WeddingWire Networking Night Tampa

TAMPA MAY 17TH, 2016

Tampa

Julie Lombard

Emma Rutter

Cara Del Duca

Tampa

Shannon Gargan

Nicole Calkin

Madison Kelly

Tampa

Allyson Gambarani

Naisby Herring

Tampa

Kyle Mihalcoe Associate Director, Customer Success WeddingWire

Tampa

Tampa

Tampa

Tampa

Tampa

36,058 TAMPA

Tampa

67,307 TAMPA

Tampa

TAMPA ENGAGEMENTS

0.14

0.12 0.09

0.1

0.07

0.07 0.05

ENGAGEMENT SEASON

0.08 0.06

0.09 0.07 0.05

Tampa

TAMPA WEDDING DATES 22% 13% 5% Nov

Dec

7%

9% 10% 8% 4%

3% Jan

Feb

Mar

Apr

May

WEDDING SEASON

Jun

6%

6%

7%

Jul

Aug

Sep

Oct

Tampa

TAMPA ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS

Tampa

TAMPA COSTS 26500

14000

Expected Spend

Actual Spend

KYLE MIHALCOE, Associate Director, Customer Success

Before Facebook

We Actually Did Work

Before Facebook

We took vacations without status updates

Before Facebook

When we liked things …we simply smiled

Before Facebook

After Facebook...

Why Is Social Media So Valuable?

74%

Of All Internet Users

2.13

Billion People

COUPLES FOLLOW YOU

61%

of couples ‘follow’ or ‘like’ their wedding professionals

REASONS WHY THEY FOLLOW YOU

COUPLES TAKE ACTION

40%

of couples will comment on your post, tag their friend or post their own photo

COUPLES CONTACT YOU

34%

of couples will contact a wedding professional through social media

THEY EXPECT YOU TO BE SOCIAL

62%

say wedding professionals not on social media are ‘outdated’

ONLY 4% CAN’T BE FOUND

OUR BUSINESS GETS OLDER CUSTOMERS STAY THE SAME AGE

Engaged Couples

Engaged Couples

Engaged Couples

in 2015

in 2017

in 2020

+2

The best social network to reach engaged couples:

PINTEREST 5 TIPS

2 out of 3

pins originate from businesses

5X more

active than our Facebook fans

1

Improve your board titles and descriptions with keywords

2

Optimize Pin descriptions with a mix of keywords & hashtags

3

Use Rich Pins to append more information to your pins

4

Don’t just publish pins – like, comment, re-pin your followers

5

Install the Pin It Button on your website and blog

INSTAGRAM 5 TIPS

300 million

monthly active users

30 billion

photos shared

53% of

of internet users who are 18-29

1

Mix event photos with behind-thescenes photos & promos

2

Link additional social networks like Facebook and Twitter

Select which networks your business uses to save time by posting across multiple networks at once

3

Include popular non-branded hashtags to be discovered

4

Encourage user generated content with branded hashtags

5

Embrace Instagram for short video content, not just photos

FACEBOOK 5 TIPS

> 5X US

4.6 million

Users relationship status is Engaged

1

Include a mix of photos and videos in each of your posts

3 billion video views/day

2 billion shared/day

2

Keep your promotional posts to a minimum

3

Find the best time to post updates for your business

Highest traffic occurs mid-week between 1-3pm Engagement is 18% higher on Thursday and Friday

4

Monitor your Insights to understand what is working

55

Create a contest to encourage new Business Page ‘Likes’ ‘Like’ your business page and then: - Like / comment on a post

- Publish to your page - Send your page a message

CREATE VIDEOS

Easily Turn Your Photos into Professional Videos

Create a YouTube Account and Easily Post your Videos for an SEO Boost!

1 billion unique monthly visitors 2nd largest search engine in U.S.

reach more 18-34 than any network

6 billion hrs watched per month

REVIEW FACTORS

REVIEWS

ENDORSEMENTS

TESTIMONIALS

SOCIAL SHARING

COUPLES READ REVIEWS

95%

use reviews to select pros

YOU GET MORE TRAFFIC

123% increase with 11+ reviews

QUALITY

QUANTITY

CONSISTENCY

RECENCY

16 Wedding Reviews Per Year

Most Written 2-3 Weeks After

The Easiest Way to Get Reviews

JUST ASK!

Tampa

Tampa

City Name Goes Here