2010-2011 catalog

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meets the speech course requirement in the General Education curriculum (see pages 73). Prerequisite: ENG 102, 188. COM 235. Sign Communication 3 credits This course provides a study of the fundamentals of sign communication. Preparation for visual/gestural communication includes basic information relating to finger spelling, vocabulary, grammar, sentence structure and expressive/receptive techniques. Students will also engage in an intensive study of American Deaf Culture. (Offered when interest is expressed and departmental resources permit.) COM 236. Cross Cultural Communication 3 credits The course is designed to examine the principles and processes of communicating from one culture to another. Focus for the course lies in the theoretical framework including differing perceptions, ways of thinking, values, non-verbal expression, language expression, and sub-groups within a culture as they relate to the medium and the message. Furthermore, students will have the opportunity to discuss strategies for practical application that will address these issues and integrate Christian values. (Fall 2010 and alternate years) COM 237. Public Relations Writing and Production 3 credits This course provides students with the opportunity to study and practice the various kinds of writing required of public relations practitioners, including but not limited to news releases, brochures, newsletters, and speeches. The course will also examine the emerging communication technologies diffusing into the field. Spring COM 238. Message Design 3 credits This course focuses on digital content planning, creation, management, and deployment. The course focuses on the work that begins before words are written or images are shot—the planning that is essential to successful communication. (Spring 2011 and alternate years) COM 301. Television Remote and Field Production 3 credits An advanced level course that focuses on producing and directing television productions that take place in the field. Specific focus will be on sports production. Attention will also be given to lighting, set design, editing, and technical considerations. Students will be involved with WCTV and other department television productions. Prerequisite: COM 110. (Fall 2011 and alternate years) COM 302. Television Studio Production 3 credits An advanced level course that focuses on the producing and directing of television production that is live or taped in the studio. An emphasis will be placed on the role of producer and director. Technical considerations including editing will also be covered. Students will learn to work together as a crew to accomplish good programming. Prerequisite: COM 110. (Spring 2011 and alternate years) COM 305. Sports Information Management 3 credits A study of the operation of a sports information office, with the goal of making the student aware of the various responsibilities assumed by the sports information professional. Included in the course are study of and practice in developing a variety of news and information releases, coordinating news conferences, gathering and disseminating statistics, conducting interviews, managing a sports information staff, and developing positive relationships with the media. Spring COM 307. Magazine and Feature Writing 3 credits A study of the fundamentals of magazine writing. This course will focus on the major article forms and their use in publication. Magazine development and structure will also be discussed. (Spring 2012 and alternate years) COM 308. Document Design 3 credits This course is a study of design principles and the practical application of those principles for the conceptualization and creation of short and long documents. The documents students will be expected to plan and design will include a variety of single-and multiple-page documents, including newspapers and magazines. COM 311. Radio Station Management and Operations 3 credits Prepares students for future jobs in radio management. Topics covered include audience analysis, ratings, programming, developing on-air sound, playlists, FCC regulations, and financing. The course is required for all students who wish to be on the WCYJ-FM staff. Prerequisite: COM 201. Spring COM 317. Communication Law 3 credits Introduction to the federal, state, and local law concerning the uses and abuses of media, including copyright law. COM 318. Script Writing 3 credits

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