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GUMOO A Smart Toy Between Kids & Parent


GUMOO A Smart Toy Between Kids & Parent

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可或缺的元素

portfolio 2018

父母親的陪伴是小孩成長中不

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RESEARCH

分析品牌與品牌造型

GUMOO

Analysis Motorola and its design language

不論是什麼樣的產品,Motorola 皆是在連結人與人之間的關係

No matter what kind of product they do, it has been all about the connection between people

Cellphone

Communicatiom Software

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Walkie-Talkie


Motorola Design Style

檢視品牌產品本身共有的細節,按鍵周圍處理、手機外形曲線等等,以及其表現關鍵字的手法

view all the common detail from the product, how they deal around the press buttom or the exterior curve line etc, and how they perform it

neat

WELL DEFINED

straight

portfolio 2017

sharp

mild

ROUNDED

smooth

kind

no-parallel

flat

STREAMLINE rhythm

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SHAPING

利用Motorola 「三公尺法則」為中心,整體造型設計以 圓潤、分明和流線的為主,結合其他產品與品牌產品本身的設計元素

Use Motorola ‘’three-weter rule’’ as the central idea. Overrall design dominated by rounded, streamlined and well-defined. Combine the design languages between Motorola and other product.


更深入研究Motorola在理產品細節的方式,找出其中的共同點、品牌特徵 及常用手法,統整分析之後,除了調整舊有造型比例,且適當地加入產品細節,進而產出最終模型 More in-depth study Motorola in the way they deal with product details, findingin common, brand features etc. after integrating and analyzing,in addition to adjusing the proportion of the old one, but also add details appropriatly, at the end outputs the final design.

STREAMLINE


WELL DEFINED

ROUNDED


DEVELOPING PRODUCT CONCEPTION

EXPAND / REDESIGN 打破舊有對品牌的想法,以「再設計」為出發點,試著 達到對品牌新的認同

溝通上所傳遞的訊息並非只能是 言語,也可以是緊急告知及身體狀態

to break the old idea of brand,to ”redesign” as a starting point to create a new recognition of brand

Communication is not only words, can also be urgently informed or health

What else can I create

Redefine

Except for communication software

Promote or Simplify

人與人之間的溝通是溫暖的、關心的,不應該只有通 訊軟體能夠傳遞訊息,做任何事情都是一種溝通 not only communication software should be able to deliver,anything we do is a way to communicate

SEARCHING FOR ISSUE 現今科技發達,卻也造成科技冷漠,網路冰冷 的文字取代了原有手寫信的溫度,人與人的溝 通應該要回到最初的面貌 Today’s technology develope well,but also caused technology cold, interpersonal communication should go back to the original appearance


以增加五感接觸及溫度傳遞為核心,除了讓原本冰冷的視訊及通話更有溫度之外,也同時因 應科技冷漠造成的問題 Increase five senses contact and human’s temperature at first, in addition to original video become warmer. It also contact to the problem from science apathy.

因全球化造成許多外派工作者,父母需要到海外工作,無暇照顧小孩產生溝通問題,子女及父母 之間也因距離產生陌生感 Due to globalization,there are many parents are dispatched to other country ,so that decrease the time they can stay with there kids , the distance between parents and children drift them apart


THE FINAL MODEL! top

front

side

side

back

buttom

學齡前兒童認得的顏色不多,通常較為鮮豔的顏色,比較能吸引小孩注意 children can’t recongnize many color, usually the brighter one can catch kids notice more

紅色則是研究認為是小孩第一個認識的顏色 research shows that the red color is the firstcolor that children know

以紅、藍作為主要顏色,白色部分皆為感應裝置所在,黃色則是錄音按鍵 the main color is bright red and blue, the white one is where the sensor is and the yellow one is record buttom


THE APPLICATION SURFACE

hugging

holding hand

recording

THE WAY CHILDREN USE IT AND HOW IT DISPLAY ON CELLPHONE

lying down

backslapping

touching head


I AM GUMOO!

speaker

light

charger

touching sensor


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