2013-2014 Catalog

356 for successful selling. Customer Relationship Management (CRM) and the use of social networking will be incorporated as part of a comprehensive analysis of the selling process from produce knowledge, prospecting, identifying customer needs and presenting the best possible solution for the customer. Prerequisite: BUS 578.

BUS 595/596. Special Topics 3 credits A survey of selected topics in business administration to include advanced study in international business, management, finance, accounting, economics and marketing.

BUS 597. Individual Study 3 credits Provides the candidate who wishes to concentrate his or her study in accounting, finance, management, or marketing the opportunity to engage in independent research under the direction of a member of the graduate faculty. The course also may be taken by students who have further interest in such topics as economics, quantitative business analysis, or computer applications. A research paper or project is required.

By arrangement.

BUS 599. Management Policy 3 credits This is the capstone course for students completing the MBA program. Taken near or at the end of the program, the course is designed to integrate the functional areas of accounting, finance, management, and marketing, and is patterned after the Harvard case method. Students are drawn into the problem-solving process through extensive out-of-class reading, analysis, and study group interaction via a computer simulation, as well as written communication. Communication skills are refined in the classroom by panel discussions and oral reports. The Major Fields Test is given and is a requirement to complete the course. Prerequisites: 30 credit hours in the graduate program that include all core classes: BUS 526, 535, 526, 558 or 587, 576, 578 and 585.