TourCollierville Magazine - Jan/Feb 2015

Page 58

[BUSINESS] COURTING 101

See how Collierville has become a “Cosmopolitan City” according to the Demand Institute’s 2014 study, “A Tale of 2000 Cities”

In 2014 the Town of Collierville hired John Duncan as its Director of Economic Development.

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TourCollierville.com

January / February 2015

John developed a suite of community marketing materials to court site selectors from across the globe, touting our many assets as key factors in locating here. Landing a site is a major win and encourages other businesses to locate here, too.

John sings our praises to targeted businesses that will accentuate the existing retail mix and answer community requests. “Clean” companies are more heavily courted.


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