the Leaf Why A leAf? at the heart of it this national symbol honours our namesake, Sir Wilfrid Laurier, seventh Prime minister of Canada. That alone is a unique claim among Canadian universities. Laurier’s maple leaf is also a microcosm of connectivity and support – every vein contributing to the health of the whole. The beauty and simplicity of the maple leaf can only be realized through this common purpose of nature. and so it is at Laurier – faculty, staff, students and alumni committed to a common vision: Inspiring Lives of Leadership and Purpose. The leaf is an integral element of the Laurier visual identity. Not only is it part of the Laurier logo, but it can also be used as a powerful graphic visual in any communications materials. The leaf is a specifically drawn, original piece of artwork that must never be altered, re-drawn, reconfigured or substituted with other leaves. Modifications or alterations in any way will undermine its effectiveness. The leaf is oriented on the same angle as the leaf in the logo – pointing forward and upward. rotation of the leaf is not permitted. Examples of leaf usage can be found on the following page.
puRpLe LeaF
goLD LeaF
ReD LeaF
gReyScaLe LeaF
Questions? Please contact the Communications, Public Affairs & Marketing department at creativeservices@wlu.ca
lAurier BrAnd STAndArdS / APrIL 2012
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