MMGrow
November 8, 2010 vpgroup 29 other publications
The new ecosystem-of-demand paradigm formulates and executes a company’s next big innovation and growth strategy by examining the 1,440 minutes in a consumer’s day. MM November/December 2007 ❘ 39 By Erich Joachimsthaler Reprinted with permission from Marketing Management, November/December 2007, published by the American Marketing Association.
The new ecosystem-of-demand paradigm formulates and executes a company’s next big innovation and growth strategy by examining the 1,440 minutes in a consumer’s day. MM Novembe...
