The Rising CCO III
October 26, 2010 webershandwick 15 other publications
Corporate and brand reputations face greater risk from online threats today. According to The Rising CCO III, an annual survey conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick, 34 percent of global chief corporate communications officers (CCOs) report that their companies experienced a social-media based reputation threat during the past 12 months. Yet, just as many -- 33 percent -- say they are not prepared for managing these types of online reputational threats.
Corporate and brand reputations face greater risk from online threats today. According to The Rising CCO III, an annual survey conducted by global executive search firm Spence...
