PROPERTY
HOFFMAN SQUARE £380K
Large, open-plan warehouse-style apartment with wood floors, high ceilings and huge windows giving plenty of light, located in a fantastic private gated development hewn from a former Victorian Hospital in vibrant Hoxton and a short walk from Old Street tube station. With secure parking for one car. www.islingtonproperties.com 020 7812 0480
HUGH GROVER ASSOCIATES
ONE FINE STAY The unhotel is the latest trend to hit London’s property scene. Owners of high-end homes are opening up their doors to guests while they’re out of town, and indulging visitors’ desire for a more authentic local experience when they travel. onefinestay is a company that makes this possible in a hassle free way, and their growing portfolio of member’s homes ranges from Thames houseboats to dainty mews homes. Since launching in May 2010, the company has grown from just six members to nearly 500, and demand for their service from London homeowners has been remarkable. Among their carefully chosen selection of homes is this stunning two bedroom apartment in Islington. It’s an artful nod to
the whole area in miniature, with contemporary décor and quirky touches. Constantin and Alexia, the sibling duo behind this home enjoy sharing their love (and fantastic views) of the city with visitors: “Living and working in London is such a joy and being in close proximity to the rest of Europe allows us to have short frequent escapes - and what better thing to do while you’re away than rent your home and earn some extra money. But mostly we’re sharing our love of London with other people.” onefinestay also provides services to members including cleaning, insurance and marketing, meaning your home gets some TLC when you’re away. 020 7097 8948, onefinestay.com
Hugh Grover Associates have recently launched a new advertising campaign. They hired ad agency Blue Lemons, founded by Jacqueline Biggs, ex-M&C Saatchi, and they are disrupting the traditional estate agents’ advertising approach, with very interesting results: “Estate agents are one of the least trusted professions in the UK” says Jacqueline Biggs, “and yet, talking to Hugh Grover’s clients, his honesty and transparency are the reasons they hire him. This inspired the campaign, ‘In Hugh we trust’ which imagines what the world would be like if Hugh Grover became the Mayor of London.” The campaign launched with a spoof video featuring Hugh Grover as himself, just after the new London Mayor was announced.You can watch the video here: www. InHughWeTrust.com
ESTATE.COM BRANCH OPENING Global real estate giants estate.com are expanding their UK profi le with the launch of their first North London branch on Essex Road, Islington early this month. The prestigious brand specialise in property and management services in the commercial and residential sectors combining the experience of the company’s founders, key staff members and a business model tried and tested across Europe. This is an exciting opening in the area, with the new site being only the second London-based branch after the estate.com global headquarters in St James Square. estate.com, 358 Essex Road, Islington, N1 3PD, 020 7424 5494
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