2012-2013 Catalog

166 drives, gift planning, capital campaigns, and information technologies. Fall 2013 and alternate years.

COM 339. Creativity Theory and Practice 3 credits This course will focus on the theory and application of creative problem solving to the various fields of communication. Students will study the nature of creativity in relation to person, product, process, and environment. Throughout the course, students will be exposed to many facets of creativity. Students will become increasingly aware of their creative self and will learn how to nurture their creativity skills through the use of assorted creativity techniques. (Spring 2014 and alternate years) COM 399. Public Relations Research 3 credits This course introduces students to the principles, tools, and methods in public relations research. Students will learn various methods and techniques to gather information, including case study, participant-observation, focus group, content analysis, and survey research. (Fall 2012 and alternate years) COM 401. Single Camera Production 3 credits An advanced level course which focuses on producing and directing film-style production. The focus will be on the entire production process from working with a client to off-line and on-line editing sessions. The course will also address lighting and editing. Prerequisite: COM 301 or permission of the instructor. (Spring 2013 and alternate years) COM 405. Advanced Public Relations Strategies 3 credits This course provides instruction in the key elements of the public relations plan as they apply to public relations campaigns. Topics include situation analysis, objectives, strategies and tactics, timeline and budget. Additional topics include discussion of media relations, evaluation, internal communication and crisis management.

Prerequisite: COM 237 or permission of the instructor. (Spring 2013 and alternate years) COM 411. Advanced Radio Production 3 credits This course develops the student’s ability to produce and direct radio from idea to completed program. The course covers both live and recorded radio including talk radio formats, sports production, commercials, documentaries, and music production.

Prerequisite: COM 201. (Spring 2013 and alternate years) COM 419. Advanced Multimedia 3 credits A study of advanced multimedia techniques, including creating and maintaining Web sites. Includes study of the theory and practice of designing interactive presentations.

Prerequisite: COM 319. Spring COM 436. History of Broadcasting 3 credits An examination of the development of radio and television in the United States, specifically its programming, audience, organization, technology, and philosophies.

Special focus will be given to this development in light of cultural, economic, and civic interaction. (Spring 2013 and alternate years) COM 437. Special Events Planning 3 credits This course will instruct students in the effective planning, implementing, and managing of a special event. Students will examine the essential components of events planning, including identifying event objectives, working with planning committees, managing volunteers, marketing, and budgeting. Students will learn professional planning strategies and tactics for workshops, conferences, fundraisers, and many other special events. Prerequisite: COM 237. (Spring 2014 and alternate years) COM 438. Communication Theory and Research 3 credits The primary goals of this course are to provide the skills needed to understand and interpret research applications, methods, and results and to offer practice in basic research writing skills. This course will also prepare students to evaluate