WLWL: Issue 7

Page 7

BLOGGERS ashleymeaders.com

ASHLEY MEADERS, designer & crafter Atlanta, Georgia I’ve always liked making stuff, ever since I was little. And just like every other girl, I loved weddings and looking through wedding magazines, but never knew I would end up being so involved in them one day. I somehow ended up majoring in graphic design in college after swearing that I would always be a primatologist (they work with monkeys). I found a love of letterpress and all things cast-iron my senior year in college and decided to start my own wedding invitation company. It was going well, just by word of mouth, and I was staying pretty busy. When it came time for my own wedding, I decided to not only do the invites, but everything else as well. From there, I became friends with our wedding photographers, Our Labor of Love, who introduced me to the wedding world. Emily, from the amazing wedding blog, Once Wed, was one of those people. I started doing craft projects for her website and soon moved into designing inspiration shoots for her column on Design*Sponge. A few years later I joined the LA collective, The Flashdance (theflashdance.com), as the event designer. We love working with each other, producing weddings and events together. It’s an amazing group to be a part of.

{ PHOTO OF ASHLEY } Smilebooth (smilebooth.com)

{7}

5 LIKES & LOVES Likes Waking up to my cats every morning Playing Amplitude on the Playstation Having my inbox cleaned out Playing tennis Fresh laundry scented candles Loves Going to the zoo with my husband Seeing someone experience the Smilebooth for the first time Finding the perfect color palette Eating a watermelon Jolly Rancher fruit chew Watching Gilmore Girls while crafting late at night

TWO QUESTIONS

{ MAX & MARGAUX’S WEDDING } Jesse Chamberlain (ourlaboroflove.com)

How has the blogging “world” impacted your business? A lot! If it wasn’t for the amazing wedding blog, Once Wed, I would probably still be doing graphic design at my desk everyday. The blog world is definitely a lot more powerful than I think that more people realize. It seems that six times the amount of eyes are looking toward the blog world for inspiration compared to print, which means that the amount of exposure and recognition for your business is greater... and that’s never a bad thing.

What is your favourite project & why? My favourite project so far has been the fabric and garland archway from Max and Margaux’s wedding. It was such a simple idea that turned into such a complex and magical looking piece. I love the way that the lights glowed between the different colours as the sky got darker throughout the night. Some of my favourite photos of the day were taken underneath that archway and taken by the one and only Jesse Chamberlin (ourlaboroflove.com).


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