatch IPA 375ml Can 16 x 375ml Can

Colonial Small Ale 375ml Can 24 x 375ml Can (Not available in SA)

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OUR CRAFT BEER - AUSTRALIAN PALE ALE / AMERICAN PALE ALE

AUSTRALIAN PALE ALE

James Squire 150 Lashes Pale Ale

Colonial Pale Ale

Kosciousko Pale Ale

345ml Bottle 24 x 345ml Bottle

375ml Can 24 x 375ml Can (Not available in SA)

330ml Bottle 24 x 330ml Bottle 24 x 330ml Can

Lord Nelson 3 Sheets Pale Ale

Moo Brew Single Hop

Bentspoke Barley Griffin Canberra Pale Ale

330ml Bottle 24 x 330ml Bottle

Kaiju Krush Tropical Pale Ale 375ml Can 24 x 375ml Can (Not available in SA)

440ml Can 16 x 440ml Can

375ml Can 24 x 375ml Can (Not available in SA)

Wild Yak Pacific Ale 345ml Bottle 24 x 345ml Bottle

AMERICAN PALE ALE

Little Creatures Pale Ale 330ml Bottle 24 x 330ml Bottle

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Beer & Cider Essentials

James Squire Hop Thief American Pale Ale 345ml Bottle 24 x 345ml Bottle

Mismatch Pale Ale 375ml Can 24 x 375ml Can


XXXX AUSTRALIAN PALE ALE / AMERICAN PALE ALE Spring & Summer Spring &Essentials Summer Edition 2019

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OUR CRAFT BEER - AMERICAN PALE ALE

AMERICAN PALE ALE

Moo Brew Pale Ale 375ml Can 24 x 375ml Can 16 x 330ml Bottle

Stomping Ground Gipps St Pale Ale 355ml Can 24 x 355ml Can

375ml Can 16 x 375ml Can

Modus Pale Ale 375ml Can 16 x 375ml Can

Black Hops Pale Ale 375ml Can 16 x 375ml Can

4 Pines Pale Ale 330ml Bottle 24 x 330ml Bottle

Pirate Life Pale Ale

Fat Yak Pale Ale

Atomic Pale Ale

355ml Can 16 x 355ml Can

345ml Bottle 24 x 345ml Bottle

330ml Bottle 24 x 330ml Bottle

Gage Roads Little Dove New World Pale Ale 330ml Can 24 x 330ml Can

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Balter Strong Pale Ale

Beer & Cider Essentials


Balter IPA

Colonial IPA

Little Creatures IPA

375ml Can 16 x 375ml Can

375ml Can 24 x 375ml Can (Not available in SA)

Lord Nelson Backburner IPA

Modus Sonic Prayer IPA

Modus Former Tenant Red IPA

375ml Can 16 x 375ml Can

375ml Can 16 x 375ml Can

Black Hops Hornet India Pale Ale

Black Hops Super Hornet DIPA

Bentspoke Sprocket IPA

375ml Can 16 x 375ml Can

375ml Can 16 x 375ml Can

375ml Can 24 x 375ml Can (Not available in SA)

Bentspoke Crankshaft IPA

Bentspoke Red Nut IPA

375ml Can 24 x 375ml Can (Not available in SA)

375ml Can 24 x 375ml Can (Not available in SA)

330ml Can 24 x 330ml Can

Wolf of the Willows IPA 355ml Can 24 x 355ml Can

330ml Bottle 24 x 330ml Bottle

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OUR CRAFT BEER - IPA

IPA

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OUR CRAFT BEER - IPA/ XPA

IPA

Kaiju Cthulhu On The Moon Black IPA 375ml Can 24 x 375ml Can

Pirate Life IIPA 500ml Can 16 x 500ml Can

Gage Roads Sleeping Giant IPA 330ml Bottle 24 x 330ml Bottle

Stomping Ground Hop Stomper IPA

4 Pines In Season IPA

355ml Can 24 x 355ml Can

375ml Can 24 x 375ml Can

Pirate Life IPA 355ml ml Can 16 x 355ml Can

Pirate Life Mosaic IPA 355ml 16 x 355ml Can

Atomic IPA 330ml Can 24 x 330ml Can

XPA

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Little Creatures XPA

Wolf of the Willows XPA

330ml Bottle 24 x 330ml Bottle

355ml Can 24 x 355ml Can

Beer & Cider Essentials

Atomic XPA 330ml Can 24 x 330ml Can


Mismatch Session Ale

Colonial Draught

375ml Can 24 x 375ml Can

375ml Can 24 x 375ml Can (Not available in SA)

Mountain Goat Summer Ale

Mountain Goat Organic Steam Ale

375ml Can 24 x 375ml Can

James Squire The Swindler Summer Ale

330ml Bottle 24 x 330ml Bottle

White Rabbit White Ale

345ml Bottle 24 x 345ml Bottle

330ml Bottle 24 x 330ml Bottle

Little Creatures Dog Days Session Ale

Lord Nelson Summer Ale

355ml Can 24 x 355ml Can

330ml Can 24 x 330ml Can

Colonial South West Sour 375ml Can 24 x 375ml Can (Not available in SA)

OUR CRAFT BEER - SUMMER & SOUR ALE

SUMMER & SOUR ALE

James Squire The Chancer Golden Ale 345ml Bottle 24 x 345ml Bottle

Little Creature Bright Ale 330ml Bottle 24 x 330ml Bottle

Black Hops Send It Session Ale 375ml Can 16 x 375ml Can

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OUR CRAFT BEER - SUMMER & SOUR ALE

SUMMER & SOUR ALE

Moo Brew Hefeweizen

Wolf of the Willows Pacific Sour

375ml Can 24 x 375ml Can 16 x 330ml Bottle

355ml Can 24 x 355ml Can

Stomping Ground Guava Smash 355ml Can 24 x 355ml Can

355ml Can 24 x 355ml Can

355ml Can 24 x 355ml Can

Gage Roads Single Fin Summer Ale 330ml Bottle 24 x 330ml Bottle 24 x 330ml Can

Matsos Mango Beer

4 Pines Hefeweizen

4 Pines Indian Summer Ale

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

375ml Can 24 x 375ml Can

4 Pines Kolsch 330ml Bottle 24pk x 330ml Bottle

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Stomping Ground Watermelon Smash

Stomping Ground Passionfruit Smash

Beer & Cider Essentials


Wolf of the Willows Pils

Mismatch Brewing Lager

355ml Can 24 x 355ml Can

330ml Can 24 x 330ml Can

Little Creatures Pilsner 330ml Bottle 24 x 330ml Bottle

Black Hops Lay Day Lager

James Squire Four Wives Pilsener 345ml Bottle 24 x 345ml Bottle

Bentspoke Mort’s Gold Lager

375ml Can 16 x 375ml Can

375ml Can 24 x 375ml Can (Not available in SA)

Stomping Ground Laneway Lager

Pirate Life Port Local Lager

355ml Can 24 x 355ml Can

Balter Lager 375ml Can 16 x 375ml Can

OUR CRAFT BEER - PALE LAGER & PILSNER

PALE LAGER & PILSNER

Moo Brew Pilsner 375ml Can 24 x 375ml Can 16 x 330ml Bottle

Kaiju Paradise Pilsner 375ml Can 24 x 375ml Can (Not Available in SA)

355ml Can 16 x 355ml Can

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OUR CRAFT BEER - SESSION ALE

SESSION ALE

Balter Captain Sensible 375ml Can 16 x 375ml Can

Modus Wippa Snippa Session Ale

Moo Brew Mid Strength

330ml Bottle 24 x 330ml Bottle

375ml Can 24 x 375ml Can

Black Hops Mid Range

Bentspoke Easy Cleansing Ale

375ml Can 16 x 375ml Can

375ml Can 16 x 375ml Can

Stomping Ground Little Foot Little IPA

Lazy Yak Session Ale

355ml Can 24 x 355ml Can

4 Pines Pacific Ale 330ml Bottle 24 x 330ml Bottle

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Little Creatures Rogers

Beer & Cider Essentials

345ml Bottle 24 x 345ml Bottle

Gage Roads Sidetrack All Day XPA 330ml Can 24 x 330ml Can

375ml Can 24 x 375ml Can (Not Available in SA)

Pirate Life Throwback IPA 355ml Can 16 x 355ml Can


Stomping Ground Bunker Porter 355ml Can 24 x 355ml Can

Colonial Robust Porter 375ml Can 24 x 375ml Can (Not available in SA)

Moo Brew Dark Ale 375ml Can 24 x 375ml Can 16 x 330ml Bottle

Wolf of the Willows JSP 330ml Bottle 24 x 330ml Bottle

Wolf of the Willows Woodsman 355ml Can 24 x 355ml Can

White Rabbit Dark Ale

Mountain Goat Fancy Pants

330ml Bottle 24 x 330ml Bottle

375ml Can 24 x 375ml Can

James Squire Jack of Spades Porter

James Squire Nine Tales Amber Ale

345ml Bottle 24 x 345ml Bottle

OUR CRAFT BEER - AMBER & DARK ALES

AMBER & DARK ALES

345ml Bottle 24 x 345ml Bottle

Modus Silent Knight Porter 375ml Can 16 x 375ml Can

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OUR CRAFT BEER - AMBER & DARK ALES 20

AMBER & DARK ALES

Lord Nelson Old Admiral Dark Ale 330ml Bottle 24 x 330ml Bottle

Beer & Cider Essentials

4 Pines American Amber Ale 330ml Bottle 24 x 330ml Bottle

4 Pines Nitro Stout 330ml Bottle 24 x 330ml Bottle


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PACK BEER - LOCAL

Our Premium Beer “

Beer makes you feel the way you ought to feel without beer.

— Henry Lawson

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Beer & Cider Essentials

Modern Beer drinkers don’t tend to sit still for long when it comes to their product preferences and most tread a path that starts to raise steadily upwards around flavour profile. At the midway point of this journey lies premium beer. Brewers impart greater flavour intensity and body in these products by lifting the proportion of Malt Barley in the beer recipe, increasing the use of aroma hops and potentially using Ale yeast strains. The result are beers that provide a heightened drinking experience to the punter and a stepping stone on the way to Craft Beer.


Crown Lager 375ml Bottle 24 x 375ml Bottle

Furphy Refreshing Ale 375ml Bottle 24 x 375ml Bottle 24 x 375ml Can

Goat Lager Very Enjoyable Beer 375ml Can 24 x 375ml Can

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OUR PREMIUM BEER - FULL STRENGTH

FULL STRENGTH

Cricketers Lager 330ml Bottle 24 x 330ml Bottle

James Boags Premium Lager 375ml Bottle 24 x 375ml Bottle

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Beer & Cider Essentials

Cricketers Pale Ale 330ml Bottle 24 x 330ml Bottle

Frothy 375ml Bottle 24 x 375ml Bottle

Cricketers Session Ale 375ml Can 24 x 375ml Can


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PACK BEER - LOCAL

Our Contemporary & Classic Beer

I’m a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts, and beer. — Abraham Lincoln

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Beer & Cider Essentials

Classic beer brands hold a special place in most beer drinker’s hearts, they are commonly the first product that someone experiences when they first get into drinking beer. These brands have seen a resurgence over the past few years as new beer drinkers have developed a love of “retro” beers, usually in cans (Think Emu Export in WA, West End in SA and XXXX Gold in QLD). Contemporary beers on the other hand are relative new comer to the category and have been developed by breweries to better excite young drinkers, think clear bottle packaging combined with extremely easy drinking beer!


XXXX Gold Australian Lager 375ml Bottle 24 x 375ml Bottle 30 x 375ml Can

Iron Jack Full Strength 4.2% 330ml Bottle 24 x 330ml Bottle

Great Northern Super Crisp 330ml Bottle 24 x 330ml Bottle 30 x 375ml Can

Two Suns Premium Dry 330ml Bottle 24 x 330ml Bottle

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Beer & Cider Essentials

XXXX PALE LARGER & SESSION ALE


Tooheys New 375ml Bottle 24 x 375ml Bottle

Hahn Super Dry 4.6% 330ml Bottle 24 x 330ml Bottle

Tooheys Old

West End Draught

375ml Bottle 24 x 375ml Bottle

375ml Bottle 24 x 375ml Can 30 x 375ml Can (SA product only)

Hahn Ultra Crisp

Tooheys Extra Dry

330ml Bottle 24 x 330ml Bottle

345ml Bottle 24 x 345ml Bottle

Carlton Black

Carlton Draught

Carlton Dry

375ml Bottle 24 x 375ml Bottle

375ml Bottle 24 x 375ml Bottle

330ml Bottle 24 x 330ml Bottle

Carlton Dry Lime

Melbourne Bitter

Pure Blonde

330ml Bottle 24 x 330ml Bottle

375ml Bottle 24 x 375ml Bottle

355ml Bottle 24 x 355ml Bottle

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OUR CONTEMPORARY & CLASSIC BEER - FULL STRENGTH

FULL STRENGTH

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OUR CONTEMPORARY & CLASSIC BEER - FULL STRENGTH / MID STRENGTH/ LIGHT

FULL STRENGTH

Pure Blonde Organic Lager 355ml Bottle 24 x 355ml Bottle

330ml Bottle 24 x 330ml Bottle 30 x 375ml Can

Victoria Bitter 375ml Bottle 24 x 375ml Bottle 30 x 375ml Can

MID STRENGTH

Hahn Super Dry 3.5%

Carlton Mid

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 375ml Bottle 30 x 375ml Can

James Boags Premium Light

Hahn Premium Light

375ml Bottle 24 x 375ml Bottle

375ml Bottle 24 x 375ml Bottle

Iron Jack 3.5% Lager 330ml Bottle 24 x 330ml Bottle 30 x 375ml Can

LIGHT

Cascade Premium Light 375ml Bottle 24 x 375ml Bottle

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Great Northern Original

Beer & Cider Essentials

Carlton Zero 330ml Bottle 24 x 330ml Bottle


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OUR CONTEMPORARY & CLASSIC BEER - FULL STRENGTH / MID STRENGTH / LIGHT


PACK CIDER & HARD SODA - LOCAL

Our Cider & Hard Soda “

The tarter the apple, the tastier the cider. — Beverly Lewis

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Beer & Cider Essentials

The cider category has undergone a complete overhaul over the past five years as cider drinkers either move away from sweet mainstream cider to craft cider, or out of the category to Spritz Cocktails or Alcoholic Ginger Beer. Cider drinkers are following the trend for locally produced and artisanal craft ciders with balanced or even dry flavour profiles. Look to change up your range if it doesn’t currently cater for this. You might also be wondering, “what is Hard Soda?”…well it’s one of the fastest growing alcoholic beverage segments in the US and is about to take Australia by storm. Think again if you believe this is simply boozy soft drink, we’re talking hand crafted alcoholic ginger beer or alcoholic authentic lemonade.


Matsos Ginger Beer 330ml Bottle 24 x 330ml Bottle

The Hills Cider Co. Pear Cider 330ml Bottle 24 x 330ml Bottle

The Hills Cider Co. Apple Cider 330ml Bottle 24 x 330ml Bottle 24 x 330ml Can

Colonial Bertie Apple Cider 375ml Can 24 x 375ml Can

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OUR CIDER & HARD SODA - CLASSIC CIDER / CRAFT CIDER

CRAFT, CLASSIC CIDER & HARD SODA

5 Seeds Crisp Apple Cider 345ml Bottle 24 x 345ml Bottle

330ml Bottle 24 x 330ml Bottle

James Squire Orchard Crush Apple Cider

Little Creatures Pipsqueak Apple Cider

345ml Bottle 24 x 345ml Bottle

330ml Bottle 24 x 330ml Bottle

Batlow Premium Apple Cider 330ml Bottle 24 x 330ml Bottle

Willie Smiths Bone Dry Apple Cider 440ml Can 16 x 440ml Can

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The Hills Cider Co. Cloudy Apple Cider

Beer & Cider Essentials

Willie Smiths Organic Apple Cider 355ml Can 16 x 355ml Can 24 x 330ml Bottle

Golden Axe Apple Cider 375ml Can 24 x 375ml Can (Not Available in SA)

The Hills Cider Co. Apple & Ginger Cider 330ml Bottle 24 x 330ml Bottle

Batlow Cloudy Apple Cider 330ml Bottle 24 x 375ml Can 24 x 330ml Bottle

Willie Smiths Traditional Apple Cider 355ml Can 16 x 355ml Can

Bentspoke GFG Ginger Beer 375ml Can 24 x 375ml Can


Hello Sunshine Apple Cider 330ml Can 24 x 330ml Can

Bonamy’s Apple Cider 330ml Bottle 24 x 330ml Bottle

Matsos Chilli Ginger Beer 330ml Bottle 24 x 330ml Bottle

Matilda Bay Lumber Yak 345ml Bottle 24 x 345ml Bottle

Matsos Hard Lemon 330ml Bottle 24 x 330ml Bottle

Little Green Steps Sweet Apple Cider 375ml Can 30 x 375ml Can

Mercury Draught Cider

Mercury Dry Cider

Pure Blonde Crisp Apple Cider

375ml Bottle 24 x 375ml Bottle

375ml Bottle 24 x 375ml Bottle

355ml Bottle 24 x 355ml Bottle

OUR CIDER & HARD SODA - CRAFT, CLASSIC CIDER & HARD SODA

CRAFT, CLASSIC CIDER & HARD SODA

Pure Blonde Organic Apple Cider 355ml Bottle 24 x 355ml Bottle

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OUR CIDER & HARD SODA - CRAFT, CLASSIC CIDER & HARD SODA 36

CRAFT, CLASSIC CIDER & HARD SODA

Brookvale Union Ginger Beer 330ml Can 24x 330ml Can 12 x 500ml Bottle

Matilda Bay Rusty Yak 330ml Can 24 x 330ml Can

Beer & Cider Essentials

Brookvale Union Spiced Ginger Beer

Brookvale Union Vodka & Peach Ice Tea

330ml Can 24 x 330ml Can

330ml Can 24 x 330ml Can


OUR CIDER & HARD SODA - HARD SODA

CRAFT, CLASSIC CIDER & HARD SODA

Did You Know? • It takes the energy of 50 leaves to create one Apple • In the 19th Century cider was advertised as a cure for gout and other illnesses. • In the 14th Century children were baptised in cider, it was cleaner than the water.

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MENU INSIGHTS

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Beer & Cider Essentials


Beer + Cider

MENU DESIGN

RIGHT RANGE People visit different on-premise venues for different reasons and it’s important that your product range reflects this. In this guide you’ll find pack menu ranging advice for different styles of venue. These are built around powerful on-premise category insights and are designed to help you get the right range for your venue.

CANS? REALLY? Believe it or not but beer and cider in cans have exploded over the past few years with producers across the country now having a wide variety of beers and cider In this format. In fact craft beer in cans has grown at 5 times the rate of bottles over the past 12 months and we expect this trend to continue over the coming years. When it comes to product freshness cans are also king as they prevent UV light from coming into contact with beer and impacting on the natural flavours of the product.

FRESH IS BEST Beer and cider are generally products that should be stored cold and consumed as close to when they were produced as possible. When not stored correctly beer flavour will degrade rapidly and impact of the experience of the drinker. See page 35 of this guide for further information on what you can do at your venue to ensure every product you serve is as fresh as possible.

CATEGORY TRENDS An important part of designing a beer and cider menu is keeping up to date with drinker preferences, we see the following trends currently influencing the category:

WELL-BEING As Australians aim to live a more balanced life they are searching out lower alcohol beer options. Craft brewers in particular are meeting this demand with the session ale style. These tend to be amazingly flavoursome beers that pack a lot of character into a beer that sits between 3.5 – 4% ABV.

CRAFT BEER AND CIDER Australians continue to seek out artisan, small batch and locally made products across all food and beverage categories. Beer and cider drinkers are voting with their feet and are demanding craft beer and cider featuring an array of differing styles and flavours.

APPROACHABLE FLAVOUR It seems Australian beer drinkers want to have their cake and eat it too! Consumers have transferred their love of crisp and refreshing lagers across to the craft beer world but with one key difference, an increase in flavour. Introducing the summer ale style, which offers approachability in bitterness with huge tropical hop characters, now the fastest growing craft style in Australia.

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Beer + Cider

MENU INSIGHTS

BEER STORAGE GUIDELINES Beer and cider should be stored between 2-4 degrees to maintain product freshness and flavour profile.

BEER AGING VS STORAGE TEMPERATURE GUIDE Storage Temperature (Degrees Celcius)

How long will it stay fresh (Days)

2-4 C

300 Days

20 C

30 Days

30 C

3 Days

60 C

1 Day

LIGHT PROTECTION GUIDELINES

LIGHT STRIKE PROTECTION GUIDE Packaging Format

Protection Level

Off flavours will develop if UV radiation comes into contact with beer. The type of packaging a beer is stored in has a huge impact on the amount of protection offered from this radiation.

100%

Cans/Kegs

98%

Brown Bottles

20%

Green Bottles

0%

Clear Bottles*

*NOTE: Products such as Corona are produced with a special hop compound that prevents light struck flavours from developing.

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Beer & Cider Essentials


Beer + Cider

DEVELOPMENT INSIGHTS RATE OF SALE Each product on the menu should sell a minimum of 1 carton per week to ensure freshness.

DRAUGHT Draught Beer and Cider is the favoured onpremise format of Australian beer & cider drinkers. If your venue has a draught beer & cider offer, look for pack to play a supporting role as 80% or more of the beer and cider sales will go through the taps. Use your pack range to provide drinkers with options not available on tap.

EMBRACE SEASONALITY Only stock beer styles when drinkers demand them e.g: stouts in winter.

MENU SIZE Limit the number of products to maximise the turnover of all items included on your menu. The ideal base menu size is 6 to 8 products in total.

SMALL BARS

Lead Segments

% of Beer/ Cider Sales

Lead Segments

% of Beer/ Cider Sales

International Premium Craft Beer Premium Australian Beer

33 21 10

Craft Beer International Premium Cider

45 27 10

DINING LEAD VENUES

Suggested Menu Structure

No. of Products

Suggested Menu Structure

No. of Products

International Premium Beer Craft Beer Classic Cider Premium Australian Beer

2 2 1 1

International Premium Craft Beer Classic Cider Premium Australian

2 4 1 1

LATE NIGHT VENUES

% of Beer/ Cider Sales

PUBS/TAVERS/CLUBS

Lead Segments

Lead Segments

% of Beer/ Cider Sales

International Premium Craft Beer Cider

51 19 8

Classic/Contemporary/Aus International Premium Craft Beer

31 20 17

Suggested Menu Structure International Premium Craft Beer Classic Cider

No. of Products 3 2 1

Suggested Menu Structure Classic/Contemporary/Aus International Premium Craft Beer Classic Cider

No. of Products 3 2 2 1

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International

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Beer & Cider Essentials


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PACK BEER - INTERNATIONAL

Our Craft Beer “

For a quart of Ale is a meal for a King.

— William Shakespeare

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Beer & Cider Essentials

How do you define craft beer? There isn’t a more contentious question in the beer circles across the world at the moment. If you ask 10 Brewers, you’ll get 10 different answers. At 100Proof though, we choose to take a simpler route. We define a product as a craft if the majority of the people who drink beer do. We do this to provide our customers access to a range of craft beers that suit the diverse taste and flavour preference your customers expect.


Brooklyn Lager 355ml Can 24 x 355ml Can

Monteiths Pointers Pale Ale 330ml Bottle 24 x 330ml Bottle

Monteiths Patriot American Pale Ale 330ml Bottle 24 x 330ml Bottle

Hoegaarden White 330ml Bottle 24 x 330ml Bottle

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CRAFT BEER - ALL STYLES

ALL STYLES

Monteiths XPA

Panhead APA

355ml Can 24 x 355ml Can

330ml Bottle 24 x 330ml Bottle

355ml Can 24 x 355ml Can

Paulaner Hefe Weissbier

Monteiths Barber Lager

Paulaner Munich Lager

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

Monteiths Black

Kona Fire Rock Pale Ale

Panhead XPA

330ml Bottle 24 x 330ml Bottle

Kona Longboard Lager 355ml Bottle 24 x 355ml Bottle 24 x 355ml Can

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Beer & Cider Essentials

355ml Bottle 24 x 355ml Bottle

Kona Wailua Wheat Ale 355ml Bottle 24 x 355ml Bottle

Kona Hanalei Island IPA 355ml Bottle 24 x 355ml Bottle

Kona Big Wave Golden Ale 355ml Bottle 24 x 355ml Bottle 24 x 355ml Can


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CRAFT BEER - ALL STYLES 48

Beer & Cider Essentials


ALL STYLES

Goose Island IPA 330ml Bottle 24 x 330ml Bottle

Goose Island Session IPA 330ml Bottle 24 x 330ml Bottle

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PACK BEER - INTERNATIONAL

Our Premium Beer “

You can’t be a real country unless you have a beer and an airline, it also helps if you have some kind of a football team, but at the very least you need a beer. — Frank Zappa

50

Beer & Cider Essentials

Modern Beer drinkers don’t tend to sit still for long when it comes to their product preferences and most tread a path that starts to raise steadily upwards around flavour profile. At the midway point of this journey lies premium beer. Brewers impart greater flavour intensity and body in these products by lifting the proportion of Malt Barley in the beer recipe, increasing the use of aroma hops and potentially using Ale yeast strains. The result are beers that provide a heightened drinking experience to the punter and a stepping stone on the way to Craft Beer.


Corona Extra 355ml Bottle 24 x 355ml Bottle 24 x 335ml Can

Peroni Nastro Azzuro 330ml Bottle 24 x 330ml Bottle

Heineken 330ml Bottle 24 x 330ml Bottle

Tecate Lager 355ml Can 24 x 355ml Can

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OUR PREMIUM BEER - EUROPEAN

EUROPEAN

Peroni Leggera 330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle 12 x 450ml Bottle

Pilsner Urquell 330ml Bottle 24 x 330ml Bottle

Birra Moretti

Guinness Draught

330ml Bottle 24 x 330ml Bottle

440ml Can 24 x 440ml Can

Guinness Hop House 13

Kilkenney Ale

Heineken 3

440ml Can 24 x 440ml Can

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

Heineken 0.0 330ml Bottle 24 x 330ml Bottle

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Grolsch Premium Lager

Beer & Cider Essentials

Becks 330ml Bottle 24 x 330ml Bottle

Guinness Extra Stout 375ml Bottle 24 x 375ml Bottle

Stella Artois 330ml Bottle 24 x 330ml Bottle


Stella Artois Legere 330ml Bottle 24 x 330ml Bottle

OUR PREMIUM BEER - EUROPEAN / ASIAN

EUROPEAN

Estrella Damm Barcelona Lager 330ml Bottle 24 x 330ml Bottle

ASIAN

Asahi Super Dry 330ml Bottle 24 x 330ml Bottle

Asahi Soukai 330ml Bottle 24 x 330ml Bottle

Kirin Megumi 330ml Bottle 24 x 330ml Bottle

Kingfisher Premium Lager 330ml Bottle 24 x 330ml Bottle

Bintang Beer 330ml Bottle 24 x 330ml Bottle

Kirin Ichiban 330ml Bottle 24 x 330ml Bottle

Asahi Super Dry Black 334ml Bottle 18 x 334ml Bottle

Tiger Beer 330ml Bottle 24 x 330ml Bottle

Steinlager Pure 330ml Bottle 24 x 330ml Bottle

Spring & Summer Edition 2019

53


OUR PREMIUM BEER - MEXICAN / AMERICAN

MEXICAN

Sol Mexican Beer

Dos Equis XX Special Lager

330ml Bottle 24 x 330ml Bottle

355ml Bottle 24 x 355ml Bottle

Coronita Extra

Negra Modelo

210ml Bottle 24 x 210ml Bottle

355ml Bottle 24 x 355ml Bottle

AMERICAN

Red Stripe Amber Lager 330ml Bottle 24 x 330ml Bottle

54

Beer & Cider Essentials

Budweiser 355ml Bottle 24 x 355ml Bottle

Corona Ligera 355ml Bottle 24 x 355ml Bottle

Pacifico Clara 355ml Bottle 24 x 355ml Bottle


Spring & Summer Spring &Essentials Summer Edition 2019

55


PACK CIDER - INTERNATIONAL

Our Ciders “

Everybody should believe in something - I believe I’ll have another drink. — W.C. Fields

56

Beer & Cider Essentials

The cider category has undergone a complete overhaul over the past five years as cider drinkers either move away from sweet mainstream cider to craft cider, or out of the category to Spritz Cocktails or Alcoholic Ginger Beer. Cider drinkers are following the trend for locally produced and artisanal craft ciders with balanced or even dry flavour profiles. Look to change up your range if it doesn’t currently cater for this. You might also be wondering, “what is Hard Soda?”…well it’s one of the fastest growing alcoholic beverage segments in the US and is about to take Australia by storm. Think again if you believe this is simply boozy soft drink, we’re talking hand crafted alcoholic ginger beer or alcoholic authentic lemonade.


Bulmer’s Original Cider 330ml Bottle 24 x 330ml Bottle

Somersby Apple Cider 330ml Bottle 24 x 330ml Bottle 30 x 375ml Can

Monteiths Crushed Apple Cider 330ml Bottle 24 x 330ml Bottle

Spring & Summer Essentials Edition 2019

57


XXXX PALE LARGER & SESSION ALE

Did You Kno

•There are more than 7,500 diff varieties of apples in the worl had the recommended “apple would take 20 years to try the

•If cider is to be bottled, usuall is added for sparkle. Higher q can be made using the champ but this is expensive in time a requires special corks, bottles equipment. 58

Beer & Cider Essentials


Orchard Thieves Apple Cider

Somersby Pear Cider

Somersby Watermelon Cider

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle 30 x 375ml Can

Somersby Blackberry Cider

Kirin Fuiji Apple Cider

Bulmer’s Pear Cider

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

330ml Bottle 24 x 330ml Bottle

Strongbow Classic Apple Cider

Strongbow Classic Pear Cider

Strongbow Crisp Apple Cider

355ml Bottle 24 x 355ml Bottle

355ml Bottle 24 x 355ml Bottle

330ml Bottle 24 x 330ml Bottle

OUR CIDERS - EUROPEAN / ASIAN

EUROPEAN / ASIAN

355ml Bottle 24 x 355ml Bottle

ow?

fferent ld, so if you e a day�, it em all.

ly extra sugar quality ciders pagne method, and money and s, and other

Strongbow Sweet Apple Cider 355ml Bottle 24 x 355ml Bottle

Spring & Summer Edition 2019

59


Terms & Conditions Pack Program Conditions The 100Proof Pack Program is only available to on-premise customers and is based on supply of package products through 100Proof wholesalers only. Customers must commit to ranging the applicable product for a minimum of 6 months to receive the associated carton discount. Carton Prices are quoted in the program are excluding GST and including WET (where applicable), these however are subject to change at any time due to supplier price & or regulatory/ government charge changes.

60

Beer & Cider Essentials


Spring & Summer Essentials Edition 2019

61


by

SOUTH AUSTRALIA

VICTORIA

NEW SOUTH WALES

Unit 3, 43-55 Produce Lane Pooraka SA 5095 Phone: 1300 030 337

54 Hunter Road, Derrimut VIC 3030 PO BOX 46 Deer Park VIC 3023 Phone: (03) 9361 4800 Fax: (03) 9361 4899

Unit 6, 39 Hill Road, Wentworth Point NSW 2127 Phone: 1300 030 337 Fax: (03) 9361 4899

e. orders@paramountliquor.com.au w. www.paramountliquor.com.au

e. orders@paramountliquor.com.au w. www.paramountliquor.com.au

e. orders@paramountliquor.com.au w. www.paramountliquor.com.au

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Paramount Pack Essentials Program  

Paramount Pack Essentials Program  

Profile for 100proof