315: Principles of Management. Goal: To understand the basic concepts, theories, and research in management and to apply them to practical management problems. Content: Examination of the principal functional areas of management-planning, organizing, directing, and controlling as well as environmental, legal, economic, ethical, statistical, international, and career issues. Taught: Fall. Credit: 3 hours. 318: Human Resources Management.
Goal: To examine human resource strategies and to acquaint students with human resource functions in business organizations. Content: Studying the major human resource functions—recruitment, selection, planning, job analysis, orientation, training and development, career planning, performance appraisal, compensation management, employee benefits, safety and health, employee relations, collective bargaining, and research—in an organizational context. Taught: Fall. Credit: 3 hours. 320: Investments Analysis.
Goal: To acquaint students with the selection of common stocks, bonds, and other securities from the perspectives of both the individual and institutional investor.
Content: Basic concepts of investment management using risk/return analysis and empirical evidence to examine the securities valuation, the efficient markets hypothesis, portfolio diversification strategies, and investment decision-making in changing markets.
Taught: Fall. Credit: 3 hours. 333: Business Information Systems.
Goal: To understand how firms plan, build, and implement systems to process accounting information necessary to the business. Content: A study of the fundamentals of business data processing techniques and systems. Technological advances and their effects on business are discussed. Taught: Spring. Credit: 3 hours; cross-listed as ACC 333. 350: Entrepreneurship.
Goal: To awaken the student’s entrepreneurial spirit and to make the student aware of the significant role that entrepreneurial thinking plays in the successful development of new enterprises whether they be for-profit or non-profit organizations.
Content: Class discussions and textbooks readings will explore entrepreneurial characteristics, entrepreneurial opportunities, and effective small business planning and management systems. Because the business plan serves as a model and framework for entrepreneurial thinking, the student will create a personal and informal business plan for a business or non-profit organization of her choosing. Taught: Fall. Credit: 3 hours. 396, 397: Special Topics in Business.
Goal: To provide an opportunity for exploration of a topic not offered as part of the established curriculum. A student may take no more than six semester hours in special topics courses.
Content: Examination of special topics, problems, or issues in business that seem particularly relevant to student needs and interests. Announced annually.
Taught: Offered occasionally. Prerequisite: Dependent on topic. Credit: 3 hours. 420: Portfolio Management
Goal: The primary goal of this course is to provide the latest portfolio management concepts and knowledge in the context of realworld investing. The secondary goal is to maximize the risk-adjusted return of the student-managed Wesleyan Investment Fund (WIN). Content: The general content of the course is focused on modern portfolio theory, portfolio management knowledge, and the application of that knowledge. Taught: Fall, Spring. Prerequisite: BUS 320 Investment Analysis Credit: 1 hour; students may repeat this course four times for a maximum of five semester hours.
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