GettingTheMost
November 8, 2010 vpgroup 29 other publications
“There is nothing more wasteful than building a brand around an empty promise.” Energizing and inspiring employees to change behaviors to deliver the brand's promise While the brand-building programs may already be implemented and even show some encouraging signs of changing the image, the larger promises of the brand strategy often remain elusive. These promises include: www.brandleadership.com Page 1 of 6 ! ! !
“There is nothing more wasteful than building a brand around an empty promise.” Energizing and inspiring employees to change behaviors to deliver the brand's promise While the...
