SevenReasons
November 8, 2010 vpgroup 29 other publications
2 Strong brands drive share performance Strong market performance benefits a range of constituents from the companies themselves to individual shareholders, institutional investment and savings companies and pension funds. Our research shows that companies with strongly branded portfolios consistently outperform companies with weakly branded portfolios. This holds true for most major stock markets including the FTSE. Clamor Gieske, FutureBrand weakly branded strongly branded 7 1.5 2.5 3.5 0.5
2 Strong brands drive share performance Strong market performance benefits a range of constituents from the companies themselves to individual shareholders, institutional inve...
