enrollment
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Admissions director Craig Swiontek said, “We’ve gotten fantastic feedback from our new ‘Be a WLC Warrior’ branding. Prospective students love the fun interaction on the admissions site, and we can’t keep the new viewbooks on the table at college fairs. They’re pretty popular with prospective students and other college reps.”
“As an admissions counselor I really strive to communicate with students how they prefer to be communicated with. For me this means chatting online, creating a Facebook page for admitted students, and even posting videos of what goes on around campus on YouTube,” said Naomi Tiefel, admissions counselor.
Moving away from print Printed literature is still a necessary complement to the college’s online presence, but it is no longer the primary driver for spreading the word about what WLC has to offer, therefore the number of pieces printed and mailed has been streamlined.
“We need to be seen by the students in as many online places as possible, whether it be Facebook, Twitter, or even new recruitment tools like Zinch.com,” Tiefel noted. “Our admissions staff members really make an effort to stay current and make sure students are getting the necessary information the way they prefer.” By keeping up with social media and technology, and continually adapting the recruiting process to match prospective students’ needs and wants, WLC is looking forward to having 1,000 Christian leaders enrolled at the college.
“Implementing an online tool called Informz has enabled the admissions office to send personalized, targeted e-mails to our prospective students,” said Amy Balza of the admissions team. “From sending event invitations to replacing entire pieces in our paper communication flow, Informz has allowed admissions to communicate more effectively and save on the costs of mailing printed pieces.”
Changing the mindset The admissions staff has had to adapt and move away from a “college fair and brochure mailing” mindset, to be able to reach today’s students. Blogs by students, videos of classes, and Tweets about upcoming events give a much more personal, real-time look at WLC for prospective students. Wisconsin Lutheran College | 9