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TV REAL
Veria Living Worldwide www.verialiving.com/programsales • Yogi Cameron: A Model Guru • Kitchen Cures with Peggy K • Yoga Sutra Now with Jai Sugrim
The former supermodel turned spiritual healer Yogi Cameron returns with a second season of Yogi Cameron: A Model Guru, which is available from Veria Living Worldwide. The company, which specializes in the health and wellness genres, has another yoga-centric title to offer, with Yoga Sutra Now with Jai Sugrim. The registered holistic nutritionist, health educator and culinary consultant Peggy Kotsopoulos is at the center of the food-based Kitchen Cures with Peggy K. “During the last year there has been a significantly increased appetite from broadcasters around the globe for healthy-lifestyle-and-wellness programming, which is a direct response to growing consumer demand,” says Raymond Donahue, the senior VP of program sales for Veria Living Worldwide. “By filling a need in the marketplace across many dayparts, including prime time, and by programming our own 24/7 network, we have developed a successful strategy for reaching and engaging a large cross section of the population.”
“ We can now offer broadcasters even more ‘viewer-tested’ programming in topic-centric blocks…to help them enhance their key dayparts, [which] can attract and build a loyal viewer base.
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—Raymond Donahue
Yogi Cameron: A Model Guru
Watch It Now Entertainment www.watchitnowentertainment.com • Hard Candy Fitness Presents: Addicted to Sweat • Tara Stiles: This is Yoga • Billy Blanks: Dojo Series
The projects from Watch It Now Entertainment are celebrity- and brand-driven. They feature fitness routines, recipes, motivational and inspirational instructions, and more. “Consumers want to have fun with their workouts, and they don’t want to spend a lot of time doing them,” says Darren Capik, the company’s president and founder. This is why Watch It Now offers up titles such as Hard Candy Fitness Presents: Addicted to Sweat, which features the exclusive program based on Madonna’s personal workout routines, previously only available at the Hard Candy Fitness Club. Tara Stiles educates yoga beginners and helps advanced yogis freshen their skills in Tara Stiles: This is Yoga. The creator of Tae Bo, Billy Blanks, is front and center in Billy Blanks: Dojo Series. “As we move into the next phase of growth, we want to expand our customer base in emerging markets such as Central Europe, India, China, South America and the Middle East,” says Capik. “Telecoms,VOD platforms and also independent DVD labels are of interest.”
Billy Blanks: Dojo Series
“Watch It Now’s programs deliver results, while keeping workouts fun.
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—Darren Capik
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World Screen
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