BrandSynthesis
November 8, 2010 vpgroup 29 other publications
Some noteworthy and early seminal research includes Allison and Uhl 1964; Dichter 1964; Gardner and Levy 1955; Haire 1950; and Levy 1959. See Levy (1999) for some perspective and discussion. 595 2003 by JOURNAL OF CONSUMER RESEARCH, Inc. ● Vol. 29 ● March 2003 All rights reserved. 0093-5301/2003/2904-0012$10.00 1
Some noteworthy and early seminal research includes Allison and Uhl 1964; Dichter 1964; Gardner and Levy 1955; Haire 1950; and Levy 1959. See Levy (1999) for some perspective ...
